Nourish Family Nutrition

What Nourish Family Nutrition does

Nourish Family Nutrition & Therapy is a privately held, clinician-led telehealth practice founded in 2009 in Maryland by Diana Sugiuchi RDN, LDN. The practice delivers individualized nutrition counseling and psychotherapy to clients across 40+ U.S. states, organized around specialty verticals: adult nutrition, children and families, eating disorders and disordered eating (Food Peace Team), GLP-1 medication support, gastrointestinal disorders, and diabetes management, plus licensed psychotherapy. Care is delivered by a team of 25+ Registered Dietitian Nutritionists and psychotherapists. The company does not pursue a software-platform business model and instead operates as a traditional professional services practice adapted to telehealth delivery.

The technology stack is deliberately lean and built on third-party infrastructure rather than proprietary systems. All clinical appointments are conducted via HIPAA-compliant Zoom; client intake, scheduling, and secure messaging run on the IntakeQ platform (nourish.intakeq.com). There is no proprietary AI, no public API, and no mobile application; the company's differentiation is grounded in clinical expertise, specialty credentials (e.g., Monash University FODMAP training, Certified Eating Disorder Specialists), and clinical philosophy (non-diet, Intuitive Eating, Health At Every Size) rather than technology.

The revenue model is predominantly insurance-billed, with 95% of clients using commercial health insurance coverage. Nourish is in-network with six major carriers — BlueCross BlueShield, Anthem BCBS, Cigna, United Healthcare, Aetna, and EHP (Johns Hopkins) — and explicitly out-of-network with Medicare, Medicaid, Medicare Advantage, Kaiser, Tricare, and Oscar. For the remaining ~5% of clients, self-pay rates are $295 for an initial appointment and $150 for follow-ups, with HSA cards accepted. Patient acquisition is driven by word-of-mouth, healthcare provider referrals, content marketing, and organic social (Facebook, Instagram, Pinterest); the company has not raised external capital.

Name

Nourish Family Nutrition

Legal name

Nourish Family Nutrition & Therapy

Website

https://nourishfamily.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Nourish Family Nutrition & Therapy is a privately held, clinician-led telehealth practice delivering insurance-covered nutrition counseling and psychotherapy to clients across 40+ U.S. states via a 25+ person team of Registered Dietitian Nutritionists and psychotherapists.

Ownership category

akta.pro rank

Product category

Nutrition Counseling Services

NAICS

Diet and Weight Reducing Centers (812191), Individual and Family Services (6241), Child and Youth Services (624110)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industries

Pediatric & Family Nutrition (HSADAFAL), General Nutrition Coaching (HSADAFAA), Eating & Feeding Assistance (HSABABAE), Prenatal, Postpartum & Fertility Nutrition (HSADAFAK)

Keywords

• Nutrition counseling
• Telehealth dietetics
• Eating disorder therapy
• Medical nutrition therapy
• Psychotherapy services

Headquarters

HQ city

Towson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Insurance-Covered Nutrition Counseling: 95% of clients use their health insurance to cover appointments. Nourish accepts most major insurance plans including BlueCross BlueShield, Anthem, Cigna, United Healthcare, Aetna, and EHP (Johns Hopkins). Coverage varies by plan and state, with most plans covering nutrition counseling as a preventive service, often without a copay.
2. Out-of-Pocket Payments: For clients without insurance coverage or whose plans do not cover nutrition counseling, Nourish offers self-pay rates: $295 for an initial appointment and $150 for a follow-up appointment. Credit cards and HSA cards are accepted.
3. Psychotherapy Services: Nourish also provides psychotherapy services to complement nutrition counseling, covered by most insurance plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Nourish Family Nutrition & Therapy is a clinician-led telehealth practice that delivers one-on-one nutrition counseling and psychotherapy services to individuals and families across 40+ U.S. states. Services are organized by specialty (adult, pediatric/family, eating disorders, gastrointestinal disorders, diabetes, GLP-1 support) and are billed primarily through health insurance, with out-of-pocket self-pay options also available.

Product overview

Nourish Family Nutrition & Therapy offers a unified telehealth-based nutrition counseling and psychotherapy practice. The core offering consists of individual nutrition counseling services organized by specialty areas: Adult Nutrition Counseling, Children & Families, Eating Disorders (Food Peace Team), GLP-1 Nutrition Counseling, Gastrointestinal Disorders, and Diabetes Management. The practice also offers Psychotherapy services. All services are delivered via HIPAA-compliant Zoom telehealth platform, with client intake and scheduling managed through the IntakeQ portal. The practice operates as a single unified service model rather than a platform-plus-modules architecture, with clients matched to appropriate dietitian specialists based on their needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Adult Nutrition Counseling Individualized one-on-one counseling with Registered Dietitian Nutritionists for adults on general healthy eating, weight management, chronic medical conditions (diabetes, heart disease, PCOS, cancer, autoimmune disorders), pregnancy, food allergies, plant-based diets, and meal planning. Delivered via HIPAA-compliant Zoom telehealth.
• Children, Teens & Families Nutrition Counseling Family-based nutrition counseling for children, adolescents, and families addressing picky eating, weight concerns, food allergies, ARFID, sports nutrition, and chronic medical conditions. Delivered via telehealth.
• Eating Disorders Nutrition Counseling Specialized nutrition therapy for eating disorders including anorexia, bulimia, binge eating disorder, ARFID, and disordered eating, using a non-diet approach grounded in Intuitive Eating and Health At Every Size (HAES) principles. Includes support for neurodivergence (ADHD, autism), LGBTQ+ clients, and care coordination with treatment teams. Delivered via telehealth.
• Gastrointestinal Disorders Nutrition Counseling Specialty nutrition therapy for gastrointestinal disorders including IBS, IBD, Crohn's disease, colitis, SIBO, reflux, celiac disease, food sensitivities, chronic diarrhea/constipation, pancreatitis, diverticulitis, GI cancers, ulcers, liver disease, and eosinophilic esophagitis. Includes low FODMAP diet therapy by Monash-trained dietitians. Delivered via telehealth.
• Diabetes Nutrition Counseling Nutrition counseling for individuals with type 1 diabetes, type 2 diabetes, gestational diabetes, and prediabetes (A1C 5.6 or above), with personalized meal planning and blood sugar management strategies. Delivered via telehealth.
• GLP-1 Nutrition Counseling Nutrition counseling for individuals taking GLP-1 medications such as Ozempic, Wegovy, Mounjaro, and Zepbound, focused on building balanced meals, managing side effects (nausea, constipation), maintaining muscle mass, understanding hunger cues, transitioning off medications, and supporting metabolic health. Delivered via telehealth.
• Psychotherapy

Quantifiable outcome

• 95% of clients use health insurance to cover appointments
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and support.

• Monash UniversitycoreStrategic or Co-development PartnerSeveral Nourish GI specialists (Julie Newton RDN, LDN and Mary Davis RDN, LDN) hold additional certification from Monash University as FODMAP Dietitians. This certification enables them to provide specialized low FODMAP diet therapy for individuals with IBS and other digestive disorders.
• BlueCross BlueShieldcoreOthersIn-network provider accepting BlueCross BlueShield plans including CareFirst, Federal BCBS (FEP), and various state BCBS plans. PPO plans accepted nationwide; HMO plans accepted from Maryland and Georgia.
• Anthem BCBScoreOthersIn-network provider accepting Anthem BlueCross BlueShield plans. PPO plans accepted nationwide from any state with unlimited visits typically covered.
• CignacoreOthersIn-network provider accepting all Cigna plans except Georgia Cigna Connect. Typically covers unlimited visits with no medical diagnosis required.
• United HealthcarecoreOthersIn-network provider accepting United Healthcare plans. Coverage varies by individual policy. Some plans may require medical diagnosis or referral.
• AetnacoreOthersIn-network provider accepting Aetna PPO plans nationwide from any state. Most plans cover unlimited visits without medical diagnosis requirement.
• EHP (Johns Hopkins)coreOthersIn-network provider accepting EHP (Johns Hopkins) health plans. Copayments, coinsurance, or deductibles may apply with some plan limits on yearly visits.
• IntakeQsupportTechnology or IntegrationOnline scheduling platform used by Nourish for client intake forms and appointment scheduling. Client portal accessible at nourish.intakeq.com.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Noom: Large-scale digital health platform offering weight management with coach-led support including nutrition guidance. Competes for the same self-pay and insurance-adjacent weight management patients but at much larger scale with a primarily mobile-app delivery model.
• Talkspace: Major online therapy platform offering licensed therapist sessions via telehealth with insurance coverage. Comparable in the psychotherapy service line and telehealth delivery model, though Talkspace operates at vastly greater scale.
• MyFitnessPal: Mass-market nutrition tracking and food logging platform with a vast user base. Adjacent rather than directly competing—provides self-guided nutrition support while Nourish provides human-led clinical counseling—but targets overlapping consumer interest in nutrition behavior change.
• Headspace Health (Ginger / Headspace Care): Mental health platform combining therapy, coaching, and self-guided content with employer and insurance partnerships. Comparable in the integrated mental-health-and-nutrition framing and insurance-covered care delivery, though at significantly larger scale and broader scope.
• Teladoc Health: Largest U.S. telehealth provider spanning primary care, mental health, and chronic condition management including nutrition. Represents the broad incumbent ceiling in commercial-insurance-covered virtual care, including nutrition counseling services.

Direct peers

• Culina Health: Telehealth nutrition practice offering one-on-one dietitian counseling for chronic conditions, weight management, and preventive care, with insurance coverage and a multi-state licensed clinician network. Directly comparable business model and target patient segments.
• Fay Nutrition: Online nutrition counseling platform matching clients with registered dietitians for weight loss and chronic disease management via telehealth. Competes head-to-head for the same commercial insurance-covered patient population.
• Season Health: Telehealth nutrition and meal planning service providing dietitian support for chronic conditions including diabetes, GI disorders, and weight management with insurance billing. Similar specialty focus and reimbursement model.
• Nourish: Well-capitalized telehealth nutrition counseling platform connecting patients with registered dietitians for insurance-covered sessions. Operates a structurally similar model but with VC backing, proprietary technology, and a national marketing footprint that contrasts with Nourish Family Nutrition's clinician-led private practice approach.

Emerging players

• Zaya Care: Network connecting patients to vetted nutritionists, dietitians, and therapists for in-person and virtual care, with insurance navigation support. Comparable specialty breadth including prenatal, eating disorders, and chronic disease nutrition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nourishfamily
• Instagraminstagram.com/nourishfamilynutrition
• Pinterestpinterest.com/nourishfamily

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nourish Family Nutrition