What 180° marketing + communications does

180° marketing + communications (legal entity: 180grad marketing & communications gmbh) is a privately held, founder-owned Swiss marketing agency founded in 2005 by Sonia Porcelli and headquartered in Schönenwerd, Canton Solothurn. The firm operates as an outsourced external marketing department for German-speaking Swiss SMEs, founders/startups, and non-profit institutions (associations, municipalities, KITAs), delivering strategy, planning, and execution across branding, communications, digital marketing, and ongoing advisory. Its technology stack is built on WordPress for website creation and maintenance, with standard digital marketing tooling (Google Analytics, Google Ads, Meta Ads, Mailchimp, Rank Math) and no proprietary platform; deliverable products are organized into three core programs — Strukturierte Marketingbegleitung (SME retainer), Startup Starterset (bundle), and Marketing für Institutionen (three subscription tiers) — plus modular services across brand, communications, digital, and ongoing accompaniment, with WordPress 'light' and 'plus' website support contracts. The go-to-market is sales-led via a free 20–30 minute strategy conversation booked via Calendly, with pricing quoted rather than publicly listed. Headcount is 1–10, the company has no external investors or funding rounds, and revenue is not publicly disclosed. Geographic scope is restricted to German-speaking Switzerland, with regional anchoring in the Niederamt area. Recently, the firm has begun offering AEO (Answer Engine Optimization) advisory to help clients maintain visibility in AI-driven search results.

Name

180° marketing + communications

Legal name

180grad marketing & communications gmbh

Website

https://180grad.ch

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

180grad marketing + communications is a founder-owned Swiss boutique agency in Schönenwerd that acts as an outsourced external marketing department for German-speaking SMEs, startups, and non-profit institutions, delivering branding, WordPress websites, digital marketing, and ongoing advisory retainers.

Ownership category

akta.pro rank

Product category

Marketing Agency Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Direct Marketing, CRM & Lifecycle (Email, SMS, Loyalty) (BPAFAAAJ)

akta.pro secondary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Marketing agency services
• Branding and corporate design
• Digital marketing consulting
• Social media management
• Website design and development

Headquarters

HQ city

Schönenwerd

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services – Retainer & Monthly Accompaniment: Structured monthly marketing accompaniment packages offering strategy, planning, and execution as an ongoing retainer. Clients receive continuous marketing support without the overhead of an internal team. Customizable tiers range from entry-level structured accompaniment to full communications management.
2. Project-Based Services: One-off project engagements including startup packages (branding, website, marketing foundation), website redesigns, rebranding, event marketing, corporate design, and social media setup. Also includes single projects for institutions such as annual reports, website builds, or rebranding campaigns.
3. Website Support Contracts: Annual support contracts for ongoing website maintenance including plugin and WordPress updates, weekly backups, and optional small content/design adjustments. Two tiers offered: 'light' (updates + backups only) and 'plus' (adds up to 15 minutes of small adjustments per month).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

180° marketing + communications is a Swiss marketing and communications agency that operates as an external (outsourced) marketing department for SMEs, startups, and non-profit institutions in German-speaking Switzerland. It delivers structured monthly marketing accompaniment (retainers), startup starter packages combining branding, website, and marketing foundations, and dedicated marketing programs for associations, municipalities, and KITAs across four service disciplines: brand + positioning, marketing + communications, digital + visibility, and advisory + accompaniment.

Product overview

180grad is a Swiss marketing and communications agency that functions as a fully outsourced marketing department for small and medium enterprises (SMEs), startups, and non-profit institutions in German-speaking Switzerland. The company does not offer a single software product; instead, it delivers a portfolio of managed marketing services organized around three core offerings: (1) the Strukturierte Marketingbegleitung (structured marketing support retainer) for SMEs, (2) the Startup Starterset (startup starter package) offering bundled branding, website, and marketing foundations for new companies, and (3) a dedicated Marketing für Institutionen program for associations, municipalities, and daycares. These are underpinned by four service disciplines — Marke + Positionierung, Marketing + Kommunikation, Digital + Sichtbarkeit, and Begleitung + Verantwortung — which clients access flexibly. WordPress-based website creation and maintenance is a core technical deliverable, supported by Website Support packages ('light' and 'plus'). The agency also provides AI search optimization consulting (AEO) and manages social media, SEO/SEA, content creation, and campaign execution as integrated service components.

Differentiator

Problem solved

Functional benefit

Products and services

• Strukturierte Marketingbegleitung (Structured Marketing Accompaniment for SMEs) Monthly structured marketing support for SMEs and self-employed professionals without an in-house marketing team. Includes strategy, planning, and full execution delivered as a retainer service with measurable progress, positioning the agency as the client's external marketing department.
• Startup Starterset (Startup Starter Package) Complete branding, website, and marketing foundation package tailored for Swiss founders and startups. Includes logo design, corporate design, web presence, and core marketing materials delivered as one coordinated package.
• Marketing für Institutionen (Marketing for Institutions) Marketing services for associations, municipalities (Gemeinden), and KITAs (daycare centers) in Switzerland. Provides professional communications, structured annual planning, and budget-conscious solutions for non-profit organizations through three engagement tiers (Basis, Begleitung, Komplett) plus one-off project engagements.
• Marke + Positionierung (Brand + Positioning) Brand strategy and positioning services including brand strategy, naming, claims, logo design, corporate design/identity, web design, and social media design. Forms one of the agency's four service disciplines.
• Marketing + Kommunikation (Marketing + Communications) Marketing strategy and communication services including marketing strategy and planning, communication concepts, campaign development (online and offline), storytelling, and newsletter/mailing services.
• Digital + Sichtbarkeit (Digital + Visibility) Digital marketing and online visibility services including SEO, Google Ads (SEA), social media strategy and editorial planning, content creation, websites and landing pages, sales funnels, and analytics/tracking and optimization.
• Begleitung + Verantwortung (Accompaniment + Responsibility) Strategic consulting and ongoing marketing accompaniment including strategic consultation, ongoing marketing support, project management and coordination, executive sparring, and external marketing team on a temporary basis.
• Website Support Paket (Annual Website Maintenance Contracts) Annual website maintenance contracts for ongoing WordPress support including monthly plugin and WordPress core updates and weekly backups. 'light' tier covers updates and backups only; 'plus' tier adds up to 15 minutes of small adjustments per month, with unused minutes expiring monthly and additional time billed at the hourly rate.
• AEO – Answer Engine Optimization Consulting Optimization consulting for AI-based search systems such as ChatGPT, Perplexity, and Gemini. Advises clients on 12 specific tactics including structured content, FAQ optimization, local signals, and authority-building to improve visibility in AI-generated answers.

Quantifiable outcome

• Over 80 SMEs, startups, and associations have been accompanied since 2005
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Three partnerships are on record, tiered core.

• Nekosys GmbHcoreTechnology or IntegrationModern web design and efficient web development, as well as IT and system solutions for stable, scalable digital infrastructures. Nekosys and 180grad share a coworking space in Haus zum alten Storchen, Schönenwerd, and collaborate on client projects involving website and digital infrastructure development.
• Lebensformen Innenarchitektur (Matthias Keller)coreStrategic or Co-development PartnerInterior architecture and architectural consulting with design depth for projects at the intersection of space and brand. Collaborates with 180grad on projects combining brand positioning with physical space design, such as the caffè banca project.
• Swiss Advisor Group (SAG)coreStrategic or Co-development PartnerBusiness consulting and commercial expertise for sound strategic decision-making. SAG and 180grad share coworking space and collaborate on projects requiring combined strategic and marketing support. 180grad also provides ongoing marketing services to SAG.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Webrepublic AG: Swiss digital marketing agency offering SEO, SEA, social media, and web analytics — overlapping directly with 180grad's Digital + Sichtbarkeit discipline and serving a comparable SME/mid-market clientele in Switzerland.
• Hotzbrand AG: Swiss branding and corporate design agency providing brand strategy, identity, and communication design — directly comparable to 180grad's Marke + Positionierung services for SMEs and regional clients.
• Ammarkt AG: Swiss marketing and communications agency serving regional SMEs with branding, web, and campaign work — directly comparable in target customer (Swiss SMEs) and service mix to 180grad.
• Rod Kommunikation AG: Swiss communications and marketing agency offering brand, content, and digital services to SMEs and institutions — comparable service portfolio and Swiss market focus to 180grad.
• Sir Mary AG: Swiss creative and marketing agency with a strong regional footprint, offering brand, campaign, and digital services — closely comparable to 180grad's full-service external marketing team model for SME clients.

Broad incumbents

• Jung von Matt AG: Large Swiss-origin international advertising agency with a Zurich base — operates in the same Swiss creative/marketing category as 180grad but at significantly larger scale, serving enterprise clients with full-service campaigns.
• Farner Consulting AG: Major Swiss communications and PR consultancy with broad portfolio including marketing, public affairs, and digital — overlapping with 180grad's communications offering but serving larger institutional and corporate clients.

Emerging players

• Liip AG: Swiss digital agency focused on digital products, web platforms, and design — overlaps with 180grad's web/digital discipline but typically serves larger enterprise clients; relevant for tech-forward comparison.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/180grad
• Instagraminstagram.com/180grad.ch
• Facebookfacebook.com/180grad.ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 180° marketing + communications