What Marsh Kitchen and Bath does

Marsh Kitchen and Bath (also operating as Marsh K&B) is a privately held, full-service kitchen and bathroom design and remodeling company headquartered in Burlington, North Carolina, with brand origins dating to 1960 as the Marsh Furniture Company in High Point, NC. The company operates multiple design showrooms across North Carolina and serves two primary customer segments: individual homeowners seeking kitchen or bathroom renovations ranging from full remodels to refresh projects, and professional builders requiring cabinetry and installation services for custom projects and multi-home development programs. Its product mix spans design consultation, American-made cabinetry, countertops, professional installation, and supporting offerings including a consumer-facing online budget calculator and a consumer financing product.

The business operates a vertically integrated model combining local North Carolina cabinet manufacturing with retail showroom distribution, enabling design-through-installation services from a single provider. Distribution channels include physical showrooms accessible by appointment or walk-in, direct relationship-based sales to builders, and a digital footprint spanning the company website, social channels (Facebook, Instagram, Pinterest), and a professional presence on Houzz. Marketing is centered on content (inspiration galleries, MKBlog) and earned recognition, including Best of Houzz Design 2024 and 2025 and Best of Houzz Service 2024. Pricing is not publicly disclosed; customers access a budget planning tool and apply for financing online.

No proprietary technology platform, AI features, patents, mobile applications, or API ecosystem are disclosed in available source material. The company is privately held with no disclosed institutional investors, parent entity, leadership team details, or external funding rounds, consistent with independent or founder/family-controlled ownership. Operational scale per disclosed firmographics is 51-100 employees, and the business remains concentrated within the Southeast USA market, with no disclosed expansion beyond North Carolina.

Name

Marsh Kitchen and Bath

Legal name

Marsh Kitchen & Bath

Website

https://marshkitchens.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

51–100 employees

Short description

Marsh Kitchen and Bath is a privately held, full-service kitchen and bathroom design and remodeling firm serving homeowners and professional builders across North Carolina, operating multiple showrooms and American-made cabinetry production since 1960.

Ownership category

akta.pro rank

Product category

Kitchen and Bath Remodeling Services

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Custom Cabinet Design & Build (HSAPAIAA), Bathroom Vanities & Cabinetry Showrooms (CRAIAFAB)

Keywords

• Kitchen remodeling services
• Bathroom remodeling
• Custom cabinet manufacturing
• Residential design services
• Home renovation contractor

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels4 records

Core offering

Marsh Kitchen and Bath provides full-service kitchen and bath design and remodeling for homeowners and builders in North Carolina. The company sells American-made cabinetry, countertops, and related surface products, and delivers complete projects from initial consultation and design through professional installation. Revenue is generated through per-project service fees for design and installation engagements and product sales of in-house manufactured cabinetry and materials.

Product overview

Marsh Kitchen and Bath is a single unified service offering for kitchen and bathroom remodeling. The core offerings include Kitchen Remodeling and Bathroom Remodeling services, supported by Cabinetry & Products (American-made cabinet solutions and countertops), Design Services, and Showroom Locations. Additional modules include the Budget Calculator tool for project planning, Financing Services for payment options, and a Builders Program for trade professionals. The company operates from North Carolina and has been in business since 1960, originally as Marsh Furniture Company.

Differentiator

Problem solved

Functional benefit

Products and services

• Kitchen Remodeling Full-service kitchen design and remodeling covering the entire process from initial design consultation through installation, transforming kitchens into functional and stylish spaces for North Carolina homeowners.
• Bathroom Remodeling Bathroom design and remodeling services for creating new-home bathrooms or refreshing existing ones, offering trend-focused designs within customer budget for North Carolina homeowners.
• Cabinetry & Products American-made cabinet solutions, countertops, and related materials sourced from Marsh Kitchen and Bath's product offerings for kitchen and bath remodeling projects.
• Design Services Professional design services including design consultation, budgeting advice, and installation support for homeowners undertaking kitchen and bath remodeling projects.
• Builders Program Trade-focused program providing American-made cabinetry, bath, and installation services for professional builders, supporting custom projects and multi-home builder programs in North Carolina.
• Showroom Locations North Carolina design showrooms where customers can view cabinetry and surface products, consult with designers, and explore remodeling options, available by appointment or walk-in.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Lowe's: National home improvement retailer with kitchen and bath design centers, in-store displays, and installation services. Competes with Marsh K&B for kitchen/bath remodeling demand but offers kitchen/bath as one category within a much broader assortment.
• KraftMaid Cabinetry: Major U.S. semi-custom cabinet manufacturer whose products flow through kitchen and bath dealers and big-box retailers. Comparable to Marsh K&B's cabinet manufacturing heritage, though KraftMaid is a brand rather than a vertically integrated design-build remodeler.
• Home Depot: Largest U.S. home improvement retailer offering kitchen and bath design services, in-store showrooms, and installed sales. Competes with Marsh K&B on consumer kitchen/bath projects but as part of a vastly broader home improvement portfolio rather than as a specialized remodeler.
• Masco Corporation: Fortune 500 manufacturer of home improvement products including cabinets, plumbing, and coatings under multiple brands (e.g., KraftMaid, Delta). Competes with Marsh K&B across cabinetry and bath categories but as a diversified industrial manufacturer rather than a regional design-build showroom.
• IKEA: Global furniture and home retailer with a growing kitchen and bath design-and-install offering in select markets. Competes for kitchen/bath remodel budget, though positioned at a more value-oriented and modular price point than Marsh K&B's full custom offering.

Direct peers

• Bath Fitter: Specialized bath remodeling franchise with proprietary acrylic liner systems and full-service installation. Directly comparable to Marsh K&B's bathroom remodeling offering, with similar integrated design-to-install go-to-market.
• DreamMaker Bath & Kitchen: Bath and kitchen remodeling franchise with showrooms and full design-to-installation services. Operates in the same category as Marsh K&B serving homeowners seeking complete remodels, with overlapping service offerings and showroom-based selling model.
• Kitchen Tune-Up: National kitchen remodeling franchise offering updates, refacing, and full remodels with an integrated service model. Comparable to Marsh K&B's kitchen-focused full-service approach, though distributed via franchisees versus company-owned showrooms.
• Re-Bath: National kitchen and bath remodeling franchise offering design, products, and installation under a unified brand. Highly comparable business model to Marsh K&B across both consumer and builder segments, though operating via a franchise system at much larger scale.

Emerging players

• Sweeten: Digital marketplace that matches homeowners with vetted general contractors for remodeling projects. Adjacent competitor to Marsh K&B that captures lead flow upstream, particularly attractive to homeowners researching kitchen and bath renovations online.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MarshKitchensGreensboro
• Instagraminstagram.com/marshkitchenandbath
• Pinterestpinterest.com/marshkitchenandbath
• Xx.com/marshkitchens

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marsh Kitchen and Bath