Amy and Brian
Amy & Brian Naturals is a family-owned, US-based manufacturer of 100% natural coconut water sourced from Thai coconuts, selling canned and Tetra Pak products through retail, Amazon, DTC, and natural-products distributors to health-conscious consumers, athletes, and families.
- Company typePrivate
- Founded2000
- HeadquartersBuena Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Amy and Brian does
Amy & Brian Naturals is a family-owned manufacturer and supplier of coconut water, founded around 2000 and headquartered in Brea, California. The company sources 100% natural, non-GMO coconut water exclusively from young Thai coconuts, which it markets as producing a sweeter flavor profile than Brazilian, Indonesian, or Philippine varieties. Its product portfolio includes Original Coconut Water and four flavored variants (With Pulp, With Lime, With Grape, With Cinnamon), sold in BPA-free 10oz aluminum and 17.5oz steel cans plus a 1-liter Tetra Pak format. Production uses flash pasteurization to eliminate harmful microbes while preserving nutritional content and flavor, and the company markets its products as never from concentrate with no preservatives or artificial ingredients.
The company's technology and operations are conventional CPG: ingredient sourcing, pasteurization, canning, and packaging, with no software platform, API, or proprietary digital infrastructure. Revenue is generated through wholesale product sales across multiple channels: direct-to-consumer via the company website and Amazon storefront, distribution partnerships with natural-products wholesalers UNFI, KeHE Natural, and Associated Buyers, and retail placement in natural food stores and conventional grocery chains nationwide. Pricing is not publicly disclosed; the company directs consumers to retailers and Amazon for pricing information, though third-party taste-test reviews position Amy & Brian as the most affordable premium coconut water brand on the market.
The company's primary customer segments are health-conscious consumers seeking natural hydration and electrolyte replenishment, athletes and fitness enthusiasts targeted through a brand ambassador program featuring professional athletes across NBA, Olympic track and field, Olympic heptathlon, professional surfing, and MMA, and families seeking child-friendly beverage alternatives. Distribution is US-domestic, with the company self-describing as a 'pioneer' in the US coconut water category with 15+ years of category presence as of 2015.
Amy and Brian firmographics
Firmographics- Name
- Amy and Brian
- Legal name
- Amy & Brian Naturals
- Website
- https://amyandbriannaturals.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Amy & Brian Naturals is a family-owned, US-based manufacturer of 100% natural coconut water sourced from Thai coconuts, selling canned and Tetra Pak products through retail, Amazon, DTC, and natural-products distributors to health-conscious consumers, athletes, and families.
- Ownership category
- akta.pro rank
Amy and Brian industry classification
Industry- Product category
- Coconut Water Beverages
- NAICS
- Bottled Water Manufacturing (312112), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL), Bottled Water (Still, Sparkling, Enhanced) (CRADAHAC)
Keywords
Where Amy and Brian is headquartered
LocationHeadquarters
- HQ city
- Buena Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Amy and Brian business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Coconut Water Product Sales: Direct-to-consumer and wholesale product sales of coconut water in various formats (10oz cans, 17.5oz cans, 1-liter Tetra Pak) and flavors (Original, With Pulp, With Lime, With Grape, With Cinnamon). Revenue generated through retail store sales, Amazon marketplace, and direct website purchases.
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Amy and Brian product offering
Product offeringCore offering
Amy and Brian manufactures and sells 100% natural, non-GMO coconut water beverages sourced from young Thai coconuts and never produced from concentrate. The company offers Original Coconut Water in 10oz and 17.5oz BPA-free cans, 10oz 6-packs, and 1-liter Tetra Pak packaging, plus flavored variants with pulp, lime, grape, and cinnamon, distributed to consumers via retail stores, Amazon, its own website, and natural products distributors.
Product overview
Amy and Brian is a family-owned coconut water company offering a portfolio of 100% natural, non-GMO coconut water products sourced from young Thai coconuts. The core product line consists of Original Coconut Water available in multiple formats (10 oz cans, 17.5 oz cans, 6-pack, and 1 Liter Tetra Pak). The product line has been expanded with flavored variants including Coconut Water With Pulp, With Lime, With Grape, and With Cinnamon. All products are never from concentrate, rich in electrolytes (potassium, magnesium, calcium), and flash pasteurized for safety while maintaining flavor.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Coconut Water 100% natural, non-GMO, not-from-concentrate coconut water from young Thai coconuts, rich in electrolytes including potassium, magnesium, and calcium; available in 10 oz and 17.5 oz cans for health-conscious consumers and athletes.
- Original Coconut Water 1 Liter Tetra Pak 100% natural, non-GMO Original Coconut Water in a 1-liter Tetra Pak package sized for multi-serving, all-day consumption by health-conscious consumers.
- Original Coconut Water 10 oz. Cans 6-Pack Portable 10 oz. aluminum cans of Original Coconut Water sold in 6-pack format, positioned as child-approved and suitable for lunches, travel, and active families; 100% natural, not from concentrate, low calorie with no fat, cholesterol, or preservatives.
- Coconut Water With Pulp 100% natural, not-from-concentrate Thai coconut water with small chunks of pulp, rich in electrolytes such as potassium, magnesium, and calcium, for consumers who want texture with their coconut water.
- Coconut Water With Lime Non-GMO coconut water blended with lime for a citrus-flavored variant, 100% natural and not from concentrate, providing electrolytes with citrusy zest for consumers seeking flavored hydration.
- Coconut Water With Grape Coconut water combined with grape flavor, rich in electrolytes such as potassium, magnesium, and calcium; designed for daily enjoyment or conversion into frozen pops.
- Coconut Water With Cinnamon Coconut water with cinnamon flavor, rich in electrolytes such as potassium, magnesium, and calcium; intended for daily consumption or mixing with sparkling water.
Quantifiable outcome
- Ranked #1 in blind taste test comparisons against multiple coconut water brands
- +2 more outcomes
Companies that use Amy and Brian
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Amy and Brian technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Amy and Brian partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- UNFIcoreUNFI (United Natural Foods Inc.) is a key distribution partner for Amy & Brian. The company participates in UNFI Tabletop Shows (Portland and Foxwoods locations) to showcase products to retailers within the UNFI distribution network.
- KeHE NaturalcoreKeHE Natural is a specialty distributor for natural and organic products. Amy & Brian participates in KeHE Natural Spring Show to expand distribution through KeHE's retail network.
- Associated BuyersminorAssociated Buyers is a regional buying group for independent natural food retailers. Amy & Brian participates in Associated Buyers Customer Appreciation events.
- Jared DudleycoreNBA player Jared Dudley joined the Amy & Brian Naturals team as a brand ambassador. He conducted a Camp of Opportunity for high school boys, promoting the 'Be Better' philosophy. Dudley endorses the product for hydration and athletic performance.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Amy and Brian competitors and assessment
Company assessmentDirect peers
- O.N.E. Coconut Water: O.N.E. Coconut Water is a competing premium coconut water brand distributed through natural food channels and mainstream retail. Closely comparable product positioning, packaging formats, and target consumer to Amy & Brian.
- Real Coco: Real Coco markets 100% coconut water in cans and Tetra Pak with single-origin and clean-label claims similar to Amy & Brian, targeting the same healthy-hydration consumer across natural and mainstream retail.
- Harmless Harvest: Harmless Harvest is a premium, non-GMO coconut water brand owned by Danone, marketed strongly on the clean-label, ethical-sourcing narrative. Competes directly for the same health-conscious shopper with similar single-origin positioning.
- ZICO (Coca-Cola): ZICO is one of the original US coconut water brands, now owned by The Coca-Cola Company, offering canned and bottled coconut water to the same health-conscious consumer segments. Much larger scale and incumbency but the same core product category.
- C2O (Pure Coconut Water): C2O is a coconut water brand positioned on the premium, clean-ingredient, single-origin narrative in cans and Tetra Pak, directly comparable to Amy & Brian's product mix and distribution through natural food channels.
- Vita Coco: Vita Coco is the category-leading coconut water brand in the US, founded in 2004. It directly competes with Amy & Brian across retail, DTC and the same consumer use cases (natural hydration, post-workout recovery), with broader SKU and geographic reach.
Others
- Born Thai / Thai coconut water exporters: Thailand-based coconut water producers and exporters (e.g., Theppadungporn, Kelapa) supply and co-manufacture Thai coconut water for downstream US brands — relevant because Amy & Brian relies on this same Thailand single-origin supply chain and contract manufacturing ecosystem.
Emerging players
- Coco5: Coco5 is a smaller coconut water brand focused on single-flavor, single-origin, powder and ready-to-drink SKUs. Comparable positioning and size to Amy & Brian within the natural and performance-hydration consumer segment.
Broad incumbents
- Tropicana (Trop 50 / coconut blends): Tropicana (owned by PepsiCo) is a mass-market juice and functional beverage incumbent that competes for the same shelf space and consumer occasions as Amy & Brian, though coconut water is a small part of its portfolio.
- Suja Juice: Suja is a broader functional and cold-pressed beverage brand available in natural food channels and mainstream retail. Overlaps with Amy & Brian for the health-conscious, active-lifestyle consumer and the natural-channel retail buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Amy and Brian social profiles
Digital presenceAmy and Brian compliance and trust
Trust signalCompliance3 records
Amy and Brian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Amy and Brian leadership team
Management profileNumber of profiles
Amy and Brian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Amy and Brian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Amy and Brian
What does Amy and Brian do?
Amy and Brian manufactures and sells 100% natural, non-GMO coconut water beverages sourced from young Thai coconuts and never produced from concentrate. The company offers Original Coconut Water in 10oz and 17.5oz BPA-free cans, 10oz 6-packs, and 1-liter Tetra Pak packaging, plus flavored variants with pulp, lime, grape, and cinnamon, distributed to consumers via retail stores, Amazon, its own website, and natural products distributors.
Is Amy and Brian a public or private company?
Amy and Brian is a private company. It is classified as family owned and is currently operating.
When was Amy and Brian founded?
Amy and Brian was founded in 2000. It employs 11 to 50 people.
Where is Amy and Brian based?
Amy and Brian is headquartered in Buena Park, United States, in the North America region.
How does Amy and Brian make money?
One revenue line is on record: coconut Water Product Sales.
Who are Amy and Brian's main competitors?
Direct peers on record are O.N.E. Coconut Water, Real Coco, Harmless Harvest, ZICO (Coca-Cola), C2O (Pure Coconut Water) and Vita Coco. Born Thai / Thai coconut water exporters is listed as an others. Coco5 is listed as an emerging player. Broad incumbents are Tropicana (Trop 50 / coconut blends) and Suja Juice.
Does Amy and Brian have an API?
No public API is recorded for Amy and Brian.
What industry is Amy and Brian in?
Amy and Brian's product category is Coconut Water Beverages. Its primary akta.pro industry code is AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312112 and its SIC code is 2080.