banks.az

What banks.az does

banks.az is a financial comparison and lead-generation marketplace operating in Azerbaijan since 2008 under City Group MMC, a privately held Azerbaijani closed joint-stock company. The platform aggregates retail and small-business financial products from essentially the entire licensed Azerbaijani market — 23 banks (including neobank birbank), multiple non-bank credit organizations (BOKTs), and a broad set of insurance companies — and presents them to consumers and SMBs through a trilingual (Azerbaijani, Russian, English) website and native iOS/Android applications. Core product surfaces include consumer loans, deposits, credit/debit/installment cards, mortgages, and insurance categories (travel, KASKO, compulsory property, CTP/OSAGO), supported by assistant tools (Kredit köməkçisi loan assistant, Kart köməkçisi card assistant, Maliyyə köməkçisi financial assistant), currency and cryptocurrency rate services, a company directory, and a financial news/content portal.

The underlying technology is a web-based marketplace platform with native mobile clients, structured product catalogs fed by daily updates from partner institutions, and an automated inquiry-routing flow that forwards user applications to partner banks, BOKTs, and insurers for processing. The platform does not itself issue credit, take deposits, or underwrite insurance; it functions strictly as an informational intermediary and lead generator. Auxiliary services include real-time currency and crypto rates, financial calculators (cashback, KASKO), and an educational "Learn and Play" portal at games.banks.az.

The business model is two-sided and free to end users. Revenue is derived from affiliate/referral fees paid by partner financial institutions on leads and product applications routed through the platform, supplemented by advertising placements sold to banks and insurers ([email protected]). Distribution is purely digital: owned website, mobile apps, a Telegram channel, SEO-driven content, and an affiliate/partner program targeting bloggers, social media channels, and CPA networks. The company is bootstrapped (no disclosed external funding, M&A, or institutional investors) and serves a single domestic market with no current cross-border operations.

Name

banks.az

Legal name

City Group MMC

Website

https://banks.az

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

banks.az is an Azerbaijani financial comparison marketplace that aggregates loans, cards, deposits, mortgages, and insurance from 23 banks and multiple insurers, routing user inquiries to partner institutions and earning affiliate/referral fees and advertising revenue since 2008.

Ownership category

akta.pro rank

Product category

Financial Comparison Platform

NAICS

Mortgage and Nonmortgage Loan Brokers (52231)

SIC

Loan Brokers (6163)

akta.pro industry

PRIMARYFSAKAIAD

Multi-Loan / Multi-Creditor Consolidation Loans

Financial & Insurance/Lending & Consumer Finance/Debt Consolidation & Refinancing

Keywords

• Financial product comparison
• Consumer loan marketplace
• Deposit comparison platform
• Insurance aggregator
• Banking marketplace Azerbaijan

Headquarters

HQ city

Baku

HQ country

Azerbaijan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate/Referral Fees: banks.az acts as an aggregator and lead generator for financial institutions (banks, BOKTs, insurance companies). When users apply for or purchase financial products through the platform, the platform generates referral fees or commissions from the financial institution partners. The platform sends user applications to partner organizations who then process the requests.
2. Advertising: The platform offers advertising opportunities to financial institutions and companies to promote their services on the portal. The advertising benefits both companies reaching users and users discovering new products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

banks.az is a financial marketplace and comparison platform that aggregates consumer loans, deposits, credit and debit cards, mortgages, and insurance products from 23 licensed banks, non-bank credit organizations (BOKTs), and insurance companies in Azerbaijan. It provides free personalized financial product matching through its Financial Assistant, Card Assistant, and Loan Assistant tools, then forwards user applications to partner institutions. The platform also offers currency and cryptocurrency rates, financial news content, and a company directory.

Product overview

banks.az is a financial supermarket/marketplace platform operated by City Group MMC since 2008. The platform offers a comprehensive portfolio of financial product comparison and recommendation services organized around its core Maliyyə köməkçisi (Financial Assistant) engine, which provides personalized product matching for credits, cards, deposits, insurance, real estate, investments, and business finance. The product suite includes specialized assistants like Kart köməkçisi (Card Assistant) and Kredit köməkçisi (Loan Assistant), alongside product categories covering consumer loans, deposits, credit/debit/installment cards, mortgages, and insurance products (travel, CASCO, property, CTP). Supporting services include currency and cryptocurrency rate tracking, a company directory of banks and insurers, financial news content, and user account management. The platform operates as an aggregator connecting users with partner financial institutions rather than providing financial services directly.

Differentiator

Problem solved

Functional benefit

Products and services

• Maliyyə köməkçisi (Financial Assistant) A personalized financial product recommendation engine covering credits, cards, deposits, insurance, real estate, investments, and business products. Users input their parameters and receive tailored offers from partner banks, BOKTs, and insurance companies, free of charge.
• Kart köməkçisi (Card Assistant) A specialized service that helps users select the most suitable credit or debit card based on their parameters. The 2-5 minute process involves filling a form, receiving matched cards, selecting a card, and sending an inquiry to the issuing bank.
• Kredit köməkçisi (Loan Assistant) A free loan selection and application service that provides credit probability information, saves time on loan catalog browsing, and delivers personalized credit offers to users.
• Səyahət sığortası (Travel Insurance) Online travel insurance for international trips covering medical expenses, baggage, flight delays, and travel support with 24/7 assistance. Policies start at 5-minute online processing with PDF policy delivered immediately via email.
• KASKO Sığortası (CASCO Insurance) Vehicle insurance covering damage or theft of automobiles, with an online calculator for premium calculation and direct purchase through partner insurers.
• Daşınmaz əmlakın icbari sığortası (Compulsory Property Insurance) Mandatory real estate insurance covering fire, natural disasters, water damage, and civil liability, with coverage up to 25,000 AZN and direct online purchase.
• İcbari Avto Sığortası (CTP/OSAGO) Compulsory motor vehicle liability insurance for vehicle owners covering third-party damages from traffic accidents, with online comparison and purchase.
• Valyuta məzənnələri (Currency Exchange Rates) Daily currency exchange rate service for USD, EUR, RUB, TRY, and other currencies from Azerbaijani banks and the Central Bank of Azerbaijan, with conversion tools.
• Kriptovalyuta məzənnələri (Cryptocurrency Rates) Cryptocurrency exchange rate service displaying rates for Bitcoin, Ethereum, and other major cryptocurrencies.
• Şəxsi kabinet (Personal Account) User personal account for managing credit and card orders, subscription management, daily financial news digest, and personalized offer comparison.
• Maliyyə xəbərləri (Financial News) News portal covering finance, insurance, press releases, FinTech, research, interviews, and real estate topics relevant to the Azerbaijani market.
• Şirkət kataloqu (Company Directory) Comprehensive directory of banks, BOKTs, insurance companies, insurance agents/brokers, leasing companies, pawnshops, investment companies, and other financial organizations in Azerbaijan.
• Kəşbək kalkulyatoru (Cashback Calculator) Calculator tool for comparing cashback debit cards based on average card balance and monthly spending, helping users identify the most rewarding debit card.

Quantifiable outcome

• Service is free for end users - no charge for comparing or selecting financial products

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Yelo BankcoreGTM or Marketing PartnerYelo Bank is listed as a key partner in the Financial Assistant service, one of banks.az's primary comparison tools for credit, card, deposit, and insurance products.
• UnibankcoreGTM or Marketing PartnerUnibank is featured as a partner in the Financial Assistant service and also listed as a currency exchange provider on the platform.
• birbank (Kapital Bank)coreGTM or Marketing Partnerbirbank (Kapital Bank) is featured as a partner with special loan offerings (10.9% from annual rate, up to 50,000 ₼ for 5 years) and also provides competitive currency exchange rates.
• AZPULminorGTM or Marketing PartnerAZPUL is a non-bank credit organization (BOKT) listed as a partner in the financial assistant service for credit products.
• SF Azerbaijan (manato.az, Pulum.az)minorGTM or Marketing PartnerSF Azerbaijan operates non-bank credit organizations (manato.az and Pulum.az) and is listed as a partner in the financial assistant service and on the BOKT listings page.
• Atəşgah SığortacoreGTM or Marketing PartnerAtəşgah Sığorta is a key insurance partner featured in the Financial Assistant, KASKO calculator, and insurance company listings.
• PAŞA SığortacoreGTM or Marketing PartnerPAŞA Sığorta is featured as an insurance partner in the Financial Assistant service and KASKO calculator, as well as in the insurance company directory.
• Meqa SığortaminorGTM or Marketing PartnerMeqa Sığorta is listed as an insurance partner in the KASKO calculator and the financial assistant service.
• All Azerbaijani Banks (23 total)coreGTM or Marketing PartnerThe platform aggregates products from 22 licensed banks and 1 neobank in Azerbaijan including ABB, AccessBank, AFB Bank, Azərbaycan Sənaye Bankı, Azər-Türk Bank, Azərpoçt, Bank Avrasiya, Bank of Baku, Bank Respublika, birbank, Expressbank, Melli İran Bankı, Pasha Bank, Premium Bank, Rabitəbank, TuranBank, Unibank, VTB, XALQ Bank, Yapı Kredi Bank, Yelo Bank, and Ziraat Bank Azərbaycan.
• Non-Bank Credit Organizations (BOKTs)coreGTM or Marketing PartnerMultiple BOKTs are listed including Aqrarkredit, Asel Kredit, Avrasiya-Kredit, AZİNVESTKREDİT, Azmikroinvest, and others providing microcredit and consumer lending services.
• Insurance CompaniescoreGTM or Marketing PartnerMultiple insurance company partners including A-Qroup Sığorta, AtaSığorta, Atəşgah Sığorta, Atəşgah Həyat Sığorta, Azərbaycan Sənaye Sığorta, AzSığorta, AzRe Təkrarsığorta, Baku Sığorta, Qala Sığorta, Qala Həyat Sığorta, Xalq Sığorta, and others.
• City GroupcoreOthersCity Group MMC is the parent company that owns and operates banks.az. The company is registered in Azerbaijan (VÖEN 1801422191) and has been operating since 2008. Contact: AF Business House, 203 Nizami küç., Baku 1010.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Credible: Multi-product financial marketplace (student loans, mortgages, credit cards, personal loans) using a partner-comparison model. Operates a similar affiliate-driven lead generation business model to banks.az across credit and insurance products.
• BankBazaar: India's leading financial product comparison platform for credit cards, loans, and insurance. Operates a near-identical affiliate/lead-generation model with partner banks and insurers, serving as a direct comparison for banks.az's business model.
• Finder.com: Personal finance comparison platform operating across multiple countries (US, UK, Australia, Canada). Operates a similar affiliate/lead-generation model with partner banks and insurers, with a multi-region strategy banks.az could emulate.

Broad incumbents

• NerdWallet: US personal finance content and comparison platform connecting consumers to financial product providers. Comparable to banks.az's content-driven, affiliate-supported approach to financial product discovery.
• Compare the Market: UK-based price comparison platform strong in insurance and financial products. Comparable to banks.az's insurance comparison and online purchase functionality.
• Bankrate: US financial comparison and content platform for mortgages, credit cards, banking, and insurance. Comparable to banks.az in its use of comparison tools and affiliate lead generation across multiple financial verticals.
• MoneySupermarket: UK financial price comparison platform covering insurance, banking, and credit cards. Operates a similar affiliate-based revenue model at much larger scale, comparable to banks.az's insurance and credit product comparison.
• GoCompare: UK-based financial comparison platform spanning insurance, banking, energy, and credit products. Larger, publicly-listed incumbent with multiple verticals, broadly comparable to banks.az's multi-product financial supermarket concept.

Emerging players

• ZippiLoan: Emerging-market lending platform focused on consumer credit comparison and lead generation. Smaller, regionally focused player with a similar affiliate-based lending comparison model to banks.az's credit assistant.
• Raisin: European deposit and savings marketplace connecting consumers with banks across borders. Comparable to banks.az's deposit comparison offering, though focused on cross-border banking rather than general financial product comparison.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xt.me/banks_az

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about banks.az