Pertinence Media

What Pertinence Media does

Pertinence Media is a boutique digital marketing agency founded in 2016 and headquartered at 9315 avenue de l'Esplanade in Montréal, Quebec, Canada. The firm operates bilingually in English and French and targets mid-market and enterprise clients across three core customer segments — e-commerce businesses, B2B companies, and (to a lesser extent) B2C brands — focusing exclusively on performance-oriented digital marketing and explicitly not offering website development or branding services. Its stated mission is to "leverage digital and marketing technologies to create a relevant and sustainable digital presence" for organizations competing for digitally connected customers across multiple online and offline touchpoints.

The company's service portfolio comprises five core practice areas — Digital Strategy, Digital Advertising, Email & Marketing Automation, Search Engine Optimisation, and Klaviyo consulting — supplemented by specialized Amazon Marketing services and a Digital Marketing Training practice. The underlying technology stack combines certified advertising platforms (Google, Meta, LinkedIn, YouTube, Amazon, Pinterest) with marketing automation and CRM tools (Klaviyo, HubSpot), custom Google Data Studio dashboards for real-time client reporting, and Google BigQuery as a centralized data warehouse. A proprietary "unique digital advertising methodology" is described as driving daily verification, audits, and intelligent optimizations without budget increases, with a stated promised outcome of a 15% yield increase on advertising investments. The agency also publishes free strategic guides (eBooks) covering e-commerce growth and digital marketing planning and maintains an active bilingual blog and social presence (LinkedIn, Facebook, Instagram, X/Twitter).

Pertinence Media operates on a professional services revenue model with hourly-based billing for marketing services — a deliberate departure from the percentage-of-ad-spend model common in the agency industry. Revenue is generated through two primary streams: digital marketing consulting and management services, and customized digital marketing training programs eligible for up to 50% subsidies through Quebec's Mesure de formation de la main-d'œuvre Program. The go-to-market motion is sales-led and direct, targeting mid-market clients through consultation requests and relationship-based engagement, with the training program serving a dual role as a revenue stream and a client acquisition channel. Distribution is supported by a bilingual website, blog and eBook content, social media, and email newsletter, anchored by Klaviyo Platinum Partner status and Quebec-certified-trainer credentials from the Commission des partenaires du marché du travail.

Name

Pertinence Media

Legal name

Pertinence Media

Website

https://pertinencemedia.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pertinence Media is a Montreal-based boutique digital marketing agency serving mid-market and enterprise e-commerce and B2B clients with digital strategy, paid advertising, SEO, email automation, and Klaviyo consulting under an hourly billing model.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAAABAA

Full-Service Media Planning & Buying

Media, Entertainment & Sports/Advertising, Marketing & PR Services/Media Planning & Buying Agencies

SECONDARYBPAFADAH

Product & Brand PR (Consumer & B2B)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Digital marketing services
• Search engine optimization
• Marketing automation services
• Ecommerce marketing solutions
• B2B lead generation

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Consulting & Management Services: Hourly-based digital marketing services covering strategy, digital advertising, email marketing automation, SEO, and Klaviyo implementation. The agency does not take a percentage of ad spend, working by the hour instead.
2. Digital Marketing Training Programs: Customized training programs for businesses covering SEO, digital advertising, email marketing, Klaviyo, digital strategy, eCommerce, and B2B lead generation. Training programs are eligible for government subsidies.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Pertinence Media is a boutique digital marketing agency that provides strategy, paid digital advertising, email marketing automation, SEO, and specialized Klaviyo and Amazon marketing services for eCommerce and B2B businesses. Services are billed on an hourly basis rather than as a percentage of ad spend, and the agency also offers customized training programs eligible for Quebec government subsidies.

Product overview

Pertinence Media is a boutique digital marketing agency offering a portfolio of services for e-commerce and B2B businesses. The core offering comprises Digital Strategy (growth strategies and consulting), Digital Advertising (multi-platform campaign management), Email & Marketing Automation, Search Engine Optimisation, and specialized Klaviyo services. The agency also provides Digital Marketing Training programs and Amazon Marketing services. The company operates on a strategy and performance-first approach, creating personalized campaigns without cookie-cutter methods. Key differentiators include a unique 15% yield increase methodology for advertising, 85+ point SEO audits, and Platinum Klaviyo partner status. The agency also offers free strategic guides and educational content as part of their service ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Strategy Tailored digital strategies for e-commerce and B2B businesses, including growth strategy, strategic consulting, and customer journey analysis to help organizations win in the digital age.
• Digital Advertising Paid advertising management across Google, Facebook, YouTube, LinkedIn, Amazon, and Pinterest, featuring daily verification, audits, intelligent optimizations, and custom Google Data Studio reporting dashboards.
• Email & Marketing Automation Marketing automation services including lead nurturing, lead scoring, automated email communication sequences, and campaign management for customer journey optimization.
• Search Engine Optimization (SEO) SEO services including keyword strategy, technical SEO audits examining 85+ points, website and content optimization to improve organic traffic and search visibility.
• Klaviyo Services Klaviyo email marketing automation expertise including strategy development, platform configuration and implementation, account audits, and training. The agency holds Klaviyo Platinum Partner status.
• Amazon Marketing Amazon advertising and marketplace services including paid marketing strategies, product placement optimization, search result improvement, and listing optimization within the Amazon ecosystem.
• Digital Marketing Training Customized digital marketing training programs for businesses covering SEO, digital advertising, email marketing, Klaviyo, digital strategy, eCommerce, and B2B lead generation. Training may be eligible for up to 50% subsidies through the Quebec government's Mesure de formation de la main-d'oeuvre program.

Quantifiable outcome

• 15% yield increase on advertising investments (promised outcome from unique methodology)

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core.

• KlaviyocoreTechnology or IntegrationPertinence Media is a Klaviyo Platinum Partner and certified Klaviyo expert. They provide Klaviyo strategy, configuration, implementation, audits, and training services. The partnership includes a Klaviyo Advisor Platinum Badge displayed on their website.
• Google (Google Ads, Google Data Studio)coreTechnology or IntegrationCertified Google Ads management capabilities. Custom Google Data Studio dashboards used for real-time client reporting. Integration with Google's advertising and analytics ecosystem.
• Meta (Facebook Ads)coreTechnology or IntegrationFacebook Ads platform expertise for managing social media advertising campaigns for clients. Meta Pixel integration for tracking and remarketing.
• HubSpotcoreTechnology or IntegrationHubSpot CRM expertise for customer data management, lead generation, marketing campaigns, and CRM-based marketing automation. Mentioned as a platform for first-party data collection and management.
• Commission des partenaires du marché du travail du QuébeccoreOthersThe agency is a certified trainer by the Commission des partenaires du marché du travail du Québec, enabling them to deliver training programs eligible for government subsidies up to 50% of training costs.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cardinal Digital Marketing: Cardinal Digital Marketing is a digital agency specializing in paid media, SEO, and analytics for healthcare, eCommerce, and B2B clients. Comparable in multi-platform performance marketing services.
• Power Digital Marketing: Power Digital is a full-service performance marketing agency specializing in paid media, SEO, email, and analytics for eCommerce and B2B clients—directly comparable to Pertinence Media's service mix and client base.
• Hawke Media: Hawke Media is a full-service digital marketing agency offering paid media, SEO, email, and branding services to eCommerce and B2B clients. Its outsourced, multi-channel model overlaps directly with Pertinence Media's boutique positioning.
• Klientboost: Klientboost is a performance-focused digital agency specializing in paid acquisition, CRO, and creative testing for eCommerce and SaaS brands. It competes directly with Pertinence Media on digital advertising and conversion optimization for online retailers.
• Disruptive Advertising: Disruptive Advertising is a performance marketing agency focused on PPC, paid social, and lifecycle marketing for eCommerce and B2B brands. It is a direct peer on multi-platform paid media management.
• Coalition Technologies: Coalition Technologies is an eCommerce-focused digital marketing agency offering SEO, paid media, and email marketing services for online retailers. It shares Pertinence Media's eCommerce focus and SEO/advertising service model.
• Directive: Directive is a B2B-focused digital marketing agency specializing in paid media, SEO, and content for SaaS and tech companies. It is a direct peer to Pertinence Media's B2B digital advertising and lead-generation practice.

Broad incumbents

• WebFX: WebFX is a full-service digital marketing agency offering SEO, paid media, email automation, and content services to SMB and mid-market clients. It is comparable in service breadth to Pertinence Media's portfolio and targets similar eCommerce/B2B segments.
• Tinuiti: Tinuiti is a large U.S. performance marketing agency managing paid media, SEO, email, and analytics across Google, Meta, Amazon, and streaming channels—directly overlapping Pertinence Media's multi-channel digital advertising and analytics services.

Regional players

• eMarket Star: eMarket Star is a Canadian digital marketing agency offering SEO, PPC, and web design for SMBs. It is a regional comparable to Pertinence Media's Canadian SMB/B2B focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/pertinencemedia
• Facebookfacebook.com/pertinencemedia
• LinkedInlinkedin.com/company/pertinence-media
• Instagraminstagram.com/pertinencemedia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pertinence Media