What Take Action does

Take Action (株式会社Take Action) is a Tokyo-based HR technology vendor founded in 2010, operating a multi-product suite aimed at the employee engagement and hiring lifecycle of Japanese mid-market companies. Its flagship product, THANKS GIFT, is a peer-to-peer recognition and employee engagement platform deployed across 1,000+ companies, featuring points-based gifting, internal communication tools, and an AI integration that mediates gratitude messages and automates internal communications. The company has progressively expanded the platform with a native Microsoft Teams app (2026-03), a major platform update (2026-01), and adjacent products including Talent File (turnover prediction), Referalum (referral and alumni hiring), jinji+ (recruitment support), and Recruitment Cloud (Indeed-integrated job distribution).

The business runs on a B2B SaaS subscription model, targeting organizations of 50–1,000+ employees across verticals such as healthcare, beauty, restaurant, and real estate, with distribution supported by direct sales, Microsoft ecosystem partnerships, and annual community events like the 10th-edition BEST ENGAGEMENT AWARD (2026-03). Take Action is privately held with a headcount of 11–50 employees and positions itself as the No.1 engagement platform in its category, though it discloses no revenue, ARR, or funding figures. The combination of a small internal team, a broad multi-product surface, and ecosystem integrations with Microsoft and Indeed indicates a capital-efficient, partnership-driven go-to-market strategy focused on Japanese mid-market HR buyers.

Name

Take Action

Legal name

株式会社Take Action

Website

https://take-action.co.jp

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Take Action is a Tokyo-based HR technology company that operates THANKS GIFT, a peer-recognition and employee engagement platform used by 1,000+ Japanese companies, supplemented by Talent File, Referalum, jinji+, and Recruitment Cloud products covering the full HR lifecycle.

Ownership category

akta.pro rank

Product category

Human Capital Management Software

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies and Executive Search Services (56131), Executive Search Services (561312)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

HR Technology (HRIS/HCM) Advisory & Implementation (BPAHAGAG), RPO Technology, ATS Administration & Recruitment Operations (BPACABAN)

Keywords

• HR technology platforms
• Employee engagement software
• Peer recognition systems
• Talent analytics tools
• Recruitment services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. HR Tech SaaS Subscriptions (THANKS GIFT, タレントファイル, リファアルム): Monthly/annual subscription fees for cloud-based HR platforms providing employee engagement tools, turnover prediction analytics, and referral/alumni recruiting services. Core recurring revenue stream with per-company or per-seat pricing models.
2. Recruitment Support Services (jinji+): Comprehensive recruitment consulting and outsourcing services including strategy formulation, execution support, and recruitment process outsourcing (RPO). Revenue generated through project-based fees, monthly retainers, and/or success-based compensation.
3. Job Board Integration (採用クラウド): Automated job posting to Indeed and other search engines. Generates revenue as a value-add service bundled with jinji+ recruitment services or as standalone service.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Take Action (株式会社Take Action) develops and sells HR technology SaaS platforms for Japanese companies. Its offering centers on peer recognition and employee engagement software (THANKS GIFT), an internal HR communications platform with feedback and AI-powered question generation, talent analytics with turnover prediction (タレントファイル), referral/alumni recruiting (リファアルム), job-board aggregation (採用クラウド), and recruitment consulting (jinji+).

Product overview

Take Action operates as a unified engagement platform provider with a portfolio of interconnected HR tech products. The core offering centers on THANKS GIFT, an employee engagement platform for peer recognition and gratitude communication, which serves as the anchor product enabling organizational improvement. Adjacent modules include タレントファイル (Talent File) for workforce analytics and turnover risk detection, and a referral/alumni hiring tool (リファアルム). On the recruitment side, jinji+ provides comprehensive hiring support services while 採用クラウド (Recruitment Cloud) integrates with job search engines. These products address the full talent lifecycle from attraction through retention, unified by a shared engagement-focused mission.

Differentiator

Problem solved

Functional benefit

Products and services

• THANKS GIFT Peer-to-peer recognition platform for Japanese companies that lets employees send each other digital "thank-you" messages funded by a proprietary in-app coin currency redeemable for points/gifts; integrates with Microsoft Teams, Slack, and other communication tools; aimed at HR departments seeking to improve engagement, retention, and internal communication.
• THANKS GIFT 社内報 (Internal Communication) Internal newsletter and HR-communication module within the THANKS GIFT suite that uses AI to generate employee-engagement surveys and questions, supporting HR teams in two-way internal communication; sold as part of the THANKS GIFT platform.
• タレントファイル (Talent File) Talent analytics and human-resources data platform for Japanese companies that consolidates employee information, enables HR data visualization, and applies turnover/retention prediction to support HR strategy and employee retention decisions.
• リファアルム (Referalum) Referral-based recruiting platform that enables employees and alumni to refer candidates to their former/current employer, and supports talent pools and alumni networking; targeted at Japanese companies seeking to reduce recruiting cost per hire.
• jinji+ (ジンジプラス) Recruitment consulting and hands-on hiring support service offered alongside the company's SaaS products, providing end-to-end recruiting assistance to Japanese companies.
• 採用クラウド (Recruitment Cloud) Job-board aggregation and recruitment advertising platform that integrates employer job postings with Indeed and other job-listing channels from a single interface, simplifying recruitment marketing for Japanese employers.

Quantifiable outcome

• Turnover rate reduction: D PLUS achieved 8% turnover rate; other award winners report measurable reductions in attrition
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core, notable and minor.

• MicrosoftcoreTechnology or Integration · 30 March 2026Take Action launched THANKS GIFT as a Microsoft Teams collaboration app, enabling users to send thank-you cards and access internal reports directly within the Teams interface. This deep product integration positions THANKS GIFT as a native-feeling workplace tool, reducing friction for enterprise customers already using Microsoft 365.
• Indeed (インディード)coreTechnology or IntegrationTHANKS GIFT's 採用クラウド (Hiring Cloud) service integrates with Indeed to automatically distribute job postings across the Indeed platform. This API-level integration increases employer visibility to job seekers and drives adoption of the recruitment platform.
• Nikkan Kogyo Shimbun (日刊工業新聞)notableGTM or Marketing PartnerTake Action was featured in Nikkan Kogyo Shimbun (2026-04-24) for its AI-driven internal communication innovation in THANKS GIFT. This earned media coverage serves as third-party validation and brand credibility in the HR tech market.
• HR NOTEminorGTM or Marketing PartnerTake Action contributed an article to HR NOTE (人事の成長から、企業の成長を応援するメディア) titled '年間数百名の採用も！？リファラル採用を成功させるポイント' as a thought leadership piece, building brand authority in the HR professional community.
• HRog (フロッグ)minorGTM or Marketing PartnerTake Action contributed an article to HRog (人材業界の一歩先を照らすメディア) titled '採用難易度が高まる中、注目の『リファラル採用』で成果を出す方法とは？' as a thought leadership piece for HR professionals.
• United Soybean BoardminorOthersTake Action's 2026 Herbicide Classification Chart is sponsored by the United Soybean Board and created by Michigan State University. This appears to be a separate agricultural initiative (Take Action Herbicide Classification) rather than a core HR tech partnership.
• RX Japan株式会社notableGTM or Marketing PartnerRX Japan is the organizer of the 総務・人事・経理Week exhibition where Take Action exhibited. The trade show serves as a marketing and sales channel for Take Action to reach HR and back-office decision makers.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Indeed: Global job search engine and Take Action's integration partner for Recruitment Cloud. Competes in the recruiting channel layer with far larger reach.
• Workday: Global enterprise HCM and people analytics platform. Competes with Take Action's Talent File and engagement capabilities as part of a much broader HR cloud portfolio targeting large enterprises.
• Lattice: Global performance management and employee engagement SaaS. Overlaps with THANKS GIFT's engagement scope and competes for the same HR buyer in larger mid-market accounts.
• Recruit Holdings: Japan's largest HR/recruitment conglomerate owning Indeed and a broad portfolio of HR services. Massive Japanese incumbent that competes across recruitment, engagement, and workforce analytics broadly.

Direct peers

• Bonusly: US-based peer recognition and employee engagement SaaS with similar coin/point-based recognition mechanic to THANKS GIFT. Most direct global functional equivalent in the engagement platform category.
• Motimate: Scandinavian mobile-first employee engagement and peer recognition platform. Direct category peer with comparable recognition mechanic and SaaS delivery model.
• HRBrain, Inc. Japanese HR tech company offering talent management, HR analytics, and engagement evaluation. Overlaps directly with Take Action's Talent File and THANKS GIFT modules in the same mid-market segment.
• Culture Amp: Global employee engagement survey and performance platform competing for the same HR leader buyer with overlapping engagement, eNPS, and turnover analytics use cases.
• TeamSpirit Inc. Japanese cloud HR/attendance SaaS platform targeting SMBs with workforce management. Comparable Japanese HR SaaS with similar mid-market positioning and recurring revenue model.
• SmartHR (Kufu, Inc.): Leading Japanese HR cloud platform serving SMB and mid-market with employee onboarding, attendance, and HR document management. Closely comparable domestic competitor in the Japanese HR tech SaaS category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TakeAct95559287
• Facebookfacebook.com/takeaction.thanks
• Instagraminstagram.com/takeaction.1005
• TikToktiktok.com/@takeaction.1005

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Take Action