TrinityHawk
TrinityHawk is a UK-based fractional sales consultancy embedding senior commercial leaders into growth-stage businesses across the UK, US, and Iceland. The four-person team delivers fractional CRO services, GTM strategy, HubSpot CRM implementation, and founder sales advisory.
- Company typePrivate
- Founded2023
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What TrinityHawk does
TrinityHawk is a private UK-based enterprise sales consultancy that embeds senior commercial leaders into growth-stage businesses to build pipeline, run deals, and close revenue. Founded in 2023 by Dale Shephard (formerly a Client Director at Workday), the firm targets founders and managing directors whose revenue has plateaued because the founder is still the primary closer. Clients are concentrated in professional services, recruitment, marketing, and B2B technology, with named logos spanning UK, US, and Iceland-headquartered startups and SMBs such as Teamup9, Atlas, HyperTribe, Sundra, Cloud Assist, Albida, Cerium, UKSV, Cliquify, CoreDMC, Growth App, Huckletree, Taktikal, Debox Technologies, Funema, Future Worlds, and The Team.
The firm delivers four interconnected products: (1) Fractional CRO, a senior commercial leader embedded in the client business who builds the sales function and closes deals; (2) Strategic Sales Consultancy, covering go-to-market strategy, pricing architecture, and sales process design; (3) HubSpot & CRM Consultancy, providing CRM migration, implementation, and optimization as a certified HubSpot Solutions Partner with HubSpot Marketplace listing; and (4) Founder Sales Advisory, one-to-one executive coaching engagements. The operational backbone is a four-person team comprising Shephard (Founder & CRO), Amy Shephard (Chief of Staff), Jena Powell (HubSpot & RevOps Lead), and Stella Lancaster (B2B Pricing Strategist). Underlying technology includes HubSpot as the core CRM platform, plus third-party tools such as monday.com (referenced in client integrations) and a composable GTM stack of Clay, SmartLead, and Instantly discussed in the firm's advisory content. The firm is a member of the Unusual Group collective and holds a Great British Entrepreneur Awards finalist credential.
TrinityHawk operates a professional services, engagement-based revenue model with two pricing structures: flexible monthly fractional engagements and multi-year strategic consultancy contracts. Pricing is quote-based rather than publicly disclosed and is positioned against the £120k-£150k all-in cost of a full-time UK sales director. Legal entities exist in the UK (TrinityHawk LTD, parent, Companies House no. 15048603), the United States (TrinityHawk, LLC, incorporated Dallas, TX in May 2026), and Iceland (TrinityHawk ehf, Kópavogur). No external venture or private equity funding has been disclosed, and ownership appears founder-controlled. The firm maintains active thought-leadership channels including its blog, conference speaking by the founder, and direct consultations booked via a HubSpot-hosted calendar.
TrinityHawk firmographics
Firmographics- Name
- TrinityHawk
- Legal name
- TrinityHawk LTD
- Website
- https://trinityhawk.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- TrinityHawk is a UK-based fractional sales consultancy embedding senior commercial leaders into growth-stage businesses across the UK, US, and Iceland. The four-person team delivers fractional CRO services, GTM strategy, HubSpot CRM implementation, and founder sales advisory.
- Ownership category
- akta.pro rank
TrinityHawk industry classification
Industry- Product category
- Sales and Management Consulting
- NAICS
- Management Consulting Services (54161), Computer Systems Design and Related Services (5415)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where TrinityHawk is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
TrinityHawk business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fractional Sales Leadership Services: Engagement-based professional services model where senior commercial leaders (Fractional CRO/Sales Directors) embed into client businesses on flexible monthly engagements. Clients pay for leadership they need when they need it, avoiding full-time salary commitments of £120k-£150k+.
- Strategic Sales Consultancy: Go-to-market strategy, pricing architecture, and sales process design engagements for founders who need a plan before they need a team.
- HubSpot & CRM Consultancy: Migration, implementation, and optimisation services as a certified HubSpot Solutions Partner.
- Founder Sales Advisory: One-to-one advisory sessions with Dale Shephard covering specific commercial questions founders need answered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Flexible monthly engagements for fractional sales leadership |
| Other | Multi-year contract | Strategic consultancy engagements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
TrinityHawk product offering
Product offeringCore offering
TrinityHawk is a B2B sales consultancy that embeds senior commercial leaders into growth-stage service businesses as fractional CROs to build pipeline, run deals, and close revenue. The firm delivers go-to-market strategy, pricing architecture, sales process design, and HubSpot CRM migration/implementation services through a four-person team operating across the UK, US, and Iceland.
Product overview
TrinityHawk is an enterprise sales consultancy that operates as an embedded commercial engine for high-growth service businesses. The company offers four interconnected service offerings: Fractional CRO (senior commercial leadership embedded in the business), Strategic Sales Consultancy (GTM strategy and pricing architecture), HubSpot & CRM Consultancy (CRM migration and optimization as a certified HubSpot partner), and Founder Sales Advisory (one-to-one executive coaching). These services are delivered by a team of four and are designed to help businesses transition from founder-led sales to structured, scalable commercial functions.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional CRO A senior commercial leader embedded in the client's business who builds the sales function, manages the pipeline, and closes deals—often acting as the first sales leader before the client is ready to hire one full-time. Targeted at founders and growth-stage service businesses in the UK, US, and Iceland.
- Strategic Sales Consultancy Go-to-market strategy, pricing architecture, and sales process design engagement delivered to founders and managing directors who need a commercial plan before scaling a sales team.
- HubSpot & CRM Consultancy HubSpot CRM migration, implementation, and optimisation services delivered by a certified HubSpot Solutions Partner, including CRM architecture design, sales process automation, and reporting frameworks.
- Founder Sales Advisory One-to-one advisory sessions with a commercial operator who has closed over £60 million in services and SaaS revenue, addressing specific questions founders need answered.
Quantifiable outcome
- Closed over £60 million in services and SaaS revenue across the team
- +1 more outcomes
Companies that use TrinityHawk
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles2 records
TrinityHawk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature2 records
TrinityHawk partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Unusual GroupcoreTrinityHawk is part of Unusual Group, a collective helping marketing and creative agencies scale sustainably. The group operates a partnership-based model taking minority stakes while providing strategic guidance, operational systems, AI enablement, and shared infrastructure. Agency founders retain full creative and operational independence. This represents TrinityHawk's affiliation with a broader ecosystem of independent agencies.
- HubSpotcoreTrinityHawk is a certified HubSpot Solutions Partner, providing migration, implementation, and optimization services. Their HubSpot & RevOps Lead (Jena Powell) designs CRM architectures, automates sales processes, and builds reporting frameworks. Services include remodelling HubSpot instances to make them active revenue-driving ingredients rather than admin tools.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
TrinityHawk competitors and assessment
Company assessmentDirect peers
- Belkins: B2B lead generation and appointment-setting agency serving growth-stage companies that need outsourced outbound sales infrastructure. Closely comparable to TrinityHawk in ICP (founders/struggling sales functions) and delivery model (outsourced commercial capacity).
- Predictable Revenue: Outsourced SDR and sales development agency offering fractional outbound sales capacity for growth-stage B2B firms. Highly comparable to TrinityHawk's fractional CRO and SDR-building offerings, targeting similar founder-led companies that need outsourced commercial execution.
- Force Management: B2B sales consulting firm focused on sales process design, enablement, and revenue transformation for enterprise and growth-stage clients. Comparable to TrinityHawk's sales strategy and pipeline-building work, with more emphasis on larger enterprises.
- Operatix: B2B sales outsourcing firm offering fractional sales leadership and outsourced SDR services to SaaS companies. Direct competitor targeting similar UK and European growth-stage founders who need embedded sales leadership before hiring full-time.
- CIENCE: Outsourced SDR and outbound sales development firm providing embedded sales reps to B2B clients. Direct competitor in the 'fractional/outsourced sales capacity for growing companies' category that TrinityHawk occupies.
- Winning by Design: B2B sales consulting and training firm offering methodology, sales architecture, and GTM advisory to SaaS and tech companies. Comparable to TrinityHawk's Strategic Sales Consultancy and pricing-architecture offerings, though typically heavier on training programs.
- Sales Bread: B2B lead generation and appointment setting agency delivering outsourced outbound sales capacity for SMB and growth-stage clients. Comparable to TrinityHawk's founder-led-sales remediation offerings, with similar service-line economics.
Emerging players
- Pavilion: Member-based community and learning platform for sales and GTM leaders. Comparable to TrinityHawk as an adjacent ecosystem player targeting the same senior commercial-leader audience, though weighted toward community/training over consulting delivery.
- Sales Assembly: Membership community and talent development platform for B2B sales professionals. Comparable to TrinityHawk in serving the same ICP (growth-stage sales and revenue leaders), but primarily community/training rather than embedded consulting.
- Peak XV Sales (formerly Winning by Design EU / Introhive): B2B sales strategy and operations consulting firm focused on revenue architecture and GTM design. Comparable to TrinityHawk's strategic sales consultancy offering for growth-stage and mid-market firms.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
TrinityHawk social profiles
Digital presenceTrinityHawk compliance and trust
Trust signalCompliance1 record
TrinityHawk financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrinityHawk leadership team
Management profileNumber of profiles
Profiles4 records
TrinityHawk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrinityHawk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrinityHawk
What does TrinityHawk do?
TrinityHawk is a B2B sales consultancy that embeds senior commercial leaders into growth-stage service businesses as fractional CROs to build pipeline, run deals, and close revenue. The firm delivers go-to-market strategy, pricing architecture, sales process design, and HubSpot CRM migration/implementation services through a four-person team operating across the UK, US, and Iceland.
Is TrinityHawk a public or private company?
TrinityHawk is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TrinityHawk founded?
TrinityHawk was founded in 2023. It employs 1 to 10 people.
Where is TrinityHawk based?
TrinityHawk is headquartered in London, United Kingdom, in the Europe region.
How does TrinityHawk make money?
Four revenue lines are on record. Fractional Sales Leadership Services are the primary driver. The others are strategic Sales Consultancy, hubSpot & CRM Consultancy and founder Sales Advisory.
Who are TrinityHawk's main competitors?
Direct peers on record are Belkins, Predictable Revenue, Force Management, Operatix, CIENCE, Winning by Design and Sales Bread. Emerging players are Pavilion, Sales Assembly and Peak XV Sales (formerly Winning by Design EU / Introhive).
Does TrinityHawk have an API?
No public API is recorded for TrinityHawk.
What industry is TrinityHawk in?
TrinityHawk's product category is Sales and Management Consulting. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 54161 and its SIC code is 8742.