What medimops does

medimops is a German direct-to-consumer e-commerce marketplace operated by momox SE, headquartered in Berlin with a returns and processing facility in Leipzig. The platform sells second-hand books, films (DVDs and Blu-rays), music (CDs, vinyl, audiobooks), video games, and software, offering a catalog of over 4 million individually quality-checked items priced at up to 70% below new retail. Every item passes through manual warehouse inspection and is graded on a four-tier condition scale (neuwertig, sehr gut, gut, akzeptabel), supporting a consistent quality proposition that the company uses to differentiate from informal peer-to-peer second-hand channels.

The business model is unit-pricing, one-time retail sales with no subscription layer. Pricing is anchored at the low end (items from EUR 0.99) and topped out in the EUR 10-12 range for premium books and special editions, with free domestic shipping above EUR 19. The company runs a self-serve, product-led growth motion across three owned surfaces — the medimops.de website, iOS/Android apps with price-alert and barcode-scanning features, and the medimops Magazin editorial content platform — plus third-party listings on Amazon and eBay, and international sister storefronts (momox-shop.fr, momoxbooks.com). Marketing is executed through email newsletters, organic and paid social (Instagram, Facebook, TikTok, Google), affiliate/partner programs, and SEO.

The core structural advantage is closed-loop supply: consumers sell used media directly to the parent brand momox (momox.de), which feeds medimops inventory at low acquisition cost. The mobile app's barcode-scanning feature explicitly funnels buyers back into the momox selling flow, creating bidirectional engagement within the momox SE ecosystem that also extends to second-hand clothing via the sister platform momox fashion. Revenue and growth figures are not publicly disclosed; the company is private under momox SE corporate ownership and is led by CEO/Chairwoman Claudia Frese alongside Management Board member Christian von Hohnhorst, with Dr. Thomas Tochtermann chairing the Supervisory Board.

Name

medimops

Legal name

momox SE

Website

https://medimops.de

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

medimops is a German e-commerce marketplace operated by momox SE that sells over 4 million quality-checked second-hand books, films, music, and games to price-conscious consumers at up to 70% below new retail prices.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (Retail): One-time transaction-based sales of used books, films, DVDs, Blu-rays, CDs, vinyl, audiobooks, and video games. Customers purchase individual items at fixed prices based on condition tier. Revenue is generated through the margin between acquisition cost (from momox) and retail selling price.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

medimops is a German online retailer selling quality-checked second-hand books, films, DVDs, Blu-rays, CDs, vinyl records, audiobooks, and video games through its own e-commerce site medimops.de and iOS/Android mobile apps. The catalog holds over 4 million items priced up to 70% below new retail, sourced from consumers via the sister momox purchasing platform, with manual condition grading and free domestic shipping on orders over €19.

Product overview

medimops is a German online marketplace operated by momox SE, specializing in second-hand books, films, DVDs, Blu-rays, CDs, vinyl, and video games. The core offering includes over 4 million quality-checked items available at up to 70% below new retail prices, organized by category with a condition grading system. The product ecosystem includes the medimops Online Marketplace as the primary platform, the medimops App for mobile shopping with price alerts and barcode scanning, the medimops Magazin editorial content platform, and a wishlist feature for out-of-stock notifications. A companion selling platform (momox) and fashion platform (momox fashion) extend the brand into other second-hand categories.

Differentiator

Problem solved

Functional benefit

Brands

• momox fashion: Clothing purchasing platform operated by the momox group alongside medimops
• momox
• medimops Magazin

Products and services

• medimops Online Marketplace Direct-to-consumer online store offering over 4 million quality-checked used books, movies, DVDs, Blu-rays, CDs, vinyl records, audiobooks, and video games at prices up to 70% below new retail, with condition-tiered listings and free shipping on German orders over €19. Target users are individual consumers in Germany/DACH and international markets.
• medimops Mobile App Native iOS and Android application that lets consumers browse and purchase the medimops catalog, manage wishlists, receive price-drop push alerts on saved items, and scan barcodes/ISBNs to generate purchase offers for selling used items to the momox platform.

Quantifiable outcome

• Up to 70% savings compared to new retail prices
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

Feature3 records

Partnerships

14 partnerships are on record, tiered core and minor.

• momoxcoreChannel Partner/ Reseller/ DistributorMedimops is the purchasing brand of momox SE. Customers sell their used books, CDs, DVDs, and games to momox (momox.de) and purchase second-hand items from medimops. This creates a closed-loop inventory system where momox acquires items from consumers and sells them through medimops.
• DHL / Deutsche PostcoreOthersPrimary shipping partner for domestic German deliveries. Provides package delivery and tracking services.
• PIN Mail AGminorOthersAlternative shipping partner for order fulfillment.
• KlarnacoreTechnology or IntegrationProvides buy-now-pay-later (invoice) payment option for customers in Germany and Austria with 30-day payment terms.
• PayPalcoreTechnology or IntegrationPayment processing partner for secure online transactions.
• BS PAYONE GmbHcoreTechnology or IntegrationPayment service provider handling credit card transactions and direct debit (Lastschrift) payments.
• Trusted ShopscoreStrategic or Co-development PartnerProvides buyer protection certification and trust badge for the e-commerce platform, enhancing customer confidence.
• Yoummday GmbHminorImplementation/ SI/ Consulting PartnerCustomer contact center services for customer support operations.
• Meta Platforms (Facebook/Instagram)minorGTM or Marketing PartnerSocial media marketing partnership for advertising and customer engagement on Facebook and Instagram platforms.
• TikTokminorGTM or Marketing PartnerSocial media marketing partnership for TikTok BookTok content and viral book promotions.
• Google (Customer Match)minorGTM or Marketing PartnerCross-channel advertising partnership using hashed customer email data for targeted advertising on Google and YouTube platforms.
• CriteominorGTM or Marketing PartnerRetargeting and personalized advertising partner for cross-channel marketing campaigns.
• AmazonminorChannel Partner/ Reseller/ DistributorThird-party marketplace channel where medimops sells selected products alongside their primary website.
• eBayminorChannel Partner/ Reseller/ DistributorThird-party marketplace channel where medimops sells selected products alongside their primary website.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Vinted: Vinted is a leading European peer-to-peer marketplace for second-hand goods. While primarily focused on fashion, it has expanded into media and home categories and represents a comparable consumer recommerce platform in Europe.
• Sellpy: Sellpy, owned by H&M Group, is a European recommerce platform for second-hand clothing and media. It is an emerging circular-economy brand with comparable sustainability positioning and target demographic.

Direct peers

• Rebuy: Rebuy is a German recommerce platform that buys and sells used books, media, electronics, and more. It is the closest direct competitor to medimops in the German second-hand media market, operating a similar margin-spread business model.
• Booklooker: Booklooker is a German online marketplace for new and used books, with a strong presence in antiquarian and collector editions. It competes directly with medimops in the used and second-hand book category in Germany.
• World of Books: World of Books is a major UK-based seller of second-hand books, operating large-scale grading and fulfillment operations. It is structurally comparable to medimops in catalog scale, condition grading, and circular-economy positioning.

Broad incumbents

• eBay: eBay is a major used-media marketplace where medimops also distributes. Its used book, movie, and music listings directly compete with medimops' core assortment at scale.
• Momox (sell-side): Momox is the sister platform of medimops within momox SE, focused on purchasing used books, CDs, DVDs, and games from consumers. It is the captive supply source for medimops and a comparable recommerce brand in the German market.
• Amazon (Used & Renewed): Amazon offers used and renewed books, DVDs, CDs, and games through its marketplace, and is also a distribution channel for medimops. It represents both a competitor (in used media) and a channel partner.
• Thalia: Thalia is a leading German bookstore chain that has expanded into second-hand books through partnerships and its own recommerce program. It competes with medimops in the German book market across both new and used categories.

Regional players

• ZVAB: ZVAB (Zentrales Verzeichnis Antiquarischer Bücher) is the German central directory of antiquarian books, an established marketplace for rare and out-of-print used books. It overlaps with medimops' book category at the higher-value/collector end.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/medimops
• Instagraminstagram.com/medimops.de
• TikToktiktok.com/@medimops
• LinkedInlinkedin.com/company/medimops.de

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about medimops