EmbroidMe

What EmbroidMe does

EmbroidMe, which now trades as Fully Promoted, is a New Zealand-based supplier of branded uniforms, apparel and promotional products serving business customers across the country. The company operates a network of 17 physical retail showrooms located in cities including Auckland, Hamilton, Tauranga, Wellington, Christchurch and Dunedin, where customers can evaluate fabrics, try on sizes and consult with in-house branding specialists. Its product catalogue spans workwear, hi-visibility safety apparel, corporate uniforms, hospitality attire, healthcare wear, sportswear, school uniforms, headwear and promotional merchandise including pens, drinkware, technology items and corporate gifts. Customisation is delivered through in-house branding services covering embroidery, screen printing, dye-sublimation and digital printing with vinyl transfers, applied to apparel sourced from more than 20 third-party brand suppliers such as AS Colour, Gildan, Biz Collection, Syzmik and ESKO Safety.

The business model is predominantly B2B, with pricing provided on a quote basis through showroom interactions; customer mix skews to small and medium businesses, non-profits and educational institutions spanning healthcare, construction, hospitality, sports and corporate verticals. The company augments physical showrooms with a digital storefront on fullypromoted.co.nz (built on the Gorilla Dash platform), a customer-facing AI Design Gallery for generating artwork, and an online reordering system for repeat uniform programmes. Marketing relies on showroom visits, customer testimonials, website content and industry guides rather than paid acquisition at scale. Revenue streams consist of one-time sales of branded apparel and promotional products plus value-added branding services applied to those products; pricing is not publicly disclosed.

The company is privately held, headquartered in Auckland, and operates with a headcount in the 51-100 range. It has undergone a full rebrand from EmbroidMe to Fully Promoted, including a domain change from embroidme.co.nz to fullypromoted.co.nz. No parent company, institutional investors, disclosed funding rounds or public listing are indicated in the available data. Ownership structure, revenue figures and detailed financial metrics are not publicly disclosed.

Name

EmbroidMe

Legal name

Fully Promoted

Website

https://embroidme.co.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Short description

EmbroidMe, now operating as Fully Promoted, is a New Zealand B2B supplier of branded uniforms, apparel and promotional products serving SMBs, non-profits and educational institutions through 17 physical showrooms nationwide, with in-house embroidery, screen-printing and dye-sublimation services plus an AI Design Gallery for artwork creation.

Ownership category

akta.pro rank

Product category

Branded Apparel & Promotional Products

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

akta.pro secondary industries

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI), Workwear, Uniform & Protective Apparel Manufacturers (CRAAAAAH)

Keywords

• Branded apparel
• Custom uniforms
• Promotional products
• Corporate branding
• Embroidery services

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices17 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Branded Apparel Sales: Sale of uniforms, workwear, corporate apparel, and promotional products including shirts, polo shirts, t-shirts, jackets, outerwear, hi-visibility gear, healthcare uniforms, hospitality uniforms, caps, hats, beanies, and accessories. Products are customized with customer branding.
2. Branding Services: Value-added branding services including embroidery, screen printing, dye-sublimation, and digital prints/vinyl transfers applied to customer products.
3. Promotional Products: Sale of promotional merchandise including pens, drinkware, business items, bags, technology products, personal items, leisure products, and corporate gifts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

EmbroidMe (now operating as Fully Promoted) supplies customised uniforms, apparel, and promotional products to New Zealand businesses. Customers visit a network of 17 physical showrooms to view fabrics, try on garments, and consult with branding experts. The company applies value-added branding services including embroidery, screen printing, dye-sublimation, and digital/vinyl transfers to apparel and merchandise for businesses across healthcare, construction, hospitality, education, corporate, sports, and non-profit sectors.

Product overview

Fully Promoted (formerly EmbroidMe) is a New Zealand-based branded apparel and promotional products company operating as a single unified service offering. The company combines a comprehensive product catalog with professional branding services to deliver custom uniforms and merchandise. The product portfolio consists of Uniforms & Apparel (including workwear, corporate uniforms, hospitality, healthcare, sportswear, hi-visibility safety wear, and headwear), Promotional Products (pens, drinkware, tech items, bags, business accessories, and leisure goods), and Branding Services (Embroidery, Screen Printing, Dye-Sublimation, and Digital Prints & Vinyl Transfers). Additional digital tools include an AI Design Gallery for custom design creation and an Online Reordering System. The company operates through a network of 17 showrooms across New Zealand.

Differentiator

Problem solved

Functional benefit

Products and services

• Uniforms & Apparel Complete range of branded apparel covering shirts, polos, t-shirts, jackets, hi-visibility safety wear, corporate uniforms, hospitality uniforms, healthcare & beauty wear, team and activewear, workwear & trades, headwear, event uniforms, school uniforms, leavers gear, and eco-friendly apparel. Sold to businesses across multiple industries for staff and team branding.
• Promotional Products Branded merchandise including pens, drinkware, business items, print materials, packaging, promotional items, technology products, bags, personal items, and leisure goods. Used by businesses for marketing, events, client gifts, and brand promotion.
• Embroidery Service Professional embroidery branding service applied to customer apparel and products for durable, long-lasting branded decoration.
• Screen Printing Screen printing branding service for high-quality custom prints on garments and products.
• Dye-Sublimation Dye-sublimation printing service for vibrant, full-color designs on garments and apparel.
• Digital Prints & Vinyl Transfers Digital printing and vinyl transfer branding services for custom garment decoration and design application.
• Corporate Gift Ideas Branded corporate gift options including value buys, premium gifts, and luxury gifts suitable for client gifting and team rewards.

Named customers10 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered minor.

• AS ColourminorOthersApparel brand supplier providing basic apparel products for branding.
• Aussie PacificminorOthersApparel brand supplier providing sportswear and casual apparel products.
• Biz CareminorOthersHealthcare and corporate apparel brand supplier specializing in workwear.
• Biz CollectionminorOthersCorporate apparel brand supplier providing business clothing and accessories.
• Biz CorporatesminorOthersCorporate uniform brand supplier for business professional apparel.
• BociniminorOthersApparel brand supplier providing sportswear and casual apparel products.
• C-ForceminorOthersWorkwear brand supplier providing industrial and safety workwear.
• ClokeminorOthersApparel brand supplier providing casual and corporate clothing.
• GildanminorOthersInternational apparel brand supplier providing basic t-shirts and clothing.
• Headwear 24/7minorOthersHeadwear specialist supplier providing caps, hats, and beanies.
• Headwear ProfessionalsminorOthersHeadwear specialist supplier providing branded headwear products.
• JBS WearminorOthersWorkwear and safety apparel brand supplier.
• Legend LifeminorOthersPromotional products and apparel brand supplier.
• MaxumminorOthersWorkwear and safety apparel brand supplier.
• WorkGuardminorOthersWorkwear brand supplier providing industrial workwear products.
• ESKO SafetyminorOthersSafety apparel and PPE brand supplier for high-visibility workwear.
• SyzmikminorOthersWorkwear brand supplier providing industrial and trade workwear.
• The CatalogueminorOthersPromotional products and corporate gift brand supplier.
• The RangeminorOthersPromotional products brand supplier in the The Catalogue group.
• TrendsminorOthersPromotional products brand supplier for corporate gifts and merchandise.
• UFlexminorOthersPremium activewear and sports apparel brand supplier.
• Yes Chef by Biz CollectionminorOthersHospitality uniform brand specializing in chef apparel and kitchen wear.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SanMar: Major US apparel wholesale distributor supplying blank apparel to the decorator/screen-print industry. Comparable supplier-side role in the branded apparel value chain, though does not operate retail showrooms or branding services directly.
• HALO Branded Solutions: Large US-based promotional products and branded merchandise distributor with multi-channel sales (field reps, showrooms, online). Operates a comparable business model of decoratation and distribution at much larger scale.
• Proforma: Large franchise network providing branded merchandise, print, and apparel solutions to businesses. Operates a comparable distributor-plus-decorator model with a network of independent owners, similar in franchise structure to Fully Promoted.
• Alphabroder: One of the largest North American distributors of blank apparel for decorators, screen printers, and embroiderers. Comparable wholesale apparel distribution function, though at significantly larger scale and without retail showroom presence.
• 4imprint: One of the largest promotional products distributors in North America. Comparable product mix (branded merchandise) and B2B customer base, though operates at much larger scale and primarily online/direct-mail rather than showroom-based.

Direct peers

• Brandit: NZ-based supplier of promotional products and branded apparel with a similar B2B focus and showroom/online model. Directly comparable on product offering and target customer segments.
• Cubic Promote: New Zealand-based promotional products and branded merchandise supplier. Comparable product mix and NZ B2B customer base, positioning as a direct competitor in the local market.
• Fully Promoted (US Franchise Network): The US franchisor and international network of the same brand. The NZ operation is a franchisee/licensee of this system, sharing branding, supplier relationships, and operating model for branded apparel and promotional products.
• Stitch It: New Zealand-based embroidery, screen printing, and branded apparel provider with multiple retail locations across NZ. Closest direct competitor to Fully Promoted in the NZ market, offering overlapping services in apparel decoration and promotional products.

Regional players

• Corporate Image: NZ-based corporate uniform and apparel provider focused on workplace clothing programs. Comparable uniform/workwear offering though more weighted toward corporate buyers than promotional merchandise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/embroidmenzl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EmbroidMe