Springly

What Springly does

Springly is an all-in-one SaaS platform for nonprofit organizations, providing integrated tools for CRM, accounting, emailing, website building, donation collection, membership management, event registration, and online store operations within a single cloud-hosted product. The platform is built on Microsoft Azure and processes payments through Adyen, serving 40,000+ organizations worldwide including clubs, associations, 501(c)(3) entities, churches, and student organizations across the US and Europe (with primary entities in Paris, France and New York, NY). Springly operates two tiers: a free Liberty tier funded by optional donor tips, and a paid Serenity tier priced by contact count, supplemented by 3.1% + $0.30 transaction fees on standard payment processing. The company employs 70+ people with a heavy weighting toward Customer Success, Business Development, and engineering, distributed through a self-serve product-led growth motion augmented by dedicated Key Account Managers. Springly is a brand of AssoConnect, was originally founded as BuyPacker in 2011, and pivoted to the nonprofit segment under the Springly name in 2014; the company is privately held with no disclosed external funding rounds.

Name

Springly

Legal name

Springly

Website

https://springly.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Springly is an all-in-one SaaS platform that provides CRM, accounting, payments, website, and membership tools to 40,000+ nonprofits, clubs, associations, and religious organizations in the US and Europe.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue (Serenity Plan): All-in-one subscription-based pricing tier offering full access to CRM, accounting, emailing, website, donations, memberships, events, and online shop features. Pricing varies by number of contacts.
2. Transaction Processing Fees: Payment processing at 3.1% + $0.30 per transaction for paid plans, processed through payment provider Adyen.
3. Liberty Tip-Based Model: Free payment processing for nonprofits with optional tips from donors covering costs. No subscription or transaction fees for Liberty users.
4. Contact-Based Upsells: Additional charges for exceeding the contact quota in each plan tier, with extra costs per additional contact communicated via email.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Springly is a cloud-based all-in-one SaaS platform that helps nonprofit organizations run their operations from a single integrated workspace. It combines a contact and member CRM, nonprofit accounting, a no-code website builder, email marketing, online donations and recurring giving, membership and dues management, event ticketing, an online store, and payment processing into one product. The platform is sold via a self-serve free trial with a free Liberty tier (zero transaction fees, supported by optional donor tips) and a paid Serenity tier priced by number of contacts.

Product overview

Springly is an all-in-one nonprofit management software platform offered as a SaaS solution. The platform provides two subscription tiers: Springly Liberty (a free tier focused on fundraising and online payment collection using a donor tipping model) and Springly Serenity (a full-featured paid tier). The core Springly platform integrates multiple modules including CRM for contact and member management, Accounting for nonprofit financial record-keeping, Website Builder for creating and hosting nonprofit websites, Emailing for targeted communications, Donation Software for online fundraising, Events Module for event management and ticketing, Membership Software for member database management, Online Store for e-commerce, and an Online Payment System powered by Adyen for processing transactions. Users can switch between tiers at any time during their subscription period.

Differentiator

Problem solved

Functional benefit

Products and services

• Springly Core Platform The main all-in-one SaaS platform for nonprofit management combining membership database, accounting, website building, emailing, donations, events, and online payment tools in a single integrated solution. Sold via self-serve 14-day free trial on the website.
• Springly Serenity The full-featured paid subscription tier of Springly, offering all-in-one nonprofit management including CRM, accounting, website, emailing, donations, events, memberships, and online payments. Pricing is monthly and varies by number of contacts in the database, with transaction fees of 3.1% + $0.30 per payment processed via Adyen.
• Springly Liberty A free tier focused on online payment collection and fundraising. Offers donation management, event registration, and membership payment collection with zero transaction fees, sustained by an optional donor tipping system to support the platform.

Quantifiable outcome

• Win back half a day of work every week
• +5 more outcomes

Named customers3 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TechSoupcoreStrategic or Co-development PartnerSpringly partners with TechSoup to provide technology solutions to nonprofits. TechSoup is a nonprofit technology provider that helps other nonprofits access discounted software and technology.
• AdyencoreTechnology or IntegrationAdyen serves as Springly's payment processor for online transactions. They charge 3.1% + $0.30 per transaction for payment processing services used by Springly's nonprofit clients.
• Microsoft AzurecoreTechnology or IntegrationMicrosoft Azure hosts Springly's platform data and infrastructure. Azure's cloud services provide the foundation for Springly's SaaS platform serving 40,000+ nonprofits.
• The Charity CFOminorStrategic or Co-development PartnerSpringly collaborated with The Charity CFO to create the 'Nonprofit Accounting Volume I: The Basics' eBook, combining nonprofit accounting expertise with Springly's software platform knowledge.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Blackbaud: Blackbaud is the largest US-listed provider of nonprofit, education, and fundraising software (Raiser's Edge, eTapestry). It is a broad incumbent that competes with Springly for mid-market and enterprise nonprofits.
• Bonterra: Bonterra (formerly Network for Good, Social Solutions, and others) is a large nonprofit software suite covering fundraising, grants, and case management. It is a broader incumbent competing with Springly across multiple nonprofit verticals.
• Salesforce Nonprofit Cloud (NPSP): Salesforce.org's Nonprofit Cloud and Nonprofit Success Pack (NPSP) is the dominant CRM platform for larger nonprofits. It competes with Springly at the higher end of the nonprofit market and pressures Springly's positioning against free/discounted Salesforce offerings.

Direct peers

• Classy: Classy is a leading online fundraising and donor management platform for nonprofits. It directly competes with Springly's donation and payment-processing modules in the digital fundraising use case.
• Little Green Light: Little Green Light is a donor and fund management SaaS for small nonprofits, with similar CRM, donation tracking, and event functionality. It is a direct SMB competitor to Springly's core platform.
• Bloomerang: Bloomerang is a US-based donor management and CRM SaaS platform purpose-built for small and mid-sized nonprofits. It competes head-to-head with Springly's CRM and donation modules in the same SMB nonprofit segment.
• Neon CRM: Neon CRM by CauseVox provides nonprofit-focused CRM, donation, and event management software. It targets the same small-to-mid nonprofit buyer as Springly with overlapping CRM, donation, and event functionality.
• DonorPerfect: DonorPerfect is a long-standing nonprofit donor management and fundraising SaaS. It overlaps directly with Springly's CRM, donation, and membership modules for small and mid-sized nonprofits.
• WildApricot: WildApricot is membership management software for associations, clubs, and nonprofits, combining a member database, website builder, and event registration. It is highly comparable to Springly's membership, events, and website modules.

Emerging players

• Givebutter: Givebutter is a fast-growing modern fundraising and donor engagement platform for nonprofits with a freemium model. It overlaps with Springly's donation, event, and payment features and targets similar SMB nonprofit customers with a contemporary UX.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springly