Big Hype Marketing

What Big Hype Marketing does

Big Hype Marketing is a full-service creative marketing agency headquartered in Orange County, California, with offices in Irvine (headquarters) and Newport Beach (video production studio). Founded by Julie Leffler in 2015 as an evolution of Prestige Public Relations (originally founded 2006), the firm delivers integrated branding, web design and development, social media management, photography and videography, paid advertising (PPC and social), SEO and Generative Engine Optimization (GEO), email marketing, influencer marketing, and copywriting services. The agency employs 51-100 people operating in a face-to-face in-house model, with a core roster led by President and Creative Director Julie Leffler and including account executives, a web developer, and social media coordinators.

The agency's client base spans SMBs to enterprise across restaurants (Pei Wei Restaurants, 120+ locations), CPG and food brands (Coachella's Best Organic Dates, Bundaberg Ginger Beer, PuraVida Foods), celebrities and influencers (Food Network personality Aarti Sequeira), legal (Patzkowski Law, Cepkinian Cinar Law), financial services (SageMint Wealth), logistics (Western Overseas Corporation), hospitality, and HR consulting. Documented client outcomes include revenue growth from $4K to $40K/month for Coachella's Best Organic Dates, 107% Instagram engagement increase for Pei Wei, and 4.5x Instagram following growth for Aarti Sequeira.

Revenue is generated through three primary streams: monthly retainers for social media management ranging from $2,500 to $10,000+ per client; project-based fees for branding, website design, and campaign work; and a transactional mini video shoot offering at $750 per 45-minute session sold via direct online booking. The agency holds Google Partner, Google AdWords Certified, and Meta for Business partner credentials, and Julie Leffler has received four consecutive OC Business Journal Women of the Year nominations. Operations are US-domestic with both local Orange County face-to-face engagement and nationwide remote account management; no external funding, parent company, or M&A activity is disclosed.

Name

Big Hype Marketing

Legal name

Big Hype Marketing

Website

https://bighypemarketing.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Big Hype Marketing is a full-service creative marketing agency in Orange County, California, offering integrated branding, social media management, web development, and digital marketing services to SMBs and enterprises nationwide, with particular strength in restaurants, CPG, and food and beverage verticals.

Ownership category

akta.pro rank

Product category

Marketing & Advertising Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Media Planning, Buying & Optimization (BPAFAAAC)

akta.pro secondary industry

Commercial Production Companies (Live-Action) (MPAAAMAA)

Keywords

• Digital marketing services
• Brand strategy services
• Social media management
• Creative marketing agency
• Influencer marketing

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Retainer Services: Ongoing social media management, branding, and marketing services billed monthly. Customized packages based on business size, goals, and scope of work.
2. Project-Based Services: One-time branding, logo design, website design/development, and campaign work with fixed pricing based on project scope.
3. Mini Video Shoot Sessions: Direct purchase of video production sessions at $750 per 45-minute session with optional add-ons. One-time transaction model.
4. Influencer Marketing Management: Strategy and management of influencer campaigns as part of comprehensive social media services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Big Hype Marketing is a full-service creative marketing agency delivering integrated branding, website design and development, social media management, paid advertising, SEO/GEO, influencer marketing, email marketing, photography, videography, and copywriting services to growing businesses and entrepreneurs. The agency also offers a standalone Mini Video Shoot product - a 45-minute professional studio session at its Newport Beach location for $750 - that is sold via direct online booking. All work is produced in-house by a team based in Orange County, California, and delivered under monthly retainer or fixed-fee project arrangements.

Product overview

Big Hype Marketing is a full-service creative marketing agency offering an integrated suite of branding, digital marketing, and creative services. Their core portfolio includes strategic services (brand analysis, market research, brand strategy, messaging), creative services (website design/development, graphic design, logo design, copywriting, photography/videography), and marketing services (social media management, social media advertising, PPC marketing, email marketing, influencer marketing, SEO/GEO). The agency also offers a standalone Mini Video Shoot product—a 45-minute professional video production session at their Newport Beach studio. All services are customized per client and delivered by an in-house team based in Orange County, California, serving businesses nationwide since 2015.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Instagram following growth from 12K to 16K in one year with 107% engagement increase for Pei Wei Restaurants
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Jet TilacoreStrategic or Co-development PartnerCelebrity chef, author, restaurateur, and restaurant developer partnering with Pei Wei Restaurants. Big Hype Marketing planned and managed photoshoots with Jet and his family to celebrate holidays, launch new dishes, and highlight family values. Utilizing Jet's personality increased overall reach, following, and engagement across social media platforms.
• KitchenAidminorGTM or Marketing PartnerKitchenAid partnership managed for Aarti Sequeira. Sponsorship collaboration where Big Hype Marketing coordinates social media partnership content as part of Aarti's broader sponsorship portfolio.
• VitamixminorGTM or Marketing PartnerVitamix partnership managed for Aarti Sequeira brand. Big Hype Marketing handles social media partnership coordination with Vitamix as part of influencer sponsorship management.
• DaySpringminorGTM or Marketing PartnerDaySpring partnership resulting in consumer product development - Aarti's Recipe Journal created by DaySpring featuring Big Hype Marketing's branding work on packaging and marketing collateral.
• Dates Are GreatminorGTM or Marketing PartnerInfluencer partnership managed for Aarti Sequeira brand. Big Hype coordinates content partnerships featuring date-related products and recipes.
• Bundaberg Ginger BeerminorStrategic or Co-development PartnerCPG brand campaign work. Big Hype Marketing has created successful campaigns for Bundaberg Ginger Beer as part of their CPG client portfolio.
• PuraVida FoodsminorStrategic or Co-development PartnerCPG brand campaign work including PuraVida KidsLife Bowls product launch campaign with Disney & Pixar characters. Managed 8 influencers in 50K-150K follower range for family-oriented product launch.
• The Little Catholic JewelryminorStrategic or Co-development PartnerCPG brand partnership for jewelry products. Big Hype Marketing has created successful campaigns for this brand as part of their diverse CPG client work.
• Face FoundriéminorStrategic or Co-development PartnerLocal spa launch campaign in Newport Beach, CA. Big Hype Marketing secured over 40 local influencers to promote the store's opening through complimentary facials and honest social media experience sharing.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Big Leap: Utah-based digital marketing agency offering SEO, content, web design, and paid media to mid-market clients. Comparable in service mix and target customer size to Big Hype.
• Coalition Technologies: Los Angeles-based SEO and web design agency with overlapping services in branding, e-commerce (Shopify), and digital marketing. Local geographic peer in Southern California with a comparable mid-market client base.
• KlientBoost: Performance-focused digital marketing agency offering PPC, SEO, and conversion optimization. Comparable paid-media and growth-marketing peer targeting similar mid-market client profiles.
• Social Media 55: Montreal-based boutique social media management agency serving SMBs and mid-market clients. Comparable in scope (content, paid social, influencer coordination) and in offering retainer-based services to growth-stage brands.
• Sculpt: B2B social media agency focused on LinkedIn and brand-building content for growth companies. Comparable boutique-scale competitor targeting mid-market clients with social-led strategies.
• SmartSites: New Jersey-based full-service digital marketing agency offering website design, SEO, PPC, and social media. Direct competitor in the SMB/mid-market agency space with overlapping service catalog and Google Partner credentials similar to Big Hype.
• Disruptive Advertising: Utah-based digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise clients. Comparable as a multi-channel digital agency with Google Partner status.
• LYFE Marketing: Atlanta-based full-service social media and digital marketing agency serving SMB and mid-market clients. Closely comparable to Big Hype in offering retainer-based social media management, content creation, and paid social services to growth-stage businesses.

Broad incumbents

• WebFX: Pennsylvania-based large digital marketing agency offering SEO, PPC, web design, and content at scale (500+ employees). Broader incumbent peer offering the same integrated services as Big Hype but at significantly larger scale with proprietary tech.
• Thrive Internet Marketing Agency: Texas-based full-service digital marketing agency with national reach across SEO, web design, social media, and PPC. A larger, more geographically distributed incumbent competing for the same SMB and mid-market accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BigHypeMarketing
• LinkedInlinkedin.com/company/big-hype-marketing
• Instagraminstagram.com/bighypemarketing
• TikToktiktok.com/@bighypemarketing
• Pinterestpinterest.com/bighypemarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Hype Marketing