What Iona Moon does

Iona Moon is a privately held government contracting consultancy founded in 2004 and headquartered in Leonardtown, Maryland, that specializes in helping federal contractors win and manage task orders under the U.S. Navy's SeaPort-e and SeaPort-NxG IDIQ vehicles. The firm serves primarily small and mid-sized businesses seeking Navy and Department of Defense support services work, and claims to have supported 300+ companies in winning SeaPort-e prime contract awards since 2005 with a stated 94% proposal win rate and downstream impact of $66B+ in SeaPort-e task orders.

Its core product is the ReadyWin™ ecosystem, which combines a subscription membership (self-paced video tutorials, template and writing-guide library, teaming database, on-demand expert advice) with one-time digital product sales (the SeaPort-e Proposal Toolkit©, the SeaPort-NxG Onramp III templates, and the H.11 Web Page Template) and customized in-person or virtual training programs. The company has no core technology platform in the SaaS sense; its differentiation rests on proprietary methodologies (the Iona Moon Business Development Framework©), registered trademarks, and 20+ years of accumulated templates calibrated to Navy solicitation requirements.

Iona Moon monetizes through a four-stream model: full-service professional services (proposal development, capture planning, and business development consulting), customized training (priced at $5,500 for groups of up to 10), one-time product sales ($249–$999 per toolkit or template), and a recurring ReadyWin™ membership. Founder and President Lee Griffo leads a small core team (1–10 employees), with affiliated consultants including Dr. Jim Hiles — credited as the architect of the SeaPort-e vehicle — and a broader network of retired Navy and Marine Corps senior leaders. The go-to-market motion is sales-led and event-driven (SeaPort-e Boot Camps, content marketing, PR in outlets such as Federal Computer Week), with direct sales for consulting and e-commerce self-serve for toolkits.

Name

Iona Moon

Legal name

Iona Moon

Website

https://ionamoon.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Iona Moon is a Maryland-based government contracting consultancy that helps small and mid-sized federal contractors win Navy SeaPort-e and SeaPort-NxG task orders through proposal consulting, toolkits, training, and its ReadyWin™ subscription membership.

Ownership category

akta.pro rank

Headquarters

HQ city

Leonardtown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting Services: Full-service proposal development, capture planning, business development consulting for government contractors seeking Navy and DoD work through SeaPort-e and SeaPort-NxG contracts.
2. Training Programs: Customized in-person and virtual training sessions on SeaPort-e bidding, proposal writing, and business development for primes.
3. Product Sales: Self-serve digital products including proposal toolkits, templates, writing guides, and the ReadyWin product line sold directly to clients.
4. Subscription Services: ReadyWin membership providing access to video tutorials, template library, writing guides, teaming database, and expert advice on demand.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Iona Moon is a government contracting consultancy that helps small and mid-sized businesses win Navy SeaPort-e and SeaPort-NxG IDIQ contract awards and task orders. The firm provides full-service proposal development, capture planning, business development consulting, customized training programs (including SeaPort-e Boot Camps), and a suite of self-serve digital products (ReadyWin toolkits, templates, and writing guides) that reduce proposal development time and improve compliance.

Product overview

Iona Moon is a government contracting consulting firm specializing in Navy SeaPort-e and SeaPort-NxG contract support. The company offers ReadyWin™ as its core membership platform, which provides self-paced video tutorials, templates, writing guides, and access to expert advice. Supporting products include the SeaPort-e Proposal Toolkit© for contract proposals, the H.11 Web Page Template for compliance, and customized Business Development Training. Services encompass proposal development, capture planning, marketing strategy, and corporate growth advisory. The product ecosystem is designed to help small businesses win and manage Navy government contracts.

Differentiator

Problem solved

Functional benefit

Brands

• ReadyWin: A toolkit and membership program offering templates, writing guides, step-by-step instructions, and expert advice for government contracting and SeaPort-NxG proposals. Includes ReadyWin for SeaPort-e, ReadyWin for Zones, and ReadyWin for Onramp III.

Products and services

• ReadyWin™ Membership A GovCon membership platform offering self-paced video tutorials, an extensive template library, writing and compliance guides, access to a teaming database with company profiles, and on-demand expert advice for government contractors pursuing Navy SeaPort-e and SeaPort-NxG contracts.
• Government Contracting Consulting Services Full-range consulting services including pipeline development, capture planning, proposal development, marketing services, and corporate growth strategies for government contractors seeking Navy and DoD work through SeaPort-e and SeaPort-NxG contracts.
• Business Development Training (Customized Boot Camp) Customized in-person training for SeaPort-e and SeaPort-NxG primes covering opportunity identification, capture planning, bid/no-bid decisions, win-theme development, and proposal processes. Delivered at client locations or as public boot camp events.
• ReadyWin™ for SeaPort-NxG Onramp III Pre-formatted templates, writing guides, step-by-step instructions, and unlimited email support for completing SeaPort-NxG proposals. Available as a one-time perpetual license.
• SeaPort-e Proposal Toolkit© Comprehensive proposal toolkit including formatted templates, writing guides, cost proposal workbooks, line-by-line instructions, reference material, and up to one hour of phone consultation for SeaPort-e rolling admissions.
• SeaPort-e H.11 Web Page Template Compliant template that helps companies satisfy the H.11 clause requirement of SeaPort-e contracts, ensuring proper web presence within 10 days of contract award. Available as a one-time perpetual license for $249.

Quantifiable outcome

• 94% win rate for proposals prepared by Iona Moon
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• GCC AssociatescoreStrategic or Co-development PartnerGCC Associates, founded by Colonel Larry Groves, USMC (Ret.), provides strategic level guidance and business development services to Iona Moon clients. GCC specializes in defense industry and Marine Corps matters, with Pentagon and DC contacts among senior defense officials.
• POCmarketingcoreStrategic or Co-development PartnerMolly Chen's POCmarketing provides image development, graphic design, layout, web strategies, collateral materials, print advertising and press services for Iona Moon clients. Recently named Expert Consultant for Maryland Strategic Assistance Consulting Fund.
• Dana Associates, Inc.secondaryStrategic or Co-development PartnerRear Admiral Dana McKinney, USN (Ret.) founded Dana Associates, providing senior leadership support to Missile Defense Agency and management consulting to industry leaders. Former Commander of Naval Air Warfare Center, Weapons and Aircraft Division.
• Avericon, LLCsecondaryStrategic or Co-development PartnerScott Bruce, a retired US Navy test pilot and founder of Avericon, provides 'boots on the ground' insight near NAVAIR. Well-connected throughout NAVAIR and NAWCAD, extending Iona Moon's reach to key stakeholders.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Bloomberg Government: Subscription intelligence product covering federal procurement, agency budgets, and contract opportunities. Competes for the same analytical/diligence budget that Iona Moon's consulting and teaming-database services address for small primes.
• Deltek (GovWin): The dominant federal contracting intelligence, pipeline, and ERP platform serving GovCon contractors across all agencies. Broadly overlaps with Iona Moon's market intelligence, pursuit research, and pipeline development services at much larger scale.
• ICF International: Large public-sector consulting firm with federal acquisition, digital transformation, and GovCon advisory practices. A broader incumbent that addresses the same DoD contractor enablement category but at enterprise scale.

Direct peers

• Winvale: Government contracting sales and channel advisory firm supporting small- to mid-sized businesses pursuing federal contracts. Comparable to Iona Moon's tier of GovCon entry services around pipeline development and proposal support for smaller primes.
• HigherGov: SaaS subscription providing federal contract intelligence, opportunity tracking, and bid pipeline tools. Competes for the same SeaPort-e/SeaPort-NxG contractor budget that Iona Moon targets with consulting and toolkit products.
• Federal Publications Seminars (Wolters Kluwer): Long-standing provider of in-person and virtual training for federal contracting compliance, contracting officer training, and GovCon business development — directly comparable to Iona Moon's Boot Camp and customized training programs.
• Shipley Associates: The most widely-used proposal and business development capture training firm in the federal contracting space. Directly comparable to Iona Moon's capture-planning, bid/no-bid, and proposal writing training services for GovCon primes.
• The SPECTRUM Group: Defense and federal services consulting firm with deep retired-military leadership network, providing capture, strategy, and BD advisory to primes. Directly comparable to Iona Moon's senior-adviser model and NAVAIR/Pentagon relationships.

Emerging players

• Capture2Proposal (C2P): AI/software-assisted proposal automation platform aimed at federal contractors. Adjacent substitute for Iona Moon's toolkit-driven, template-based proposal preparation approach, accelerating the software-driven segment of the market.

Regional players

• Acquisition Partners LLC: Boutique government contracts and proposal management consulting practice serving federal contractors, sharing Iona Moon's niche focus on capture management, bid strategy, and proposal support for small primes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/IonaMoon
• LinkedInlinkedin.com/company/ionamoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iona Moon