What Dragon Metrics does

Dragon Metrics is a Hong Kong-incorporated SaaS company (Dragon Metrics Limited) founded in 2009 that operates a global SEO and rank tracking platform serving multinational brands and digital marketing agencies in 50+ countries. The platform tracks keyword rankings across 11 search engines (including Google, Baidu, Naver, Yandex, and Daum) at 100,000+ geographic locations, with specialized modules for China (Baidu), South Korea (Naver), local SEO, mobile SERP analysis, backlinks, technical site auditing (70+ issue detection), competitor discovery, search demand trends, and ROI forecasting. White-label reporting with custom domain support and 13 native Google Looker Studio connectors anchor its agency positioning, and a public API enables data export on Basic-tier plans and above.

Revenue is generated via tiered subscription plans (Starter, Basic, and Enterprise with custom pricing), an enterprise field-sales motion with dedicated onboarding and training, and a product-led growth motion offering 30-day free trials and self-serve sign-up. The customer base spans large enterprises (Microsoft, Adobe, Alibaba, Expedia, Booking.com, Airbnb, Dell, Rakuten, Shure) and digital marketing agencies (GroupM, iProspect, IPG Media Brands, Performics, MRM McCann, Digitas LBI). On December 8, 2025, Dragon Metrics was acquired by Semify, a US-based white-label digital marketing platform; Dragon Metrics continues to operate under its own brand while integrating with Semify's AI and reporting stack. The company runs a lean 1–10 person core team with operational offices in Rochester, NY, supporting global markets through multilingual UI and distributed customer support.

Name

Dragon Metrics

Legal name

Dragon Metrics Limited

Website

https://dragonmetrics.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

1–10 employees

Short description

Dragon Metrics is a Hong Kong-based SaaS company that provides global SEO and rank tracking software for multinational brands and digital marketing agencies, covering 11 search engines across 50+ countries with white-label reporting and Google Looker Studio integration.

Ownership category

akta.pro rank

Product category

SEO Software (Search Engine Optimization Analytics & Reporting)

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

SEO Platform & Tooling Services (Implementations, Training, Enablement) (BPAFAJAJ)

akta.pro secondary industry

Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• SEO software platform
• Rank tracking tool
• Search engine analytics
• White-label reporting
• Global SEO monitoring

Headquarters

HQ city

Causeway Bay

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription: Dragon Metrics operates as a subscription-based SaaS platform. Customers pay recurring subscription fees based on their selected plan tier. Subscriptions automatically renew monthly or annually, with no refunds after renewal. The platform offers tiered pricing plans including Starter, Basic, and higher tiers with varying feature access.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Dragon Metrics is a SaaS SEO platform that provides rank tracking across 11 search engines (Google, Baidu, Naver, Yandex, and regional engines) and 100,000+ locations, paired with keyword research, backlink analysis, technical SEO auditing, competitive analysis, and a 100% white-label report builder with custom domain support. The platform is designed for global SEO campaigns and is sold on tiered subscription plans (Starter, Basic, Enterprise) with monthly, annual, and multi-year billing, plus a 30-day free trial.

Product overview

Dragon Metrics is a comprehensive, modular SEO software platform positioned as the first truly global SEO solution. The platform comprises a unified core product with numerous integrated modules: Rank Tracking and Keyword Research serve as foundational keyword intelligence tools; Report Builder provides customizable reporting with white-label capabilities; Competitive Analysis and Competitor Discovery enable market intelligence; Backlinks and Technical SEO (Site Auditor) handle technical optimization; and specialized regional tools for Baidu (China), Naver (South Korea), and Local SEO address global market needs. Additional modules include Search Demand Trends, Mobile SEO Tools, SERP Features, Core Web Vitals, Indexation Tracking, ROI Forecasting, URL X-Ray, Content Writer, Paid Search, Keyword Clustering, Data Migration, and Google Looker Studio/Analytics/Search Console integrations. The platform supports 11 search engines across every country and language, serving multinational companies in 50+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Rank Tracking Keyword rank tracking module supporting 11 search engines across every country and language, with in-depth reports, mobile tracking, local rankings from 100,000+ locations, and support for 30+ SERP features. Built for global SEO teams managing campaigns across multiple markets.
• Report Builder Drag-and-drop report creation tool with 100% white-label capability, customizable reports, recurring report scheduling, and custom domain support. Includes Report Builder 2.0 with enhanced visualization and publishing features for agencies and enterprises.
• Keyword Research Comprehensive keyword research tools for finding optimal keywords, researching topics and content ideas, with search volume trends and keyword difficulty analysis. Helps SEO teams prioritize content strategy.
• Competitive Analysis Automatic competitor discovery with weekly alerts, visibility into competitor keyword targeting, backlinks, content strategies, and competitive positioning analysis for SEO and digital marketing teams.
• Backlink Analysis Backlink portfolio analysis, link value measurement, and backlink opportunity discovery to identify influential sites for link building. Built for SEO practitioners managing off-page optimization.
• Technical SEO (Site Auditor) Onsite optimization analysis that automatically identifies 70+ common SEO issues with detailed step-by-step fix guides, content analysis, and Core Web Vitals monitoring. Designed for SEO and web teams managing site health.
• Global SEO Platform Built-from-ground-up global SEO platform with multilingual user interface, international campaign management, and local support in multiple languages and time zones. Targets multinational companies managing SEO across countries.
• Baidu SEO Tools Specialized China SEO toolkit with keyword research, search volumes, keyword difficulty, competitor analysis, and keyword translations for non-Chinese international marketers. Includes Baidu SEO Research tools for the China market.
• Naver SEO Tools Only SEO tool with detailed Naver data sets for South Korea, including keyword research, search volumes, rank tracking, and SERP exploration for Naver, Google, and Daum search engines. Targets SEO teams working the Korean market.
• Local SEO Tools Local keyword ranking tracking from 100,000+ cities, neighborhoods, and postal codes worldwide with location comparison, automatic competitor discovery per location, and map result tracking. Built for local agencies and chain businesses.
• Dragon Metrics Public API Public REST API at api.dragonmetrics.com enabling programmatic access to Dragon Metrics data. Authentication via username/password, includes rate limiting controls, and is bundled with all Basic plan subscriptions and above at no additional fee. Used by developers and integration partners.

Quantifiable outcome

• 90% of support requests responded to within 60 seconds
• +1 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature13 records

Partnerships

Three partnerships are on record, tiered core.

• Google Looker StudiocoreTechnology or IntegrationNative integration with Google Looker Studio providing 13 pre-built connectors for ranking data, site audits, search volumes, and more. Data is pre-calculated and delivered out of the box for easy visualization.
• Google AnalyticscoreTechnology or IntegrationIntegration with Google Analytics for traffic data, enabling 30+ customizable reports and unlocking 'not provided' keyword data to understand which keywords drive traffic and conversions.
• Google Search ConsolecoreTechnology or IntegrationIntegration with Google Search Console for ranking data, indexation tracking, and Core Web Vitals monitoring. Data accessible directly in reports and via Google Looker Studio connectors.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SEMrush: Largest all-in-one SEO and marketing analytics SaaS platform. Directly comparable to Dragon Metrics in rank tracking, keyword research, backlink analysis, and competitive intelligence, with broader content and PPC tooling.
• Ahrefs: Leading SEO toolset focused on backlink analysis, keyword research, rank tracking, and site audit. Competes head-to-head with Dragon Metrics for technical SEO and global rank tracking use cases.
• Moz Pro: Established SEO SaaS suite offering rank tracking, keyword research, link analysis, and site audits. Targets a similar SMB-to-enterprise customer base and competes directly on core SEO workflows.
• SE Ranking: All-in-one SEO platform with rank tracking across multiple search engines, keyword research, site audits, and white-label reporting — a direct functional overlap with Dragon Metrics' core modules.
• BrightEdge: Enterprise SEO and content performance platform. Comparable to Dragon Metrics' enterprise tier in rank tracking, reporting, and competitive analysis, with a heavier focus on large multinational customers.
• Conductor: Enterprise SEO and content intelligence platform. Overlaps with Dragon Metrics on rank tracking, competitor analysis, and reporting for large brand and agency customers.
• Searchmetrics: Enterprise SEO and content marketing platform with global rank tracking, competitor analysis, and content optimization — directly comparable to Dragon Metrics' global SEO positioning.

Emerging players

• Mangools: SMB-focused SEO tool suite (KWFinder, SERPChecker, etc.). Competes with Dragon Metrics on keyword research and rank tracking for smaller customers, though it lacks Dragon Metrics' enterprise and APAC depth.

Broad incumbents

• Yext: Digital presence platform with strong local SEO and listings management. Overlaps with Dragon Metrics' Local SEO tools for multi-location businesses, though Yext is a broader marketing platform rather than a pure SEO analytics tool.
• Similarweb: Digital intelligence platform covering traffic, engagement, and competitive benchmarking. Adjacent to Dragon Metrics' competitive analysis and traffic index features, though it serves a broader market intelligence use case.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dragonmetrics
• LinkedInlinkedin.com/company/dragon-metrics
• Facebookfacebook.com/dragonmetrics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dragon Metrics