HM Interiors
HM Interiors is a privately held Luton, UK residential interior design and installation firm serving individual homeowners with kitchen, bathroom, and tile projects via a single showroom and quote-based pricing.
- Company typePrivate
- Founded2024
- HeadquartersLuton, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What HM Interiors does
HM Interiors is a privately held UK interior design and installation firm headquartered at 1 Scott Rd, Luton LU3 3BF, operating from a single physical showroom. The company provides residential homeowners with three core services: kitchen design and renovation, bathroom design and renovation, and tile supply and installation. Products and fixtures are sourced from third-party brands including Crosswater, Scudo, Tailored Bathrooms, Kartell, and JJO, with no proprietary design or installation platform disclosed beyond standard modern design tooling and installation equipment.
The business runs a direct-to-consumer, project-based go-to-market model. Customers visit the Luton showroom, receive a free in-person consultation, and obtain a customized quote for their kitchen, bathroom, or tile project. Pricing is one-time and quote-driven rather than tiered or subscription-based, with revenue tied to discrete project completions. Marketing is concentrated in organic social media channels (Facebook, Instagram, TikTok) and word-of-mouth, with no paid acquisition, B2B segment, or outside-Luton geographic reach evidenced in the data.
HM Interiors is led by CEO Robert Gregorian and operates with 11-50 employees. The firm was founded in 2024, has no disclosed institutional investors, no funding history, and no parent company. Its technology stack is limited to a WordPress website, standard showroom operations, and conventional residential installation workflows, with no AI, data, or software platform capabilities disclosed.
HM Interiors firmographics
Firmographics- Name
- HM Interiors
- Legal name
- HM Interiors
- Website
- https://hminteriors.co.uk
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HM Interiors is a privately held Luton, UK residential interior design and installation firm serving individual homeowners with kitchen, bathroom, and tile projects via a single showroom and quote-based pricing.
- Ownership category
- akta.pro rank
HM Interiors industry classification
Industry- Product category
- Residential Interior Design
- NAICS
- Interior Design Services (54141)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE)
- akta.pro secondary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
Keywords
Where HM Interiors is headquartered
LocationHeadquarters
- HQ city
- Luton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HM Interiors business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Kitchen Design and Installation: Custom kitchen design and installation services for residential homeowners. The company designs and renovates kitchen interiors to create functional, stylish, and high-quality spaces.
- Bathroom Design and Installation: Custom bathroom design and renovation services creating functional, stylish spaces for relaxation and hygiene.
- Tile Installation and Supply: Expert tile installation, maintenance, and supply services for floors, walls, and other surfaces. Includes sourcing quality tiles for durability and aesthetics.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing through consultation |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
HM Interiors product offering
Product offeringCore offering
HM Interiors is a residential interior design and installation company that designs, supplies, and installs kitchens, bathrooms, and tiles for homeowners. The company operates from a physical showroom in Luton, UK, where customers receive free consultations and personalized design proposals. Revenue is generated through one-time project-based fees covering design, material supply, and installation services.
Product overview
HM Interiors is a UK-based interior design company specializing in cutting-edge tile installation and design, kitchens, and bathrooms. The company operates as a service-based business offering three core offerings: Tiles (premium tile solutions including floor and wall tiles with various patterns and finishes), Kitchens (design and renovation services for kitchen interiors with modern, classic, and custom designs), and Bathrooms (design and renovation services for bathroom interiors including fixtures, vanities, and storage solutions). The company partners with various branded suppliers for kitchen and bathroom products and focuses on delivering quality craftsmanship and innovative designs for residential spaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Kitchens
- Bathrooms
- Tiles
Quantifiable outcome
- 95% accuracy in design execution
- +2 more outcomes
Companies that use HM Interiors
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
HM Interiors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HM Interiors partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- CrosswaterminorCrosswater is a bathroom brand featured on HM Interiors' bathroom products page. The brand specializes in premium bathroom solutions including fixtures and innovative designs. Crosswater products are displayed and sold through HM Interiors' showroom.
- ScudominorScudo is a bathroom brand logo displayed on HM Interiors' bathroom page. The brand provides bathroom solutions and products available through HM Interiors.
- Tailored BathroomsminorTailored Bathrooms is a brand shown on HM Interiors' bathroom section, indicating a supplier/partnership relationship for bathroom products.
- KartellminorKartell is an international design brand featured in HM Interiors' bathroom offerings, known for innovative bathroom fixtures and furniture.
- JJOminorJJO is a kitchen brand logo displayed on HM Interiors' kitchen page, representing a supplier partnership for kitchen products and designs.
Scale indicators1 record
Recent moves5 records
Expansion highlights2 records
HM Interiors competitors and assessment
Company assessmentBroad incumbents
- B&Q: UK's largest home improvement retailer offering kitchens, bathrooms, and tiles including installation services. Most comparable for the tile retail and bathroom product side, with extensive UK footprint and brand recognition.
- Wickes: UK home improvement retailer offering kitchens, bathrooms, and tiles with design and installation services through a national store network. Directly comparable as a multi-category home renovation retailer, but operates at much greater scale across the UK.
- Wren Kitchens: UK's largest kitchen retailer by volume, operating a national showroom estate with design and installation services. Directly comparable to HM Interiors' kitchen business, but at substantially greater scale and price range coverage.
- Bathstore: UK bathroom retailer offering design, supply, and installation services through showrooms. Comparable to HM Interiors' bathroom offering, though historically positioned at higher ticket values with a larger showroom estate.
- Homebase: UK home and garden retailer offering kitchens, bathrooms, and tiles with installation services. Comparable on multi-category home renovation scope, with broader product breadth and national store presence.
- Magnet Kitchens: UK kitchen specialist retailer with design, supply, and installation services through a network of showrooms. Comparable to HM Interiors' kitchen design and installation offering, with a broader geographic footprint and established brand.
- Howdens Joinery: UK trade and consumer kitchen and joinery supplier with depot-based showrooms. While more trade-focused, it competes for the same kitchen renovation customer and offers similar design-plus-supply-plus-installation services.
Direct peers
- Topps Tiles: UK's largest tile specialist retailer with showroom network and tile supply services. Directly comparable to HM Interiors' tile offering, though at significantly greater scale and with a much broader geographic footprint.
- Tile Giant: UK tile retailer offering showroom display and supply for residential projects. Comparable to HM Interiors' tile product line, with additional tile installation only as a partner-referred service.
- Victoria Plum: UK online-led bathroom retailer offering design consultations and installation services. Comparable to HM Interiors' bathroom design and installation offering, with a similar target customer and similar product/brand partnerships.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
HM Interiors social profiles
Digital presenceHM Interiors financial estimates
Financial estimateRevenue estimate
Valuation estimate
HM Interiors leadership team
Management profileNumber of profiles
Profiles1 record
HM Interiors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HM Interiors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HM Interiors
What does HM Interiors do?
HM Interiors is a residential interior design and installation company that designs, supplies, and installs kitchens, bathrooms, and tiles for homeowners. The company operates from a physical showroom in Luton, UK, where customers receive free consultations and personalized design proposals. Revenue is generated through one-time project-based fees covering design, material supply, and installation services.
Is HM Interiors a public or private company?
HM Interiors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HM Interiors founded?
HM Interiors was founded in 2024. It employs 11 to 50 people.
Where is HM Interiors based?
HM Interiors is headquartered in Luton, United Kingdom, in the Europe region.
How does HM Interiors make money?
Three revenue lines are on record. Kitchen Design and Installation is the primary driver. The others are bathroom Design and Installation and tile Installation and Supply.
Who are HM Interiors's main competitors?
Broad incumbents on record are B&Q, Wickes, Wren Kitchens, Bathstore, Homebase, Magnet Kitchens and Howdens Joinery. Direct peers are Topps Tiles, Tile Giant and Victoria Plum.
Does HM Interiors have an API?
No public API is recorded for HM Interiors.
What industry is HM Interiors in?
HM Interiors's product category is Residential Interior Design. Its primary akta.pro industry code is IMAFANAE, Residential Interior Fit-Out (Multi-Family & High-End), with a secondary code of CRAIAGAK, Flooring Installation Services (Retailer-Affiliated). Its NAICS code is 54141 and its SIC code is 5700.