Force For Good

What Force For Good does

Force For Good (formerly Faircom, operating commercially as "Force For Good by Faircom") is a French fundraising and philanthropy advisory firm headquartered in Clichy, a suburb of Paris. Founded in 2012 and structured as a SAS, the firm serves French NGOs, associations, foundations, and a smaller base of socially responsible enterprises (e.g., VINCI), advising on fundraising strategy, donor engagement, legacy (legs/libéralités) programs, marketing relationnel, e-fundraising, event-based collections, market research, and CRM optimization. It executes both strategic consulting and operational delivery, assembling project teams through the Goodraising Network, a GIE-structured cooperative of independent specialists in fundraising, communication, and social innovation. Notable client outcomes include approximately €17M raised for Institut Imagine over three years (including €13M through the "Heroes" campaign), growth of the ICM grand donateur breakfast from under €150K to nearly €600K over five editions, and a 30% increase in average donation and direct debits for the Fédération Française de Cardiologie.

The firm monetizes through project fees and multi-year retainer consulting engagements, with no public pricing; it does not disclose revenue. Beyond consulting, Force For Good operates a content and community platform: the annual Good Week digital conference (Good Week 2026 held January 27-29), shorter Good Morning workshops, and the Force For Good Podcast on SoundCloud, all of which function as demand-generation channels to the French non-profit community. In 2025, the firm expanded into AI through AI Lab For Good, a joint innovation laboratory with Holisteam (announced Feb 2025), and launched Volubile AI Vocal Agents (Nov 2025) in partnership with Volubile, providing NGOs with voice and conversational AI agents for reception, donor qualification, and collection. The firm is EU AI Act-compliant with explicit AI content marking on its site. It remains privately held with no disclosed funding rounds or institutional investors, and its share capital is approximately €131,775.

Name

Force For Good

Legal name

FORCE FOR GOOD

Website

https://forceforgood.eu

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Force For Good is a French fundraising and philanthropy advisory firm (formerly Faircom) that helps NGOs, foundations, and socially responsible enterprises design and execute donor campaigns, legacy programmes, and digital fundraising, and has begun packaging AI vocal agents for the non-profit sector.

Ownership category

akta.pro rank

Product category

Fundraising Consulting Services

NAICS

Grantmaking and Giving Services (8132)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Family Offices & Philanthropic Advisors (Grantmaking) (BPAGAKAD)

akta.pro secondary industries

Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH), Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Fundraising consulting services
• Nonprofit advisory
• Donor engagement strategy
• Philanthropy advisory services
• Digital fundraising solutions

Headquarters

HQ city

Clichy

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Fundraising Advisory & Consulting Services: Strategic and operational consulting for associations, foundations, NGOs, and corporations on fundraising strategy, donor engagement, campaign design, and communication. Services span grand donateur campaigns, middle donor development, legacy (legs/libéralités) strategies, marketing relationnel, event-based fundraising, market research, and digital/e-fundraising. Revenue is generated through project fees and retainer engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Force For Good is a French fundraising agency providing strategic and operational consulting services to non-profits, foundations, NGOs, and corporations on fundraising strategy, donor engagement, legacy programs, marketing relationnel, event-based fundraising, market research, and digital/e-fundraising. The firm also develops proprietary AI-powered tools through AI Lab For Good (joint initiative with Holisteam), including Volubile AI Vocal Agents for NGO reception and donation collection, and the GoodTweet micro-donation platform, and operates the Goodraising Network cooperative of independent experts.

Product overview

Force For Good is a fundraising agency (operating as 'Force For Good by Faircom') offering a comprehensive suite of services from strategic consulting to operational execution for non-profits, foundations, and corporations. The portfolio includes core fundraising services (major donor campaigns, marketing relationnel, legacies, events, market studies), proprietary AI-powered tools (AI Lab For Good, Volubile AI Vocal Agents for reception and collection), digital platforms (GoodTweet for Twitter micro-donations, E-CRM Donocoeur), professional events (Good Week annual conference, Good Morning workshops), content platforms (Force For Good Podcast), and collaborative networks (Good Network). The agency positions itself at the forefront of AI integration in fundraising through its AI Lab For Good partnership with Holisteam, offering intelligent vocal and conversational agents to transform donor engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Fundraising Services / Goodraising Full-service fundraising agency offering strategic consulting, operational execution, marketing relationnel, data analytics, philanthropy advisory, and communication services for NGOs, associations, foundations, and companies engaged in social impact.
• AI Lab For Good Innovation laboratory (joint initiative of Force For Good and Holisteam) developing AI solutions for the non-profit sector, including AI vocal agents and conversational AI tools to optimize donor journeys and support fundraising digital transformation.
• Volubile AI Vocal Agents Intelligent voice AI agents for reception and donation collection for NGOs, developed through partnership with Volubile. Deployable in under 36 hours, these empathetic agents are available 24/7, qualify donors, and increase donation intent, conversion, and retention rates.
• GoodTweet Twitter-based micro-donation platform enabling donors to give with a single tweet, launched in partnership with HeoH. No e-wallet or app download required.
• Good Network (Goodraising Network) Network of independent experts and creative partners working together within the philanthropic ecosystem, organized as a GIE, providing specialized skills for various fundraising and social impact projects.
• Good Week (Annual Digital Conference) Annual 3-day digital event (100% free) bringing together fundraising professionals for webinars and workshops on innovation, strategy, and best practices in philanthropy.
• Good Morning (Thematic Workshops) Morning workshop events on specific fundraising topics such as legacies strategy and year-end collection preparation.

Quantifiable outcome

• 17 million euros raised in 3 years for Institut Imagine
• +5 more outcomes

Named customers23 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• VolubilecoreTechnology or Integration · 27 November 2025Volubile, a French specialist in conversational vocal AI technologies, entered a strategic partnership with AI Lab For Good (joint initiative of Holisteam and Force For Good) to deploy intelligent vocal AI agents for NGOs and fundraising organizations. The partnership aims to democratize conversational AI for welcome, donor qualification, and fundraising collection. Solutions are deployable in under 36 hours, integrating Volubile's vocal technology with AI Lab For Good's sector expertise.
• HolisteamcoreStrategic or Co-development Partner · 20 February 2025Holisteam, a strategic and technological transformation consultancy committed to positive impact, and Force For Good announced a strategic partnership and the launch of AI Lab For Good — an innovation laboratory dedicated to AI for the public interest. Holisteam is co-initiator of AI Lab For Good alongside Force For Good. Holisteam focuses on digital transition, responsible performance, and ethical AI adoption for public, associative, and private organizations.
• QualicontactminorImplementation/ SI/ Consulting PartnerForce For Good partners with Qualicontact, a call center, to offer guaranteed prospecting campaigns combining direct mail (mailing) and telemarketing. The partnership provides a result guarantee: if the collection target is not met, the alliance offers a refund, credit, or complementary free calls to increase donations.
• SidieseminorStrategic or Co-development PartnerForce For Good partnered with Sidiese, an agency specialized in responsible communication for companies, for the VINCI diversity and inclusion project. Sidiese brought corporate communication expertise while Force For Good contributed non-profit sector knowledge and seminar facilitation skills.
• Cerphi (Centre d'Etudes et de Recherche sur la Philanthropie)minorStrategic or Co-development PartnerForce For Good is allied with Cerphi for market research services. Cerphi contributes research and study capabilities in philanthropy while Force For Good brings fundraising expertise and client access. Together they offer study tools for associations, foundations, and companies exploring the non-profit sector.
• Think ElasticminorStrategic or Co-development PartnerForce For Good collaborated with Think Elastic (communication agency) and the HEC Foundation team to define campaign structure, messaging, and storytelling for the HEC fundraising campaign. Think Elastic contributed communication strategy expertise.
• Charidy FranceminorChannel Partner/ Reseller/ DistributorCharidy France, a fundraising platform for time-bound challenge campaigns, was featured as a workshop partner during Good Week 2026. The platform offers accompanied fundraising campaigns with matching mechanisms and community mobilization tools.
• GandeeminorChannel Partner/ Reseller/ DistributorGandee is a member of the Goodraising Network and offers companies an outsourced philanthropy management solution (mécénat externalisé). Force For Good has partnered with Gandee to boost end-of-year collections for non-profits and integrate corporate philanthropy services.
• Agence RecminorImplementation/ SI/ Consulting PartnerAgence Rec, led by Grégoire Ducrot, provides podcast production services and was featured as a workshop host at Good Week 2026 on the topic of launching podcasts using AI. Force For Good hosts its own Force For Good Podcast series.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Cerphi: Centre d'Études et de Recherche sur la Philanthropie, a French philanthropy research body partnered with Force For Good for market studies. Adjacent but comparable as a French ecosystem player providing intelligence, training and convening for the same non-profit and foundation client base.
• Philippa Greenleaf: Independent fundraising consultant serving UK and international non-profits with major gift, legacy and capital campaign strategy. Comparable in being a senior-led, relationship-driven fundraising advisory practice serving similar NGO and foundation clients.

Direct peers

• More Partnership: Long-established UK fundraising and philanthropy consultancy working with major charities on major donor, legacy and capital campaigns. Closely comparable in service mix (campaign strategy, liberalités/legacy, donor development) and target client type (large charities, foundations, universities).
• Agence Française de Fundraising (AFF): The principal French fundraising professional association and training body. While AFF is a membership/advocacy body rather than a fee-for-service agency, it is the most direct comparability reference for Force For Good's Good Week and Good Morning events and for the broader French fundraising services ecosystem it serves.
• Gandee: French platform offering outsourced philanthropy (mécénat externalisé) management for companies, member of the Goodraising Network. Directly comparable as a French fundraising/philanthropy services provider targeting the corporate and non-profit segments Force For Good also serves.
• Bluefrog Fundraising: International fundraising agency combining consulting with proprietary technology for the non-profit sector. Comparable to Force For Good in its integrated strategy-plus-product model and its focus on non-profit donor engagement, though UK/global rather than French-focused.
• Open Box Fundraising: UK-based fundraising and communications agency with a strong digital and legacy giving practice. Comparable to Force For Good in its full-service campaign offering and focus on both strategic and operational execution for non-profits.
• Zeste Finance (fundraising practice): French financial and philanthropic advisory firm serving associations, foundations and HNW donors. Comparable in serving French non-profits with strategic fundraising and philanthropic advisory, overlapping with Force For Good's fundraising strategy and liberalités practice.

Emerging players

• Funraise: US-based non-profit fundraising software platform (CRM, online giving, AI-driven donor engagement) that increasingly competes with consulting-led models. Comparable as a tech-forward, AI-enabled fundraising solution that complements or replaces parts of the service stack Force For Good builds for clients.
• Charidy: Crowdfunding and challenge-campaign platform for non-profits, including a Charidy France operation that was a workshop partner at Force For Good's Good Week 2026. Comparable as a fundraising technology platform that increasingly encroaches on the strategy/operational layer that consulting agencies like Force For Good deliver.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ForceForGood_
• Facebookfacebook.com/ForceForGood.Goodraising
• LinkedInlinkedin.com/company/forceforgood

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Force For Good