Area 10 Agency on Aging

What Area 10 Agency on Aging does

Area 10 Agency on Aging is a 501(c)(3) nonprofit organization designated as the Area Agency on Aging for Monroe and Owen counties in Indiana, serving seniors aged 60 and older, persons with disabilities of all ages, and family caregivers. Founded in 1981 and headquartered in Ellettsville, Indiana, the organization operates a consolidated portfolio of approximately 20 programs organized into senior community centers (the Endwright Center in Ellettsville and Endwright East Active Living Community Center in Bloomington), public transportation (Rural Transit operating across Monroe, Owen, Lawrence, and Putnam counties), nutrition services (congregate café meals, home-delivered meals, and the Mobile Food Pantry), in-home services (Caring Companions, Care Management, REPAIRS Team, Safe at Home), advocacy and information programs (Aging and Disability Resource Center, Long-Term Care Ombudsman, Senior Medicare Patrol, SHIP, Dementia Outreach), and affordable senior housing (Dodds-Wylie Apartments and Edgewood Village Apartments). The organization holds NCQA 3-year accreditation (2025) and SAGECare credentialing (2024), and is led by CEO Chris Myers (since January 1, 2021).

The business model is a hybrid nonprofit revenue stack. The largest structural funding source is federal and Indiana state government appropriations flowing through the AAA designation, providing baseline operational support for mandated senior services. Layered onto this are private donations (cash, online via PayPal, stock gifts, QCDs, matching gifts, honorary/memorial gifts, and planned giving), tiered community partner sponsorships ($3,000 annual full partnership down to $100 hole sponsorships), suggested-donation program fees (e.g., $3 per hot meal, $15/month for Rhythm & Drum Ensemble), and a fee-based Private Care Management service. Pricing is overwhelmingly donation-suggested or free, consistent with the mission. The go-to-market is community-led: clients enter through the Aging and Disability Resource Center via phone, email, online referral form, or referral from healthcare providers, social workers, and partner agencies. The underlying technology stack is standard nonprofit operational tooling with no proprietary platform or AI components.

The organization is governed by a board of directors and employs 51-100 staff across four physical locations (Ellettsville, Bloomington, Bedford, Greencastle). Its competitive position rests on the regulatory AAA designation, NCQA/SAGECare credentials, 30+ year community tenure, and a deeply embedded referral and partnership network including Hoosier Hills Food Bank, the Monroe County Prosecutor's Adult Protective Services office, Indiana Division of Disability and Rehabilitative Services, and the Indiana Association of Area Agencies on Aging.

Name

Area 10 Agency on Aging

Legal name

Area 10 Council on Aging of Monroe and Owen Counties, Inc.

Website

https://area10agency.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Area 10 Agency on Aging is a 501(c)(3) nonprofit Area Agency on Aging serving seniors, persons with disabilities, and family caregivers in Monroe and Owen counties, Indiana. It operates senior centers, Rural Transit, nutrition programs, in-home services, advocacy, and senior housing under one organizational umbrella.

Ownership category

akta.pro rank

Product category

Social Services for Aging Population

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

akta.pro secondary industries

Senior Social Clubs & Community-Based Day Programs (Non-Clinical) (HSABANAK), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Senior services
• Aging in place
• Caregiver support
• Disability services
• Senior transportation

Headquarters

HQ city

Ellettsville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Private Donations and Contributions: As a 501(c)(3) nonprofit organization, Area 10 relies heavily on private donations from individuals, businesses, and community organizations. The agency offers multiple giving options including cash gifts, online donations via PayPal, stock gifts, Qualified Charitable Distributions (QCDs), matching gifts, honorary/memorial gifts, and planned giving vehicles.
2. Government Funding: Area 10 receives limited state and federal funds as an Area Agency on Aging, providing baseline operational support for mandated senior services programs.
3. Program Revenue: Some programs generate modest revenue through suggested donations (e.g., $3 per hot meal at café lunch programs) and program fees (e.g., $15/month for Rhythm & Drum Ensemble).
4. Sponsorship and Community Partner Revenue: The Community Partners Program offers annual sponsorships at $3,000 for full partnership, $1,000 per individual event sponsorship, and beverage cart/hole sponsorships for fundraising events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Area 10 Agency on Aging is a 501(c)(3) nonprofit Area Agency on Aging that delivers a coordinated portfolio of services for seniors, persons with disabilities, and family caregivers in Monroe and Owen counties, Indiana. Offerings span senior community centers (Endwright Centers), rural public transit, congregate and home-delivered meals, mobile food pantry, in-home companion and case management, affordable senior housing, Medicare/SHIP counseling, long-term care ombudsman advocacy, home repair/modification, dementia outreach, and volunteer programs.

Product overview

Area 10 Agency on Aging is a nonprofit social services organization providing a comprehensive portfolio of programs and services for seniors, persons with disabilities, and family caregivers in Monroe and Owen counties, Indiana. The organization operates through distinct service lines including senior centers (Endwright Center and Endwright East), transportation services (Rural Transit), nutrition programs (congregate meals, home-delivered meals, and Mobile Food Pantry), volunteer programs (RSVP 55+ and Caring Companions), home modification services (REPAIRS Team, Safe at Home), information and referral services (ADRC), advocacy programs (Long-Term Care Ombudsman, Senior Medicare Patrol, SHIP), dementia support services, and senior housing. These programs work together to provide resources, solutions, and connections that support independence, health, and dignity for older adults.

Differentiator

Problem solved

Functional benefit

Brands

• The Endwright Centers: Senior community centers providing health, fitness, support groups, friendship, and creative arts programming in Monroe and Owen counties.
• RSVP 55+ Volunteer Program
• Rural Transit
• Endwright East Active Living Community Center

Products and services

• Endwright Center Senior center providing fitness assessments, fitness programming, health and wellness activities, and social enrichment programs for older adults to increase strength, balance and coordination in Monroe and Owen counties, Indiana.
• Endwright East Active Living Community Center Community center in Bloomington offering social gatherings, creative arts, fitness classes, and educational programming for older adults.
• Rural Transit Public transit bus service providing transportation for seniors and individuals with disabilities across Monroe, Owen, Putnam, and Lawrence counties in Indiana.
• Nutrition Services Meal delivery and congregate meal site programs including home-delivered meals and café lunch programs providing nutritious meals to seniors.
• Mobile Food Pantry Home-delivered food pantry program providing groceries to homebound seniors and individuals with disabilities on a monthly basis.
• RSVP 55+ Volunteer Program National volunteer program for adults age 55 and better that matches volunteers with community service opportunities and provides benefits including free supplemental insurance.
• Caring Companions Volunteer program matching volunteers to homebound seniors who need light assistance at home including grocery shopping, dog walking, meal prep, and friendly visiting.
• REPAIRS Team Home repair and modification services including installing safety features like ramps, grab bars and rails, and repairing windows, doors, and screens to help seniors stay safe and independent.
• Aging & Disability Resource Center (ADRC) Information and referral service connecting seniors and people with disabilities to available services and resources in the community.
• Long-Term Care Ombudsman Advocacy service for residents of long-term care facilities addressing complaints and ensuring quality of care.
• State Health Insurance Assistance Program (SHIP) Volunteer program providing objective information to people about their Medicare options during one-on-one appointments with certified counselors.
• Senior Medicare Patrol (SMP) Program providing education and assistance to Medicare beneficiaries about preventing healthcare fraud and abuse.
• Care Management Case management services helping clients access appropriate care and support services.
• Dementia Outreach Programs and support services specifically designed for individuals with dementia and their caregivers.
• Senior Housing Affordable apartment housing for seniors including Dodds-Wylie Apartments and Edgewood Village Apartments.
• Safe at Home Volunteer-powered event providing home safety modifications and repairs for low-income homeowners age 60 and older.
• Private Care Management Services Fee-based care management services for individuals needing personalized care coordination.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered minor and core.

• Sons of AmVetsminorOthers · 1 January 2026Event sponsor for Golf Scramble fundraiser.
• Texas RoadhouseminorOthers · 1 January 2026Event sponsor and lunch provider for Golf Scramble fundraiser.
• Insurance Services Inc.minorOthers · 1 January 2026Event sponsor for Golf Scramble fundraiser.
• Hylant GroupminorOthers · 1 January 2025Event sponsor for Stuff-a-Bus food drive event.
• German AmericanminorOthers · 1 January 2025Event sponsor for Stuff-a-Bus food drive event.
• Hoosier Hills Food BankcoreStrategic or Co-development PartnerMajor food sourcing partner for Area 10's nutrition programs. The organization picks up food from Hoosier Hills Food Bank for the Mobile Food Pantry and food pantry program. Monthly RSVP volunteer re-pack events at the food bank repackage restaurant donations into single-servings for homebound seniors.
• Alternative Care SolutionsminorOthersCommunity partner displayed on Area 10's website supporter recognition section.
• Bell Trace (CARDON)minorOthersSenior living community listed as community partner.
• Cedarhurst LivingminorOthersSenior living provider listed as community partner.
• Elder's JourneyminorOthersSenior services provider listed as community partner.
• Evergreen Village (Gardant)minorOthersAssisted living community listed as community partner.
• FreedomCare (Indiana)minorOthersHome care provider listed as community partner.
• Freitag-Martoglio (Bloomington Law)minorOthersLaw firm listed as community partner.
• George's Pharmacy & Medical EquipmentminorOthersPharmacy and medical equipment provider listed as community partner.
• Loren Wood BuildersminorOthersHome builder listed as community partner.
• Trilogy Health ServicesminorOthersSenior living provider listed as community partner.
• Monroe County Prosecutor's Office (Adult Protective Services)coreStrategic or Co-development PartnerThe local APS office serving Monroe, Morgan, and Owen Counties is located in the Monroe County Prosecutor's office. Area 10 staff and volunteers work with APS to protect vulnerable adults from neglect and abuse.
• Indiana Division of Disability & Rehabilitative ServicescoreStrategic or Co-development PartnerState agency partner providing resources and coordination for disability services in Indiana. Area 10 connects clients to FSSA DDRS programs and services.
• Indiana Association of Area Agencies on AgingcoreStrategic or Co-development PartnerStatewide association of AAA agencies providing advocacy, resources, and strategic guidance to Area 10 and other regional agencies on aging.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Eldercare Locator: Federal public information resource connecting seniors and families to local aging services including AAAs. Functions as a competing top-of-funnel referral channel for the same caregiver/senior audience Area 10 serves.
• Connect2Affect: AARP Foundation initiative focused on social isolation and elder connectivity. Operates at national scale and competes conceptually for the same caregiver/senior engagement mission, though without a regional service delivery model.
• National Council on Aging (NCOA): National advocacy and services organization for older adults. Influences federal policy, accreditation standards, and program models that AAAs like Area 10 implement at the local level.

Direct peers

• CICOA Aging & In-Home Solutions: Indianapolis-based Area Agency on Aging serving central Indiana with a similar portfolio of in-home services, caregiver support, nutrition programs, and information & referral. Closest same-state direct peer and scale benchmark.
• LifeStream Services: East Central Indiana Area Agency on Aging serving multiple counties. Provides the same continuum of senior services (meals, transit, in-home care, caregiver support) and is a relevant state-level comparison.
• REAL Services: Area Agency on Aging serving north-central Indiana (St. Joseph, Elkhart, Marshall, Fulton counties). Operates comparable nutrition, transportation, in-home, and case management programs and competes for the same state-level AAA funding pool.
• Aging & In-Home Services of Northeast Indiana: Indiana AAA providing in-home care, Meals on Wheels, caregiver support, and case management in northeast Indiana. Comparable service mix and nonprofit operating model.
• Area Agency on Aging of Northwest Indiana: Northwest Indiana AAA delivering the standard mandated AAA service portfolio (information & assistance, case management, in-home services, nutrition) within the same Indiana state network.

Emerging players

• Older Adults Technology Services (OATS): National nonprofit that builds digital skills and technology access for older adults. Represents an emerging model that could complement or partially substitute for in-person senior center programming like Area 10's Endwright Centers.
• PACE Programs (e.g., Franciscan PACE): Program of All-Inclusive Care for the Elderly provides integrated medical and social services for nursing-home-eligible seniors who remain in the community. Represents a higher-acuity, capitated-payment model that overlaps with Area 10's case management and in-home services mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Area_10_Agency
• Facebookfacebook.com/area10agency
• LinkedInlinkedin.com/company/area-10-agency-on-aging
• Pinterestpinterest.com/area10agency

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Area 10 Agency on Aging