RAIDEX

What RAIDEX does

RAIDEX GmbH is a privately held German specialty manufacturer founded in 1934 (with production of the first animal marking sticks beginning in 1937) and headquartered in Dettingen/Erms, Baden-Württemberg. The company designs and produces marking products for animals and food products, including temperature-stable animal marking crayons (Viehzeichenstifte), fast-drying animal marking sprays (Viehzeichenspray), the propellant-free FASTmark spray system, tattooing inks and pastes, sheep marking sprays, ram crayons for estrus detection, meat and egg stamping inks, SRM dye solutions for BSE risk material marking, and the pH-neutral RAIDEX Milk Cell Test developed with the University of Hohenheim. Veterinary ancillary products include insemination gel and ultrasound/lubrication gel. Underlying technology centers on proprietary wax-based, alcohol-based, and water-based dye formulations engineered for temperature stability, color intensity, food-safety compliance, and harmlessness to humans and animals; key products are certified under EU Directives 94/36/EC (food dyes) and 2000/418/EC (SRM marking), with tattooing inks independently tested by the Hapke Institute.

The company operates a wholesale-and-retail distribution model, supplying products to wholesalers (Großhändler) and dealers/retailers (Händler) across 52 countries, complemented by direct sales inquiry channels via a multi-language website (German, English, French, Russian). The company has 37 employees as stated across its website and remains under family ownership (Otterbach family, with current leadership including Sandra Otterbach as Managing Director, Hannes Otterbach in management, and Matthias Rennemann in operations). Sub-brands include FASTmark, SISA marking chalks (for industrial use on tires, barrels, metals, asphalt, etc.), and the RAIDEX Milk Cell Test. Revenue is generated through one-time product purchases in tiered volumes (from small bottles up to 25-liter drums) with no public price list; sales are initiated via contact form inquiries segmented by customer type (wholesaler, dealer, consumer). The company positions itself as one of the world's leading manufacturers of animal marking crayons and dyes, leveraging nearly 90 years of formulation expertise.

The company is a stable, family-owned German Mittelstand industrial business with no external institutional investors, no disclosed funding rounds, and no public listing. The product portfolio is highly specialized but narrow (livestock marking, meat/egg marking, veterinary diagnostics, industrial marking), serving primarily agricultural and food-processing end markets through B2B wholesale/retail channels.

Name

RAIDEX

Legal name

RAIDEX GmbH

Website

https://raidex.de

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

RAIDEX GmbH is a German specialty manufacturer founded in 1934 producing animal marking products—wax-based crayons, sprays, tattooing inks, SRM dyes, and milk cell tests—serving livestock farmers, meat processors, and veterinary markets across 52 countries via wholesale and retail distribution.

Ownership category

akta.pro rank

Headquarters

HQ city

Dettingen An Der Erms

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Animal Marking Products: RAIDEX generates revenue through the sale of marking products including crayons, sprays, stamping inks, and marking chalks for animals. Products are sold through wholesale and retail distribution channels across 52 countries. One-time purchase model with various container sizes from small bottles to 25-liter drums.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

RAIDEX GmbH manufactures and sells specialized animal identification marking products, including wax-based crayons, alcohol-based marking sprays, stamping inks, marking chalks, and tattooing inks for livestock (cattle, sheep, pigs). The company also produces meat and egg marking products compliant with EU food directives, a milk cell test for udder health diagnostics, and veterinary gels for insemination and ultrasound examinations. Products are sold globally through wholesalers and retailers across 52 countries.

Product overview

RAIDEX is a specialized manufacturer of marking products for animals and food products, operating as a single-brand portfolio company. The product line centers on animal marking solutions (Viehzeichenstifte, Viehzeichenspray, FASTmark, Schafzeichenspray, Deckanzeiger) alongside meat processing marking products (Fleischzeichenstifte, Fleischstempelfarben) and egg marking inks. Supporting products include tattooing inks/pastes for permanent identification, industrial SISA marking chalks, and SRM dye solutions for specified risk material. A diagnostic product line includes the Milchzelltest (milk cell test) developed with University of Hohenheim. Veterinary care products include insemination gel and lubrication/ultrasound gel. The company serves the agricultural and food processing industries across 52 countries.

Differentiator

Problem solved

Functional benefit

Brands

• SISA: SISA marking chalks - crayons based on paraffin waxes and paraffin oils for marking products and packages including tyres, barrels, metals, drums, wheel rims, asphalt, wood, steel, stone, sheet steel, plastic, painted surfaces, glass, and paper in production facilities, workshops, warehouses and shipping halls.
• FASTmark
• RAIDEX Milk Cell Test

Products and services

• Fleischzeichenstifte (Meat Marking Pencils)

Quantifiable outcome

• 500ml FASTmark equals 2-3 400ml conventional spray cans in coverage
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• University of HohenheimcoreStrategic or Co-development PartnerRAIDEX collaborated with the University of Hohenheim to identify factors required to produce the most precise and cost-effective milk cell test possible. This partnership resulted in RAIDEX's pH-neutral milk cell test 2003 which shows the least deviation in studies compared to conventional high-pH tests.

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Markal / LA-CO Industries: Global manufacturer of marking products including livestock Paintstik markers, industrial crayons, and specialty inks. Most directly comparable as a maker of marking sticks and crayons for animals, with overlapping formulation expertise and a broader industrial customer footprint.
• MS Schippers: Dutch supplier of livestock farming supplies and hygiene products serving farmers across Europe. Comparable distribution model and end-customer base (livestock farmers, dealers), with adjacent product categories.
• Albert Kerbl GmbH: Major German supplier of agricultural and livestock supplies, including marking products, animal-care items, and farm equipment. Comparable as a German-headquartered livestock supplies company with overlapping product categories and similar European dealer channel.
• Caisley International: Manufacturer of livestock ear tags and identification products headquartered in Germany/UK. Comparable as a European-headquartered livestock ID specialist serving the same farmer, veterinary, and dealer customer base.
• Allflex Livestock Intelligence (MSD Animal Health): Global leader in livestock identification, offering visual ear tags, electronic ID, and tissue-sampling tags to farmers and meat processors. Directly comparable as a dominant livestock-ID brand serving the same farmer, dealer, and processor customers as RAIDEX, with overlapping solutions across identification and traceability.
• Y-Tex: US-based manufacturer of livestock identification products including ear tags, insecticidal tags, and marking tools. Comparable in supplying livestock farmers and dealers with identification products that overlap with RAIDEX's animal-marking portfolio.
• Patura: German manufacturer of livestock equipment including identification products, fencing, and farm supplies. Comparable as a German-headquartered livestock supplies company with overlapping identification and animal-care product categories.
• Kruuse: Danish supplier of veterinary and livestock supplies including marking products, instruments, and animal-care items. Comparable in serving European livestock and veterinary customers with overlapping product categories.

Emerging players

• Shearwell Data: UK-based provider of livestock identification systems including electronic ear tags and data management software. Comparable in livestock ID but emphasises newer electronic identification platforms over visual marking.

Broad incumbents

• Datamars: Global livestock identification company offering both visual tags and electronic ID systems. Comparable in the broader livestock-ID space but skewed toward electronic identification and integrated herd-management platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqIJyL6j8lkd5hPLxqKZnkQ
• LinkedInlinkedin.com/company/raidex-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAIDEX