What Magic Software Japan does

Magic Software Japan is the Japanese regional subsidiary of Magic Software Enterprises Ltd., a publicly listed (NASDAQ/TASE: MGIC) global provider of enterprise integration and low-code application development platforms headquartered in Or Yehuda, Israel, with Tokyo serving as the regional headquarters for Japan. The company was founded around 1983 and has grown to serve 3,000+ customers across 50+ countries with more than 4,000 employees globally; in Japan specifically, Magic xpa holds a dominant 39-40%+ share of the low-code application development platform market according to MIC Research Institute Ltd.

The product portfolio centers on two core platforms — Magic xpi (a code-free integration platform supporting cloud, on-premises, and hybrid deployments) and Magic xpa (a cross-platform low-code application development platform built on an Angular Web Application Framework) — complemented by MagicTouch (cloud data management and real-time insights), Magic xpc (iPaaS), FactoryEye (Industry 4.0 / smart manufacturing with machine learning-driven predictive analytics), SmartUX (mobile modernization, acquired with PowWow in 2019), and a Magic EDI Service Platform. The technical moat rests on a deep library of pre-built certified connectors for SAP, Oracle JD Edwards, SAP S/4HANA, Microsoft Dynamics 365, Salesforce, SugarCRM, SYSPRO, Shopify, and 100+ other enterprise systems, enabling code-free integration and rapid application development.

Magic Software generates revenue through four streams: software licensing (perpetual and subscription), professional services for implementation, recurring maintenance and support, and training services. Pricing is quote-based and undisclosed publicly, with annual billing on multi-year enterprise contracts. Go-to-market combines direct enterprise field sales for large accounts, a global channel partner program (including IBM, Microsoft, Oracle, Salesforce, SAP, Sage, SugarCRM, SYSPRO), AWS Marketplace listing (MagicTouch), and inside sales for mid-market opportunities. Magic Software Japan was founded in 1998 and operates with 11-50 local employees serving the Japanese market.

Name

Magic Software Japan

Legal name

Magic Software Enterprises Ltd.

Website

https://magicsoftware.com

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Software Japan is the Japanese regional subsidiary of Magic Software Enterprises Ltd., providing enterprise integration platforms (Magic xpi), low-code application development (Magic xpa), and Industry 4.0 smart manufacturing solutions (FactoryEye) to enterprises across manufacturing, retail, finance, and healthcare verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Licensing: Perpetual and subscription-based software licenses for Magic xpi, Magic xpa, and other platform products. Revenue generated from license sales to enterprise customers.
2. Professional Services: IT consulting services including project management, implementation, and deployment of simple to complex IT projects. Magic's professional services enable customers to implement solutions quickly and efficiently.
3. Maintenance and Support: Ongoing technical support, product updates, and maintenance services for deployed platforms.
4. Training Services: Product training programs for customers and partners on Magic platforms and tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Magic Software Japan provides code-free enterprise integration platforms (Magic xpi, Magic xpc iPaaS) and low-code cross-platform application development platforms (Magic xpa) that connect business systems across cloud, on-premises, and hybrid environments. The company also delivers cloud-based data management and analytics (MagicTouch), Industry 4.0 smart manufacturing solutions (FactoryEye), application mobilization (SmartUX), and electronic data interchange services. The Japanese subsidiary specifically serves enterprise customers in the Japanese market, where Magic xpa holds over 40% market share in low-code application development platforms.

Product overview

Magic Software provides a comprehensive portfolio of enterprise software solutions centered around two core platforms: Magic xpi (integration platform) and Magic xpa (low-code application development platform). The Magic xpi Integration Platform is a code-free, low-maintenance solution that connects business systems across cloud, on-premises, and hybrid environments, supporting enterprise integration with SAP, Oracle JD Edwards, Salesforce, Microsoft, SugarCRM, SYSPRO, and other systems. The Magic xpa Low Code Business Application Platform enables rapid cross-platform business application development with an Angular-based Web Application Framework. MagicTouch is a cloud-based data management and analytics solution delivering real-time insights through a low-code approach. FactoryEye addresses smart manufacturing and Industry 4.0 requirements with real-time operational intelligence. The company also offers the Magic EDI Service Platform for electronic data interchange, SmartUX (acquired from PowWow) for mobile app modernization, and Magic xpc as an iPaaS solution for cloud integrations. Professional services, training, and support complete the offering. The portfolio serves enterprises across manufacturing, retail, healthcare, and finance industries in over 50 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Magic xpi: Integration platform for cloud, on-premises, and hybrid deployments
• Magic xpa
• MagicTouch
• FactoryEye
• SmartUX

Products and services

• Magic xpi Integration Platform Code-free, low-maintenance integration platform that connects business systems on cloud, on-premises, or hybrid deployments. Optimizes and automates processes and workflows to achieve full information accessibility and visibility. Used by enterprises to integrate SAP, Oracle JD Edwards, Salesforce, Microsoft Dynamics, SugarCRM, and other enterprise systems.
• Magic xpa Low Code Business Application Platform Rapid cross-platform business application development platform enabling users to develop once and deploy anywhere. Features Angular-based Web Application Framework for highly responsive single-page business apps. Leads the Japanese low-code application development platform market with over 40% share.
• MagicTouch Cloud-based solution connecting systems, managing structured and unstructured data, and delivering real-time insights through an intuitive low-code platform. Enables seamless integration, secure access control, and smooth migration from legacy systems with AI Cloud Operations capability.
• FactoryEye Smart Manufacturing Industry 4.0 smart manufacturing solution providing holistic and actionable real-time insights for operational excellence. Plug-and-play IIoT platform empowering manufacturing personnel with intelligence for fact-based decisions and continuous improvement.
• Magic xpc iPaaS Integration Platform as a Service (iPaaS) enabling leveraging the cloud for fast code-free integration, expanding the suite of integration platforms with cloud-native capabilities.
• Magic EDI Service Platform Electronic Data Interchange service platform for automated business process integration and communication with trading partners.
• SmartUX Low-code development platform for mobilizing and modernizing enterprise applications. Enables rapid transformation of existing Windows or web applications into responsive secure apps that run anywhere on any device.
• Professional Services Professional project management and implementation services enabling customers to implement simple to complex IT projects quickly and efficiently. Includes consulting, project management, and deployment services.
• Training Services Product training and certification programs for Magic Software platforms and solutions, available to customers and partners.

Quantifiable outcome

• 2,000 labor hours saved per year through integration automation
• +4 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability4 records

Feature8 records

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• Matrix ITflagshipStrategic or Co-development Partner · 2 March 2026Magic Software and Matrix IT completed their merger on March 2, 2026, marking a significant milestone in the evolution of both organizations. The merger combines Magic's integration and low-code platforms with Matrix IT's IT consulting services capabilities.
• Technology Coast PartnerscoreStrategic or Co-development Partner · 11 August 2025Strategic partnership to accelerate digital transformation across North America. Technology Coast Partners will help expand Magic's reach in the North American market with integration and low-code solutions.
• Axiom Manufacturing SystemsflagshipStrategic or Co-development Partner · 15 July 2025Acquisition of Axiom Manufacturing Systems to strengthen Magic's position in smart manufacturing transformation. Axiom's manufacturing expertise combined with FactoryEye platform enhances Industry 4.0 offerings.
• Gradient CyberminorStrategic or Co-development Partner · 10 December 2024Strategic partnership to strengthen cybersecurity solutions for mid-market businesses. Combined offerings provide integrated security and integration solutions.
• KYKLOminorStrategic or Co-development Partner · 6 August 2023Partnership focused on digital sales and engagement solutions, making integration faster and easier for customers.
• InetumcoreImplementation/ SI/ Consulting Partner · 18 May 2022Industry 4.0 partnership for manufacturing sector. Joint development of market share in manufacturing industry with Inetum's consulting capabilities.
• SYNCOS GmbHminorImplementation/ SI/ Consulting Partner · 17 February 2022SYNCOS becomes Magic Integration Partner for MES systems in manufacturing industry. SYNCOS incorporates Magic technology with its MES offering for medium-sized manufacturers.
• JDEMartminorChannel Partner/ Reseller/ Distributor · 6 May 2021Partnership to help JD Edwards-based manufacturers move toward Industry 4.0 using FactoryEye analytics.
• Audere PartnersminorChannel Partner/ Reseller/ Distributor · 4 May 2021First partner affiliate for FactoryEye Strategic Partner Program in North American marketplace.
• WestbrookcoreChannel Partner/ Reseller/ Distributor · 16 May 2018Salesforce Platinum Implementation Partner providing strategic partnership for Salesforce integration capability. Westbrook delivers Magic-powered Salesforce integrations.
• TymlezminorStrategic or Co-development Partner · 19 December 2016Magic Software Benelux and Tymlez partner on end-to-end blockchain applications, developing automated blockchain architectures for enterprises.
• MicrosoftflagshipStrategic or Co-development PartnerStrategic alliance with Microsoft including Azure integration, Microsoft Gold Certified Partner status, and Co-Sell Ready status. Magic xpi and Magic xpc are Azure-ready integration platforms.
• SAPflagshipTechnology or IntegrationSAP-certified integration with SAP S/4HANA. Pre-built connectors for SAP ERP and SAP Business One. Strategic partnership for enterprise integration solutions.
• SalesforcecoreStrategic or Co-development PartnerSalesforce ecosystem partnership including certified integration connectors. Magic has received Salesforce Partner awards and provides seamless Salesforce-SAP integration solutions.
• OraclecoreTechnology or IntegrationOracle JD Edwards certified connector. Pre-built integration for Oracle ERP systems enabling seamless connectivity with Magic xpi.
• IBMcoreStrategic or Co-development PartnerStrategic alliance for IoT and enterprise integration. IBM Watson IoT partnership for manufacturing intelligence solutions.
• SugarCRMcoreTechnology or IntegrationStrategic partnership with certified integration for SugarCRM. Magic won SugarCRM Partner-to-Partner Award and provides seamless CRM integration solutions.
• SYSPROcoreTechnology or IntegrationCertified SYSPRO integration connectors enabling seamless ERP connectivity for manufacturing and distribution companies.
• AWScoreChannel Partner/ Reseller/ DistributorMagicTouch available on AWS Marketplace. Cloud-based procurement and deployment options for AWS customers.
• H+W ConsultminorImplementation/ SI/ Consulting PartnerImplementation partner providing consulting on best practices and project management for Magic xpi deployments.
• FactoryEye Strategic PartnersminorImplementation/ SI/ Consulting PartnerFactoryEye partnerships with Business coach Mike Ungar, project IGBYS, and Feyen Zylstra to expand resources for mid-sized manufacturers implementing Industry 4.0 solutions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Celigo: Celigo focuses on iPaaS for ERP/business process automation (with particular strength in NetSuite, Salesforce, and Shopify) — closely comparable to Magic xpi's emphasis on ERP/SAP/SYSPRO/Shopify connector-led integration.
• Informatica: Informatica is a data integration and data management platform covering iPaaS, data quality, and master data — overlapping Magic's integration and data-management scope at the broader enterprise data layer.
• OutSystems: OutSystems is an enterprise low-code platform for building mission-critical applications with strong AI and DevOps features — competing head-on with Magic xpa for modern application development budgets.
• Workato: Workato is an enterprise iPaaS and integration-led automation platform targeting mid-market and large enterprises with pre-built connectors and recipes — overlapping Magic xpi's value proposition in code-free integration and workflow automation.
• Mendix (Siemens): Mendix is a Siemens-owned low-code application development platform enabling enterprise cross-platform app delivery — directly comparable to Magic xpa's low-code business application development positioning.
• Boomi (Dell Technologies): Boomi is a low-code iPaaS platform with deep ERP/SAP and CRM connector coverage, now part of Dell Technologies — directly comparable to Magic xpi across customer segments, packaging, and partner-led GTM.
• Salesforce MuleSoft: MuleSoft is the leading enterprise iPaaS platform (acquired by Salesforce in 2018), connecting SaaS, legacy, and on-prem systems with API-led connectivity — directly competing with Magic xpi in mid-market and enterprise integration deals.

Emerging players

• PTC ThingWorx: PTC ThingWorx is an industrial IoT platform for connected operations and smart manufacturing — comparable to Magic's FactoryEye in addressing Industry 4.0 use cases for manufacturers, though positioned for larger enterprises.

Broad incumbents

• SAP Build / SAP BTP Integration Suite: SAP's Business Technology Platform includes native iPaaS (Integration Suite) and low-code (Build Process Automation) capabilities, directly competing with Magic xpi for SAP-centric integration spend as customers migrate to S/4HANA.
• Microsoft Power Platform: Microsoft Power Platform bundles Power Apps (low-code), Power Automate (iPaaS), and Copilot Studio, deeply embedded in the Microsoft 365 / Dynamics / Azure stack — a broad incumbent that competes with both Magic xpa and Magic xpi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/MagicSoftwareJP
• LinkedInlinkedin.com/company/magicsoftwarejp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Software Japan