Lanlink
Lanlink is a Swedish distributor of professional digital broadcast and video production equipment, holding authorized partnerships with brands such as Vizrt, BirdDog, Panasonic, Canon, and Teradek, and serving customers across Sweden from hobby photographers to major TV production companies.
- Company typePrivate
- Founded1993
- HeadquartersNacka, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Lanlink does
Lanlink AB is a privately held Swedish limited company (Aktiebolag) founded in 1993 and headquartered at Gamla Värmdövägen 6, 131 37 Nacka, in the Stockholm area. The company operates as a specialized B2B and prosumer distributor of professional digital broadcast and video production equipment, holding authorized partnerships with approximately fifteen international brands including Vizrt, BirdDog, Panasonic, Canon, Teradek, Kiloview, Magewell, Netgear, Skaarhoj, Osee, Aida, PTZOptics, Sienna, Synco, and MOVICOM. Lanlink is a Vizrt Authorized Distributor and Vizrt Authorized Repair Partner. Its customer base spans the full Swedish market, ranging from hobbyist photographers and individual content creators to the country's largest TV production companies and broadcast operations. The company offers product demonstrations at its Nacka facility and provides paid consultation services with named experts Pontus Johnzén (1,200 SEK per session) and Lotta Lilja (880 SEK).
The product portfolio is organized by brand and covers the end-to-end live video and broadcast workflow: PTZ and box cameras (BirdDog X/P/A/Maki/Max/O4/XL series, Canon, Aida, PTZOptics), live production switchers and software (Vizrt TriCaster Vizion, Mini S, Mini 4K, Mini X, Mini GO, TC1; Osee GoStream Duet, M2, Deck), wireless video transmission (Teradek Bolt, Ranger, Orbit, Bond, Spark 4K, Prism, VidiU, Wave), encoders/decoders and capture (Kiloview, Magewell Stream/Convert/I/O), broadcast control surfaces (Skaarhoj), and managed network switches for video-over-IP infrastructure (Netgear M4250, M4300, M4350, M4500 series). Lanlink also runs a Vizrt Trade-In program and sells selected accessories such as the MOVICOM Robyhead Lens Cable.
The business model is a combination of hardware resale through an own-storefront e-commerce platform (lanlink.se) and direct enterprise sales, supplemented by professional services revenue from hourly consultations and a fixed service fee of 100 SEK. Distribution is exclusively domestic (Sweden); the company has no venture capital, parent, or subsidiary affiliations and operates with a headcount of 1–10 employees. Related entity Lanlink Distribution AB appears to sit within the same corporate group.
Lanlink firmographics
Firmographics- Name
- Lanlink
- Legal name
- Lanlink AB
- Website
- https://lanlink.se
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lanlink is a Swedish distributor of professional digital broadcast and video production equipment, holding authorized partnerships with brands such as Vizrt, BirdDog, Panasonic, Canon, and Teradek, and serving customers across Sweden from hobby photographers to major TV production companies.
- Ownership category
- akta.pro rank
Where Lanlink is headquartered
LocationHeadquarters
- HQ city
- Nacka
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Lanlink business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Product Distribution and Resale: Lanlink distributes and resells professional video production equipment from multiple brands including BirdDog, Panasonic, Canon, Teradek, Vizrt, and others. Revenue is generated through the sale of hardware products to customers across Sweden.
- Consulting Services: The company provides consultation services with named consultants (Pontus Johnzén, Lotta Lilja). Consultation time is sold at hourly rates.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Service cost for basic support and service |
| Unit Pricing | Pay-as-you-go | Consultation time with Pontus Johnzén |
| Unit Pricing | Pay-as-you-go | Consulting fee with Lotta Lilja |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Lanlink product offering
Product offeringCore offering
Lanlink is a Swedish B2B distributor and reseller of professional digital broadcast and video production equipment, offering a multi-brand portfolio spanning PTZ cameras, live production switchers, encoders/decoders, wireless video links, broadcast control panels, capture devices and managed network switches. The company complements hardware distribution with named expert consultation services and Vizrt-authorized repair. Customers range from large enterprise TV production companies to hobby photographers across Sweden.
Product overview
Lanlink is a Swedish digital broadcast equipment distributor serving the professional video production market. The company offers a comprehensive portfolio of broadcast equipment from multiple brands including BirdDog PTZ cameras, Vizrt TriCaster video production systems (Vizion, Mini S/X/4K/GO, TC1), Teradek wireless video solutions (Bolt, Ranger, Prism), Kiloview encoders/decoders, Magewell capture solutions, Osee GoStream production tools, Canon and Panasonic cameras, Netgear network switches for video over IP, Skaarhoj control panels, Aida cameras, and PTZOptics. The product lineup is organized by brand with specialized sub-categories covering PTZ cameras, NDI products, encoders/decoders, converters, control systems, and accessories. Lanlink also provides consultation services (Pontus Johnzén, Lotta Lilja), repair services (Vizrt Authorized Repair Partner), and sells products like MOVICOM Robyhead lens cables. The company operates from Nacka, Sweden, serving customers from hobby photographers to major TV production companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Vizrt TriCaster Live Production Systems Complete live video production systems for professional broadcast switching and streaming, sold to TV production companies and broadcast operations.
- BirdDog PTZ and Box Cameras Professional PTZ (Pan-Tilt-Zoom) and box cameras supporting NDI and 4K video over IP for broadcast and live production workflows.
- Teradek Wireless Video Solutions Wireless video transmission systems for on-set monitoring and live streaming.
- Kiloview Encoders and Decoders Video encoders, decoders, converters and media gateways supporting NDI and various streaming protocols for professional video transport.
- Magewell Video Capture Solutions Video capture, streaming and conversion solutions for signal acquisition and processing in broadcast workflows.
- Osee GoStream Video Production Multi-camera live production, recording and streaming tools for video production environments.
- Canon Professional Cameras & PTZ Professional video cameras, lenses, PTZ cameras and photography equipment from Canon for broadcast and content production.
- Panasonic Cameras & PanaPod System Professional cameras and the PanaPod robotic camera system for automated broadcast and live event production.
- Netgear Network Switches for Video-over-IP Managed network switches and Insight management for video-over-IP network infrastructure in broadcast environments.
- Skaarhoj Broadcast Control Panels Broadcast control panels and camera shading solutions for live switching, PTZ control, replay and routing in video production environments.
- Aida POV and PTZ Cameras Professional POV, PTZ and NDI cameras with lenses and controllers for broadcast and live production applications.
- PTZOptics Professional PTZ Cameras Professional PTZ cameras for video production, live streaming and broadcast applications.
- Sienna Video Production Solutions Video production and broadcast equipment from Sienna.
- Synco Audio and Video Products Professional audio and video equipment for broadcast and content production.
- MOVICOM Robyhead Lens Cable for Canon Digital Robotic lens cable system enabling remote lens control for Canon Digital cameras in broadcast and cinema applications.
- Consultation Services (Pontus Johnzén and Lotta Lilja) Hourly expert consultation services on broadcast and video production equipment selection, sold directly to customers seeking advisory input.
- Lanlink Service Cost (Standard Service Fee) Flat service fee for basic support and service work, billed per occurrence.
- Lanlink Special Products Miscellaneous specialty products offered under the Lanlink Diverse category.
Companies that use Lanlink
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Lanlink technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lanlink partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- VizrtcoreLanlink is an authorized Vizrt distributor and Vizrt Authorized Repair Partner. They sell Vizrt products including TriCaster video switchers (TriCaster Vizion, TriCaster Mini S, TriCaster Mini 4K, TriCaster Mini X, TriCaster TC1, TriCaster Mini GO), Vizrt software, control panels, and accessories. Also offers Vizrt Trade-In program.
- BirdDogcoreDistributor of BirdDog professional PTZ and box cameras including X-Series, P-Series, A-series, Maki, Max, O4, XL models, along with BirdDog software, AV equipment, encoders/decoders, and control panels.
- TeradekcoreDistributor of Teradek products including Bolt (wireless video), Ranger, Orbit, Bond, Spark 4K, Serv, Wave, Prism, VidiU, Node, and related software (ART, RT), accessories and Teradek accessories.
- CanoncoreDistributor of Canon video production equipment including digital compact cameras, batteries, PTZ cameras, video equipment, lenses, photo equipment, and Canon controllers.
- PanasoniccoreDistributor of Panasonic products including Panasonic PanaPod, cameras, controllers, accessories, and related equipment for video production.
- KiloviewcoreDistributor of Kiloview encoders, decoders, converters, rack-mounted units, Link Deck Series, Media Gateway, recording software, NDI products, and accessories.
- MagewellcoreDistributor of Magewell streaming and conversion products including Stream, Convert, I/O devices, and accessories.
- NetgearcoreDistributor of Netgear networking equipment for business use including M4250, M4300, M4350, M4500 switches, Insight network management, and accessories.
- SkaarhojcoreDistributor of Skaarhoj broadcast control equipment including Broadcast Audio, Camera Shading, Link IO, Live Switching, Mega Panel, PTZ Control, Replay, Routing & Utility, and Bluepill products.
- OseecoreDistributor of Osee video production products including GoStream Duet, GoStream Duet 8 ISO Kit, GoStream M2, GoStream Deck with NDI, and related kits.
- AidacoreDistributor of Aida POV cameras, PTZ cameras, NDI products, lenses, controllers, and accessories.
- PTZOpticscoreDistributor of PTZOptics professional PTZ cameras.
- SiennacoreDistributor of Sienna video production equipment.
- SyncocoreDistributor of Synco audio and video production equipment.
- MOVICOMminorDistributor of MOVICOM Robyhead Lens Cable products for Canon Digital systems, sold through the Panasonic PanaPod category.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Lanlink competitors and assessment
Company assessmentRegional players
- Kamera Express: Netherlands-headquartered photo and video equipment retailer serving Benelux and broader European markets. While broader in scope (consumer + prosumer + pro), its mix of cameras, lighting, and video production gear sold to both hobbyists and professionals parallels Lanlink's two-tier customer base.
- MAV: Germany-headquartered pro AV and broadcast equipment distributor serving the DACH region. MAV's multi-brand distribution of cameras, control, networking, and production systems for broadcast and AV integrators makes it a comparable European regional peer.
- Scan Sverige (broadcast segment): Nordic AV/IT distributor with a broadcast and production equipment practice serving Swedish and Scandinavian customers. Overlaps with Lanlink on networking, control, and production gear sold to enterprise broadcast and AV buyers in the Nordic region.
- DVC (Dutch Video Company): Netherlands-based distributor specializing in professional video, broadcast, and AV production equipment. DVC competes with similar brand portfolios (PTZ cameras, encoders/decoders, switchers) in the Benelux market, making it a Nordic-comparable European regional peer.
Direct peers
- Holdan: UK distributor of professional broadcast, pro-video, and AV production equipment from multiple premium brands. Holdan's brand-led multi-vendor distribution model, technical consultation services, and focus on broadcast/professional customers closely mirror Lanlink's operating model.
- Jigsaw24: UK-based specialist distributor and integrator of broadcast, post-production, and IT hardware. Like Lanlink, Jigsaw24 sells cameras, switching/streaming gear, storage, and networking to media professionals with a consultative, solutions-led approach.
- Mediability: Nordic broadcast and media technology systems integrator/distributor with Swedish roots. Like Lanlink, Mediability sells broadcast production, playout, and AV infrastructure to Nordic broadcasters and production houses, competing directly for the same Swedish customer wallet.
- CVP: UK-based specialist distributor of professional video, broadcast, and cinema production equipment. Like Lanlink, CVP curates a multi-brand portfolio (cameras, switchers, wireless video, lighting) and sells to professional production customers across its home market, making it the closest functional analogue in a different geography.
Broad incumbents
- Adorama: US-based large photo, video, audio, and broadcast equipment retailer with a wide multi-brand catalog. Adorama competes with Lanlink on the same product categories (cameras, streaming, switchers) but at much greater scale and with a much broader geographic reach.
- B&H Photo Video: US-based mega-retailer of photo, video, broadcast, and audio equipment. B&H overlaps with Lanlink on camera, switcher, encoder/decoder, and audio SKUs but operates at vastly greater scale and across all of North America, making it the dominant incumbent reference point for multi-brand broadcast equipment distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Lanlink social profiles
Digital presenceLanlink financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lanlink leadership team
Management profileNumber of profiles
Lanlink funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lanlink M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lanlink
What does Lanlink do?
Lanlink is a Swedish B2B distributor and reseller of professional digital broadcast and video production equipment, offering a multi-brand portfolio spanning PTZ cameras, live production switchers, encoders/decoders, wireless video links, broadcast control panels, capture devices and managed network switches. The company complements hardware distribution with named expert consultation services and Vizrt-authorized repair. Customers range from large enterprise TV production companies to hobby photographers across Sweden.
Is Lanlink a public or private company?
Lanlink is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lanlink founded?
Lanlink was founded in 1993. It employs 1 to 10 people.
Where is Lanlink based?
Lanlink is headquartered in Nacka, Sweden, in the Europe region.
How does Lanlink make money?
Two revenue lines are on record. Product Distribution and Resale is the primary driver. The others are consulting Services.
Who are Lanlink's main competitors?
Regional players on record are Kamera Express, MAV, Scan Sverige (broadcast segment) and DVC (Dutch Video Company). Direct peers are Holdan, Jigsaw24, Mediability and CVP. Broad incumbents are Adorama and B&H Photo Video.
Does Lanlink have an API?
No public API is recorded for Lanlink.