Lokal

What Lokal does

LOKAL (legal entity LKL Global Technologies Inc.) is a bootstrapped, founder-led digital marketing agency founded in 2017, headquartered in Taguig (Bonifacio Global City, Manila, Philippines) with a regional office in North Sydney, Australia. The firm operates a proprietary three-pillar "Total Visibility" methodology—Awareness (upstream non-branded SEO, social, influencer, content, PR), Discover (midstream OTA, Google Business Profile, metasearch, and marketplace optimization across Shopee, Lazada, TikTok Shop, Booking.com, Agoda), and Direct (downstream branded SERP, AI SEO/GEO, brand defense, CRM/loyalty)—packaged as integrated monthly retainers. Primary customer segments are enterprise hotels and hospitality groups (Philippines and Australia), ecommerce brands (DTC and marketplace sellers), and enterprise SEO clients (including US-based DTC retailers); secondary verticals include real estate, law firms, healthcare, and travel/tourism. Customers include Coca-Cola, Japan Tobacco International (JTI), SM Development Corporation (SMDC), Alveo (Ayala Land), Hospitality Innovators Inc. (HII), and a portfolio of Philippine hospitality brands (Hue Hotels and Resorts, Harvest Hotel, The Belamy House, Club Nalu, Costa Solana, Awaken, Picasso Boutique Serviced Residence).

The underlying technology stack is in-house and AI-native, centered on three components: the Total Visibility System (the integrated operating model), AI Citation Optimization (a methodology for earning citations in ChatGPT, Perplexity, Google AI Overviews, and Gemini via Schema.org markup, NAP consistency across 30+ directories, review velocity, FAQ-formatted content, and third-party authority mentions), and the LOKAL Visibility Index (an ongoing benchmark study tracking N=56 brands across AI answer engines, OTA marketplaces, and branded SERPs). The firm is an OpenAI Champions Network member and operates as a Shopify Partner in the Philippines. Go-to-market is exclusively direct enterprise sales via monthly retainers, with hotel marketing programs in the Philippines priced at ₱120,000 to ₱450,000 per month depending on pillars activated and portfolio size, and enterprise SEO and multi-brand ecommerce programs scaling upward based on complexity, brand count, and geographic scope; a white-label SEO channel serves agencies whose enterprise clients need execution capacity. The firm reports 65+ clients served, 100% client retention since 2024, 98% client satisfaction, 3,000+ campaigns shipped, and is led by Joshua Pielago (Founder), Ramon King (Co-founder and Managing Director), and CJ Masungsong (Marketing Director).

Name

Lokal

Legal name

LKL Global Technologies Inc.

Website

https://agencylokal.ph

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

LOKAL is a bootstrapped founder-led digital marketing agency operating from Manila and Sydney, serving enterprise hotels, ecommerce brands, and US DTC retailers via an integrated three-pillar Total Visibility methodology spanning AI SEO/GEO, OTA optimization, and marketplace visibility, delivered on monthly retainers.

Ownership category

akta.pro rank

Headquarters

HQ city

Taguig

HQ country

Philippines

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Monthly Retainer - Hospitality: Monthly retainer model for independent hotels and chain properties across Philippines and Australia. Programs typically between ₱120,000 and ₱450,000 per month depending on which pillars are run and the size of the property portfolio. Scope includes named principal, execution lead per pillar, channel specialists, weekly working sessions, and monthly commercial reviews.
2. Enterprise SEO Retainer: Multi-surface visibility programs for enterprise clients across PH, ANZ and APAC markets. Scales from the hotel pricing tier based on complexity, brand count, and geographic scope. Includes OTA optimization, branded SERP management, AI citation work, and direct booking infrastructure.
3. Ecommerce Visibility Programs: Marketplace and D2C visibility programs for brands selling on Shopee, Lazada, TikTok Shop and direct-to-consumer. Includes brand-building that feeds marketplaces, feed and AI optimization for comparison wins, and D2C retention programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

LOKAL is a digital marketing agency that operates a Total Visibility System — an integrated three-pillar methodology (Awareness/Upstream, Discover/Midstream, Direct/Downstream) covering brand demand creation, OTA and marketplace optimization, and AI citation/branded SERP management. The agency delivers monthly retainer engagements to independent hotels, chain properties, ecommerce brands on Shopee/Lazada/TikTok Shop, and enterprise clients across Philippines, Australia, broader APAC, and US DTC markets.

Product overview

LOKAL is a digital marketing agency offering Total Visibility — a unified operating system for brand visibility across multiple channels. The core system runs three integrated pillars (Create/Upstream, Convert/Midstream, Keep/Downstream) targeting AI search, OTAs, marketplaces, branded SERPs, and social platforms. Industry-specific solutions include Hotel Marketing Philippines, Ecommerce Philippines (covering Shopee, Lazada, TikTok Shop, D2C), and Enterprise SEO Philippines. Supporting AI services encompass AI Automation, AI Consulting, and AI Training. Additional offerings include Shopify Website Design (via Shopify Partner Philippines), White-Label SEO, and free Ecommerce Guides content. The LOKAL Visibility Index provides ongoing research on AI and OTA visibility trends.

Differentiator

Problem solved

Functional benefit

Products and services

• Total Visibility System LOKAL's proprietary three-pillar operating system running brand visibility as one connected discipline across non-branded SEO, social, OTAs, marketplaces, AI answer engines, and branded SERPs for business clients.
• Hotel Marketing Philippines Hospitality-specific Total Visibility program covering OTA optimization (Booking.com, Agoda, Expedia), Google Business Profile management, metasearch, AI citation work for travel discoverability, branded SERP management, and direct booking revenue recovery for independent hotels and chain properties.
• Ecommerce Philippines Total Visibility methodology applied to ecommerce brands operating on Shopee, Lazada, TikTok Shop and direct-to-consumer. Includes marketplace optimization, feed management, AI-driven comparison wins, and D2C retention programs.
• Enterprise SEO Philippines

Quantifiable outcome

• 41% reduction in total ad spend, 46% increase in click volume, 61% reduction in CPC, 195% CTR lift across Google Ads for HII (16+ properties, 2024-2026)
• +7 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• WebFX: Large full-service digital marketing agency delivering SEO, paid media, and content at scale with proprietary technology (MarketingCloudFX). Comparable to LOKAL in core service mix but operates at much larger scale with hundreds of employees.
• NP Digital: Global digital marketing agency founded by Neil Patel, offering SEO, paid media, and content services across multiple geographies. Comparable to LOKAL in SEO-centric positioning and multi-surface visibility methodology, but at significantly greater scale.
• Thrive Agency: Full-service digital marketing agency offering SEO, web design, paid media, and social media services to enterprise and SMB clients across multiple US and international markets. Comparable to LOKAL in retainer-based multi-channel delivery model.

Emerging players

• Dragon Metrics: SEO platform and agency services provider with APAC market focus, including enterprise SEO tools and visibility tracking. Comparable to LOKAL's regional SEO focus and as a peer competing for enterprise APAC SEO budgets.
• Voyager Search: Search technology and AI visibility solutions provider. Comparable as an emerging player in the AI search optimization space, though more technology-platform oriented and less service-led than LOKAL.

Direct peers

• Disruptive Advertising: US-based digital marketing agency offering paid media, SEO, and CRO services to mid-market and enterprise clients. Comparable to LOKAL in that both operate full-service performance retainers with multi-channel methodology, though Disruptive is larger and US-focused.
• Volume Nine: Digital marketing agency focused on the hospitality and tourism industry, offering SEO, paid media, and content services to hotels, resorts, and travel brands. Highly comparable to LOKAL's Hotel Marketing Philippines vertical in customer base and channel mix.
• Single Grain: Digital marketing agency specializing in SEO, paid media, and content for SaaS and ecommerce brands. Comparable in retainer-based SEO-led delivery and in pivoting toward AI-driven search visibility offerings, with a similar enterprise client focus.
• Milestone Inc. Digital marketing agency specializing in hospitality and ecommerce clients with a focus on direct booking optimization, SEO, and OTA strategy. Directly comparable to LOKAL's hospitality positioning and Total Visibility methodology for hotels.
• Coalition Technologies: Ecommerce-focused digital marketing agency delivering SEO, paid media, and design services to Shopify and marketplace sellers. Comparable to LOKAL's ecommerce Philippines practice (Shopee, Lazada, TikTok Shop, Shopify partner) in target customer and methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lokal3236
• Facebookfacebook.com/agencylokal
• LinkedInlinkedin.com/company/agencylokal
• Instagraminstagram.com/agencylokal
• TikToktiktok.com/@agencylokalph
• Xx.com/agencylokal

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lokal