Name

Keywords We Use

Website

https://keywordsweuse.com

Company type

Private

Founded year

2025

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

SEO and Keyword Research Software

NAICS

Marketing Research and Public Opinion Polling (541910), Web Search Portals, Libraries, Archives, and Other Information Services (5192)

SIC

Services-Advertising (7310)

akta.pro primary industry

Q&A and Knowledge Discovery Platforms (BPAMAAAF)

akta.pro secondary industries

Voice/Conversational SEO (Featured Snippets, Assistants) (BPAFAJAN), Recommendation & Discovery Engines (content/product) (BPAMAAAG), Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Question research tool
• Keyword discovery
• Search query insights
• Content ideation tool
• People also ask data

GTM type

B2B

Offering type

Software

Core offering

Keywords We Use is a web-based utility positioned around finding the questions that people ask, indicating a question- or keyword-discovery tool intended to support content ideation or SEO-related use cases. The source material does not detail specific features, workflows, or pricing.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• AlsoAsked: Specializes in pulling 'People Also Ask' question hierarchies from Google. Same core value proposition as Keywords We Use and targets the same SEO/content marketer audience.
• Mangools (KWFinder): Keyword research suite (KWFinder, QuestionDB etc.) explicitly surfaces question-based keyword suggestions. Directly comparable on the question-discovery feature and SMB/marketer target customer.
• Keywords Everywhere: Lightweight browser-addon keyword research tool showing volume, CPC, and related questions on the SERP. Closely comparable in target user (content/SEO practitioners) and price-point positioning.
• AnswerThePublic: A search listening tool that visualizes the questions and phrases people ask online. It is the most direct conceptual competitor — also built around 'find the questions that people ask,' making it the closest comparable.
• QuestionDB: A focused database of questions scraped from Reddit, forums and Q&A sites. Almost identical product concept — finding real questions people ask — making it one of the closest peers.

Broad incumbents

• Moz: Established SEO platform offering keyword research and SERP feature tracking. Its brand authority and bundled pricing make it a structural competitor to any new entrant in keyword/question discovery.
• SEMrush: Full-suite SEO and content marketing platform that includes keyword magic tools and question-based research. Competes on breadth and bundles, putting pressure on any standalone question-discovery product.
• Ahrefs: Major SEO platform with keyword research, content gap analysis, and PAA-style question data. Competes horizontally — a Questions-style feature inside Ahrefs directly threatens a standalone question tool.

Emerging players

• Frase: AI content optimization tool that ingests question-based SERP data to build content briefs. Comparable because its core workflow starts from identifying the questions a piece of content should answer.
• Surfer SEO: SERP-data-driven content optimization platform with NLP and question coverage scoring. Adjacent competitor in the 'content optimized around questions' workflow that Keywords We Use targets.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keywords We Use