Aumago
Aumago (operating as B2B Media Group GmbH) is a Berlin-based B2B managed lead generation provider offering a Lead Cloud platform with multi-channel activation, 15-step verification, AI-driven enrichment, and CRM-integrated delivery to enterprise clients globally.
- Company typePrivate
- Founded2013
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Aumago does
Aumago operates in the market as B2B Media Group GmbH (B2BMG), a Berlin-based, privately held German company founded in 2013 with 11-50 employees, providing managed B2B lead generation services to enterprise clients. The core product is the Lead Cloud platform, which combines multi-channel activation (content syndication, programmatic display, social, email, ABM, and intent) with a 15-step verification process, real-time data enrichment (firmographics, technographics, intent signals, engagement history), and automated delivery into client CRMs and marketing automation systems including Salesforce, HubSpot, Marketo, Eloqua, and Pardot. The platform is offered as a fully managed service, with two supplementary modules: Lead Lift (a managed AI agent for engagement automation and AI-generated lead reporting) and LeadOS (a managed operating system for unified data management and campaign orchestration). The company holds ISO 27001 certification for data governance and operates a 'Book Demo' consultative sales motion targeting enterprise B2B marketing teams.
The business model is a combination of managed services revenue and subscription access to the Lead Cloud dashboard, priced on a custom quote basis with multi-year contracts; no public pricing tiers are disclosed. Go-to-market is enterprise field sales with direct 'Book Demo' CTAs and an integrated content and case-study marketing engine. Named enterprise customers include Google Cloud, AWS, Hewlett Packard Enterprise, Palo Alto Networks, Veeam, Lufthansa, Merkle, KnowBe4, Essence Mediacom, and Metomic, with documented case studies quantifying ROI outcomes (10:1 minimum campaign ROI, 6X ROAS for Veeam APAC, 20-25:1 ROI pacing for Google Cloud, 1:47 ROI for Palo Alto APAC). Geographic reach spans EMEA and Asia-Pacific and Japan, with active APAC expansion signaled through multiple regional case studies. No funding rounds, acquisitions, parent company, or disclosed revenue are present in the available data.
Aumago firmographics
Firmographics- Name
- Aumago
- Legal name
- B2B Media Group GmbH
- Website
- https://aumago.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aumago (operating as B2B Media Group GmbH) is a Berlin-based B2B managed lead generation provider offering a Lead Cloud platform with multi-channel activation, 15-step verification, AI-driven enrichment, and CRM-integrated delivery to enterprise clients globally.
- Ownership category
- akta.pro rank
Aumago industry classification
Industry- Product category
- B2B Lead Generation Platform
- NAICS
- Advertising Agencies (541810), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Account-Based Marketing (ABM) Services (BPAFAKAG), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Aumago is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Markets served
Aumago business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Managed Lead Generation Services: Fully managed lead generation service combining activation, verification, intelligence, and CRM delivery. B2BMG operates the platform and delivers verified, sales-ready leads to clients.
- Lead Cloud Platform Subscription: Subscription-based access to the B2BMG Lead Cloud dashboard for multi-channel activation, lead management, and campaign oversight.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fully managed service with custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Aumago product offering
Product offeringCore offering
Aumago, operating as B2B Media Group GmbH, provides fully managed B2B lead generation services through its B2BMG Lead Cloud platform. The service combines multi-channel activation (content syndication, display, social, email, ABM, intent), a 15-step verification process, real-time lead enrichment, and direct delivery into client CRMs (Salesforce, HubSpot, Marketo, Eloqua, Pardot). It is delivered to enterprise B2B marketing teams globally as a managed service under multi-year contracts.
Product overview
B2B Media Group (B2BMG) operates as a platform-plus-modules architecture centered on the Lead Cloud core product. Lead Cloud serves as the unified managed lead generation platform combining multi-channel activation, verification, enrichment, and CRM delivery. Two supplementary modules extend the platform: Lead Lift (Managed AI Agent) for AI-powered engagement automation, and LeadOS (Managed Operating System) for unified data management and campaign orchestration. Together, these products deliver end-to-end lead generation as a managed service.
Differentiator
Problem solved
Functional benefit
Brands
- Lead Cloud: Managed lead generation platform providing multi-channel activation, structured validation, enriched buyer context, and automated CRM delivery.
- Lead Lift
- LeadOS
Products and services
- B2BMG Lead Cloud Unified managed lead generation platform combining multi-channel activation across content syndication, display, social, email, ABM and intent signals, 15-step verification, real-time enrichment with firmographics, technographics, intent signals and engagement history, and automated CRM delivery to Salesforce, HubSpot, Marketo, Eloqua, Pardot, and custom CRMs. Sold to enterprise B2B marketing teams as a managed service with ISO-certified data governance.
- Lead Lift Managed AI Agent that automates lead engagement, follow-up messaging, and personalization using artificial intelligence, extending the Lead Cloud platform for B2B marketing and sales teams.
- LeadOS Managed Operating System providing unified lead data management, campaign orchestration, and cross-channel buyer journey tracking, extending the Lead Cloud platform for B2B marketing operations teams.
Quantifiable outcome
- Lead rejection rate <1%
- +4 more outcomes
Companies that use Aumago
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Aumago technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
Aumago partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- SalesforcecoreNative CRM integration partner for clean, automated lead delivery. B2BMG Lead Cloud connects directly to Salesforce for real-time lead delivery without manual CSV imports or formatting issues.
- HubSpotcoreNative CRM integration partner enabling automated lead delivery and pipeline tracking. Supports B2BMG's end-to-end lead management workflow.
- Marketo (Adobe)coreIntegration partner for marketing automation and lead management. Connects B2BMG lead generation output to Marketo workflows for nurturing and scoring.
- Eloqua (Oracle)coreIntegration partner for enterprise marketing automation. B2BMG delivers verified leads directly into Eloqua for campaign automation and lead nurturing.
- Pardot (Salesforce)coreB2B marketing automation integration enabling seamless lead handoff from B2BMG's verification and enrichment process to Pardot-powered nurturing sequences.
- GartnercoreFeatured vendor on Gartner peer review platform for account-based marketing platforms. Gartner reviews from anonymous clients in technology and manufacturing industries provide social proof and credibility.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Aumago competitors and assessment
Company assessmentDirect peers
- INFUSEmedia: INFUSEmedia is a B2B demand generation agency combining content syndication, ABM, and demand generation with managed services. Directly comparable to B2BMG as a managed B2B lead gen provider targeting enterprise technology buyers.
- TechTarget: TechTarget operates Priority Engine, a B2B demand generation platform that combines intent data, content syndication, and lead qualification. Most directly comparable to B2BMG in offering multi-channel B2B lead generation with verified, sales-ready lead delivery to enterprise marketing teams.
- Demandbase: Demandbase is a leading ABM platform offering account identification, intent data, and advertising orchestration. Comparable to B2BMG's multi-channel ABM and intent activation capabilities, though Demandbase is more platform-led versus B2BMG's managed-service model.
- 6sense: 6sense is an ABM and predictive analytics platform leveraging intent signals and AI-driven account identification. Comparable to B2BMG's use of intent signals, firmographics, technographics, and engagement scoring to enrich B2B leads.
- Integrate: Integrate provides a B2B lead management platform emphasizing lead standardization, verification, and direct CRM delivery (Salesforce, Marketo, HubSpot). Highly comparable to B2BMG's Lead Cloud 'verify and deliver cleanly into CRM' positioning and enterprise integration roster.
- Madison Logic: Madison Logic provides ABM activation services combining intent data, content syndication, and multi-channel campaign orchestration. Directly comparable to B2BMG's multi-channel activation framework targeting enterprise B2B marketers.
Emerging players
- TrueInfluence: TrueInfluence operates a B2B demand generation platform combining intent data, content syndication, and ABM. Comparable to B2BMG's multi-channel lead generation model targeting enterprise technology buyers.
- RollWorks: RollWorks (a division of NextRoll) provides ABM and B2B demand generation with display and intent-driven advertising. Comparable to B2BMG's programmatic display and ABM activation capabilities, though RollWorks is more platform-led.
Broad incumbents
- Salesforce (Pardot / Account Engagement): Salesforce is a broad CRM incumbent with Pardot (Account Engagement) for B2B marketing automation and native lead routing. Comparable to B2BMG's CRM integration and lead delivery model, and an indirect competitor as enterprises may choose to operationalize lead generation inside their existing Salesforce stack versus outsourcing to B2BMG.
- ZoomInfo: ZoomInfo is a broad B2B data and intelligence platform offering contacts, intent data, and lead generation tools. Comparable to B2BMG's enrichment and intent capabilities, though ZoomInfo is a larger incumbent with a self-serve data platform rather than a managed service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Aumago social profiles
Digital presenceAumago compliance and trust
Trust signalCompliance1 record
Aumago financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aumago leadership team
Management profileNumber of profiles
Aumago funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aumago M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aumago
What does Aumago do?
Aumago, operating as B2B Media Group GmbH, provides fully managed B2B lead generation services through its B2BMG Lead Cloud platform. The service combines multi-channel activation (content syndication, display, social, email, ABM, intent), a 15-step verification process, real-time lead enrichment, and direct delivery into client CRMs (Salesforce, HubSpot, Marketo, Eloqua, Pardot). It is delivered to enterprise B2B marketing teams globally as a managed service under multi-year contracts.
Is Aumago a public or private company?
Aumago is a private company. It is classified as unknown and is currently operating.
When was Aumago founded?
Aumago was founded in 2013. It employs 11 to 50 people.
Where is Aumago based?
Aumago is headquartered in Berlin, Germany, in the Europe region.
How does Aumago make money?
Two revenue lines are on record. Managed Lead Generation Services are the primary driver. The others are lead Cloud Platform Subscription.
Who are Aumago's main competitors?
Direct peers on record are INFUSEmedia, TechTarget, Demandbase, 6sense, Integrate and Madison Logic. Emerging players are TrueInfluence and RollWorks. Broad incumbents are Salesforce (Pardot / Account Engagement) and ZoomInfo.
Does Aumago have an API?
No public API is recorded for Aumago.
What industry is Aumago in?
Aumago's product category is B2B Lead Generation Platform. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAG, Account-Based Marketing (ABM) Services. Its NAICS code is 541810 and its SIC code is 7311.