Net Helium
Net Hélium is a French software publisher and consulting firm that develops the Hélium Connect CRM marketing SaaS platform and operates the Pogotango consulting brand, serving more than 100 ambitious SMEs and select enterprises in France with relational marketing automation, multi-channel campaigns, and QUALIOPI-certified training.
- Company typePrivate
- Founded2012
- HeadquartersChartres-de-bretagne, France
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Net Helium does
Net Hélium SAS is a privately held French software publisher and consulting firm founded in 2012, headquartered in Chartres-de-Bretagne near Rennes, with 11–50 employees. It operates two complementary brands: Hélium Connect, a 100% Made-in-France multi-tenant CRM marketing SaaS platform that provides a single customer repository (RCU), custom segmentation, marketing automation, lead nurturing and scoring, multi-channel campaign execution across email, SMS, voice push and RCS, advanced navigation tracking, landing pages, advanced form building, and A/B testing; and Pogotango, a Nantes-based relational-marketing consulting agency providing customer-experience and sales-development advisory services. Net Hélium also delivers QUALIOPI-certified training programs financeable via OPCO and a free RGPD (GDPR) compliance consulting service for marketing operations.
Net Helium firmographics
Firmographics- Name
- Net Helium
- Legal name
- NET HELIUM société par actions simplifiée
- Website
- https://net-helium.fr
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Net Hélium is a French software publisher and consulting firm that develops the Hélium Connect CRM marketing SaaS platform and operates the Pogotango consulting brand, serving more than 100 ambitious SMEs and select enterprises in France with relational marketing automation, multi-channel campaigns, and QUALIOPI-certified training.
- Ownership category
- akta.pro rank
Net Helium industry classification
Industry- Product category
- CRM Marketing Software
- akta.pro primary industry
- Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where Net Helium is headquartered
LocationHeadquarters
- HQ city
- Chartres-de-bretagne
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Net Helium business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (Hélium Connect): SaaS-based CRM marketing platform subscription providing access to the Hélium Connect platform for customer data management, marketing automation, email/SMS campaigns, and analytics
- Consulting Services (Pogotango): Relational marketing consulting agency services including strategy development, customer experience improvement, and sales development support
- Training Services: Certified QUALIOPI training programs on relational marketing and CRM, including coaching, inter/intra-company training, and training-actions. Programs are partially or fully fundable through OPCO
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom pricing based on needs assessment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Net Helium product offering
Product offeringCore offering
Net Helium sells Hélium Connect, a proprietary SaaS CRM marketing platform built in France that provides a single customer repository, segmentation, marketing automation, lead nurturing and scoring, and multi-channel campaign execution (email, SMS, voice push, RCS). The company also delivers relational marketing consulting through its Pogotango brand, QUALIOPI-certified training on CRM and marketing automation, and RGPD compliance advisory services. Target customers are French SMEs and mid-market organizations seeking to unify customer data and automate marketing-sales workflows.
Product overview
Net Hélium is a CRM marketing company serving ambitious SMEs, offering two complementary brands: the Hélium Connect CRM marketing platform as its core product, and the Pogotango consulting agency based in Nantes. Together with training services (certified QUALIOPI) covering CRM, marketing automation, and Hélium Connect platform usage, plus a free RGPD compliance consulting offer, the company provides a full-stack offering for relationship marketing and digital customer relationship management.
Differentiator
Problem solved
Functional benefit
Brands
- Hélium Connect: Plateforme CRM marketing SaaS 100% Made in France pour PME ambitieuses
Products and services
- Hélium Connect Hélium Connect is a CRM marketing SaaS platform designed for ambitious French SMEs, offering a single customer reference (RCU), custom segmentation, fine-grained targeting and personalization, marketing automation with lead nurturing and scoring, multi-channel campaigns (email, SMS, voice push, RCS), advanced navigation tracking, data collection and enrichment, landing pages, advanced forms, and A/B testing. The platform integrates with 35+ third-party tools and is hosted in France with RGPD-compliant data handling.
- Pogotango Consulting Pogotango is Net Helium's relational marketing consulting brand based in Nantes, providing advisory services to improve customer experience and develop sales for clients. It serves as the consulting arm of Net Helium, offering strategy development, customer experience improvement, and sales development support alongside the Hélium Connect platform.
- Net Helium Training Programs QUALIOPI-certified professional training programs covering relationship marketing, CRM, marketing automation, segmentation, KPI dashboards, digital marketing and RGPD, e-commerce BtoC sales development, lead conversion, and hands-on Hélium Connect platform usage. Programs include coaching, inter/intra-company sessions, and training-actions, and are partially or fully fundable through OPCO.
- RGPD Compliance Consulting Free GDPR compliance consulting service providing clients access to a data protection expert and specialized lawyer to answer questions about RGPD compliance for marketing activities. Includes audit support and compliance guidance tied to Hélium Connect platform usage.
Quantifiable outcome
- NPS score of +85
- +3 more outcomes
Companies that use Net Helium
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
Net Helium technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
Feature8 records
Net Helium partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- QweeklecoreStrategic partnership between Net Hélium and Qweekle focused on customer relationship at the heart of leisure parks. The partnership aims to deliver integrated customer relationship solutions tailored for the leisure and entertainment industry sector.
Scale indicators7 records
Recent moves7 records
Expansion highlights6 records
Net Helium competitors and assessment
Company assessmentDirect peers
- Actito: European (French/Belgian) SaaS for relational/CRM marketing, activation, and customer data — directly competes with Hélium Connect on multi-channel campaigns and European data sovereignty.
- Splio: European (French) CRM marketing platform combining CDP, personalization, and multi-channel campaigns — overlap with Hélium Connect's RCU, segmentation, and email/SMS/RCS push.
- Dolist: France-based email and CRM marketing platform with services layered on top — mirrors Net Hélium's hybrid software-plus-agency model and competes for similar mid-market French accounts.
- Brevo: French-founded CRM and multi-channel marketing platform (email, SMS, WhatsApp, push) targeting SMBs and mid-market — the closest direct competitor to Hélium Connect, originating from the same French market.
Broad incumbents
- HubSpot: Global incumbent CRM and marketing-automation suite covering email, workflows, forms, landing pages, and sales/Marketing Hub — a much larger competitor consuming the same SME/mid-market segment Net Hélium targets in France.
- Mailchimp: Mass-market email/CRM marketing platform with automations and basic segmentation — competes for Net Hélium's SME base on price and ease of use even though it lacks the relational-marketing depth.
- Salesforce Marketing Cloud Account Engagement (Pardot): Enterprise-grade Salesforce B2B marketing automation — competes for the upper end of Net Hélium's customer base (e.g., Engie) and benefits from tight Salesforce CRM integration where Sugar CRM or other CRMs are not in play.
- Adobe Marketo Engage: Enterprise B2B marketing-automation platform with lead scoring, nurturing, and ABM — competes for the upper edge of Net Hélium's pipeline in B2B/professional services accounts.
Emerging players
- Klaviyo: Specialized ecommerce CRM/marketing platform with strong Shopify and PrestaShop integrations — overlaps with Hélium Connect's ecommerce vertical (Shopify, Prestashop, One Stock integrations) for retailers like La Halle and Beaumanoir.
- Dolist / NP6 / SmartFocus ecosystem players: European CRM/marketing hubs historically serving retailers with personalization and loyalty — overlapping use cases with Net Hélium's loyalty, referral, and CDP-adjacent tooling for retail customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Net Helium social profiles
Digital presenceNet Helium compliance and trust
Trust signalCompliance2 records
Net Helium financial estimates
Financial estimateRevenue estimate
Valuation estimate
Net Helium leadership team
Management profileNumber of profiles
Profiles2 records
Net Helium subsidiaries and ownership
Company hierarchySubsidiaries2 records
Net Helium funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Net Helium M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Net Helium
What does Net Helium do?
Net Helium sells Hélium Connect, a proprietary SaaS CRM marketing platform built in France that provides a single customer repository, segmentation, marketing automation, lead nurturing and scoring, and multi-channel campaign execution (email, SMS, voice push, RCS). The company also delivers relational marketing consulting through its Pogotango brand, QUALIOPI-certified training on CRM and marketing automation, and RGPD compliance advisory services. Target customers are French SMEs and mid-market organizations seeking to unify customer data and automate marketing-sales workflows.
Is Net Helium a public or private company?
Net Helium is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Net Helium founded?
Net Helium was founded in 2012. It employs 11 to 50 people.
Where is Net Helium based?
Net Helium is headquartered in Chartres-de-bretagne, France, in the Europe region.
How does Net Helium make money?
Three revenue lines are on record. Software Subscription (Hélium Connect) is the primary driver. The others are consulting Services (Pogotango) and training Services.
Who are Net Helium's main competitors?
Direct peers on record are Actito, Splio, Dolist and Brevo. Broad incumbents are HubSpot, Mailchimp, Salesforce Marketing Cloud Account Engagement (Pardot) and Adobe Marketo Engage. Emerging players are Klaviyo and Dolist / NP6 / SmartFocus ecosystem players.
Does Net Helium have an API?
No public API is recorded for Net Helium.
What industry is Net Helium in?
Net Helium's product category is CRM Marketing Software. Its primary akta.pro industry code is BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App), with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO).