ScoreSide
ScoreSide is a Minneapolis-based mobile platform, founded in 2019, that automates small charitable donations by sports fans whenever their favorite teams or athletes hit on-field performance triggers. It serves professional athletes, nonprofits, and sports fans across NHL, NBA, MLB, MLS, and NCAA campaigns, plus an endurance-athlete beta via Strava.
- Company typePrivate
- Founded2019
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What ScoreSide does
ScoreSide is a Minneapolis-based, privately held mobile platform founded in 2019 by CEO Ben Bakken that automates charitable giving tied to live sports outcomes. The core product is a consumer-facing iOS/Android application through which sports fans select teams, choose affiliated charity campaigns, and set custom per-event donation amounts (for example, $5 per goal scored by a featured athlete); donations are triggered automatically when those on-field events occur. A second product, the Endurance Athlete Beta launched in August 2021, extends this model by integrating Strava workout data and using training goals as campaign triggers, allowing endurance athletes to raise funds for causes such as the Crohn's and Colitis Foundation.
The company operates a three-sided model linking professional athletes (who serve as campaign ambassadors), nonprofit beneficiaries (who receive the donations), and donating fans. Distribution is primarily direct-to-consumer via the app stores, supplemented by a self-serve nonprofit onboarding flow ("Add a Non-Profit") on the company's website. The platform's stated revenue mechanic is a transaction fee on donations; no SaaS pricing, sponsorship, or take-rate disclosures are available, and there is no identified institutional funding, parent company, or disclosed headcount. Campaign coverage spans NHL, NBA, MLB, MLS, and NCAA tournaments, and the company has named only one athlete ambassador (CJ Sapong of Nashville SC) and two nonprofit partners (The Backline Supporters Collective and the Crohn's and Colitis Foundation) in publicly available sources.
Underlying technology is straightforward and event-driven rather than AI-driven: real-time game-event triggers, Strava API ingestion for endurance campaigns, and automated donation tracking, receipts, and reporting for campaign creators. There are no disclosed patents, proprietary AI/ML models, or API products; the company's defensibility rests on its brand position at the intersection of fandom and charitable giving, its athlete-ambassador relationships, and its multi-league campaign footprint rather than on technical or data moats.
ScoreSide firmographics
Firmographics- Name
- ScoreSide
- Legal name
- ScoreSide
- Website
- https://scoreside.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- ScoreSide is a Minneapolis-based mobile platform, founded in 2019, that automates small charitable donations by sports fans whenever their favorite teams or athletes hit on-field performance triggers. It serves professional athletes, nonprofits, and sports fans across NHL, NBA, MLB, MLS, and NCAA campaigns, plus an endurance-athlete beta via Strava.
- Ownership category
- akta.pro rank
ScoreSide industry classification
Industry- Product category
- Charitable Giving Platform
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where ScoreSide is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ScoreSide business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Transaction-Based Donations: ScoreSide enables fans to make automatic donations to charities when their teams perform. The platform facilitates transactions where users choose custom donation amounts per goal or performance metric.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels3 records
ScoreSide product offering
Product offeringCore offering
ScoreSide operates a real-time mobile platform that enables sports fans to make automatic charitable donations tied to their favorite team's on-field performance. Users download the app, select teams, choose charity campaigns, and donations are triggered by game outcomes such as goals, assists, or wins. The platform also supports endurance athlete campaigns via Strava workout-data integration and provides automated donation tracking, receipts, and reporting for campaign creators.
Product overview
ScoreSide is a unified mobile platform for driving charitable giving through live sports. The core product is the ScoreSide Mobile App, which enables fans to donate to charities tied to their favorite team's performance. The platform also includes an Endurance Athlete Beta feature that extends the same donation-by-performance model to endurance athletes, connecting with Strava to track training goals as "game events" for charitable campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- ScoreSide Mobile App Real-time mobile application (iOS/Android) that lets sports fans download, pick their teams and charity campaigns, and make automatic donations triggered by their favorite team's on-field performance across NHL, NBA, MLB, MLS, and NCAA events.
- ScoreSide Endurance Athlete Beta Beta feature extending the ScoreSide donation-by-performance model to endurance athletes by integrating Strava workout data as 'game events'. Athletes set weekly training goals and donors pledge amounts that auto-donate upon goal achievement, with athletes pledging to donate when goals are missed.
Quantifiable outcome
- Campaigns across NHL, NBA, MLB, MLS, and NCAA tournaments with hundreds of active campaigns
Companies that use ScoreSide
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
ScoreSide technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
ScoreSide partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- The Crohn's and Colitis Foundation / Team ChallengeminorHealthcare nonprofit and its endurance event program. Partnered with ScoreSide beta for endurance athletes, enabling participants in Crohn's and Colitis Foundation events to use the ScoreSide platform for their fundraising campaigns.
- CJ SapongcoreFirst Athlete Ambassador for ScoreSide. CJ Sapong, Nashville SC forward, partnered with ScoreSide to launch campaigns that tie fan donations to his on-field performance. Every goal scored by Sapong adds $5 to a user's donation. This partnership is designed to build social capital in partner markets.
- The Backline Supporters Collective (BSC)coreNashville SC supporters collective that coordinates gameday atmosphere and travel to away matches. Partnered with ScoreSide and CJ Sapong to receive charitable donations generated through the athlete ambassador campaign. BSC works directly with Sapong to fund initiatives for the Nashville SC community.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
ScoreSide competitors and assessment
Company assessmentDirect peers
- PledgeIt: Sports-focused fundraising platform that lets fans pledge donations tied to athlete or team performance. Closely comparable to ScoreSide's core performance-trigger donation model.
- Prizeo: Charitable fundraising platform offering once-in-a-lifetime experiences with athletes and celebrities, with proceeds going to nonprofits. Comparable in pairing athlete-driven engagement with charitable giving.
- PledgeSports: Crowdfunding platform for amateur and professional sports teams and athletes, enabling fan-driven fundraising campaigns. Comparable business model of connecting sports audiences to charitable or team funding outcomes.
- Omaze: Charitable platform offering experiences and prizes funded by donations. Comparable in fusing entertainment/celebrity experiences with nonprofit fundraising flows.
Emerging players
- RallyUp: All-in-one online fundraising platform for nonprofits with sweepstakes, auctions, and recurring giving. Comparable as an emerging alternative donation-channel for charities.
Broad incumbents
- Funraise: Nonprofit fundraising software with donation forms, event management, and peer-to-peer campaigns. Comparable on the nonprofit fundraising tooling layer ScoreSide competes against.
- Bonterra: Suite of nonprofit software (Network for Good, CauseCraft, etc.) for fundraising, donor management, and grants. Represents the broader nonprofit technology incumbents.
- Causes (Benevity): Enterprise corporate purpose and employee giving platform powering workplace donation matching and volunteer programs. Adjacent infrastructure that could absorb sports-trigger donation flows at scale.
- Classy: Established nonprofit fundraising platform serving thousands of charities with donation forms, events, and campaigns. A broader incumbent that nonprofits using ScoreSide may already subscribe to.
- Givebutter: Free, modern fundraising platform for nonprofits with donation forms, events, and peer-to-peer campaigns. Directly competes for nonprofit software spend.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ScoreSide social profiles
Digital presenceScoreSide financial estimates
Financial estimateRevenue estimate
Valuation estimate
ScoreSide leadership team
Management profileNumber of profiles
Profiles1 record
ScoreSide funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ScoreSide M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ScoreSide
What does ScoreSide do?
ScoreSide operates a real-time mobile platform that enables sports fans to make automatic charitable donations tied to their favorite team's on-field performance. Users download the app, select teams, choose charity campaigns, and donations are triggered by game outcomes such as goals, assists, or wins. The platform also supports endurance athlete campaigns via Strava workout-data integration and provides automated donation tracking, receipts, and reporting for campaign creators.
Is ScoreSide a public or private company?
ScoreSide is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ScoreSide founded?
ScoreSide was founded in 2019. It employs 1 to 10 people.
Where is ScoreSide based?
ScoreSide is headquartered in Minneapolis, United States, in the North America region.
How does ScoreSide make money?
One revenue line is on record: transaction-Based Donations.
Who are ScoreSide's main competitors?
Direct peers on record are PledgeIt, Prizeo, PledgeSports and Omaze. RallyUp is listed as an emerging player. Broad incumbents are Funraise, Bonterra, Causes (Benevity), Classy and Givebutter.
Does ScoreSide have an API?
No public API is recorded for ScoreSide.
What industry is ScoreSide in?
ScoreSide's product category is Charitable Giving Platform. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 7113 and its SIC code is 7900.