Press'n'Relations

What Press'n'Relations does

Press'n'Relations is a founder-owned German B2B public relations agency headquartered in Ulm, founded in 2001 by Uwe Pagel. The firm operates four wholly-owned offices across the DACH region (Ulm, München, Berlin, Wien), with an additional Zürich presence, and serves B2B companies whose products and services require explanation — particularly in industrial manufacturing, IT and technology, energy and utilities, logistics and transport, building technology, and HoReCa / food-service equipment. The client base is predominantly enterprise, including WMF, Wieland Werke, Raben Group, WatchGuard, tktVivax, Volue, and EFR GmbH. Services span media relations, content creation, social media management, corporate blogs, podcasts, video, LinkedIn campaigns, and outsourced external press office functions, delivered via a sales-led motion with dedicated account management from each local office.

The firm operates two distinct business lines. The primary line is professional PR services billed on a project / retainer basis with 14-day payment terms (no public pricing). The second is a proprietary software suite developed and licensed by wholly-owned subsidiary PressFile Europe GmbH (established 2009): PressFile (cloud-based PR contact management and press distribution), PressFile Newsroom (online newsroom platform), and AMID PR (digital media asset management). The suite is sold via subscription to other PR agencies and corporates, including Zumtobel Group, Rossmann, Trianel, and MairDumont.

Press'n'Relations generates revenue through professional services fees from DACH-headquartered enterprise clients and through software licensing to third parties. International reach outside DACH is delivered via partner agencies in the UK (Peter Rennison PR), France (Yucatan), USA (The Nova Method), and Central/Eastern Europe (Chapter 4 Communications). The company is privately held with no external investors, has approximately 15 PR consultants, and reports no publicly disclosed financial figures. Its sustainability positioning as the first climate-neutral PR agency in the German-speaking region (since 2007, EMAS-certified, ClimatePartner-audited) is a brand differentiator, and the firm received the compamedia TOP 100 innovation seal in 2023.

Name

Press'n'Relations

Legal name

Press'n'Relations GmbH

Website

https://press-n-relations.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Press'n'Relations is a German founder-owned B2B PR agency headquartered in Ulm, operating across DACH via offices in München, Berlin, Wien, and Zürich. It delivers media relations, content, and social media services to enterprise clients in IT, energy, logistics, industrial manufacturing, building technology, and HoReCa verticals, and licenses its proprietary PressFile PR software suite through subsidiary PressFile Europe.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Technology & B2B PR (BPAFADAI)

akta.pro secondary industries

Media Relations & Press Office Services (BPAFADAF), Social Media & Community Management (PR-led) (BPAFADAM), Product & Brand PR (Consumer & B2B) (BPAFADAH), Event PR & Communications Support (BPAFADAO), Media Relations & Press Office Services (MPAAADAI)

Keywords

• B2B public relations
• Media relations services
• Corporate communications
• Content marketing services
• PR software solutions

Headquarters

HQ city

Ulm

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. PR Services: Professional PR and communications services including media relations, content creation, social media management, campaign execution, and strategic communications consulting for B2B clients.
2. PR Software (PressFile): Cloud-based PR software licensed to other agencies and companies for contact management and press distribution. Revenue from software licensing to PressFile Europe customers.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

Press'n'Relations is a B2B PR agency that delivers media relations, content creation, social media management, corporate blogs, podcasts, videos, and external press office functions to enterprise clients with complex, explanation-intensive products. Through its subsidiary PressFile Europe GmbH, the company also develops and licenses the PressFile cloud-based PR software suite for press contact management, email distribution, and publication tracking.

Product overview

Press'n'Relations operates as a B2B PR agency offering both communications services and proprietary software products. The core software offering consists of PressFile (PR-Software) - a cloud-based platform for press contact management, email distribution, and publication tracking - along with the PressFile Newsroom add-on for online news distribution and AMID PR for digital media asset management. These three products are technically integrated: AMID PR connects via interface to PressFile for managing and evaluating publications and generating press reviews. The agency provides PR services including B2B media relations, multi-channel communications, social media management, corporate blogs, podcasts and videos, LinkedIn campaigns, and external press office functions, with specialization in IT, energy, logistics, industry, hotel/gastro, and building technology sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B PR and Media Relations Services End-to-end B2B public relations services including media relations, content creation, multi-channel communications orchestration (print, online, social media, corporate blogs, podcasts, videos), LinkedIn campaigns, external press office function, and press spokesperson services for enterprise clients with complex technical products.
• PressFile Cloud-based PR software for managing press contacts and distribution lists, personalized email campaigns, publication tracking, and PR analytics. Developed originally for the New York Public Library and operated by subsidiary PressFile Europe GmbH; used by PR agencies and companies including Zumtobel Group, Rossmann, Trianel, and MairDumont.
• PressFile Newsroom Online newsroom platform enabling companies and agencies to publish news, distribute content, and manage media relationships through a dedicated web portal.
• AMID PR (Online-Mediathek) Digital media asset management platform for managing and distributing press images, videos, presentations, graphics, and documents online. Supports integration with PressFile for publication management and press review generation.

Named customers23 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• PressFile Europe GmbHcoreTechnology or Integration · 1 January 2009Daughter company responsible for development and sales of PR software PressFile since 2009. Florian Fischer serves as Prokurist. Used by numerous PR agencies and companies including Zumtobel Group, Rossmann, Trianel, MairDumont.
• Chapter 4 CommunicationscoreChannel Partner/ Reseller/ Distributor · 1 January 2007PR partner agency for Central and Eastern Europe markets. Office co-location in Vienna with shared workspace at Media House. Chapter 4 has own offices or affiliates throughout the CEE region.
• Peter Rennison PRcoreChannel Partner/ Reseller/ DistributorUK-based PR partner since multiple years, based in Hemel Hempstead at the north edge of London. Specialized in IT and technology topics similar to Press'n'Relations.
• YucatancoreChannel Partner/ Reseller/ DistributorFrench partner agency headquartered in Paris. Supports clients from consulting to execution across all phases of communication strategy.
• The Nova MethodcoreChannel Partner/ Reseller/ DistributorUS partner based in Denver, Colorado, managed by Michelle Baum. Services numerous notable technology companies in the USA.
• Projekt:Agentur Heimpel Braunsteffer GmbHminorStrategic or Co-development PartnerFull-service B2B, B2B2C and B2C agency founded 1990 in Ulm. 13 employees provide marketing, advertising, sales promotion, websites, newsletters, trade shows, and sales services.
• ClimatePartnerminorStrategic or Co-development PartnerClimate protection partner that issued the 'Climate-Neutral Company' certificate to Press'n'Relations. Collaboration since 2015 with certified climate protection projects.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Storymaker: Tübingen-based B2B communications agency emphasizing storytelling for technology and industrial clients, closely aligned with PnR's narrative-driven approach.
• Fink & Fuchs: Established German B2B and technology PR/communications agency serving DACH clients. Directly comparable in service mix (media relations, content, social) and B2B tech focus.
• Schwartz Public Relations: Munich B2B tech PR agency serving enterprise IT and industrial clients, mirroring PnR's vertical focus and DACH footprint.
• PR-COM: Munich-based agency specializing in B2B technology and IT PR. Closely matches PnR's positioning on explanation-intensive tech communications in the German market.
• Möller Horcher Public Relations: German B2B PR agency focused on IT, industry and technology clients, directly comparable in target market and content-led PR model.

Others

• Cision: Global PR software and media intelligence provider for contact management and distribution; competes with PnR's PressFile software subsidiary.
• Mynewsdesk: PR software and digital newsroom platform for press distribution and media relations; comparable to PnR's PressFile/Newsroom software offering rather than its agency services.

Broad incumbents

• Edelman: World's largest independent PR firm offering full-service communications; a broad incumbent whose corporate and B2B practices overlap with PnR at global scale.
• Team Lewis: Global tech-focused communications network offering PR, content and social services; overlaps in B2B tech PR but at much larger, international scale.

Regional players

• Dr. Haffa & Partner: Munich technology and B2B PR agency serving DACH clients with a similar service portfolio, competing in overlapping German markets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCNHvfQ2sVDNANGCkyiy3mog
• Facebookfacebook.com/Press.n.Relations
• LinkedInlinkedin.com/company/1107053
• Instagraminstagram.com/press_n_relations
• Xx.com/PnRNews

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Press'n'Relations