Big Hype Marketing
Big Hype Marketing is a full-service creative marketing agency in Orange County, California, offering integrated branding, social media management, web development, and digital marketing services to SMBs and enterprises nationwide, with particular strength in restaurants, CPG, and food and beverage verticals.
- Company typePrivate
- Founded2015
- HeadquartersCosta Mesa, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Big Hype Marketing does
Big Hype Marketing is a full-service creative marketing agency headquartered in Orange County, California, with offices in Irvine (headquarters) and Newport Beach (video production studio). Founded by Julie Leffler in 2015 as an evolution of Prestige Public Relations (originally founded 2006), the firm delivers integrated branding, web design and development, social media management, photography and videography, paid advertising (PPC and social), SEO and Generative Engine Optimization (GEO), email marketing, influencer marketing, and copywriting services. The agency employs 51-100 people operating in a face-to-face in-house model, with a core roster led by President and Creative Director Julie Leffler and including account executives, a web developer, and social media coordinators.
The agency's client base spans SMBs to enterprise across restaurants (Pei Wei Restaurants, 120+ locations), CPG and food brands (Coachella's Best Organic Dates, Bundaberg Ginger Beer, PuraVida Foods), celebrities and influencers (Food Network personality Aarti Sequeira), legal (Patzkowski Law, Cepkinian Cinar Law), financial services (SageMint Wealth), logistics (Western Overseas Corporation), hospitality, and HR consulting. Documented client outcomes include revenue growth from $4K to $40K/month for Coachella's Best Organic Dates, 107% Instagram engagement increase for Pei Wei, and 4.5x Instagram following growth for Aarti Sequeira.
Revenue is generated through three primary streams: monthly retainers for social media management ranging from $2,500 to $10,000+ per client; project-based fees for branding, website design, and campaign work; and a transactional mini video shoot offering at $750 per 45-minute session sold via direct online booking. The agency holds Google Partner, Google AdWords Certified, and Meta for Business partner credentials, and Julie Leffler has received four consecutive OC Business Journal Women of the Year nominations. Operations are US-domestic with both local Orange County face-to-face engagement and nationwide remote account management; no external funding, parent company, or M&A activity is disclosed.
Big Hype Marketing firmographics
Firmographics- Name
- Big Hype Marketing
- Legal name
- Big Hype Marketing
- Website
- https://bighypemarketing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Big Hype Marketing is a full-service creative marketing agency in Orange County, California, offering integrated branding, social media management, web development, and digital marketing services to SMBs and enterprises nationwide, with particular strength in restaurants, CPG, and food and beverage verticals.
- Ownership category
- akta.pro rank
Big Hype Marketing industry classification
Industry- Product category
- Marketing & Advertising Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Planning, Buying & Optimization (BPAFAAAC)
- akta.pro secondary industry
- Commercial Production Companies (Live-Action) (MPAAAMAA)
Keywords
Where Big Hype Marketing is headquartered
LocationHeadquarters
- HQ city
- Costa Mesa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Big Hype Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Monthly Retainer Services: Ongoing social media management, branding, and marketing services billed monthly. Customized packages based on business size, goals, and scope of work.
- Project-Based Services: One-time branding, logo design, website design/development, and campaign work with fixed pricing based on project scope.
- Mini Video Shoot Sessions: Direct purchase of video production sessions at $750 per 45-minute session with optional add-ons. One-time transaction model.
- Influencer Marketing Management: Strategy and management of influencer campaigns as part of comprehensive social media services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Mini Video Shoot - Standard Session |
| Unit Pricing | Pay-as-you-go | Mini Video Shoot - With Consultation |
| Unit Pricing | Pay-as-you-go | Mini Video Shoot - Branded Background Option |
| Subscription | Monthly | Social Media Management - Monthly Retainer |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Big Hype Marketing product offering
Product offeringCore offering
Big Hype Marketing is a full-service creative marketing agency delivering integrated branding, website design and development, social media management, paid advertising, SEO/GEO, influencer marketing, email marketing, photography, videography, and copywriting services to growing businesses and entrepreneurs. The agency also offers a standalone Mini Video Shoot product - a 45-minute professional studio session at its Newport Beach location for $750 - that is sold via direct online booking. All work is produced in-house by a team based in Orange County, California, and delivered under monthly retainer or fixed-fee project arrangements.
Product overview
Big Hype Marketing is a full-service creative marketing agency offering an integrated suite of branding, digital marketing, and creative services. Their core portfolio includes strategic services (brand analysis, market research, brand strategy, messaging), creative services (website design/development, graphic design, logo design, copywriting, photography/videography), and marketing services (social media management, social media advertising, PPC marketing, email marketing, influencer marketing, SEO/GEO). The agency also offers a standalone Mini Video Shoot product—a 45-minute professional video production session at their Newport Beach studio. All services are customized per client and delivered by an in-house team based in Orange County, California, serving businesses nationwide since 2015.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Instagram following growth from 12K to 16K in one year with 107% engagement increase for Pei Wei Restaurants
- +3 more outcomes
Companies that use Big Hype Marketing
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Big Hype Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Big Hype Marketing partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Jet TilacoreCelebrity chef, author, restaurateur, and restaurant developer partnering with Pei Wei Restaurants. Big Hype Marketing planned and managed photoshoots with Jet and his family to celebrate holidays, launch new dishes, and highlight family values. Utilizing Jet's personality increased overall reach, following, and engagement across social media platforms.
- KitchenAidminorKitchenAid partnership managed for Aarti Sequeira. Sponsorship collaboration where Big Hype Marketing coordinates social media partnership content as part of Aarti's broader sponsorship portfolio.
- VitamixminorVitamix partnership managed for Aarti Sequeira brand. Big Hype Marketing handles social media partnership coordination with Vitamix as part of influencer sponsorship management.
- DaySpringminorDaySpring partnership resulting in consumer product development - Aarti's Recipe Journal created by DaySpring featuring Big Hype Marketing's branding work on packaging and marketing collateral.
- Dates Are GreatminorInfluencer partnership managed for Aarti Sequeira brand. Big Hype coordinates content partnerships featuring date-related products and recipes.
- Bundaberg Ginger BeerminorCPG brand campaign work. Big Hype Marketing has created successful campaigns for Bundaberg Ginger Beer as part of their CPG client portfolio.
- PuraVida FoodsminorCPG brand campaign work including PuraVida KidsLife Bowls product launch campaign with Disney & Pixar characters. Managed 8 influencers in 50K-150K follower range for family-oriented product launch.
- The Little Catholic JewelryminorCPG brand partnership for jewelry products. Big Hype Marketing has created successful campaigns for this brand as part of their diverse CPG client work.
- Face FoundriéminorLocal spa launch campaign in Newport Beach, CA. Big Hype Marketing secured over 40 local influencers to promote the store's opening through complimentary facials and honest social media experience sharing.
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
Big Hype Marketing competitors and assessment
Company assessmentDirect peers
- Big Leap: Utah-based digital marketing agency offering SEO, content, web design, and paid media to mid-market clients. Comparable in service mix and target customer size to Big Hype.
- Coalition Technologies: Los Angeles-based SEO and web design agency with overlapping services in branding, e-commerce (Shopify), and digital marketing. Local geographic peer in Southern California with a comparable mid-market client base.
- KlientBoost: Performance-focused digital marketing agency offering PPC, SEO, and conversion optimization. Comparable paid-media and growth-marketing peer targeting similar mid-market client profiles.
- Social Media 55: Montreal-based boutique social media management agency serving SMBs and mid-market clients. Comparable in scope (content, paid social, influencer coordination) and in offering retainer-based services to growth-stage brands.
- Sculpt: B2B social media agency focused on LinkedIn and brand-building content for growth companies. Comparable boutique-scale competitor targeting mid-market clients with social-led strategies.
- SmartSites: New Jersey-based full-service digital marketing agency offering website design, SEO, PPC, and social media. Direct competitor in the SMB/mid-market agency space with overlapping service catalog and Google Partner credentials similar to Big Hype.
- Disruptive Advertising: Utah-based digital marketing agency specializing in paid media, SEO, and lifecycle marketing for mid-market and enterprise clients. Comparable as a multi-channel digital agency with Google Partner status.
- LYFE Marketing: Atlanta-based full-service social media and digital marketing agency serving SMB and mid-market clients. Closely comparable to Big Hype in offering retainer-based social media management, content creation, and paid social services to growth-stage businesses.
Broad incumbents
- WebFX: Pennsylvania-based large digital marketing agency offering SEO, PPC, web design, and content at scale (500+ employees). Broader incumbent peer offering the same integrated services as Big Hype but at significantly larger scale with proprietary tech.
- Thrive Internet Marketing Agency: Texas-based full-service digital marketing agency with national reach across SEO, web design, social media, and PPC. A larger, more geographically distributed incumbent competing for the same SMB and mid-market accounts.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Big Hype Marketing social profiles
Digital presenceBig Hype Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Hype Marketing leadership team
Management profileNumber of profiles
Profiles7 records
Big Hype Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Hype Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Hype Marketing
What does Big Hype Marketing do?
Big Hype Marketing is a full-service creative marketing agency delivering integrated branding, website design and development, social media management, paid advertising, SEO/GEO, influencer marketing, email marketing, photography, videography, and copywriting services to growing businesses and entrepreneurs. The agency also offers a standalone Mini Video Shoot product - a 45-minute professional studio session at its Newport Beach location for $750 - that is sold via direct online booking. All work is produced in-house by a team based in Orange County, California, and delivered under monthly retainer or fixed-fee project arrangements.
Is Big Hype Marketing a public or private company?
Big Hype Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Hype Marketing founded?
Big Hype Marketing was founded in 2015. It employs 51 to 100 people.
Where is Big Hype Marketing based?
Big Hype Marketing is headquartered in Costa Mesa, United States, in the North America region.
How does Big Hype Marketing make money?
Four revenue lines are on record. Monthly Retainer Services are the primary driver. The others are project-Based Services, mini Video Shoot Sessions and influencer Marketing Management.
Who are Big Hype Marketing's main competitors?
Direct peers on record are Big Leap, Coalition Technologies, KlientBoost, Social Media 55, Sculpt, SmartSites, Disruptive Advertising and LYFE Marketing. Broad incumbents are WebFX and Thrive Internet Marketing Agency.
Does Big Hype Marketing have an API?
No public API is recorded for Big Hype Marketing.
What industry is Big Hype Marketing in?
Big Hype Marketing's product category is Marketing & Advertising Services. Its primary akta.pro industry code is BPAFAAAC, Media Planning, Buying & Optimization, with a secondary code of MPAAAMAA, Commercial Production Companies (Live-Action). Its NAICS code is 54181 and its SIC code is 7311.