What Synchro does

Synchro (legal entity: PT National Data Integrator) is an Indonesian B2B SaaS and services company founded in 2014 and headquartered in Jakarta. The company operates a "business platform for data" that combines data integration, AI-powered analytics, document/OCR extraction, and web scraping into a unified suite targeting Indonesian enterprises and government agencies. Its product portfolio includes Synchro Connect (data integration with 100+ connectors), Synchro Enterprise (IT strategy and project management), Synchro Business Assistant (natural-language business queries via WhatsApp), Synchro Insight AI (market intelligence), Synchro Data Crawler (web scraping), Synchro Data Extraction (OCR/document AI), and SISHIS (a specialized health surveillance information system supporting the 7-1-7 outbreak framework and HL7 FHIR interoperability).

Underlying technology combines 100+ data connectors, RESTful APIs, HL7 FHIR protocols, multimodal document AI, and conversational NLP (English and Indonesian), with an opinionated Inside-Out Intelligence approach for distributed CMDB environments. Synchro generates revenue through a mix of subscription-based software licensing for its core products and project-based professional services including consulting, data cleansing, website development, and custom application development. The go-to-market is enterprise-led via direct senior consultant engagement (25+ years average experience) supplemented by a multi-tier channel model (Opus Solutions, Zettagrid Indonesia) and strategic backing from Telkom Indonesia/MDI Ventures (6% stake). Notable customers include Halodoc (1,100+ pharmacies integrated), the Indonesian Ministry of Health, Permata Bank, Bank DKI, multiple government ministries, and a range of state-owned enterprises across healthcare, finance, aviation, agriculture, and distribution.

Name

Synchro

Legal name

PT National Data Integrator

Website

https://synchro.co.id

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Synchro (PT National Data Integrator) is an Indonesian B2B SaaS and services company offering AI-powered data integration, analytics, OCR, and healthcare surveillance platforms targeting enterprise and government clients across healthcare, finance, distribution, and public sector verticals.

Ownership category

akta.pro rank

Product category

Enterprise Data Integration Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

File Storage, Sync & Sharing (BPAMAMAE)

akta.pro secondary industries

Hybrid Cloud Data Services & Replication (HDABAMAE), Database Tools & Ecosystem (Replication, Backup/Recovery, HA/DR, Monitoring) (HDAEAAAO)

Keywords

• Enterprise data integration
• AI business intelligence
• Data consolidation platform
• Natural language analytics
• Health information systems

Headquarters

HQ city

Slipi

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Software Licenses and Subscriptions: Synchro generates recurring revenue through subscription-based access to its platform products including Synchro Connect, Synchro Enterprise, Synchro Business Assistant, Synchro Insight AI, Synchro Data Crawler, and Synchro Data Extraction. Products are offered as enterprise solutions with scalable pricing based on usage and data volume.
2. Professional Services: Revenue from consulting engagements including IT strategy, digital transformation, cybersecurity, cloud migration, and implementation services. Senior consultants with 25+ years experience provide strategic advisory and project execution services to enterprise clients.
3. Application Development Services: Custom software development services for web applications, mobile applications, E-Commerce, ERP systems, AI/ML implementations, IoT platforms, and API integrations using Agile methodology.
4. Website Development Services: Custom website development, web design, digital branding, UI/UX design, and copywriting services for corporate websites.
5. Data Cleansing Services: Data quality and cleansing services using a 5-step methodology (remove duplicates, fix structural errors, filter outliers, handle missing data, validation) to achieve 99.9% accuracy for AI-ready data foundation.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Synchro is a B2B SaaS platform that consolidates, integrates, and analyzes enterprise data from disparate sources (Excel files, APIs, databases, cloud storage). Its product suite includes Synchro Connect (data integration with 100+ connectors), Synchro Business Assistant (AI-powered natural language queries via WhatsApp), Synchro Insight AI (market intelligence), Synchro Data Extraction (OCR), Synchro Data Crawler (web scraping), and Synchro Enterprise (IT strategy). The platform serves enterprise clients in healthcare, finance, government, and distribution sectors primarily in Indonesia.

Product overview

Synchro is a business platform providing end-to-end data solutions through a portfolio of interconnected products. The core platform consists of Synchro Connect (data integration with 100+ connectors), Synchro Enterprise (IT strategy and project management), Synchro Business Assistant (AI-powered chat insights via WhatsApp), and Synchro Insight AI (market intelligence). Add-on modules include Synchro Data Crawler (web scraping) and Synchro Data Extraction (OCR document processing). Supporting services encompass Consulting, Website Development, Application Development, and Data Cleansing. The products work together as a unified ecosystem where Connect feeds data to Business Assistant for natural language queries, Insight AI for market analytics, and Data Extraction/Crawler for data collection—all supported by professional services.

Differentiator

Problem solved

Functional benefit

Brands

• Synchro Connect: Data integration platform that combines data from different sources, performs automatic data cleansing and transformation to produce analysis-ready data.
• Synchro Enterprise
• Synchro Business Assistant
• Synchro Insight AI
• Synchro Data Crawler
• Synchro Data Extraction
• SISHIS

Products and services

• Synchro Connect Multi-source data integration platform that combines data from different sources (Excel files, APIs, databases, cloud storage), performs automatic data cleansing and transformation to produce analysis-ready data with 100+ connectors and real-time synchronization. Targeted at enterprise customers needing to unify fragmented data across ERP, CRM, IoT, and legacy systems.
• Synchro Enterprise Comprehensive IT strategy and project management solution providing in-depth assessment of IT needs, technology roadmap development, and IT project management for aligning technology investments with business objectives. Designed for organizations with complex enterprise IT requirements.
• Synchro Business Assistant AI-powered chat interface enabling natural language queries about business data via WhatsApp and web dashboard. Processes queries and generates optimal SQL for database access, delivering real-time analytics, visualizations, and financial insights in Indonesian language. Targeted at business users without technical SQL skills.
• Synchro Insight AI AI-powered market intelligence platform that collects, analyzes, and visualizes data from marketplaces, e-commerce platforms, and websites for competitive insights with trend detection and automated reporting capabilities.
• Synchro Data Crawler Intelligent web scraping platform that automatically detects, extracts, and structures data from websites at scale with AI-powered element detection, validation, and integration capabilities supporting CSV, JSON, and Excel export formats. Achieves 94.9% accuracy in data extraction.
• Synchro Data Extraction AI-powered OCR solution that reads and understands documents (invoices, receipts, contracts, KTP Indonesian ID cards) using AI to extract, classify, and structure data into analysis-ready formats with template and insight modes.
• Synchro Consulting Strategic IT advisory services including digital transformation, cybersecurity, and IT strategy development. Senior consultants with 25+ years of experience help optimize business performance through consulting engagements.
• Synchro Application Development Fullstack development services for web and mobile applications using Agile methodology, covering E-Commerce, ERP, AI/ML implementations, IoT platforms, dashboards, and API integrations with modern tech stack.
• Synchro Data Cleansing Comprehensive data quality and cleansing services using a 5-step methodology (remove duplicates, fix structural errors, filter outliers, handle missing data, validation) to achieve 99.9% accuracy for AI-ready data foundation.
• Synchro Website Development Custom website development, web design, digital branding, UI/UX design, and copywriting services for corporate websites with SEO optimization and modern web technologies.
• SISHIS (Secure and Interoperable Surveillance and Health Information System) Integrated health information system designed to securely collect, manage, and analyze health data in a standardized and interoperable manner. Supports real-time reporting, outbreak detection (7-1-7 Framework), and integration with national health ecosystems via HL7 FHIR protocols including SATUSEHAT, SKDR, E-Puskesmas, Pcare, and SIMRS.

Quantifiable outcome

• Data Quality improved by +30%
• +5 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability11 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Zettagrid IndonesiacoreTechnology or IntegrationZettagrid Indonesia is a Technology Aggregator providing Cloud Hosting, Backup, Disaster Recovery, Software Licensing, and Telecommunications services. As Synchro's cloud infrastructure partner, Zettagrid provides reliable foundation for data consolidation, synchronization, and cross-system integration. Certified ISO 27001, ISO 9001, PCI, VMware, Zerto, Veeam, and PSE Kominfo.
• Opus SolutionscoreTechnology or IntegrationOpus Solutions is Synchro's key technology partner for boosting business efficiency with data analytics. Synchro collaborated with Opus Solution to develop customized AI-powered data analytics solutions including seamless data integration, advanced AI analytics engine, real-time insights dashboard, and process automation. Opus has its own portfolio of technology partners including Peak3, Funding Societies, Votee, DynaAI, Insight Robotics, Covergo, Anlyvis, and others.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Domo: Cloud BI and data visualization platform with low-code data integration. Competes with Synchro Business Assistant and Insight AI on business intelligence delivery.
• SnapLogic: Enterprise integration platform-as-a-service with AI-assisted data pipeline building. Competes with Synchro on integration automation and AI-augmented data flows.
• Alteryx: Analytics automation platform offering data preparation, blending, and advanced analytics. Comparable to Synchro's data cleansing and Insight AI capabilities.
• Talend (Qlik): Data integration, quality, and governance platform now part of Qlik. Direct competitor in data integration and ETL with overlap to Synchro's data cleansing and transformation capabilities.
• Fivetran: Cloud-native automated data pipeline/integration platform with hundreds of pre-built connectors. Direct alternative to Synchro Connect for enterprise data consolidation workloads.
• MuleSoft (Salesforce): Salesforce-owned enterprise integration platform offering API-led connectivity across systems, SaaS, and data. Closest direct competitor to Synchro Connect's integration functionality at the enterprise tier.
• Airbyte: Open-source data integration platform with 300+ connectors and a marketplace model. Competes with Synchro on connector breadth and data pipeline automation.
• Informatica: Long-established data integration and data management vendor with extensive connector library and cloud data services. Competes directly with Synchro's data consolidation and replication capabilities.

Regional players

• Mekari: Leading Indonesian SaaS suite for accounting, HR, and CRM targeting SMBs/mid-market. Comparable Indonesian SaaS peer addressing overlapping enterprise customers but at smaller scale than Synchro's enterprise focus.

Emerging players

• Workato: Integration and automation platform focused on business-user accessible workflows. Overlaps Synchro Enterprise in process orchestration and cross-app automation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synchro