Instituto Vita Alere

What Instituto Vita Alere does

Instituto Vita Alere (legal name: Instituto Vita Alere de Prevenção e Posvenção do Suicídio) is a Brazilian nonprofit institute headquartered in São Paulo that specializes in research, teaching, extension, and dissemination on suicide prevention and postvention. Founded in 2011 by psychologist Karen Scavacini, the institute operates a portfolio of professional services, educational programs, and digital platforms, and is recognized as a national reference in mental health in Brazil. Its service portfolio spans suicide prevention training, intervention and postvention consulting, awareness campaigns, lectures, and specialized support for institutions and survivors.

The institute's core products include a 360-hour, 18-month lato sensu postgraduate program in Self-Harm Intervention and Suicide Prevention and Postvention (now in its 6th cohort), issued jointly with MEC-recognized FAPPS and affiliated with the International Association for Suicide Prevention (IASP). It also offers customized training and consulting for companies, schools, universities, hospitals, and security forces; a publishing line of books and therapeutic tools; and digital platforms including Mapa Saúde Mental (a mental health resource mapping platform launched in 2020 with Google support), Falar Ajuda (help-seeking resources), and Bem-Estar Digital (digital wellbeing). In 2023, it launched a Centro de Inovação e Pesquisa em Saúde Mental, Tecnologia e Suicidiologia as a research and innovation hub.

Commercially, Instituto Vita Alere monetizes through postgraduate tuition (R$760 monthly over 18 installments plus enrollment fees), corporate and institutional training and consulting engagements (quote-based), sales of books and therapeutic materials (primarily via Amazon), and bespoke awareness campaigns. Its go-to-market is sales-led, with direct outreach to B2B clients across education, corporate, healthcare, and government verticals, supplemented by a strong organic social and earned-media presence. Customer segments include educational institutions, corporates, healthcare networks, security forces, mental health professionals, and the general public.

Name

Instituto Vita Alere

Legal name

Instituto Vita Alere de Prevenção e Posvenção do Suicídio

Website

https://vitaalere.com.br

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Vita Alere is a São Paulo-based nonprofit specializing in suicide prevention and postvention, offering postgraduate education, corporate training and consulting, publications, and digital mental health platforms to institutions, professionals, and the general public across Brazil.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Educational Services (611), Educational Support Services (611710), Colleges, Universities, and Professional Schools (6113), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

DEI, Equity & Inclusion Training (EDABAIAF)

akta.pro secondary industries

Safety, Security & Emergency Services (OSHA, Fire, EMS, Security CE) (EDAAALAK), DEI, Equity & Inclusion Advisory (BPACAJAJ)

Keywords

• Suicide prevention training
• Mental health education
• Postvention consulting
• Corporate wellness programs
• Postgraduate mental health

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Postgraduate Programs: Revenue from lato sensu postgraduate courses in Self-Harm Intervention, Suicide Prevention and Postvention. Program includes tuition fees with enrollment and monthly payments over 18 months.
2. Books and Publications: Sale of books on suicide prevention, postvention, grief, and mental health topics. Includes volumes of 'Histórias de Sobreviventes do Suicídio', therapeutic card games, and educational materials.
3. Corporate Training and Consulting: Customized training programs, consulting services, and capacity building for companies, schools, hospitals, and security institutions.
4. Awareness Campaigns: Mental health awareness campaigns developed for corporate and institutional clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Instituto Vita Alere is a nonprofit institute that delivers suicide prevention and postvention services through postgraduate professional training, institutional and corporate consulting, support groups, published educational materials, and nationwide public awareness campaigns. It serves institutions including schools, universities, hospitals, corporations, and public security forces, as well as individual professionals and the general public in Brazil.

Product overview

Instituto Vita Alere is a mental health institute offering a comprehensive portfolio of suicide prevention and postvention services in Brazil. The organization operates as a multi-product provider combining human-centered services with digital platforms. Core offerings include a 360-hour postgraduate lato sensu program in self-harm intervention and suicide prevention (now in its 6th edition), specialized consulting and training for organizations, and support groups for those bereaved by suicide. Digital platforms include Mapa Saúde Mental (mental health resource mapping with Google support), Falar Ajuda (help-seeking platform), and Bem-Estar Digital (digital wellbeing platform). The institute also maintains a Research and Innovation Center in Mental Health, Technology and Suicidology (launched 2023), produces books and publications, and conducts public awareness campaigns that have reached an estimated 45 million people. All offerings are grounded in evidence-based practices with international collaboration through IASP partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Mapa Saúde Mental: A platform providing mental health resources and information
• Bem Estar Digital
• Falar Ajuda
• Instituto Vita Alere EAD Platform
• Meninos Também Falam

Products and services

• Postgraduate Program in Mental Health and Suicide Prevention A postgraduate specialization program for individual professionals (psychologists, psychiatrists, educators, healthcare workers) in mental health and suicide prevention, delivered online with live and recorded classes. Select students receive scholarships through partnerships such as the Fundação Nikolas.
• Institutional Training and Consulting Custom training and consulting services for institutions on suicide prevention, intervention, and postvention. Designed for schools, universities, hospitals, companies, and security forces seeking to build internal protocols and train staff.
• SCAD (Serviço de Consultoria, Assessoria e Desenvolvimento) Specialized consulting service for suicide case risk assessment and intervention, providing expert advice and support to organizations and individuals facing suicide-related situations.
• Published Books and Educational Materials Books and educational publications authored by Karen Scavacini and the institute's team on suicide prevention, mental health, and postvention, distributed to the general public and professionals.
• Setembro Amarelo (Yellow September) Awareness Campaign Annual nationwide suicide prevention awareness campaign held in September, promoting public education, media engagement, and institutional participation in suicide prevention efforts across Brazil.

Quantifiable outcome

• 200+ customized projects delivered
• +5 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core, flagship and important.

• IASP (International Association for Suicide Prevention)coreStrategic or Co-development PartnerInstituto Vita Alere is the only institute in Brazil with a postgraduate program affiliated with IASP. This international partnership provides global credibility, access to international best practices, and distinguishes the institute as a center of excellence in suicidology.
• FAPPS (Faculdade Paulista de Serviço Social)coreStrategic or Co-development PartnerPartnership with FAPPS - Faculty of Paulista Service Social of São Caetano do Sul, recognized by MEC (Ministry of Education), for certification of the postgraduate program. The certificate is jointly issued by Vita Alere and FAPPS.
• Facebook and InstagramflagshipStrategic or Co-development PartnerSocial media platforms partnered with Vita Alere for a mental health initiative during the COVID-19 pandemic. Content about resilience and mental health was distributed through Facebook and Instagram profiles. Estadão served as the press partner for this initiative.
• GooglecoreGTM or Marketing PartnerGoogle supported the launch of the Mapa Saúde Mental (Mental Health Map) platform, developed by Vita Alere to help Brazilians find mental health resources.
• UnicefimportantStrategic or Co-development PartnerUnicef participated in developing mental health tips for youth during the pandemic. The organization conducted direct consultations with adolescents to ensure the content resonated with young audiences.
• EstadãoimportantGTM or Marketing PartnerEstadão newspaper served as press partner for the Facebook/Instagram mental health initiative, distributing Vita Alere content on resilience and mental health through their social media channels and #EstadãoInforma: coronavirus group.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Lyra Health: US-based leading workplace mental health benefits platform serving large enterprises with therapy, coaching, and training. Comparable to Vita Alere's corporate mental health training and consulting motion, though at much greater scale and venture-backed.
• Modern Health: Global workplace mental health platform offering therapy, coaching, and self-guided programs to enterprises. Comparable to Vita Alere's corporate wellness and training value proposition, with a similar focus on evidence-based prevention and ESG-aligned offerings.
• Headspace Health: Global mental health platform combining meditation app with B2B mental health services. Comparable in delivering mindfulness, education, and corporate wellness content, and a potential global benchmark for Vita Alere's digital wellbeing (Bem-Estar Digital) initiatives.
• Spring Health: Global precision mental health platform for employers and health plans. Comparable to Vita Alere's enterprise training and consulting motion, with a more tech-enabled delivery model.

Direct peers

• CVV - Centro de Valorização da Vida: Brazil's largest volunteer-led suicide prevention and emotional support organization, providing crisis helpline and postvention services. Comparable to Vita Alere as a national Brazilian institution operating in suicide prevention, though focused on volunteer helpline rather than training and postgraduate education.
• Zenklub: Brazilian B2B mental health platform offering online therapy, training, and corporate wellness programs. Directly comparable to Vita Alere's corporate training and ESG mental health services, serving overlapping enterprise customers in Brazil.
• Psicologia Viva: Brazilian online mental health platform with B2B and B2C offerings including therapy, corporate wellness, and training. Overlaps with Vita Alere in workplace mental health and professional training in the Brazilian market.

Regional players

• Instituto Jô Clemente: Brazilian nonprofit focused on intellectual disability and mental health, providing training, research, and social services. Comparable as a Brazilian nonprofit operating in mental health capacity building, training, and public campaigns.
• Conexa Saúde: Brazilian telehealth and corporate mental health platform serving companies and health plans. Comparable to Vita Alere's corporate mental health services and ESG initiatives, with greater scale in digital delivery.

Others

• Clínica Ansiedade Itapetininga / Mental Health Research Centers in Brazil (e.g., CEPSIC, PROSER): Brazilian university-affiliated research and training centers in suicidology and mental health (e.g., USP, Unifesp). Comparable as Brazilian academic/scientific institutions producing training, research, and postgraduate capacity in mental health that compete for faculty and postgraduate students.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@vitaalere
• Facebookfacebook.com/vitaalere
• LinkedInlinkedin.com/company/vitaalere
• Instagraminstagram.com/vitaalere
• TikToktiktok.com/@vitaalere
• Xx.com/VitaAlere

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Vita Alere