What JETS does

JETS, operating as JetsBrokers under the legal name PT JETS Indonesia, is a privately held licensed insurance broker headquartered in Central Jakarta and founded in 2012 by professionals with more than 12 years of prior insurance-industry experience. The company is authorized by the Indonesian Minister of Finance under KEP-433/KM.10/2012, is an APPARINDO member (188-2012/APPARINDO/2012), and operates under the supervision of Otoritas Jasa Keuangan (OJK). It distributes insurance products as a customer-aligned intermediary (not a tied agent) across a portfolio of ten insurance lines — health, property, motor vehicle, marine hull and cargo, life, travel, engineering, liability, personal accident, and miscellaneous/specialty covers — through a network of 36 partner carriers that combines Indonesian leaders (Sinarmas, Lippo, Astra Life, Adira, BNI Life, WanaArtha) with international majors (Allianz, AXA, Zurich, Chubb, Tokio Marine, BUPA, Aetna, Great Eastern, Pacific Cross, Now Health, KB Insurance).

The underlying technology stack is functional distribution infrastructure rather than a differentiated technology platform: a WordPress-based corporate website, an online comparison portal called Pasar Asuransi at pasarasuransi.co.id for quote generation across partner carriers, a separate e-wallet at ewallet.jetsbrokers.com for premium payment, and a Google Forms-based e-claim intake workflow. There are no proprietary AI, ML, underwriting, or risk-modeling components disclosed, no mobile applications, and no published APIs or SDKs. The platform enables digital self-service for retail and micro-business customers while the company simultaneously runs professional field-sales teams distributed across multiple major Indonesian cities to serve corporate accounts.

JETS earns revenue in the form of brokerage commissions paid by the 36 partner insurance carriers on policies placed, with premium and commission levels determined per policy through quote-based underwriting rather than disclosed tiered pricing. Its customer base of 25,000+ individuals and corporations spans individual health/motor/travel/personal-accident buyers and corporate accounts in mining, marine, shipping, property, financial institutions, banking, hospitality, aviation, retail, and pharmaceuticals. Customer concentration is structurally diversified across both retail long-tail and named-vertical corporate accounts, with no disclosed single-customer dependency.

Name

JETS

Legal name

PT JETS Indonesia

Website

https://jetsbrokers.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

JETS (JetsBrokers / PT JETS Indonesia) is a licensed Indonesian insurance broker, founded in 2012 in Jakarta, distributing products from 36 partner carriers across ten lines (health, property, motor, marine, life, travel, engineering, liability, personal accident) to over 25,000 individual and corporate customers via field sales and the Pasar Asuransi online portal.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Aviation Specialty (FSAJAGAK)

akta.pro secondary industries

Aviation Liability Insurance (Passenger & Third-Party) (FSAJAHAD), Aviation & Aerospace Reinsurance (FSAOADAB), Flight/Carrier Accident Insurance (FSAJAJAI)

Keywords

• Insurance brokerage services
• Health insurance distribution
• Property insurance brokerage
• Marine cargo insurance
• Motor vehicle insurance

Headquarters

HQ city

Jakarta Pusat

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commission: JetsBrokers earns revenue as a licensed insurance broker by facilitating insurance sales between customers and insurance companies. The broker receives commissions from insurance companies for policies placed, acting as an intermediary that helps customers select optimal insurance products and assists with claims processing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

JETS is a licensed Indonesian insurance brokerage firm (PT JETS Indonesia) that intermediates insurance placement between customers and a network of 36 partner insurance companies. It brokers health, property, motor vehicle, marine hull and cargo, life, travel, engineering, liability, and personal accident insurance products for both individual consumers and corporate clients. The firm supports customers with risk analysis, policy selection, premium payment via its e-wallet platform, and ongoing claims assistance through digital e-claim tools.

Product overview

JETS (JetsBrokers) is an Indonesian insurance broker company operating as a licensed insurance intermediary (License KEP-433/KM.10/2012). The company offers a portfolio of insurance brokerage products including Health, Property, Motor Vehicle, Marine, Life, Travel, Engineering, Liability, and Personal Accident insurance. Their primary customer-facing platform is the Pasar Asuransi online portal (pasarasuransi.co.id), which enables customers to compare and purchase insurance from 36 partner insurance companies. The company serves both individual and corporate clients, with corporate clients spanning mining, marine, property, financial institutions, banking, hospitality, aviation, retail, and pharmaceutical sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Pasar Asuransi: Online insurance portal allowing customers to compare insurance products from various partner companies. Website: www.pasarasuransi.co.id
• E-Wallet JetsBrokers

Products and services

• Asuransi Kesehatan (Health Insurance Brokerage) Health insurance brokerage covering group plans for corporate clients (minimum 5 employees) with hospitalization, outpatient, maternity, dental, and vision coverage, and individual plans with overseas outpatient coverage, foreign currency premiums, and medical evacuation up to 25 Billion Rupiah per year.
• Asuransi Property (Property Insurance Brokerage) Property insurance brokerage covering buildings, inventory, furniture, machinery, and stock against damage, loss, or destruction, with named-peril (Fire and Extended) and Property All Risk policy options.
• Asuransi Kendaraan Bermotor (Motor Vehicle Insurance Brokerage) Motor vehicle insurance brokerage providing Comprehensive coverage (all risks including scratches, dents, total loss) and Total Loss Only coverage (when repair costs exceed 75% of market value or vehicle is stolen), including third-party liability.
• Asuransi Kapal dan Pengangkutan (Marine Hull and Cargo Insurance Brokerage) Marine insurance brokerage covering hull, machinery, cargo, and third-party liability against navigational and natural perils, with three coverage options (Clause 280, 284, and 289) for passenger vessels, cargo vessels, barges, yachts, tankers, and fishing vessels.
• Asuransi Aneka (Miscellaneous Insurance Brokerage) Miscellaneous insurance brokerage bundling Surety Bond, Money Transfer, Money Storage, Burglary, Hole in One, Liability, Billboard, Travel, Personal Accident, and Infrastructure Project Guarantee products.
• Asuransi Perjalanan (Travel Insurance Brokerage) Travel insurance brokerage covering medical accidents, treatment costs, trip cancellation, delays, baggage loss, hijacking, and third-party liability; single trip up to 180 days, annual policy 360 days with 90-day per trip.
• Asuransi Jiwa (Life Insurance Brokerage) Life insurance brokerage helping customers select death benefit and income protection products from trusted partner insurance companies.
• Asuransi Pembangunan & Pemasangan Rekayasa (Engineering Insurance Brokerage) Engineering insurance brokerage covering construction and installation projects including Construction All Risk, Erection All Risks, Machinery Breakdown, and Electronic Equipment Insurance for industrial machinery and electronic installations.
• Asuransi Tanggung Gugat (Liability Insurance Brokerage) Liability insurance brokerage covering legal consequences from policyholder activities including property damage and bodily injury claims, with Claim Made Basis and Occurrence Basis policy forms and per-occurrence and aggregate limits.
• Asuransi Kecelakaan Diri (Personal Accident Insurance Brokerage) Personal accident insurance brokerage covering death, permanent/temporary disability, and medical expenses resulting from accidents.
• Pasar Asuransi (Online Insurance Comparison Portal) Online insurance comparison portal enabling customers to compare and purchase insurance products from 36 partner insurance companies, with premium checking, product comparison, and digital claim processing capabilities.

Quantifiable outcome

• 100% customer satisfaction rate achieved in the last two consecutive years.

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record.

• ABDA (Asuransi Bhakti Bhina)OthersInsurance company partner listed on JetsBrokers' partner page, providing various insurance products through the Pasar Asuransi platform.
• ACA AsuransiOthersInsurance company partner providing general and life insurance products through JetsBrokers' distribution network.
• AllianzOthersGlobal insurance company partner offering life and general insurance products distributed through JetsBrokers.
• Great EasternOthersLeading life insurance company partner providing life and health insurance products through JetsBrokers' network.
• BNI LifeOthersBank-affiliated life insurance company partner offering life and investment-linked insurance products.
• WanaArtha LifeOthersLife insurance company partner providing Sharia-compliant and conventional life insurance products.
• Pacific CrossOthersInternational health insurance provider partner specializing in travel and health coverage for expats and travelers.
• Now HealthOthersInternational health insurance provider partner offering global health insurance solutions.
• AetnaOthersGlobal health insurance company partner providing corporate and individual health insurance products.
• KSK InsuranceOthersInsurance company partner providing various general insurance products.
• Staco MandiriOthersInsurance company partner providing general insurance coverage options.
• SinarmasOthersConglomerate-affiliated insurance company partner offering comprehensive insurance products.
• Premiere HealthOthersHealth insurance provider partner specializing in corporate health insurance solutions.
• Malacca TrustOthersInsurance company partner providing various risk coverage products.
• Lippo InsuranceOthersLippo Group-affiliated insurance company partner offering comprehensive insurance products.
• KB InsuranceOthersKorean-based insurance company partner providing general insurance coverage.
• BUPAOthersGlobal health insurance company partner offering international health coverage.
• Bupa IHIOthersInternational health insurance joint venture partner providing global health solutions.
• ChubbOthersGlobal insurance company partner providing commercial and personal insurance products.
• Dayin MitraOthersInsurance company partner providing various risk management and insurance products.
• EquityOthersInsurance company partner providing general insurance coverage options.
• FPG InsuranceOthersInsurance company partner offering various insurance products.
• FWDOthersDigital-focused insurance company partner offering life and general insurance with innovative coverage.
• Asuransi Buana IndependentOthersIndependent insurance company partner providing various insurance products.
• AXAOthersGlobal insurance company partner providing comprehensive insurance and reinsurance products.
• AutocillinOthersSpecialized vehicle insurance provider partner offering motor insurance products.
• AswataOthersInsurance company partner providing various general insurance products.
• Tokio MarineOthersJapanese insurance company partner providing marine, property, and casualty insurance products.
• Astra LifeOthersAstra Group-affiliated life insurance company partner providing life and health insurance products.
• Adira InsuranceOthersAdira Group-affiliated insurance company partner offering general and vehicle insurance products.
• Tugu Pratama IndonesiaOthersInsurance company partner providing various insurance coverage options.
• ZurichOthersGlobal insurance company partner providing life and general insurance products.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marsh: World's largest insurance broker and risk advisor, with offices in Jakarta. Competes head-to-head with JETS for corporate risk and insurance placement mandates, particularly in marine, aviation, property, and liability lines that overlap with JETS's portfolio.
• Willis Towers Watson (WTW): Global advisory and broking firm with insurance brokerage operations across Asia-Pacific. Directly comparable to JETS in placing corporate insurance programs across health, property, marine, and aviation through carrier relationships.
• Arthur J. Gallagher: Global insurance brokerage and risk management firm with growing Asia-Pacific presence. Comparable to JETS in distributing multi-line commercial insurance products and providing claims advocacy on behalf of insureds.
• Lockton: Largest privately held global insurance broker with Asia-Pacific operations. Similar to JETS in offering independent, client-aligned brokerage services spanning property, casualty, marine, and specialty lines through a multi-carrier model.
• Aon: Global insurance and reinsurance brokerage with established operations across Indonesia. Directly comparable to JETS in serving corporate and individual clients with multi-line insurance placement, risk advisory, and claims support through a multi-carrier model.
• Howden: Independent global insurance broker with expanding Asia-Pacific footprint. Overlaps with JETS in marine, aviation, and specialty lines where JETS generates a portion of its corporate book.

Emerging players

• Qoala: Indonesian insurtech and digital insurance distributor offering motor and health products online. Competes with JETS for the same Indonesian retail customer that increasingly prefers comparison portals over advisory-led brokerage.
• Lifepal: Indonesian insurtech aggregator comparing life, health, motor, and travel insurance from multiple carriers in real time. Directly comparable to JETS's online comparison thesis but with a stronger digital-only delivery model that pressures traditional broker commissions.
• Igloo: Singapore-headquartered insurtech with Indonesia operations distributing digital insurance products through partnerships with carriers. Comparable to JETS as a digital-first insurance intermediary leveraging embedded distribution rather than direct advisor-led sales.
• PasarPolis: Indonesia-focused insurtech providing digital insurance distribution across motor, health, and other micro lines. Competes directly with JETS's Pasar Asuransi portal for the digital-first customer segment seeking instant comparison and policy issuance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/jetspasarasurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JETS