Multi County Counseling

What Multi County Counseling does

Multi County Counseling (Multi-County Counseling) is a locally-owned, private mental health counseling and case management practice headquartered in Purcell, Oklahoma, operating continuously since 1997. The firm serves adults, children and adolescents, families, and individuals with complex behavioral health needs across the state of Oklahoma through four physical office locations in Ada, Lawton, Purcell, and Wewoka, complemented by statewide teletherapy, home-based counseling, and school-based counseling delivery channels. Clinical offerings include individual, family, and group outpatient therapy for conditions such as anxiety, depression, ADHD, PTSD, postpartum depression, anger management, grief, addiction, and trauma, along with specialized services including biofeedback, phobias treatment, cognitive and behavioral testing, and intensive case management/Systems of Care services for high-acuity pediatric and family cases.

The practice's underlying technology stack is deliberately lean: teletherapy is delivered through the third-party Doxy.me video platform, office locations are mapped via Mapbox, and payments are processed through major credit cards with payment plan arrangements. Counselors are trained in cognitive behavioral therapy, trauma-focused therapy, and addiction therapy. The firm holds 'Accreditation with Distinction' from the Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS), a credential that enables Medicaid and SoonerCare contracting and signals elevated quality standards.

Multi County Counseling generates revenue through healthcare-services billing to Medicaid/SoonerCare, most private insurers, and direct private payments, with payment plans and a sliding-scale discount program tied to family size and income. Distribution is omnichannel: in-person offices, telehealth video/phone, mobile home-based sessions, and school-site delivery. The go-to-market is sales-led within a healthcare context, relying on insurance network participation, community reputation accumulated over 28+ years, patient referrals, a website with callback request forms, and a Facebook presence as primary intake channels.

Name

Multi County Counseling

Legal name

Multi-County Counseling

Website

https://counseling-ok.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Multi County Counseling is a locally-owned Oklahoma mental health practice, founded in 1997, offering outpatient counseling, teletherapy, home-based, and school-based services across four office locations to adults, children, and families statewide.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLALAEAG

Couples & Family Therapy Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

Keywords

• Mental health counseling
• Telehealth therapy
• Outpatient counseling
• Family counseling
• Behavioral health services

Headquarters

HQ city

Purcell

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Revenue is generated through counseling and therapy services billed to insurance carriers (Medicaid, SoonerCare, and private insurers) and direct private payments from clients. The organization also offers payment plan arrangements.
2. In-Network Insurance Contracting: As an in-network provider with most insurance plans and contracted Medicaid/SoonerCare provider, the company generates recurring revenue through insurance reimbursements for patient sessions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Multi County Counseling provides mental health counseling and case management services to adults, children, and families across Oklahoma. Services are delivered through four physical office locations, a telehealth video/phone platform, and home-based and school-based counseling programs. Licensed counselors deliver individual, family, and group therapy covering conditions such as anxiety, depression, ADHD, trauma, addiction, and family transitions.

Product overview

Multi County Counseling is a locally-owned counseling center offering a coordinated suite of mental health services across Oklahoma since 1997. The core offering consists of outpatient counseling services (individual, family, and group therapy) available at four physical office locations in Ada, Lawton, Purcell, and Wewoka. This is complemented by Remote Video and Telephone Therapy (Teletherapy) delivered via the Doxy.me platform for clients unable to visit in person. Additional service modules include School-Based Counseling and Home-Based Counseling for increased accessibility, as well as Intensive Case Management for children and families. Specialized services include Biofeedback, Phobias Treatment, and Cognitive and Behavioral Testing. The company is accredited by the Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS) with distinction.

Differentiator

Problem solved

Functional benefit

Products and services

• Remote Video and Telephone Therapy (Teletherapy) Counseling and therapy services delivered via secure video calls and telephone sessions through the Doxy.me platform, enabling access for clients across Oklahoma who cannot visit offices in person.
• Outpatient Counseling Services In-person counseling services including individual, family, and group therapy at four Oklahoma office locations, covering anxiety, depression, ADHD, addiction, anger management, grief, postpartum depression, PTSD, and eating disorders.
• Biofeedback Specialized therapeutic technique for managing stress and various health conditions through physiological monitoring.
• Phobias Treatment Specialized therapeutic interventions for treating phobias and fear-based conditions.
• Cognitive and Behavioral Testing Psychological assessment services for evaluating cognitive functioning and behavioral patterns.
• Intensive Case Management / Systems of Care Services Comprehensive care coordination and case management services for children and families requiring elevated support levels, including specialized dual diagnosis treatment.

Quantifiable outcome

• 16 patient reviews with 3.9 overall rating

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Oklahoma Department of Mental Health and Substance Abuse Services (ODMHSAS)coreStrategic or Co-development PartnerMulti County Counseling is accredited through the state of Oklahoma by ODMHSAS, having received 'accreditation with distinction.' This regulatory partnership enables the organization to provide Medicaid and SoonerCare services and validates compliance with state mental health standards.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Two Chairs: Outpatient therapy practice combining in-person clinics with virtual sessions, in-network with major insurers — closely comparable hybrid delivery model and payer mix to Multi County Counseling.
• LifeStance Health: Large outpatient mental health platform operating in-network clinics across multiple U.S. states offering therapy and psychiatry services — directly comparable service model (in-person + telehealth, in-network insurance) at significantly greater scale.

Emerging players

• Brightside Health: Telehealth mental health provider combining therapy and medication for anxiety and depression; competes for the same Oklahoma Medicaid-adjacent and commercial populations Multi County Counseling serves.
• Cerebral: Telehealth platform focused on mental health including anxiety, depression, and ADHD treatment with medication management — overlaps with Multi County Counseling's adult ADHD and behavioral health service lines.
• Lyra Health: Mental health benefits platform working with employers to deliver therapy and coaching in-person and virtually — comparable hybrid delivery model and in-network orientation, though primarily employer-sponsored rather than consumer.
• Headway: Network that helps licensed therapists accept insurance and run their practices; relevant peer because it increasingly competes for the same in-network, locally-licensed counseling capacity Multi County Counseling depends on.

Regional players

• Red Rock Behavioral Health Services: Oklahoma-based community mental health provider offering outpatient counseling, case management, and SoonerCare-funded services — most direct in-state peer for Multi County Counseling with overlapping payer mix and services.
• Family & Children's Services (Oklahoma): Oklahoma nonprofit offering outpatient counseling, family therapy, and youth mental health services — competes for the same Tulsa-adjacent and statewide child, family, and adult counseling demand.

Broad incumbents

• BetterHelp: Largest consumer telehealth counseling platform; competes for the same self-pay adult therapy demand that Multi County Counseling serves via its Doxy.me teletherapy channel, but at vastly greater scale and marketing reach.
• Talkspace: Established online therapy and psychiatry platform serving individuals and enterprises; overlaps with Multi County Counseling's adult teletherapy offering and targets similar anxiety, depression, and relationship use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Multi-County-Counseling-106573012154755

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multi County Counseling