Society of Product Licensors Committed to Excellence

What Society of Product Licensors Committed to Excellence does

The Society of Product Licensors Committed to Excellence (SPLiCE) is a private trade organization founded in 2004 and headquartered in Buffalo, NY, that serves brand licensors — companies that own trademarks and license them to third-party manufacturers. SPLiCE's stated membership exceeds 70 companies spanning consumer goods (P&G, Unilever), entertainment (Disney, NBCUniversal), beverages (Coca-Cola), automotive (Caterpillar, General Motors), QSR (McDonald's), apparel (Under Armour), consumer electronics (Philips), e-commerce platforms (Amazon), academia (Ohio State University), and nonprofit licensors (Life is Good). The organization does not sell software or technology; it delivers value through peer-to-peer knowledge exchange, with member-facing products consisting of annual in-person events (Licensors Workshop, ICON International Conference, Brand Oasis Licensors Summit), Benchmark Teams covering topics such as anti-counterfeiting and royalty collections, and a tiered Global Affiliate Program connecting members with solution providers.

The operating model is membership-based: enterprise licensors pay annual dues (pricing not publicly disclosed) for access to events, committees, and peer benchmarking, while solution providers (Diamond, Platinum, Gold tiers) pay sponsorship fees for visibility and access to the membership. Event revenue is visible at the margin: ICON 2026 non-member tickets are priced at $995 and VIP Global Affiliate tickets at $7,000. The organization's footprint is presented as global, with member/affiliate presence across North America, Europe (UK, Netherlands, Germany), Asia (China, Japan, India), the Middle East (UAE), Australia, and South America (Brazil); flagship events are hosted at rotating member venues such as Under Armour HQ (Baltimore, 2025), NBCUniversal (Orlando, 2026), and Royal Philips HQ (Amsterdam, 2026). Staffing is small (1-10 employees per LinkedIn-sourced firmographics), and no funding rounds, acquisitions, or financial disclosures are present in the input data.

Name

Society of Product Licensors Committed to Excellence

Legal name

Society of Product Licensors Committed to Excellence

Website

https://splicelicensing.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

SPLiCE is a 2004-founded Buffalo, NY trade organization serving 70+ brand-licensor member companies with peer benchmarking events, annual conferences, and a tiered Global Affiliate solution-provider program.

Ownership category

akta.pro rank

Product category

Trade Association / Brand Licensing Membership Services

SIC

Patent Owners & Lessors (6794)

akta.pro industry

PRIMARYBPAEAPAN

IP Management, Patents & Trademark Software

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Governance, Risk, Compliance (GRC) & Legal Tech

SECONDARYBPAHAMAL

Standards-Essential Patents (SEP) & FRAND Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Intellectual Property (IP) & Patent Services

Keywords

• Brand licensing services
• Trademark licensing
• Trade association membership
• Licensing best practices
• Brand equity protection

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: SPLiCE generates revenue through membership fees from brand licensor companies. Membership provides access to benchmark teams, networking events, educational content, and collaborative best-practice sharing. The organization also operates a Global Affiliate Program for solution providers who sponsor events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SPLiCE is a trade organization founded in 2004 that operates as a best-practice think-tank and member community for trademark brand licensors. It provides membership-based access to peer networking, benchmark studies on licensing topics (anti-counterfeiting, royalty collections, legal templates, regulatory compliance, etc.), and signature annual events including the Licensors Workshop, ICON International Conference, and Brand Oasis Licensors Summit.

Product overview

SPLiCE (Society of Product Licensors Committed to Excellence) is a trade organization founded in 2004 as a best practice think-tank for trademark brand licensors. Rather than offering a unified software platform, SPLiCE provides a portfolio of membership-based programs centered on collaborative events (Licensors Workshop, ICON International Conference, Brand Oasis Licensors Summit, and Licensing Hub), knowledge-sharing through Benchmark Teams and Standing Committees, and a Global Affiliate Program connecting members with solution providers. The organization focuses on protecting, promoting, and enhancing brand equity and integrity through peer collaboration across 70+ member companies from academic, business, privately-held, military, and nonprofit sectors spanning over 50 industries.

Differentiator

Problem solved

Functional benefit

Products and services

• SPLiCE Licensors Workshop Annual members-only event featuring State of the Union, Board of Directors meeting, benchmark team presentations, and peer-to-peer networking in an academic environment at member brand venues.
• SPLiCE ICON International Conference Open conference for members and affiliated solution providers focusing on global benchmarking, trends, and networking on licensing and brand enhancement topics, hosted at international venues.
• SPLiCE Brand Oasis Licensors Summit Annual summit that facilitates best practices for licensing process management and showcases expert solution providers, with VIP Solution Provider sponsorships offering exposure to global thought leaders and key decision-makers.
• SPLiCE Licensing Hub Collaborative initiative with industry associations creating licensing-focused programming at major trade shows, such as the first-ever Licensing Hub at The Inspired Home Show in 2026 with the International Housewares Association.
• Global Affiliate Program Solution provider sponsorship program connecting members with expertise in brand protection, creative design, e-commerce, finance, royalties, legal services, licensing agencies, licensing management services, quality assurance, regulatory compliance, and supply chain.
• Benchmark Teams Short-term initiatives that model licensing best practices in areas such as legal, quality, business management, corporate responsibility, and marketing, including Brand Extensions, Measuring Licensee Performance, Royalty Collection, Cocktail & Culinary Licensing, Organizational Design & Structure, and Product Regulatory Compliance.
• Standing Committees Long-standing initiatives governed by SPLiCE's strategic plan including Development Committee, Social & Environmental Responsibility Committee, International Committee & Benchmark, Technology Benchmark Committee, and Membership & Education Committee.
• Member Directory & Collaboration Platform Online community and member directory enabling licensors to share best practices, connect with peers, and access exclusive resources including the members.SPLiCEonline.com forums.

Quantifiable outcome

• 70+ Member companies from academic, business, privately-held, military, and nonprofit sectors
• +1 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core, major and minor.

• AmazoncoreGTM or Marketing PartnerAmazon serves as a Global Affiliate sponsor and provides brand protection services to SPLiCE members. Amazon is a Diamond-level sponsor of SPLiCE events and contributes expertise in e-commerce brand protection.
• Octane5 InternationalcoreTechnology or IntegrationOctane5 International is the World IP Global Affiliate and a Diamond sponsor. They offer BrandComply, an enterprise licensing management system covering contract to consumer functions including approvals, contract management, royalties, product security devices, and consumer activation.
• Norscot Group, Inc.majorTechnology or IntegrationNorscot Group is a Platinum Global Affiliate sponsor specializing in e-commerce and as a licensee/manufacturer. They participate in SPLiCE events as a solution provider.
• BeanstalkmajorChannel Partner/ Reseller/ DistributorBeanstalk is an International Sponsor and provides brand licensing agency services. They specialize in finance and royalties related to brand licensing.
• Connor ConsultingmajorImplementation/ SI/ Consulting PartnerConnor Consulting is a Platinum Global Affiliate sponsor providing consulting services in brand licensing finance and royalties.
• FADELmajorTechnology or IntegrationFADEL is a Platinum Global Affiliate sponsor providing licensing management services to SPLiCE members.
• Grant Thornton UKmajorImplementation/ SI/ Consulting PartnerGrant Thornton UK is an International Sponsor and Platinum Global Affiliate providing finance, royalties, and supply chain consulting services including royalty and IP audits.
• LMCAmajorChannel Partner/ Reseller/ DistributorLMCA is an International Sponsor and Platinum Global Affiliate, and also a member company. They are a leading global brand extension agency with 40 years of experience in brand licensing.
• Dependable SolutionsmajorTechnology or IntegrationDependable Solutions is a Gold Global Affiliate sponsor providing licensing management services to the brand licensing industry.
• InvotexmajorImplementation/ SI/ Consulting PartnerInvotex is a Gold Global Affiliate sponsor specializing in IP and royalty auditing services.
• McGuireWoods LLPmajorImplementation/ SI/ Consulting PartnerMcGuireWoods is a Gold Global Affiliate sponsor providing legal services related to brand licensing.
• Goldberg Segalla LLPmajorImplementation/ SI/ Consulting PartnerGoldberg Segalla LLP is a Brand Protection Global Affiliate sponsor providing legal services for brand protection and anti-counterfeiting.
• Amsterdam Office DesignminorStrategic or Co-development PartnerAmsterdam Office Design is an International Sponsor providing creative design and packaging services.
• CAA BM BeanstalkminorChannel Partner/ Reseller/ DistributorCAA BM Beanstalk is an International Sponsor providing brand licensing agency services.
• RecipeminorStrategic or Co-development PartnerRecipe is an International Sponsor and Brand & Product Consulting partner for SPLiCE.
• International Housewares Association (IHA)majorStrategic or Co-development PartnerSPLiCE is collaborating with IHA to create the first-ever Licensing Hub at The Inspired Home Show in 2026.
• Consumer Technology Association (CTA)minorStrategic or Co-development PartnerSPLiCE is a proud Allied Association of CTA, participating in CES events and technology benchmarking initiatives.
• PhilipscoreStrategic or Co-development PartnerPhilips is hosting the 2026 SPLiCE ICON International Conference at Royal Philips HQ in Amsterdam, Netherlands, September 30 - October 1, 2026.
• NBCUniversalcoreStrategic or Co-development PartnerNBCUniversal is hosting the 2026 SPLiCE Brand Oasis Licensors Summit in Orlando, FL, January 27-28, 2026. NBCUniversal is also a member company with executives serving on the Board of Directors.
• Under ArmourmajorStrategic or Co-development PartnerUnder Armour hosted the 2025 SPLiCE Licensors Workshop in Baltimore, MD, April 8-10, 2025. Under Armour is also a member company.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Brand Licensing Europe / Informa Markets: Operator of major brand licensing trade shows including Brand Licensing Europe, Licensing Expo, and BLE events. Comparable to SPLiCE in providing networking and deal-making venues for the licensing community, but monetizes via exhibition booth sales rather than membership dues.

Broad incumbents

• International Trademark Association (INTA): A global association of brand owners and trademark professionals. Comparable as a membership-driven organization serving trademark owners, though broader in scope (legal/policy focus) than SPLiCE's brand-licensing community.
• Licensing International (formerly LIMA): The principal global trade association for the licensing industry, serving both licensors and licensees across all product categories. Directly comparable to SPLiCE as a membership body for licensing professionals, but broader in scope (not focused exclusively on trademark brand licensors).

Emerging players

• Octane5 (BrandComply): Provider of BrandComply, an enterprise licensing management platform, and SPLiCE Diamond World IP Global Affiliate. Comparable as an enabling technology partner for the same licensor member base.
• LMCA (Brand Licensing Specialists): A 40-year global brand extension agency and SPLiCE member/Global Affiliate. Comparable in serving the same brand licensor ecosystem, though as a commercial agency rather than a peer community.
• Beanstalk (a Global Merchandise Services company): A leading global brand licensing agency and SPLiCE Platinum Global Affiliate. Comparable as a service provider ecosystem participant that bridges licensors and licensees, though operates as an agency rather than trade association.
• FADEL: Provider of IP and licensing rights management software and a SPLiCE Platinum Global Affiliate. Comparable as a vendor ecosystem partner serving the same brand licensor community.

Others

• The Licensing Letter (Raugust Reports): An industry trade publication covering licensing deals and trends. Comparable as an information/media provider in the same licensing ecosystem referenced by SPLiCE's marketing channels.

Regional players

• Consumer Technology Association (CTA): Trade association for the consumer technology industry and an SPLiCE allied association partner. Comparable as a partner-tier association in adjacent verticals where SPLiCE hosts programming.
• International Housewares Association (IHA): Trade association for the housewares industry and SPLiCE's partner for the Inspired Home Show Licensing Hub. Comparable as a co-marketing/strategic alliance partner extending SPLiCE's reach into vertical trade shows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/splicelicensors
• YouTubeyoutube.com/channel/UCTGxMFdhymfarCJkXyMXzaA
• Facebookfacebook.com/SPLiCElicensors
• LinkedInlinkedin.com/company/splicelicensing
• Instagraminstagram.com/splicelicensing

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Society of Product Licensors Committed to Excellence