Joinly

What Joinly does

Joinly, operating commercially as AssoConnect, is a Paris-based vertical SaaS provider founded in 2014 that serves French associations with an all-in-one management platform. The product integrates member and donor CRM, association-specific accounting (Plan personnalisé, rapprochement bancaire), payments (Tap to Pay, SEPA, payment links, donations), an embedded French-IBAN business account (Compte Pro) with physical and virtual cards, a website builder with member intranet, emailing, ticketing, and an online store — all under a single login. It also handles guided association creation, including préfecture filing and SIRET issuance, encoding French regulatory and governance workflow directly into the product. Use-case segmentation on the site spans sports, leisure, networks, schools, foundations, and other not-for-profits.

The platform targets a long-tail market from very small clubs of 8 members to large federations of up to 800,000 members, indicated by size-based landing pages (8, 50, 200, 1,000, 10,000, 100,000, 800,000). GTM is a self-serve, product-led-growth motion: a free entry-level tier ("Offre Paiement") serves as the acquisition wedge into a paid subscription ("Offre Sérénité") priced for French SMB associations. Distribution is reinforced by content marketing — free guides, webinars, and SEO-oriented resources targeting association bureau members. Customer scale is reported at 40,000+ associations; the only named customer in the source data is Fondation Leïla Fodil. Operations are 11–50 employees in Paris, with a Springly-branded English-language presence suggesting an adjacent geographic track.

A recently launched Facturation électronique (electronic invoicing) module, marked "Nouveau" on the website, signals a defensive and offensive play ahead of France's mandatory e-invoicing rollout, deepening switching costs and pulling more association workflow under the AssoConnect umbrella. The Compte Pro banking product extends the company's reach from software into payment processing and float economics, a vertical-integration move that distinguishes AssoConnect from CRM-first and accounting-only competitors. No AI/ML capabilities, funding events, acquisitions, or leadership changes are documented in the input material.

Name

Joinly

Legal name

AssoConnect

Website

https://joinly.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Joinly (operating as AssoConnect) provides a cloud-based, all-in-one SaaS platform for French associations, covering membership management, association-specific accounting, payments, an embedded French-IBAN business account, websites, ticketing, and electronic invoicing for organizations from small clubs of 8 to federations of 800,000 members.

Ownership category

akta.pro rank

Product category

Association Management Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Work Management & Collaboration Suites (BPAMAMAG)

akta.pro secondary industries

Affinity, Membership & Association Referral Programs (FSAEAMAL), Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Association management software
• Fundraising platform
• Membership management SaaS
• Nonprofit payment processing
• Donation management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription — Offre Sérénité: Full-featured subscription covering all modules: membership management, accounting, payments, website, emailing, pro account, and more. Billed on a monthly or annual cadence. This is the primary revenue driver for associations seeking end-to-end management.
2. SaaS Subscription — Offre Paiement: Entry-level subscription focused on payment collection and fundraising. Allows associations to get started for free (implied by the 100% gratuit positioning) and upgrade to the full suite. Revenue comes from transaction processing or subscription fees on the paid tier.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Joinly is an online platform for the management and creation of fundraising, delivered as an all-in-one cloud-based SaaS solution for French associations. It bundles membership management (CRM), accounting with bank reconciliation, payment collection (cards, SEPA, Tap to Pay, payment links, recurring payments), email campaigns, website building, ticketing, online stores, and a built-in French business account (Compte Pro) with French IBAN. The platform serves associations from 8 to 800,000 members across sports, leisure, networks, and other sectors, replacing the typical fragmented stack of spreadsheets, separate payment processors, and generic accounting software.

Product overview

The source data pertains to AssoConnect (assoconnect.com), not Joinly. The source content describes AssoConnect as an association management platform offering modules for accounting (Comptabilité), forms (Formulaires), member management/CRM (Base de membres), email marketing (Envoi d'emails), website building (Site internet), payments (Paiements), association creation (Création d'association), pro accounts (Compte Pro), and electronic invoicing (Facturation électronique). No source data was provided for Joinly's products or services.

Differentiator

Problem solved

Functional benefit

Products and services

• Joinly Association Management Platform All-in-one cloud-based SaaS platform for French associations, bundling membership management (CRM), accounting with bank reconciliation, payment collection (cards, SEPA, Tap to Pay, payment links, recurring payments), email campaigns, website building, ticketing, online stores, and a built-in French business account (Compte Pro) with French IBAN, SEPA transfers, and physical/virtual cards. The suite also includes guided association formation (statute drafting, préfecture filing, SIRET number, launch kit) and electronic invoicing. Targets associations from 8 to 800,000 members across sports, leisure, networks, and other sectors, replacing the fragmented stack of spreadsheets, separate payment processors, generic accounting software, and email tools that French associations typically rely on.

Quantifiable outcome

• 92% of user associations report that AssoConnect helps them get organized and structured
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• NeonCRM: Nonprofit and association CRM with membership management, fundraising, events, and payments. Directly overlaps with AssoConnect's CRM + payments + ticketing stack.
• MemberClicks: Association management platform serving small-staff associations with membership databases, event registration, email, and online communities. Highly comparable product and customer profile.
• Springly: US-facing association management platform that is operated as a sub-brand of AssoConnect (springly.org), making it both a sibling brand and a direct functional peer in English-speaking markets.
• Wild Apricot: Leading association management SaaS offering membership, events, payments, and a website builder. Direct competitor in the same niche of all-in-one software for associations and membership-based organizations.

Broad incumbents

• HubSpot: General-purpose CRM, marketing automation, and CMS platform increasingly used by associations and nonprofits. Competes with AssoConnect's CRM, emailing, and website builder modules as a broader horizontal incumbent.
• Salesforce Nonprofit Cloud / NPSP: Enterprise CRM with a Nonprofit Success Pack tailored for nonprofit/association use. Competes in CRM and member management, though much heavier and more expensive than AssoConnect.
• Bonterra (Network for Good / GivingFuel): Large US-based vertical SaaS for nonprofits and associations covering CRM, fundraising, and grants management. A broad incumbent serving a similar vertical with overlapping modules.

Emerging players

• Donorbox: Online donation and fundraising platform for nonprofits with recurring donations, events, and membership capabilities. Overlaps specifically with AssoConnect's fundraising/donation and ticketing features.
• CiviCRM: Open-source constituent relationship management for nonprofits and civic-sector organizations. An emerging alternative for cost-sensitive associations that overlaps significantly with AssoConnect's CRM and membership modules.

Regional players

• HelloAsso: French nonprofit donation and ticketing platform with strong brand recognition among French associations. Comparable in the payments/fundraising subset of AssoConnect's offering, though narrower in scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/joinlyfr
• Facebookfacebook.com/joinlyFR
• LinkedInlinkedin.com/company/joinlyfr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joinly