Cake Supplies 4 U
Cake Supplies 4 U is a Greenville, USA-based direct-to-consumer e-commerce retailer founded in 2010 selling cake decorating supplies, packaging, tools, fondants, and edible ingredients to home decorators, bakeries, and schools across the U.S. and Canada.
- Company typePrivate
- Founded2010
- HeadquartersGreenville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Cake Supplies 4 U does
Cake Supplies 4 U is a Greenville, USA-based direct-to-consumer e-commerce retailer founded in 2010 that sells cake decorating supplies to home decorators, independent bakeries and cake shops, and students/schools. Its catalog spans decorating tools, packaging, fondants, colors, flavors, and other edible ingredients, and combines more than 30 premium third-party brands (including Satin Ice, Renshaw, Fat Daddio's, PME, JEM, AmeriColor, Wilton, and Magic Line) with its own proprietary Cake S.O.S label.
The retailer sells through a single proprietary e-commerce website augmented by a phone-order channel, ships within the Continental United States with free shipping above a $50 threshold, and has extended delivery to Canada. A vertically integrated cake box manufacturing capability is operated from a dedicated European facility, allowing in-house production of a core food-contact packaging SKU. The technology stack is conventional: a web storefront with SEO, Facebook, and email newsletter marketing; no mobile app, no public API, and no disclosed AI/ML capability.
The business is a privately held LLC with 11–50 employees, no parent company, and no disclosed funding rounds or institutional investors. Revenue is generated through unit pricing with bulk options across a fragmented long-tail customer base, with no named enterprise or wholesale anchor accounts. The combination of long operating tenure, broad multi-brand assortment, and owned-brand plus owned-manufacturing capability describes a stable specialty retailer rather than a venture-backed growth business.
Cake Supplies 4 U firmographics
Firmographics- Name
- Cake Supplies 4 U
- Legal name
- Cake Supplies 4 U LLC
- Website
- https://cakesupplies4u.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cake Supplies 4 U is a Greenville, USA-based direct-to-consumer e-commerce retailer founded in 2010 selling cake decorating supplies, packaging, tools, fondants, and edible ingredients to home decorators, bakeries, and schools across the U.S. and Canada.
- Ownership category
- akta.pro rank
Cake Supplies 4 U industry classification
Industry- Product category
- Cake Decorating Supplies
- NAICS
- Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Online Bakery & Desserts Delivery (CRAHAIAK)
- akta.pro secondary industry
- Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)
Keywords
Where Cake Supplies 4 U is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Markets served
Cake Supplies 4 U business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Product Sales: Direct product sales through e-commerce platform. Customers purchase cake decorating supplies, packaging, tools, fondants, colors, flavors, and edible ingredients. Revenue is transaction-based with no subscription component. Free shipping threshold at $50 drives order value optimization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard per-unit and bulk pricing across product categories |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Cake Supplies 4 U product offering
Product offeringCore offering
Cake Supplies 4 U is an online retailer of cake, candy, and pastry decorating supplies, selling edible ingredients (fondants, food colors, flavors, fillings), professional decorating tools (piping tips, cutters, molds, pans), and packaging (cake boxes, boards, drums, dummies) to home decorators and commercial bakeries. The company distributes more than 30 premium brands plus its own Cake S.O.S label, and manufactures a proprietary line of cake boxes at a European facility to meet EU and USA food-safety regulations. Orders are processed through a PCI-compliant e-commerce storefront with phone-based customer service.
Product overview
Cake Supplies 4 U operates a single e-commerce platform offering an extensive portfolio of cake, candy, and pastry decorating supplies. The product line centers around three core categories: (1) edible ingredients including premium fondants (Satin Ice, Renshaw), food colorings (AmeriColor, Chefmaster, Cake S.O.S), flavors (LorAnn, Cake S.O.S emulsions), and pastry fillings (Dot Food); (2) professional decorating tools such as piping tips and tubes (PME, JEM, Wilton, Ateco), baking pans (Magic Line, Fat Daddio's), chocolate and silicone molds (CK Products, First Impression), and sugarcraft modeling tools (CelCakes); and (3) packaging solutions including cake boards, drums, boxes (BRP Box Shop), and cupcake containers. The company also offers practice dummies and clearance items. The platform sells directly to home decorators and commercial bakeries through its website without tiered software products or add-on modules.
Differentiator
Problem solved
Functional benefit
Companies that use Cake Supplies 4 U
Customer profileSegments3 records
Ideal customer profiles2 records
Cake Supplies 4 U technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Cake Supplies 4 U partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Satin Ice FondantcorePremium fondant brand carried as core product category. Offered in multiple sizes (2lb to 20lb) and colors.
- AmeriColorcoreMajor gel food color brand offered in soft gel paste format. Multiple size options available.
- WiltoncoreMajor cake decorating brand providing metal tips and various decorating tools.
- PME (Precision Machined Equipment)corePremium brand for plunger cutters and decorating tools, recognized as best quality by professional decorators.
- Fat Daddio'scoreQuality cake pans and baking equipment brand. Products include aluminum hemisphere pans and various baking pans.
- Magic Line Cake PanscoreProfessional-grade baking pans brand offered in multiple configurations (round, rectangle, square).
- CK ProductsminorChocolate molds and craft supplies brand, including various shape molds.
- ChefmastercoreFood coloring and color products brand including gel colors, liquid colors, and spray colors.
- Cake S.O.ScoreFull-range brand covering colors, flavors, edible dust, cake boards, boxes, dummies, piping bags. Proprietary brand with extensive product line.
- JEM CuttersminorFondant cutter sets and decorating tools brand.
- RenshawcorePremium rolled fondant brand, noted as a winner by customers for non-sticky texture and fantastic elasticity.
- LorAnn Oils and FlavorsminorFlavoring products brand for bakery applications.
- Choco-PanminorCovering chocolate brand by Satin Ice for chocolate-based decorating.
- FMM SugarcraftminorTappit cutter sets and sugarcraft tools brand.
- BRP Box ShopminorCake box packaging supplier brand.
- Ann Clark Cookie CuttersminorCookie cutter brand with various shape options.
- Crystal CandyminorCandy and cake decorating supplies brand.
- AtecominorBaking and decorating tools brand including pastry bags and tips.
- Dot FoodminorPastry filling brand offering cherry, strawberry, apple, and coconut flavors.
- CelCakes/Linneas MerckensminorSugar flower tools and modeling supplies including CelStick and CelBuds.
Scale indicators1 record
Recent moves2 records
Expansion highlights4 records
Cake Supplies 4 U competitors and assessment
Company assessmentBroad incumbents
- Hobby Lobby: U.S. national craft retailer with meaningful cake/baking supply assortment across stores and online, targeting hobbyist decorators in a similar price-tier to Cake Supplies 4 U.
- Michaels: Large North American arts-and-crafts retailer carrying cake decorating supplies, fondant, tools, and packaging across both physical stores and a national e-commerce site—competing for the same DIY decorating customer.
- Wilton: Major branded cake decorating and baking supplier that operates both a wholesale/retail e-commerce platform and direct-to-consumer sales, overlapping with Cake Supplies 4 U's tools and pan categories.
- Amazon (Bakery & Cake Decorating category): Mass-market online retailer where Cake Supplies 4 U explicitly competes on price; Amazon's cake decorating, fondant, and bakeware assortment serves the same DIY and small bakery demand.
Regional players
- Webstaurant Store: Large foodservice supply e-commerce platform carrying baking, cake decorating, and packaging items; comparable in B2B/wholesale supply of bakery tools and packaging to commercial bakeries, with broader foodservice scope.
Direct peers
- Cake Craft Shop: Specialist online cake decorating supplier offering similar product categories (fondant, cutters, molds, packaging) to hobbyists and small bakeries, comparable in assortment and customer base.
- Global Sugar Art: Online retailer specializing in cake decorating supplies, fondant, tools, molds, and packaging—directly competing with Cake Supplies 4 U for the same home-decorator and professional bakery segments.
- BRP Box Shop: Cake and bakery packaging supplier whose boxes Cake Supplies 4 U also carries—directly comparable in cake-box, board, and drum categories with overlap on bakery/cake shop buyers.
- Sweetwise: Online specialty retailer focused on cake decorating supplies and confectionery tools, overlapping on fondant, molds, colors, and packaging for the home and small-business decorator.
Emerging players
- Lovemore Cake Decorating Supplies: Smaller specialty online retailer of cake decorating and baking supplies; a narrower assortment but similar hobbyist/professional customer profile and e-commerce model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Cake Supplies 4 U social profiles
Digital presenceCake Supplies 4 U financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cake Supplies 4 U leadership team
Management profileNumber of profiles
Cake Supplies 4 U funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cake Supplies 4 U M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cake Supplies 4 U
What does Cake Supplies 4 U do?
Cake Supplies 4 U is an online retailer of cake, candy, and pastry decorating supplies, selling edible ingredients (fondants, food colors, flavors, fillings), professional decorating tools (piping tips, cutters, molds, pans), and packaging (cake boxes, boards, drums, dummies) to home decorators and commercial bakeries. The company distributes more than 30 premium brands plus its own Cake S.O.S label, and manufactures a proprietary line of cake boxes at a European facility to meet EU and USA food-safety regulations. Orders are processed through a PCI-compliant e-commerce storefront with phone-based customer service.
Is Cake Supplies 4 U a public or private company?
Cake Supplies 4 U is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cake Supplies 4 U founded?
Cake Supplies 4 U was founded in 2010. It employs 11 to 50 people.
Where is Cake Supplies 4 U based?
Cake Supplies 4 U is headquartered in Greenville, United States, in the North America region.
How does Cake Supplies 4 U make money?
One revenue line is on record: product Sales.
Who are Cake Supplies 4 U's main competitors?
Broad incumbents on record are Hobby Lobby, Michaels, Wilton and Amazon (Bakery & Cake Decorating category). Webstaurant Store is listed as a regional player. Direct peers are Cake Craft Shop, Global Sugar Art, BRP Box Shop and Sweetwise. Lovemore Cake Decorating Supplies is listed as an emerging player.
Does Cake Supplies 4 U have an API?
No public API is recorded for Cake Supplies 4 U.
What industry is Cake Supplies 4 U in?
Cake Supplies 4 U's product category is Cake Decorating Supplies. Its primary akta.pro industry code is CRAHAIAK, Online Bakery & Desserts Delivery, with a secondary code of CRADAAAD, Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin). Its NAICS code is 445291 and its SIC code is 2050.