myCicero

What myCicero does

myCicero is an Italian mobility platform company founded in 2013 and headquartered in Senigallia. It operates a two-sided business built around what it describes as the "first GDS (Global Distribution System) of mobility." On the B2B side, the company provides mobility management and distribution services to four named segments: transport operators, public entities, large companies, and large events. On the consumer side, the company operates the MooneyGo mobile app (rebranded from the original myCicero app), which allows individual users to manage parking, public transport, highway tolling (telepedaggio autostradale), and — as of the most recent product expansion — payments and recharges in a single interface.

The company's core technology is a mobile and platform layer that integrates heterogeneous mobility providers (parking operators, transit, tolling) into a unified distribution and payment surface. The B2B platform is positioned as a GDS, implying multi-provider inventory aggregation, settlement, and distribution functionality for enterprise clients, while the consumer app provides a single front-end across those same services. The architecture is differentiated primarily by integration/interoperability across providers and by ease-of-use for end users, rather than by proprietary AI or algorithmic technology — no AI/ML capabilities are disclosed. The company separates its B2B and B2C identities through two web properties: mycicero.eu for enterprise clients and mycicero.it / mooneygo.it for consumers.

myCicero's revenue model combines B2B recurring/subscription revenue from enterprise mobility services with transaction-fee revenue from the consumer app. It operates primarily in Italy with a headcount of 11–50 employees. Go-to-market is dual: enterprise direct sales for B2B clients and self-serve app-store distribution for consumers. No funding events, ownership details, named enterprise customers, or financial disclosures are present in the source material, which limits revenue and growth assessment.

Name

myCicero

Website

https://mycicero.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

myCicero is an Italian mobility platform company that operates a B2B Global Distribution System (GDS) for mobility services serving transport operators, public entities, large companies, and large events, alongside the MooneyGo consumer app for parking, transport, tolls, and payments.

Ownership category

akta.pro rank

Product category

Mobility Management Software

NAICS

Other Transit and Ground Passenger Transportation (48599)

SIC

Transportation Services (4700)

akta.pro primary industry

Corporate Mobility & Ground Transport Management (THALANAI)

akta.pro secondary industries

Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE), Mobility Identity, Profile & Entitlements Management (KYC, Eligibility, Concessions) (THADALAK)

Keywords

• Mobility management platform
• Integrated mobility services
• Transport payment solutions
• Parking payment app
• Mobility GDS platform

Headquarters

HQ city

Senigallia

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. B2B Mobility Services Platform: Revenue generated from providing mobility management services to transport operators, public entities, large companies, and large events through the B2B myCicero platform.
2. Consumer App Services: Revenue from the MooneyGo consumer app managing parking, transport, highway toll, and payment services for individual users.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

myCicero operates a B2B mobility management platform positioned as the first GDS (Global Distribution System) for mobility, serving transport operators, public entities, large companies, and large events with integrated mobility distribution and management services. The consumer-facing mobile app, rebranded as MooneyGo, enables individual users to manage parking, public transport, highway toll (telepedaggio autostradale), payments, and recharges through a single unified interface.

Product overview

myCicero operates as the first GDS (Global Distribution System) of mobility, offering a platform-plus-services architecture. The consumer-facing mobile app, now rebranded as MooneyGo, enables users to manage all mobility services and payments including parking, transport, highway tolls, and additional payment services. The B2B division serves transport operators, public entities, large companies, and large events with dedicated mobility management solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• MooneyGo Consumer-facing mobile application (rebranded from myCicero) that allows individual users to manage all mobility services and payments from a single interface, including parking (sosta), public transport (trasporti), highway toll (telepedaggio autostradale), payments, and recharges.
• myCicero B2B Mobility Services B2B mobility management and distribution platform positioned as the first GDS (Global Distribution System) of mobility. Provides transport operators, public entities, large companies, and large events with tools to digitize, integrate, and distribute their mobility offerings.

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Telepass: Italian mobility and payment platform offering highway toll, parking, transport ticketing, and mobility services to consumers and B2B customers. Closely comparable to myCicero on geography, multi-modal scope (toll, parking, payments), and B2B/B2C model.
• Free2Move: Stellantis-owned multi-modal mobility super-app aggregating car sharing, parking, charging, and fleet services across Europe. Comparable as a competing mobility aggregator and GDS-like distribution layer for fragmented mobility supply.
• PayByPhone: Mobile parking payment platform used across Europe and North America, serving both consumers and municipal/public-sector clients. Comparable on the parking-and-mobility payments core of myCicero's offering.
• ParkMobile: US- and Europe-active parking and mobility payments app with municipal B2B contracts. Comparable as a platform that sells parking and mobility services to both public entities and consumers.
• EasyPark: European parking and mobility platform providing on-street parking payments, in-app parking, and B2B services to municipalities and operators. Directly comparable to myCicero's parking-and-mobility B2B/B2C offering.
• Aimo (Aimo Pay): Italian digital mobility app for parking, ZTL access, and urban transport services. Closely comparable on Italian geography and B2C mobility payment focus, and partially on B2B municipal services.

Others

• Trainline: European rail and coach booking platform with B2B distribution partnerships and a strong digital distribution layer. Comparable as a travel-transport distribution platform, though focused on rail/coach rather than multi-modal local mobility.

Emerging players

• Citymapper: Urban mobility super-app combining public transit, ride-hail, bike, and scooter options in a single consumer interface. Comparable on the multi-modal consumer mobility experience, though with a stronger consumer focus.
• Moovit: Urban mobility app providing multimodal journey planning, transit data, and integrated mobility services, with B2B offerings to cities and operators. Comparable on multi-modal mobility aggregation and B2B municipal angle.

Broad incumbents

• Uber: Global mobility super-app spanning ride-hail, transit, bikes, scooters, and B2B offerings. Comparable as a multi-modal mobility aggregator with both B2C and B2B exposure, but at vastly larger scale and broader scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myciceroapp
• Facebookfacebook.com/myCicero

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myCicero