Aap Noot Mies Kinderkleding

What Aap Noot Mies Kinderkleding does

Aap Noot Mies Kinderkleding is a Netherlands-based sole proprietorship (eenmanszaak) operated by Rosita Elizen, founded in mid-2004 and registered in Apeldoorn (KvK Veluwe en Twente 08124599). The business sells pre-owned and new branded children's and women's clothing direct to consumers through its own webshop, supplemented by cross-listing on the Vinted marketplace and periodic presence at local events such as the Lentefair at Welkoop Apeldoorn Noord. The product portfolio spans second-hand and new clothing for boys, girls, women, and men, plus jackets, accessories, shoes, nursing clothing, sportswear, and miscellaneous items, with a flat €2.00 clearance section (OPRUIMING). Shipping is offered throughout the Netherlands and Europe, with local pickup at Wielingen 17, 7333 HS Apeldoorn.

The technology stack is a WordPress-based e-commerce storefront powered and maintained by winkeltjes.net, a Dutch platform for small online shops. There is no native mobile app, no public API, no SDK, and no AI/ML components. Pricing is unit-based with second-hand items typically €1–€10, new items €3–€59.95, and clearance items at €2 flat. The business model is a classic small-operator resale model: items are sourced, washed, ironed, and inspected before sale, with damaged items not offered. The owner is the sole employee; no external investors, no funding rounds, and no parent company are involved.

The customer base is exclusively individual consumers (B2C) — primarily parents seeking affordable kids' clothing and women seeking branded second-hand fashion — distributed across the Netherlands and Europe. Marketing is limited to a Facebook page, an email newsletter, Vinted presence, and local events. The business is a lifestyle sole proprietorship rather than a venture-scale operation, with no evidence of headcount growth, capital deployment, or strategic acceleration beyond organic assortment expansion.

Name

Aap Noot Mies Kinderkleding

Legal name

Aap Noot Mies Kinderkleding

Website

https://aapnootmies-kinderkleding.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Aap Noot Mies Kinderkleding is a Dutch sole proprietorship, founded in 2004 and operated by Rosita Elizen from Apeldoorn, selling curated second-hand and new branded children's and women's clothing online and via Vinted to consumers across the Netherlands and Europe.

Ownership category

akta.pro rank

Product category

Secondhand Children's and Women's Clothing Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Used Merchandise Retailers (459510)

SIC

Retail-Family Clothing Stores (5651)

akta.pro industry

PRIMARYCRAEABAG

Off-Price Kids & Baby Apparel Retailers

Consumer Products & Retail/Discount, Club & Value Retail/Off-Price Apparel & Fashion Retail

Keywords

• Secondhand children's clothing
• Used clothing retail
• Circular fashion resale
• Online clothing webshop
• Sustainable apparel store

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Retail Sales - Second-hand Clothing: Sale of pre-owned children's and women's clothing through owned e-commerce webshop. Products are inspected, washed, and ironed before sale.
2. Retail Sales - New Clothing: Sale of new (often returned or overstock) clothing items through the same webshop.
3. Vinted Marketplace Sales: Cross-listing of clothing items on Vinted platform for additional sales reach.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

Aap Noot Mies Kinderkleding sells pre-owned and new branded children's and women's clothing through its own online webshop, supplemented by cross-listings on the Vinted marketplace. All second-hand items are washed, ironed, and thoroughly inspected before sale, with damaged goods explicitly excluded. The shop ships across the Netherlands and Europe, offers local pickup in Apeldoorn, and additionally presents items at local fairs such as Lentefair at Welkoop Apeldoorn Noord.

Product overview

Aap Noot Mies Kinderkleding operates as an online secondhand and new clothing webshop specializing in children's and women's clothing. The product portfolio is organized across multiple core categories: secondhand children's clothing (boys and girls in sizes 44-176), new children's clothing (returns and overstock), secondhand and new women's clothing (sizes 34-XXL), men's clothing, jackets and accessories, shoes, nursing clothing, sportswear, and miscellaneous items. The company also maintains a clearance section (OPRUIMING) for discounted items. The shop sells items both through its own webshop and on Vinted marketplace, offering both pre-owned inspected items and new clothing with tags.

Differentiator

Problem solved

Functional benefit

Products and services

• Secondhand Children's Clothing (Tweedehands kinderkleding) Pre-owned branded and non-branded children's clothing for girls and boys, sizes 44 through 176, washed, ironed, and inspected before sale. Sold primarily through the company's own webshop with 594 girls' and 244 boys' items listed at the time of input.
• Secondhand Women's Clothing (Tweedehands dameskleding) Pre-owned branded ladies' clothing in sizes 34-44 and up to XXL, with a large proportion of brand-name items. 822 items listed at the time of input.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Vestiaire Collective: Global authenticated luxury and premium second-hand fashion marketplace. Comparable as a curated, authentication-driven resale channel for branded women's apparel, which overlaps with Aap Noot Mies' branded ladieswear offering at different price tiers.
• ThredUp: A large US-based online second-hand apparel retailer operating a managed-marketplace model with centralized quality control. Comparable to Aap Noot Mies' curated, inspected approach but at vastly larger scale and a different geographic market.
• Depop: A UK-rooted, globally used second-hand fashion marketplace with strong Gen Z appeal. Comparable as another peer-to-peer platform competing for the same second-hand children's and women's apparel trade, albeit with a different demographic skew.
• Poshmark: US-based peer-to-peer marketplace for second-hand fashion (including children's) with social-discovery features. Comparable as a competing sales channel and as a US analog of Vinted's model used by sellers in the same second-hand apparel category.
• Etsy: Global marketplace that includes vintage and second-hand clothing alongside handmade goods. Comparable as an alternative e-commerce channel for sellers of unique, vintage, and curated used apparel targeted at consumers seeking distinctive items.

Direct peers

• eBay Kleinanzeigen: Germany-led classifieds platform widely used across the Netherlands for second-hand apparel. Directly comparable as a competing peer-to-peer channel for selling used children's and women's clothing across the DACH and BeNeLux region.
• Vinted: A leading European peer-to-peer marketplace for second-hand clothing. Directly comparable: Aap Noot Mies already cross-lists inventory as Vinted member 61607735, and they compete for the same Dutch parent's wallet on branded second-hand children's and women's apparel.
• Marktplaats: The dominant Dutch general classifieds marketplace (owned by Adevinta/eBay). Comparable as a competing channel for second-hand apparel transactions in the Netherlands, including children's clothing, and a primary alternative for sellers to offload used garments.
• The Next Closet: Netherlands-based second-hand designer fashion marketplace for women. Comparable as a curated Dutch second-hand clothing platform with a similar quality-control and consignment philosophy, though focused on higher-end women's wear.
• Rebelle: European second-hand luxury fashion marketplace with authenticity verification, headquartered in Germany. Comparable as a regional circular-fashion platform with a similar quality-controlled resale model for branded women's apparel across Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AapNootMiesKinderkleding
• LinkedInlinkedin.com/company/aap-noot-mies-kinderkleding

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aap Noot Mies Kinderkleding