1st Choice Marketing

What 1st Choice Marketing does

1st Choice Marketing, now operating under the brand Rhode House Studios, is a privately held, founder-owned marketing agency founded in 2012 and based in West Warwick, Rhode Island. The firm serves small and mid-sized businesses in Rhode Island and surrounding areas, delivering a full-service marketing stack that includes social media management, digital marketing (SEO, email, analytics, advertising), video production and storytelling, strategic planning, web and graphic design, and a newly introduced AI Solutions line (custom AI agents and workflow automation). Service delivery is supported by a small core team headed by Marlene (Chief Marketing Officer and Founder, with nearly three decades of marketing experience) and Katie (Creative Director, with formal graphic design training).

Name

1st Choice Marketing

Legal name

1st Choice Marketing

Website

https://1stchoicemktg.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

1st Choice Marketing, now Rhode House Studios, is a bootstrapped Rhode Island marketing agency serving SMBs with social media, digital marketing, video, strategy, design, and custom AI workflow automation, delivered via tiered monthly retainers.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Marketing agency services
• Social media management
• Digital marketing solutions
• Video production storytelling
• Brand strategy consulting

Headquarters

HQ city

West Warwick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Retainer Services: Fixed monthly fee model providing consistent marketing services including strategic planning, design, social media, analytics, and content production. Scalable packages tailored to client needs with quantifiable outcomes.
2. Social Media Packages: Tiered monthly subscription packages for social media management including content creation, posting, and engagement. Three tiers: New Business Jumpstart ($850/month), Small Business Starter ($400/month), and SM-Med Business Accelerate ($1200/month).
3. Hourly Services: Flexible retainer services at hourly rates available weekly, monthly, or as required. Suitable for businesses with variable marketing needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

1st Choice Marketing, operating as Rhode House Studios, is an AI-driven marketing studio that delivers comprehensive marketing services to small and mid-sized businesses in Rhode Island and surrounding areas. Core offerings include social media management, digital marketing, video production and storytelling, strategic planning, web and graphic design, custom AI agent development, and flexible monthly retainer packages designed to scale with client needs.

Product overview

1st Choice Marketing operates as Rhode House Studios, a unified marketing agency offering a comprehensive suite of services rather than a modular software platform. The portfolio centers on Rhode House Studios as the core brand, supported by distinct service offerings including Social Media Marketing, Digital Marketing, Video & Storytelling, Strategic Planning, Web and Graphic Design, AI Solutions, and flexible Retainer Services with three pricing tiers. Social Media Packages provide tiered entry points (New Business Jumpstart, Small Business Starter, and SM-Med Business Accelerate) complementing the broader retainer model. All services can be accessed through monthly retainer agreements or as individual engagements.

Differentiator

Problem solved

Functional benefit

Products and services

• Rhode House Studios
• Social Media Marketing
• Digital Marketing
• Video & Storytelling
• Strategic Planning
• Web and Graphic Design
• Retainer Services
• AI Solutions
• Social Media Packages

Quantifiable outcome

• 24/7 social media support and engagement
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lyfe Marketing: Digital marketing agency offering social media management, SEO, and content services primarily to small and mid-sized businesses, with a similar productized retainer model and SMB focus.
• SmartSites: Full-service digital marketing agency providing web design, SEO, PPC, and social media services to SMBs, with a similar productized service offering and small business customer base.
• Thrive Agency: Full-service digital marketing agency offering social media, SEO, web design, and video production for SMBs, closely aligned with 1st Choice Marketing's service mix and SMB target customers.
• Disruptive Advertising: Full-service digital marketing agency serving SMB and mid-market clients with paid media, SEO, and content marketing, overlapping with 1st Choice Marketing's digital marketing and retainer offerings.
• Lounge Lizard: Digital marketing and web design agency serving SMB and mid-market clients with branding, web design, and content production, comparable in service breadth and creative boutique positioning.
• Mad Fish Digital: Full-service digital marketing agency offering SEO, paid media, content, and web design for SMBs, with a comparable service portfolio and recurring client engagement model.
• Main Street ROI: Digital marketing agency specializing in web design, SEO, and social media for small businesses, comparable in service scope, SMB focus, and recurring engagement model.

Broad incumbents

• HubSpot: Large-scale marketing software and services platform serving SMBs with CRM, marketing automation, and content tools. Competes indirectly through its partner agency ecosystem and integrated marketing stack that 1st Choice Marketing's clients could use instead.
• Constant Contact: Established SMB-focused email marketing and digital marketing platform offering tools and services that overlap with 1st Choice Marketing's email marketing, social media, and digital advertising capabilities.
• Hootsuite: Leading social media management platform used by SMBs and agencies, representing a potential in-house alternative to 1st Choice Marketing's social media management packages.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/1stChoiceMktg
• LinkedInlinkedin.com/company/1stchoicemarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 1st Choice Marketing