Latitude Nord
Latitude Nord is a Montreal-based luxury furniture retailer serving as the exclusive Quebec representative of 32 international premium brands, primarily serving high-end residential clients and commercial interior projects through its 13,000 sq ft showroom.
- Company typePrivate
- Founded1995
- HeadquartersSaint Laurent, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Latitude Nord does
Latitude Nord serves two principal customer segments. The primary segment is high-end residential clients seeking premium contemporary furniture and full-service interior design consultation for kitchens, walk-in closets, living spaces, and complete home furnishing. The secondary segment is contract and commercial projects — restaurants, theatres, boutique hotels, and offices — sourced through interior designers and architectural firms that specify Latitude Nord's manufacturer portfolio. Services span personalized consultation, design and project management, white-glove delivery, and installation by cabinetmaker-trained technicians (including Italian factory training for the Poliform-dedicated team). Revenue is generated through one-time product sales of imported high-end furniture with markup; pricing is quote-based and not publicly disclosed, and distribution is showroom-based with appointment-driven sales across a single city. The company employs approximately 14 staff, maintains no public listings or external institutional investment, and operates without an e-commerce or digital platform.
Latitude Nord firmographics
Firmographics- Name
- Latitude Nord
- Legal name
- Latitude Nord
- Website
- https://latitudenord.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Latitude Nord is a Montreal-based luxury furniture retailer serving as the exclusive Quebec representative of 32 international premium brands, primarily serving high-end residential clients and commercial interior projects through its 13,000 sq ft showroom.
- Ownership category
- akta.pro rank
Latitude Nord industry classification
Industry- Product category
- Luxury Furniture Retail
- NAICS
- Interior Design Services (54141)
- SIC
- Retail-Furniture Stores (5712)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins) (IMAFANAJ), Specialty Finishes & Decorative Installations (Plaster, Stone Veneer, Feature Walls) (IMAFANAM)
Keywords
Where Latitude Nord is headquartered
LocationHeadquarters
- HQ city
- Saint Laurent
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
Latitude Nord business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Furniture and accessories representation: As exclusive representative of 32 major furniture, lighting, carpet and accessories manufacturers worldwide, Latitude Nord generates revenue through the sale and markup of high-end imported furniture and design products. Revenue comes from product sales with full service including consultation, design, delivery, and installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Luxury contemporary furniture with premium European brands |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Latitude Nord product offering
Product offeringCore offering
Latitude Nord is the exclusive Canadian/Quebec representative of 32 international manufacturers of contemporary furniture, lighting, rugs, and accessories, operating a 13,000 sq ft showroom in Montreal's Plateau Mont-Royal. The company retails premium Italian, Swiss, French, and other European luxury brands (Poliform, Minotti, Cassina, Edra, Paola Lenti, Baxter, Poltrona Frau, USM, Bensen, among others), and provides end-to-end project services including personalized design consultation, project management for residential and commercial clients, professional delivery, and installation by manufacturer-trained cabinetmakers.
Product overview
Latitude Nord is an exclusive retailer and representative of 32 international furniture, lighting, rugs, and accessories manufacturers based in Montreal, Quebec. The company operates a 13,000 square foot showroom showcasing a curated selection of 55 premium product lines. Their portfolio centers on Italian luxury furniture brands including Poliform (modular wardrobes, kitchens, sofas), Minotti (contemporary seating), Edra (Tuscan sofas and armchairs), Paola Lenti (outdoor and indoor furniture), Cassina (including the Le Corbusier collection), Poltrona Frau (leather furniture), and Baxter (leather seating). The offering extends to lighting through Vistosi, Venini, Lasvit, Bocci, and Giopato & Coombes; rugs from Jan Kath, cc-tapis, and Moooi Carpets; glass furniture via Glas Italia and Fiam; modular office systems from USM Haller and MDF Italia; decorative ceramics from Bosa; accessories including Puiforcat silverware and Saint-Louis crystal; and home fragrances from Baobab Collection. Services include personalized interior design consultations, project management for commercial and residential projects, custom rug design through Moooi Carpets, and professional delivery and installation by manufacturer-trained technicians. The company represents designers such as Zaha Hadid, Patricia Urquiola, Philippe Starck, and Marcel Wanders across its manufacturer portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Poliform Furniture Systems Exclusive representation of Poliform's complete product range including wardrobes, modular shelving, sofas, and kitchen systems for residential and commercial interiors.
- Minotti Furniture Collections Exclusive representation of Minotti sofas and furniture collections featuring Italian craftsmanship and contemporary design for luxury residential interiors.
- Cassina Furniture Exclusive representation of Cassina furniture including the Le Corbusier collection, chairs, tables, armchairs, sofas, beds, and cabinets for residential and contract projects.
- Edra Furniture Exclusive representation of Edra sofas, armchairs, and furniture from Tuscany known for superlative comfort and timeless elegance.
- Paola Lenti Furniture Exclusive representation of Paola Lenti outdoor and indoor furniture, renowned for textile expertise and contemporary design.
- Poltrona Frau Leather Furniture Exclusive representation of Poltrona Frau luxury furniture including the iconic Chesterfield and Vanity Fair, with leather expertise.
- Baxter Leather Furniture Exclusive representation of Baxter leather furniture collections from Brianza, Italy.
- Bensen Design Furniture Exclusive representation of Bensen design furniture founded by Niels Bendtsen in 1981.
- USM Modular Furniture Systems Exclusive representation of USM modular furniture systems including the iconic USM Haller system from Switzerland, in the MoMA collection.
- de Sede Leather Furniture Exclusive representation of de Sede Swiss hand-crafted leather furniture masterpieces.
- Vistosi Lighting Exclusive representation of Vistosi Murano glass lighting including chandeliers, lamps, wall sconces, and floor lamps.
- Venini Murano Glass Exclusive representation of Venini Murano glass since 1921, renowned for glass art and design.
- Bocci Lighting and Design Exclusive representation of Bocci contemporary lighting and design manufactured in Vancouver with glass blowing, ceramics, and metal sand casting capabilities.
- cc-tapis Hand-Knotted Rugs Exclusive representation of cc-tapis contemporary hand-knotted rugs designed in Milan and produced in Nepal by Tibetan artisans.
- Jan Kath Designer Rugs Exclusive representation of Jan Kath hand-knotted designer rugs from Nepal and Morocco with Tibetan highland wool.
- Moooi Carpets Flooring Exclusive representation of Moooi Carpets flooring including custom rug design and manufacturing services.
- Cristallerie Saint-Louis Crystal Exclusive representation of Saint-Louis crystal glassware, vases, chandeliers, lighting, and furniture from the historic French manufacturer.
- Puiforcat French Silverware Exclusive representation of Puiforcat French silverware and tableware since 1820, part of the Hermès Group.
- Fiam Glass Furniture Exclusive representation of Fiam glass furniture and accessories, transforming glass into interior design centerpieces.
- Glas Italia Glass Furniture Exclusive representation of Glas Italia glass furniture, mirrors, and accessories crafted by Italian master glassmakers.
- Giorgetti Furniture Exclusive representation of Giorgetti furniture from Meda, Italy, known for unique design and identifiable style with wood as the common thread.
- MDF Italia Minimalist Furniture Exclusive representation of MDF Italia minimalist furniture designed by Jean-Marie Massaud and others, headquartered in Milan.
- Contract Furniture Solutions Project management and product specification services for commercial projects including restaurants, theatres, boutique hotels, and offices, providing dedicated Design and Sales Managers for commercial interior projects.
- Interior Design Consultation Personalized design consultations with dedicated Design and Sales Managers for residential and commercial projects, providing expert guidance on selection and coordination of high-end furniture pieces.
- Delivery and Installation Services Specialized delivery and installation by trained cabinetmakers directly from manufacturers including Poliform, ensuring professional handling of high-end designer furniture for residential and commercial clients.
Companies that use Latitude Nord
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Latitude Nord technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Latitude Nord partnerships and signals
Strategic signalPartnerships
34 partnerships are on record, tiered core and minor.
- PoliformcoreFlagship partner with dedicated showroom space. Latitude Nord has been representing Poliform for over 30 years with specialized team trained at the Italian factory. Offers comprehensive Poliform product sales including kitchens, wardrobes, sofas, and complete interior solutions.
- MinotticoreExclusive representative for the Italian luxury furniture manufacturer known for excellence in quality and unique design based on fine Italian craftsmanship.
- CassinacoreExclusive representative for Cassina, the historic Italian furniture manufacturer founded in 1927, known for industrial design and the iconic Le Corbusier collection.
- EdracoreExclusive representative for Edra, the Tuscan furniture manufacturer established in 1987, known for superlative comfort and timeless elegance.
- Paola LenticoreExclusive representative for Paola Lenti, the Italian luxury furniture brand founded in 1994, renowned for contemporary furniture and textile research.
- ArperminorExclusive representative for Arper, the Italian furniture manufacturer founded in 1989, known for innovative leather furniture collections.
- BensenminorExclusive representative for Bensen, the Canadian design and manufacturing group founded in 1981 by Niels Bendtsen.
- BocciminorExclusive representative for Bocci, the Vancouver-based contemporary design and manufacturing house established in 2005, known for innovative lighting.
- BosaminorExclusive representative for Bosa, the Italian ceramic design company founded in 1976, known for handcrafted decorative objects.
- BaxterminorExclusive representative for Baxter, the Italian luxury furniture company founded in 1990, specializing in high-end leather furniture.
- de SedeminorExclusive representative for de Sede, the Swiss furniture manufacturer founded in 1965, known for hand-crafted leather furniture.
- FiamminorExclusive representative for Fiam, the Italian glass furniture manufacturer established in 1973, specializing in curved glass products.
- GiorgettiminorExclusive representative for Giorgetti, the historic Italian furniture manufacturer established around 1898, known for unique design and identifiable style.
- Glas ItaliaminorExclusive representative for Glas Italia, the Italian glass furniture specialist established in 1970 in Brianza.
- USMminorExclusive representative for USM, the Swiss furniture system manufacturer since 1885, known for the iconic USM Haller modular furniture.
- VeniniminorExclusive representative for Venini, the historic Murano glass manufacturer founded in 1921, a landmark in the world of art glass.
- VistosiminorExclusive representative for Vistosi, the Italian lighting manufacturer with roots dating to 1585, specializing in Murano glass.
- KristaliaminorExclusive representative for Kristalia, the Italian furniture manufacturer founded in 1994, known for innovative projects and design.
- Moooi CarpetsminorExclusive representative for Moooi Carpets, the Dutch flooring brand established in 2015, known for unique and breathtaking carpet designs.
- cc-tapisminorExclusive representative for cc-tapis, the Italian company producing contemporary hand-knotted rugs designed in Milan and produced in Nepal.
- Jan KathminorExclusive representative for Jan Kath, the German carpet designer established in 1996, one of the most important carpet designers internationally.
- KnIndustrieminorExclusive representative for KnIndustrie, the Milan-based design brand launched in January 2011 at 10 Corso Como.
- LasvitminorExclusive representative for Lasvit, the Czech lighting brand founded in 2007, known for bespoke lighting sculptures and hand-blown glass installations.
- MDF ItaliaminorExclusive representative for MDF Italia, the Milan-based furniture company established in 1992, known for minimalist design.
- Poltrona FrauminorExclusive representative for Poltrona Frau, the historic Italian furniture manufacturer founded in 1912, known for luxury leather furniture.
- Acerbis International DesignminorExclusive representative for Acerbis International Design, the Italian furniture company established in 1870, known for innovative design and materials.
- GHIDINI1961minorExclusive representative for GHIDINI1961, the Italian brass design company founded in 2016, known for high-end brass furniture and accessories.
- Giopato & CoombesminorExclusive representative for Giopato & Coombes, the lighting design studio founded in 2014, known for sculptural light design.
- VenicemminorExclusive representative for Venicem, the Italian lighting design studio founded in 2013 by Melissa Lunardi and Massimo Tonetto.
- Cristallerie Saint-LouisminorExclusive representative for Cristallerie Saint-Louis, the French crystal manufacturer founded in 1586, part of the Hermès group since 1995.
- PuiforcatminorExclusive representative for Puiforcat, the French silversmith established in 1820, part of the Hermès group since 1993.
- Baobab CollectionminorExclusive representative for Baobab Collection, the Belgian luxury candle and diffuser brand founded in 2002.
- Aqua CreationsminorExclusive representative for Aqua Creations, the Israeli lighting manufacturer creating unique lighting sculptures for over 20 years.
- Claste CollectionminorExclusive representative for Claste Collection, the furniture brand established in 2017, known for new minimalism and sculptural furniture in marble and glass.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Latitude Nord competitors and assessment
Company assessmentEmerging players
- Boca do Lobo: Boca do Lobo is a Portuguese luxury furniture and lighting brand with selective global retail representation. While a manufacturer rather than multi-brand retailer, it competes in the same ultra-luxury contemporary furniture space that Latitude Nord serves and is often specified by the same designer/architect clientele.
Direct peers
- Roche Bobois: Roche Bobois is a French luxury furniture retailer with a global network of company-owned and franchised showrooms offering high-end contemporary European furniture. It competes with Latitude Nord in the premium residential segment with a similar multi-brand representation model and design-led showroom experience.
- Avenue Road: Avenue Road is a Toronto-based retailer of contemporary designer furniture, lighting, and accessories, representing many of the same European luxury brands (e.g., Minotti, Bensen). It is a direct Canadian peer with overlapping brand portfolio and designer-customer base, differentiated by Toronto location and broader brand mix.
- Maison Corbeil: Maison Corbeil is a Quebec-based luxury contemporary furniture retailer with showrooms in Montreal and Laval, representing premium European brands. It is the closest direct competitor to Latitude Nord in the Quebec high-end furniture market, competing for the same architects, designers, and affluent residential clients.
Others
- Poliform (direct):
- Minotti (direct): Minotti is one of the Italian manufacturers Latitude Nord represents. While Latitude Nord is its distributor in Quebec, Minotti's showroom network and direct sales in other markets make it both a partner and a structural competitor. The relationship is relevant because Minotti's distribution strategy directly shapes Latitude Nord's exclusivity and competitive position.
Regional players
- EQ3: EQ3 is a Canadian modern furniture brand and retailer with showrooms primarily in Western Canada. While not in the ultra-luxury category, it competes for design-conscious Canadian consumers and represents a regional alternative to Latitude Nord for contemporary furniture in Western Canadian markets.
Broad incumbents
- BoConcept: BoConcept is a global Danish furniture franchise with broad contemporary design offerings at a lower price point than Latitude Nord. It serves a broader mid-to-upper market and overlaps in the contemporary furniture category but lacks Latitude Nord's exclusivity of ultra-luxury European designer brands.
- Modani Furniture: Modani is a North American contemporary furniture retailer with showrooms in major US and Canadian cities. It overlaps with Latitude Nord in the modern/contemporary furniture category but at a more accessible price tier, representing a broader-incumbent alternative for design-conscious consumers.
- Design Within Reach (DWR): Design Within Reach, now part of MillerKnoll, is a major US-based retailer of modern and contemporary designer furniture. It overlaps with Latitude Nord's contemporary designer furniture category but at lower price points and broader market positioning, serving as an incumbent benchmark for the multi-brand modern furniture retail model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Latitude Nord financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latitude Nord leadership team
Management profileNumber of profiles
Profiles14 records
Latitude Nord funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latitude Nord M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latitude Nord
What does Latitude Nord do?
Latitude Nord is the exclusive Canadian/Quebec representative of 32 international manufacturers of contemporary furniture, lighting, rugs, and accessories, operating a 13,000 sq ft showroom in Montreal's Plateau Mont-Royal. The company retails premium Italian, Swiss, French, and other European luxury brands (Poliform, Minotti, Cassina, Edra, Paola Lenti, Baxter, Poltrona Frau, USM, Bensen, among others), and provides end-to-end project services including personalized design consultation, project management for residential and commercial clients, professional delivery, and installation by manufacturer-trained cabinetmakers.
Is Latitude Nord a public or private company?
Latitude Nord is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Latitude Nord founded?
Latitude Nord was founded in 1995. It employs 11 to 50 people.
Where is Latitude Nord based?
Latitude Nord is headquartered in Saint Laurent, Canada, in the North America region.
How does Latitude Nord make money?
One revenue line is on record: furniture and accessories representation.
Who are Latitude Nord's main competitors?
Boca do Lobo is listed as an emerging player. Direct peers are Roche Bobois, Avenue Road and Maison Corbeil. Others are Poliform (direct) and Minotti (direct). EQ3 is listed as a regional player. Broad incumbents are BoConcept, Modani Furniture and Design Within Reach (DWR).
Does Latitude Nord have an API?
No public API is recorded for Latitude Nord.
What industry is Latitude Nord in?
Latitude Nord's product category is Luxury Furniture Retail. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of IMAFANAJ, Joinery, Millwork & Casework Installation (Cabinetry, Built-Ins). Its NAICS code is 54141 and its SIC code is 5712.