Holmen Idrettsforening
Holmen Idrettsforening is a Norwegian non-profit multi-sport club founded in 1918 in Nesbru (Asker Kommune), delivering football, handball, and cross-country skiing programs to approximately 1,200 active members, primarily children and youth in the Asker Nord area.
- Company typePrivate
- Founded1918
- HeadquartersNesbru, Norway
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Holmen Idrettsforening does
Holmen Idrettsforening (Holmen IF) is a Norwegian non-profit multi-sport club (fleridrettslag) founded in 1918, headquartered in Nesbru within the Asker Kommune, and operating from Holmen Idrettspark. The club delivers organized football, handball, and cross-country skiing programs to approximately 1,200 active members — primarily children and youth aged 5–19, with additional adult/senior programming. Its three operating divisions (Holmen IF Fotball, Holmen Håndball, Holmen IF Langrenn) operate as wholly owned internal branches. Specialized offerings include the TINE Fotballskole summer football school (ages 6–12), dedicated goalkeeper training led by Marius Heyerdahl, and competitive team participation — most recently highlighted by Holmen J17's OBOS Cup win and Henrik Svindseth's junior-VM bronze medal in roller skiing (2025).
Revenue is generated through three streams: recurring membership and training fees across the sports sections; transactional commissions from the Unisport/Nike Grassroot Partner program (5-year renewal, Feb 2025), under which members receive a 25% Nike discount and the club receives kickbacks; and grants/sponsorships, including a 3M NOK municipal grant from Asker Kommune and a 2.5M NOK grant from Sparebankstiftelsen DNB for the Holmen Grendehus community center project (combined ~25M NOK budget). Operations are volunteer-driven with a small paid leadership team led by Daglig leder Anders Toft Engerud and Styreleder Thomas Haave.
The technology backbone is built on IdrettenOnline (member administration, website, newsletter), supplemented by Spond for member signup, EasyPlay for facility scheduling (deployed Feb 2025), Fiken for accounting, Veo for match video, and Strava/Polar for activity tracking. The club is geographically confined to the Asker Nord catchment, with marketing conducted through its website, Facebook, email newsletters, and community word-of-mouth. The most material ongoing strategic initiative is the Holmen Grendehus development, which is expanding the club's facility footprint into a multi-purpose community hub.
Holmen Idrettsforening firmographics
Firmographics- Name
- Holmen Idrettsforening
- Legal name
- Holmen Idrettsforening
- Website
- https://holmenif.no
- Company type
- Private
- Founded year
- 1918
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holmen Idrettsforening is a Norwegian non-profit multi-sport club founded in 1918 in Nesbru (Asker Kommune), delivering football, handball, and cross-country skiing programs to approximately 1,200 active members, primarily children and youth in the Asker Nord area.
- Ownership category
- akta.pro rank
Holmen Idrettsforening industry classification
Industry- Product category
- Community Sports Club
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Holmen Idrettsforening is headquartered
LocationHeadquarters
- HQ city
- Nesbru
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
Holmen Idrettsforening business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Membership Fees: The club generates revenue through membership fees and training fees from its approximately 1200 active members across football, handball, and cross-country skiing sections.
- Equipment Sales: Revenue from equipment sales through the Unisport/Nike partnership, including club merchandise and apparel. Members receive 25% discount and the club receives kickback on all purchases.
- Sponsorships and Grants: The club receives funding through sponsorships from local partners, municipal grants (such as the 3M NOK from Asker Kommune for the community house project), and foundation support (2.5M NOK from Sparebankstiftelsen DNB).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Football School (TINE Fotballskole) - children aged 6-12 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Holmen Idrettsforening product offering
Product offeringCore offering
Holmen Idrettsforening is a volunteer-driven multi-sport club that organizes training, leagues, and competitive play in football, handball, and cross-country skiing for approximately 1,200 active members (primarily children and youth, plus adults) in the Asker Nord area of Norway. The club additionally runs a summer football school (TINE Fotballskole) for children aged 6-12, specialized goalkeeper coaching, and is developing a community gathering facility (Holmen Grendehus).
Product overview
Holmen Idrettsforening is a multi-sport club (fleridrettslag) offering football (Fotball), handball (Håndball), and cross-country skiing (Langrenn) activities. The club operates through separate team websites for each sport, with a centralized membership management system. Core offerings include youth and senior team sports programs, TINE Fotballskole (football school for children aged 6-12), specialized goalkeeper training, and facility rental services at Holmen Idrettspark.
Differentiator
Problem solved
Functional benefit
Products and services
- Holmen IF Fotball (Football) Football department with teams competing in 5th division, offering programs for both youth and senior players, including a TINE Fotballskole summer program. Geared toward children, youth, and adults in the Asker Nord area.
- Holmen IF Håndball (Handball) Handball department with over 250 players, offering programs for children and adults with focus on both recreational and competitive play. Geared toward local members in the Asker Nord area.
- Holmen IF Langrenn (Cross-country skiing) Cross-country skiing department with athletes competing at national and international levels, including junior world championship participants. Geared toward youth and adult members in the Asker Nord area.
- TINE Fotballskole (TINE Football School) Summer football school program for children aged 6-12 (born 2014-2020), offered during weeks 26 and 33 with focus on technical and tactical skill development through play. Includes optional before/after care supervision from 08:30-16:00 for 500 NOK per participant per week.
- Keepertrening (Goalkeeper Training) Dedicated goalkeeper training program led by experienced coach Marius Heyerdahl (25 years as a goalkeeper), offering weekly specialized sessions for youth goalkeepers (born 2008-2012) at Holmen kunstgress on Monday evenings.
- Holmen Grendehus Community Center Community center project intended as a multi-purpose gathering place for club members and the local community, expanding beyond the existing clubhouse. Total budget approximately 23-25 MNOK with municipal and private foundation funding contributions.
Quantifiable outcome
- Medal at Junior World Championship - Henrik Svindseth won bronze in team sprint at junior-VM in Latvia (2025)
- +1 more outcomes
Companies that use Holmen Idrettsforening
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Holmen Idrettsforening technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Holmen Idrettsforening partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, minor and major.
- UnisportcoreHolmen IF Fotball extended its equipment partnership with Unisport and Nike for 5 new years. The club is now part of the Unisport Grassroot Partner program, providing members with 25% discount on Nike products and exclusive offers. The club receives kickback on all member purchases through the Unisport FC platform.
- NikecoreNike supplies equipment and apparel to Holmen IF through the extended 5-year partnership with Unisport. Members access Nike products at discounted rates through the Unisport Grassroot Partner program.
- Marius HeyerdahlminorGoalkeeper coach with 25 years of experience as a goalkeeper. Provides dedicated goalkeeper training sessions for youth players (born 2008-2012) at Holmen kunstgress on Monday evenings.
- Varde EiendommajorVarde Eiendom, responsible for the Landøyveien 5 apartment project, originally intended to use their committed funds for the community house. However, the municipality later determined this was not legally feasible as the funds were regulated to Holmenskjæret.
- Norsk Tipping (Grasrotandelen)minorThe Grasrotandelen program allows supporters to direct a share of their lottery winnings to Holmen Idrettsforening. The club's Grasrotmottaker number is 971568518.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Holmen Idrettsforening competitors and assessment
Company assessmentDirect peers
- Asker Fotball: Local football club operating in Asker municipality, directly overlapping Holmen IF's primary geographic market. Closely comparable as a competing youth-football-focused organization with similar target demographic.
- Vålerenga IF: Major Oslo-based multi-sport club (football, hockey, handball, etc.). Comparable because it operates a similar Norwegian fleridrettslag structure with youth development focus, community-driven membership, and multiple sport sections under one brand.
- KFUM Oslo: Oslo multi-sport club with football, basketball, and other sports programs. Comparable Norwegian fleridrettslag operating model focused on youth development and community engagement.
- Skeid Fotball: Oslo-based multi-sport club with strong youth football focus and historical community roots. Comparable volunteer-driven, multi-sport operating model serving a defined neighborhood catchment.
- Ullern IF: Oslo-based multi-sport club (football, handball, skiing, etc.). Directly comparable fleridrettslag structure with member-funded, volunteer-supported operations serving a defined urban catchment.
- Bærum Idrettslag: Multi-sport club serving Bærum municipality, geographically adjacent to Holmen IF's Asker Nord catchment. Highly comparable fleridrettslag model serving youth and adults across multiple sports with volunteer governance.
Broad incumbents
- Norges Håndballforbund (Norwegian Handball Federation): National governing body for handball in Norway. Comparable as the umbrella organization under which Holmen Håndball operates, providing league structure, competition formats, and athlete development pathways.
- Norges Skiforbund (Norwegian Ski Federation): National governing body for skiing in Norway. Comparable as the governing body under which Holmen IF Langrenn competes, defining competition pathways that produced the club's junior World Championship medalist.
Regional players
- Stabæk Fotball: Professional football club based in Bærum, immediately adjacent to Asker. Comparable in youth football development and shared regional catchment, though operating at a higher competitive tier (top-flight history).
Emerging players
- Holmenkollen Skiklubb: Historic Oslo ski club with strong cross-country and ski-jumping tradition. Comparable in the cross-country skiing division's competitive track and junior athlete development, including international-level results.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Holmen Idrettsforening social profiles
Digital presenceHolmen Idrettsforening financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holmen Idrettsforening leadership team
Management profileNumber of profiles
Profiles6 records
Holmen Idrettsforening subsidiaries and ownership
Company hierarchySubsidiaries3 records
Holmen Idrettsforening funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holmen Idrettsforening M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holmen Idrettsforening
What does Holmen Idrettsforening do?
Holmen Idrettsforening is a volunteer-driven multi-sport club that organizes training, leagues, and competitive play in football, handball, and cross-country skiing for approximately 1,200 active members (primarily children and youth, plus adults) in the Asker Nord area of Norway. The club additionally runs a summer football school (TINE Fotballskole) for children aged 6-12, specialized goalkeeper coaching, and is developing a community gathering facility (Holmen Grendehus).
Is Holmen Idrettsforening a public or private company?
Holmen Idrettsforening is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Holmen Idrettsforening founded?
Holmen Idrettsforening was founded in 1918. It employs 11 to 50 people.
Where is Holmen Idrettsforening based?
Holmen Idrettsforening is headquartered in Nesbru, Norway, in the Europe region.
How does Holmen Idrettsforening make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are equipment Sales and sponsorships and Grants.
Who are Holmen Idrettsforening's main competitors?
Direct peers on record are Asker Fotball, Vålerenga IF, KFUM Oslo, Skeid Fotball, Ullern IF and Bærum Idrettslag. Broad incumbents are Norges Håndballforbund (Norwegian Handball Federation) and Norges Skiforbund (Norwegian Ski Federation). Stabæk Fotball is listed as a regional player. Holmenkollen Skiklubb is listed as an emerging player.
Does Holmen Idrettsforening have an API?
No public API is recorded for Holmen Idrettsforening.
What industry is Holmen Idrettsforening in?
Holmen Idrettsforening's product category is Community Sports Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 71394 and its SIC code is 7997.