Lotto Network

What Lotto Network does

Lotto Network operates a B2B white-label lotto betting platform that enables organisations — primarily UK sports clubs, charities, corporates, and eGaming operators — to host their own branded draw-based lotto products without obtaining a gambling licence. The platform is based on the German 6/49 lottery format with twice-weekly Wednesday and Saturday draws, and partners receive a fully-branded lotto site (e.g., arsenallotto.co.uk, foxeslotto.com) under Lotto Network's UK Gambling Commission remote betting intermediary licence. All bets are placed with the related operating entity MyLotto24 Limited, which is licensed for pool betting, betting on real events, casino operations, and gambling software, and which processes more than 10 million lotto bets per month and over €250 million in annual billings.

The product portfolio spans sector-specific sub-brands (Football Lotto, Rugby Lotto, Cricket Lotto, Corporate Lotto, Regional Lotto, Consumer Lotto, Charities Lotto, eGaming Lotto), drawing on an aggregated liquidity pool of approximately 3 million registered customers to deliver average jackpots of £7.5m — claimed to exceed the average top prizes of the National Lottery, Health Lottery and People's Postcode Lottery combined. Notable features include Automated Syndicates, Lucky Dip, JACKPOT MILLIONS (a six-way-to-win game), Jackpot Hunter (a rollover monetisation product), and a proprietary proxy-email solution enabling partners to integrate ticket receipts into their own CRM. Technology infrastructure is provided by wholly-owned subsidiary Smartgames Technologies Limited (PCI-DSS compliant, undergoing ISO 27001 accreditation, audited by Ernst & Young LLP).

Lotto Network is monetised through a transaction-fee revenue share: partners retain 26% of lotto revenue generated through their branded platform with no upfront fees or licensing costs, while Lotto Network funds and pays all prize money — including jackpots — directly. Draw entries are priced at a standardised £1.50 per line. The company is headquartered in London (registered in England and Wales, company number 08285053) and operates as a wholly-owned subsidiary of ZEAL Network SE, a public limited company listed on the Frankfurt Stock Exchange (SDAX) and described as Europe's leading lotto betting provider.

Name

Lotto Network

Legal name

Lotto Network Limited

Website

https://lottonetwork.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Lotto Network is a UK-based B2B white-label lotto betting platform, wholly owned by Frankfurt-listed ZEAL Network SE, that enables sports clubs, charities, corporates, and eGaming operators to host branded lotto products under its UK Gambling Commission licence, sharing 26% of revenue with partners while it funds all prizes.

Ownership category

akta.pro rank

Product category

Online Lotto Betting Platform

NAICS

Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)

akta.pro primary industry

Draw-Based Lottery Management (Number Games, Keno as Lottery) (MPAEAFAE)

Keywords

• White-label lotto platform
• B2B lotto betting
• Charity fundraising platform
• Sports club lotto
• Lottery technology solutions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Lotto Betting Revenue Share: Partners receive 26% of all lotto revenue generated through their branded platform. No upfront fees or licensing costs for partners. Lotto Network funds and pays all prize money directly to players, whether small prizes or multi-million pound jackpots.
2. Jackpot-Funded Gaming Products: Provides ever-expanding portfolio of B2B products including twice-weekly lotto draws, Instant Lotto games, and Lucky Dip games. Revenue generated through player participation at £1.50 per line.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Lotto Network operates a B2B white-label lotto betting platform that enables partners (sports clubs, charities, corporates, eGaming operators, and existing lotteries) to host their own branded draw-based lotto products. Partners receive fully-branded platforms integrated with their existing digital presence, with draws based on the German 6/49 lottery format taking place twice weekly (Wednesday and Saturday). Partners earn 26% of lotto revenue, while Lotto Network funds and pays all prizes directly to players.

Product overview

Lotto Network is a B2B lotto betting platform operated by MyLotto24 Limited, enabling partners (sports clubs, charities, corporations, and existing lotteries) to host branded draw-based lotto products. The platform provides access to existing liquidity and infrastructure, offering uncapped multimillion-pound jackpots averaging over £7.5m. The product portfolio includes core platform services, sector-specific sub-brands (Football Lotto, Rugby Lotto, Cricket Lotto, Corporate Lotto, Regional Lotto, Consumer Lotto, eGaming Lotto, Charities Lotto), and specialized offerings like JACKPOT MILLIONS, The Student Lotto, and Lotto FC. The eGaming suite includes Jackpot Hunter, Jackpot Juggernaut, Poke-a-Bear, Daily Horoscope, and Bear Scratchcard. Partners receive 26% of revenue while Lotto Network funds and pays all prizes. Draws occur twice weekly (Wednesday and Saturday) based on the German 6/49 lottery format.

Differentiator

Problem solved

Functional benefit

Brands

• Lotto FC: A simple and risk-free platform for football clubs of all sizes to host their own branded lotto-style fundraising games.
• JACKPOT MILLIONS

Products and services

• Lotto Network Platform B2B platform enabling partners to host branded draw-based lotto products with access to Lotto Network's existing liquidity and infrastructure, offering multimillion-pound jackpots averaging over £7.5m.
• Football Lotto Branded lotto solutions for football clubs, enabling supporters to win multimillion-pound jackpots while raising funds for the club. Partners include Arsenal, Aston Villa, Leicester City, Swansea City, and others.
• Rugby Lotto Branded lotto solutions for rugby clubs, enabling supporters to win life-changing jackpots. Partners include Gloucester Rugby, Sale Sharks, and Wasps.
• Cricket Lotto Branded lotto solutions for cricket clubs. Partners include Hampshire, Glamorgan, Durham, Sussex, Warwickshire, Leicestershire, and Worcestershire.
• Corporate Lotto Branded lotto platform for corporate CSR and fundraising initiatives, enabling companies to offer multimillion-pound jackpots while raising funds for preferred charities.
• eGaming Lotto B2B lotto products for gaming platforms including twice-weekly draws, instant win, and lucky dip games to extend player lifetime and acquire new players.
• Lotto FC Platform enabling football clubs of all sizes to host their own branded lotto-style games as a simple and risk-free fundraising method.
• JACKPOT MILLIONS Online lotto betting game offering 6 ways to win every Wednesday and Saturday with life-changing jackpot prizes.
• The Student Lotto Affordable lotto product for students at 50p per bet, donating proceeds to the student community.
• Existing Lotteries Platform Platform for existing lottery operators to enhance their offerings with uncapped jackpots, rollovers, and no upfront fees, receiving 26% of revenue.

Quantifiable outcome

• Average jackpot of £7.5m, compared to National Lottery £5m, People's Postcode Lottery £2m, Health Lottery £100k, and society lotteries £25k
• +6 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core, flagship and strategic.

• Brighton & Hove Albion Football ClubcoreChannel Partner/ Reseller/ Distributor · 23 January 2015Launched Seagulls Lotto with £3.1m jackpot supporting Albion in the Community.
• West Bromwich Albion Football ClubcoreChannel Partner/ Reseller/ Distributor · 8 January 2015Launched Baggies Lotto for supporters.
• Sale SharksflagshipChannel Partner/ Reseller/ Distributor · 30 October 2014Second Aviva Premiership rugby club to join Lotto Network. Sale Sharks Lotto first draw November 1, 2014.
• Nottingham Forest Football ClubflagshipChannel Partner/ Reseller/ Distributor · 2 October 2014Launched Forest Lotto with multimillion-pound jackpots.
• Durham County Cricket ClubcoreChannel Partner/ Reseller/ Distributor · 12 June 2014Launched Durham Lotto with £7.3m jackpot.
• Glamorgan CricketcoreChannel Partner/ Reseller/ Distributor · 16 May 2014Launched with £9.8m jackpot supporting future talented players in Wales.
• Hampshire County Cricket ClubflagshipChannel Partner/ Reseller/ Distributor · 30 April 2014First county championship cricket club to join Lotto Network.
• Barnsley Football ClubcoreChannel Partner/ Reseller/ Distributor · 10 April 2014Launched Barnsley Lotto to raise funds for the Club's Academy.
• Colchester United Football ClubcoreChannel Partner/ Reseller/ Distributor · 10 April 2014Launched Colchester Lotto partnership.
• Aston Villa Football ClubflagshipChannel Partner/ Reseller/ Distributor · 1 March 2014Launched Aston Villa Lotto supporting Villa in the Community programs.
• Leyton Orient Football ClubcoreChannel Partner/ Reseller/ Distributor · 27 February 2014Launched Orient Lotto for O's fans.
• Norwich City Football ClubflagshipChannel Partner/ Reseller/ Distributor · 23 January 2014Launched Canaries Lotto offering life-changing jackpots to fans.
• Millwall Football ClubcoreChannel Partner/ Reseller/ Distributor · 17 October 2013Launched Millwall Lotto with estimated £3.4m jackpot.
• Leicester City Football ClubflagshipChannel Partner/ Reseller/ Distributor · 29 August 2013Launched Foxes Lotto with initial £17.3m jackpot supporting LCFC Academy and LCFC Community Trust.
• Swansea City Football ClubflagshipChannel Partner/ Reseller/ Distributor · 15 August 2013Launched Swans Lotto helping local community through SwansAid charity trust.
• Derby County Football ClubflagshipChannel Partner/ Reseller/ Distributor · 3 August 2013Launched Rams Lotto with estimated £7.9m jackpot for first draw.
• Peterborough United Football ClubflagshipChannel Partner/ Reseller/ Distributor · 1 August 2013Launched The Posh Lotto with initial estimated £7.9m jackpot. Funds team success on the pitch.
• Gloucester RugbyflagshipChannel Partner/ Reseller/ Distributor · 23 May 2013First rugby club lotto partnership with estimated £8.6m jackpot launch.
• Arsenal Football ClubflagshipChannel Partner/ Reseller/ Distributor · 27 September 2012Launched Arsenal Lotto supporting The Arsenal Foundation. First Premier League club partnership. The partnership step-changed fan engagement and dramatically raised supporter donations to good causes.
• MyLotto24 LimitedcoreOEM/ Whitelabel/ Licensing PartnerMyLotto24 Limited is the leading provider of lotto betting services, selling more than 10m lotto bets monthly with over €250m billed annually. All Lotto Network bets are placed with MyLotto24 Limited. Licensed by UK Gambling Commission for pool betting, betting on real events, casino operations, and gambling software provision.
• Smartgames Technologies LimitedstrategicTechnology or IntegrationTechnology services company providing infrastructure for Lotto Network. PCI compliant and undergoing ISO 27001 accreditation. Quarterly audits by Ernst & Young LLP, London.
• WaspsflagshipChannel Partner/ Reseller/ DistributorProfessional rugby club lotto partnership.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lottery.com: US-headquartered digital lottery platform enabling online purchase of official state lottery tickets and courier-based services. Comparable lotto-betting/courier mechanics though operating primarily in North American regulatory regimes.
• Lottoland: Direct lotto betting operator offering bets on the outcomes of official lottery draws worldwide. Most directly comparable to Lotto Network by product (draw-based lotto betting) and target market (consumer-facing lottery players), though primarily B2C rather than B2B.
• TheLotter: Online lottery messenger/courier service that purchases physical tickets on behalf of players for international lotteries. Overlaps with Lotto Network in offering lottery-style products to UK and EU consumers and charities seeking elevated jackpots.
• WinTrillions: Online lottery messenger and betting service offering access to international lotteries. Comparable draw-based lotto product targeting similar consumer segments in regulated international markets.
• Multilotto: Online lottery betting operator offering bets on international lottery draws via a single account. Directly comparable product mechanic (betting on lottery outcomes) and overlapping customer base in Europe and emerging markets.
• Jackpot.com: Online lotto betting platform licensed in multiple EU jurisdictions, offering bets on the outcomes of global lotteries. Comparable draw-based product and regulatory posture to Lotto Network / MyLotto24, primarily B2C.

Broad incumbents

• Sazka Group: Largest lottery and gaming operator in Central Europe (Czech Republic, Austria, Italy, Greece). Overlapping lottery product and operating licenses but as a vertically integrated operator with brick-and-mortar retail, not a B2B white-label platform.
• Allwyn Entertainment: Multi-jurisdictional lottery operator holding the UK National Lottery licence from 2024 and operating national lotteries across Europe. Comparable draw-based lottery product but operates licensed national lotteries rather than a B2B white-label lotto betting model.
• ZEAL Network SE: Parent company of Lotto Network and Europe's leading publicly-listed (Frankfurt SDAX) lotto betting provider operating Tipp24, LOTTO24 and MyLotto24 brands. Directly comparable core business but at larger scale and across multiple consumer brands.

Others

• Better Collective: Sports betting media and affiliate group operating performance marketing platforms in the sports betting and iGaming verticals. Adjacent to Lotto Network's eGaming and sports-club partnership channels, addressing overlapping audiences but as a marketing/affiliate layer rather than a lottery operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lotto Network