GrowBaby
GrowBaby Health is a private maternal healthcare company delivering personalized perinatal nutritional care through its Standard of Care PLUS Model, integrating biomarker assessment, genomics, supplements, and telehealth services for pregnant women, health systems, and payer partners.
- Company typePrivate
- Founded2011
- HeadquartersAshland, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What GrowBaby does
GrowBaby Health (GrowBaby, LLC) is a privately held maternal health company headquartered in Ashland, Oregon, founded in 2011, that delivers personalized nutritional care across the preconception, pregnancy, and postpartum continuum. The company's core methodology is its proprietary Standard of Care PLUS Model, an evidence-informed care framework that integrates nutrient biomarker assessment, genomic insights, and targeted supplementation into routine prenatal care, with an embedded nutrition professional operating inside the clinical team. Delivery formats include telehealth visits (individual and trimester-specific group education), free downloadable educational resources, and an e-commerce storefront.
The product portfolio includes the GrowBaby Genetic Ecosystem (a DNALife genomic panel assessing 44 SNPs across 27 genes relevant to 11 biological processes tied to maternal and fetal outcomes), the preGenesis prenatal supplement, seasonal food and oral health guides, and consulting partnerships with health systems, payers, and academic institutions. The company has published observational outcomes from a cohort of N=402 participants (50–100% Medicaid), reporting a 2.0% preterm birth rate, 0.5% gestational diabetes rate, and 0.9% hypertensive disorders of pregnancy rate, each materially better than U.S. national averages.
GrowBaby monetizes through three streams: (1) recurring telehealth clinical services delivered by physicians, nurse practitioners, and nutritionists; (2) transactional sales of supplements and premium educational tools via shop.growbabyhealth.com; and (3) enterprise professional-services engagements with insurance companies, hospitals, health systems, universities, medical schools, and government organizations. The company is founder-led, has no disclosed outside equity investment, and operates a 501c3 nonprofit subsidiary, GrowBaby Life Project, focused on perinatal nutrition research and education.
GrowBaby firmographics
Firmographics- Name
- GrowBaby
- Legal name
- GrowBaby, LLC
- Website
- https://growbabyhealth.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GrowBaby Health is a private maternal healthcare company delivering personalized perinatal nutritional care through its Standard of Care PLUS Model, integrating biomarker assessment, genomics, supplements, and telehealth services for pregnant women, health systems, and payer partners.
- Ownership category
- akta.pro rank
GrowBaby industry classification
Industry- Product category
- Maternal and Perinatal Nutrition Healthcare Services
- NAICS
- Family Planning Centers (621410), Other Individual and Family Services (624190)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Prenatal, Postpartum & Fertility Nutrition (HSADAFAK)
- akta.pro secondary industries
- Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Genetic Counseling & Prenatal Testing Telehealth (carrier screening, NIPT counseling) (HLALAHAK), Breastfeeding, Lactation & Infant Feeding Support (EDACAMAB), Prenatal & Postnatal Maternal Nutrition (Lactation Support) (CRADAEAJ)
Keywords
Where GrowBaby is headquartered
LocationHeadquarters
- HQ city
- Ashland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
GrowBaby business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Telehealth Clinical Services: Virtual appointments with providers and nutritionists for personalized perinatal nutritional care, delivered through trimester-specific group education, individualized visits, and all-virtual models.
- Products and Supplements: Sale of health resources and tools including seasonal food guides, genetic ecosystem assessments, and oral health resources. Also references supplement products like preGenesis prenatal vitamins.
- Enterprise Healthcare Partnerships: Partnerships with insurance companies, hospitals, health systems, universities, medical schools, and government organizations to implement maternal nutrition programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free downloadable resources - seasonal food guides and health tools |
| Subscription | Monthly | Supplement products - preGenesis prenatal |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
GrowBaby product offering
Product offeringCore offering
GrowBaby Health provides personalized perinatal and maternal nutritional care through its Standard of Care PLUS Model, integrating nutrient biomarker assessment, genomic insights, and targeted supplements into routine prenatal care with an embedded nutrition professional on the clinical team. The company delivers services via telehealth appointments (individualized visits and trimester-specific group education), the proprietary GrowBaby DNALife Genomic Panel, the preGenesis prenatal supplement, and free downloadable seasonal food and oral health guides.
Product overview
GrowBaby Health is a maternal health platform offering personalized nutritional care during the perinatal period through its integrated Standard of Care PLUS Model. The core platform combines telehealth services, nutritional education, and biomarker-informed care. Product portfolio includes the GrowBaby Genetic Ecosystem (DNALife genomic panel for personalized nutrigenomics), seasonal food guides (Spring/Summer/Fall immune support resources), oral health resources, and the preGenesis prenatal supplement. The company also provides educational blog content covering topics including stress management, nutrition, cravings, vaccinations, and maternal mental health.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard of Care PLUS Model Evidence-informed perinatal care framework integrating nutrient biomarker assessment, genomic insights, and targeted supplements into routine prenatal care with an embedded nutrition professional on the clinical team; delivered via telehealth through individualized visits and trimester-specific group education. Target customers include pregnant women and enterprise healthcare partners.
- GrowBaby Genetic Ecosystem
Quantifiable outcome
- Preterm Birth Rate reduced to 2.0%
- +2 more outcomes
Companies that use GrowBaby
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
GrowBaby technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
GrowBaby partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- Molina HealthcaremajorProspective observational study partnership conducted 2022-2023 to evaluate maternal nutrition outcomes through GrowBaby program integration within Molina Healthcare's patient population.
- Stone Medical, PCcoreLong-standing partnership from 2010-2023 involving retrospective and prospective observational research on maternal nutrition outcomes at Stone Medical, PC.
- DNALifecoreCollaboration for genomic testing services providing the GrowBaby DNALife panel that assesses 44 SNPs in 27 genes for personalized preconception and pregnancy nutritional guidance.
- GrowBaby Life Projectcore501c3 non-profit subsidiary organization focused on advancing perinatal nutrition research and education. Visit growbabylifeproject.org.
Scale indicators5 records
Recent moves4 records
Expansion highlights6 records
GrowBaby competitors and assessment
Company assessmentDirect peers
- Maven Clinic: Maven Clinic is a direct peer as a digital women's and family health platform offering virtual care across fertility, pregnancy, and postpartum. Both GrowBaby and Maven sell to payers and employers and compete for the same Medicaid and commercial maternal health contracts.
- Babyscripts: Babyscripts is a direct peer delivering virtual maternity care to health systems and Medicaid plans through remote monitoring and digital education. Both companies pursue similar B2B enterprise sales into hospitals and Medicaid managed care plans for maternal outcomes improvement.
- Needed (formerly Needed.com): Needed is a direct peer selling evidence-based prenatal and postpartum nutrition supplements and education directly to consumers. Both companies pair premium prenatal supplements with clinician-led education content targeting the same preconception/pregnancy audience.
- Mahmee: Mahmee is a direct peer providing maternal and infant health support, including in-person and virtual doulas and care navigation, often through Medicaid and health system partnerships. Both companies target Medicaid populations and compete for the same health system contracts.
Emerging players
- Cayaba Care: Cayaba Care is an emerging maternal health company providing in-person and virtual support to Medicaid beneficiaries in partnership with health plans. Both GrowBaby and Cayaba pursue value-based maternal health outcomes in Medicaid populations.
- Wildflower Health: Wildflower Health delivers mobile maternal and family health engagement platforms to health plans and providers. It is an emerging player in payer-integrated maternal health with comparable Medicaid-focused positioning to GrowBaby.
- Function Health: Function Health sells comprehensive biomarker testing and personalized health insights to consumers, with overlap to GrowBaby's biomarker-driven maternal care approach. Both companies use lab and genomic testing to drive personalized interventions.
Broad incumbents
- Carrot Fertility: Carrot Fertility is a fertility and family-forming benefits platform sold to employers and health plans. It overlaps with GrowBaby on preconception and family-planning benefits and competes for payer wallet share in women's health.
- Progyny: Progyny is a fertility and family-building benefits platform sold to employers and payers. While its core is fertility rather than perinatal nutrition, it competes for similar payer budgets and is a broader incumbent in the women's health benefits space.
- Ovia Health (now part of Labcorp): Ovia Health delivers maternal and family health benefits to payers and employers with fertility, pregnancy, and postpartum programs. It is a broader incumbent operating at greater scale with payer-integrated digital tools and overlapping customer base with GrowBaby.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
GrowBaby social profiles
Digital presenceGrowBaby financial estimates
Financial estimateRevenue estimate
Valuation estimate
GrowBaby leadership team
Management profileNumber of profiles
Profiles4 records
GrowBaby subsidiaries and ownership
Company hierarchySubsidiaries1 record
GrowBaby funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GrowBaby M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GrowBaby
What does GrowBaby do?
GrowBaby Health provides personalized perinatal and maternal nutritional care through its Standard of Care PLUS Model, integrating nutrient biomarker assessment, genomic insights, and targeted supplements into routine prenatal care with an embedded nutrition professional on the clinical team. The company delivers services via telehealth appointments (individualized visits and trimester-specific group education), the proprietary GrowBaby DNALife Genomic Panel, the preGenesis prenatal supplement, and free downloadable seasonal food and oral health guides.
Is GrowBaby a public or private company?
GrowBaby is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was GrowBaby founded?
GrowBaby was founded in 2011. It employs 11 to 50 people.
Where is GrowBaby based?
GrowBaby is headquartered in Ashland, United States, in the North America region.
How does GrowBaby make money?
Three revenue lines are on record. Telehealth Clinical Services are the primary driver. The others are products and Supplements and enterprise Healthcare Partnerships.
Who are GrowBaby's main competitors?
Direct peers on record are Maven Clinic, Babyscripts, Needed (formerly Needed.com) and Mahmee. Emerging players are Cayaba Care, Wildflower Health and Function Health. Broad incumbents are Carrot Fertility, Progyny and Ovia Health (now part of Labcorp).
Does GrowBaby have an API?
No public API is recorded for GrowBaby.
What industry is GrowBaby in?
GrowBaby's product category is Maternal and Perinatal Nutrition Healthcare Services. Its primary akta.pro industry code is HSADAFAK, Prenatal, Postpartum & Fertility Nutrition, with a secondary code of HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up). Its NAICS code is 621410 and its SIC code is 8011.