City Beverages

What City Beverages does

City Beverages Orlando is a Central Florida beverage wholesaler founded in 1997 and headquartered at 10928 Florida Crown Dr, Orlando, FL. The company distributes a portfolio of local, national, and imported beers, wines, spirits, and non-alcoholic beverages to off-premise retail accounts (grocery, convenience, liquor stores) and on-premise hospitality accounts (bars, restaurants, entertainment venues) across Osceola, Orange, and parts of Lake County. Operations are structured around four dedicated sales channels - Large Format, Small Format, On-Premise Sales, and field merchandising - supported by a single warehouse running overnight shifts (3am-3pm weekdays, 5am-1pm Saturdays) and a delivery fleet using ride-on pallet jacks for case selection.

The company's product mix is anchored by Anheuser-Busch portfolio brands (Bud Light, Michelob Ultra, Stella Artois, Kona Big Wave) alongside craft suppliers (Wicked Weed) and emerging categories including spiked sparkling waters (Nutrl), hemp-infused vodka (Affect, nowadays), and energy drinks (Phorm Energy). Order capture runs through the BEES Online Ordering platform (mybeesapp.com), a self-serve digital channel layered on top of the traditional sales-led model. City Beverages has built a parallel community-marketing engine, sponsoring or co-activating events such as the Arnold Palmer Invitational, LPGA Tournament of Champions, FIFA Club Cup, Orlando Magic watch parties, Beer 'Merica, Tacos and Tequila Festival, and Liquid Mayhem, with radio partnerships across K92.3, Mix 105.1, WJRR, and Sunny FM.

Revenue is generated through standard beverage distribution margins on case sales to retail and on-premise accounts, with no disclosed pricing or revenue figures. Management is led by COO Mark White and CFO David Gonzalez, supported by a sales director (Luis Estep), facility operations director (Hector Pedraza Jr.), and channel-specific sales managers. The company is privately held with no disclosed parent company, investors, funding rounds, M&A activity, or public filings, and operates with 101-250 employees as a single-site regional wholesaler.

Name

City Beverages

Legal name

City Beverages Orlando

Website

https://citybeverages.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

City Beverages is a privately-held Central Florida beverage wholesaler, founded 1997 and based in Orlando, that distributes beer, wine, spirits, and non-alcoholic beverages to retail and on-premise accounts across Osceola, Orange, and Lake counties via dedicated sales, merchandising, and delivery operations.

Ownership category

akta.pro rank

Product category

Beverage Distribution

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beverage & Alcohol Distribution Centers (TLALAEAK)

akta.pro secondary industry

Non-Alcoholic Beverage Wholesale (Soft Drinks, Water, Juice, RTD Coffee/Tea) (AFAIAGAB)

Keywords

• Beverage distribution
• Beer distribution
• Wine and spirits distribution
• Off-premise beverage supply
• On-premise beverage distribution

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Distribution: Distribution of alcoholic and non-alcoholic beverages (beer, wine, spirits) to retail accounts (off-premise) and bars/restaurants (on-premise). Revenue generated through product margins as a beverage distributor.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

City Beverages Orlando is a total beverage distribution company headquartered in Orlando, Florida. The company distributes a diverse portfolio of alcoholic and non-alcoholic beverages — including local, national, and imported beers, wines, spirits, and non-alcoholic options — to off-premise retail accounts and on-premise hospitality venues across Central Florida (Osceola, Orange, and parts of Lake County). Service is delivered through dedicated field sales teams, merchandisers, and a delivery fleet supported by the BEES online ordering platform.

Product overview

City Beverages is a Total Beverage Company operating as a beverage distribution company. The company offers a diverse portfolio of Local, National, and Imported Brewers, as well as Wines, Spirits, and Non-Alcoholic options. Key products include NUTRL PEACH (a gluten-free flavored vodka sparkling water), AFFECT VODKA (pure unflavored vodka), and Kona Big Wave beer. The company also operates the BEES Online Ordering platform for its distribution operations. City Beverages serves the Orlando, Florida area and focuses on providing quality products and services exceeding consumer expectations.

Differentiator

Problem solved

Functional benefit

Products and services

• Beverage Distribution Portfolio (Beer, Wine, Spirits, Non-Alcoholic) Wholesale distribution of a diverse alcoholic and non-alcoholic beverage portfolio to off-premise retail accounts and on-premise hospitality venues in Central Florida. Includes local, national, and imported brewers, wines, spirits, and non-alcoholic beverages.
• Nutrl Peach Flavored alcoholic sparkling water made with real vodka, sparkling water, real peach juice, and natural flavors; gluten-free. Distributed to retail and on-premise accounts in Central Florida.
• Affect Vodka Pure vodka with no filter, crafted with natural flavors, hemp extract, and light sweeteners such as stevia and sugar; available in Berry, Citrus, Spicy Lime, and Original Tropical. Distributed to retail and on-premise accounts in Central Florida.
• BEES Online Ordering Online ordering platform for City Beverages' distribution customers, enabling digital placement of beverage orders with the company's sales and delivery operations.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

31 partnerships are on record, tiered core and minor.

• Orlando MagiccoreGTM or Marketing PartnerCity Beverages is an official sponsor of Michelob Ultra for the Orlando Magic. The partnership includes watch parties for away games, photo booth experiences, and promotional activations at partner accounts. The company brings ice-cold Michelob Ultra products to accounts during events.
• Michelob Ultra (Anheuser-Busch)coreGTM or Marketing PartnerMajor brand partnership for event sponsorships including Arnold Palmer Invitational (API), LPGA Tournament, FIFA Club Cup, Orlando Magic activations, and various local events. City Beverages sponsors Michelob Ultra brand activations throughout Central Florida.
• Bud Light (Anheuser-Busch)coreGTM or Marketing PartnerActive partnership for Bud Light Football Faceoff events, NFL Thursday night football activations, Super Bowl promotions, and Bud Light Mini Hoops basketball events at local accounts.
• Miller's Ale HouseminorGTM or Marketing PartnerBud Light Football Faceoff promotional event held at Miller's Ale House locations. Fans competed for Tampa Bay Buccaneers game tickets.
• K92.3minorGTM or Marketing PartnerRadio station partnership for Bud Light NFL Thursday night football events, bringing college game day celebrations to local accounts.
• Mix 105.1minorGTM or Marketing PartnerRadio station partnership for Nutrl and Kona Big Wave activations, delivering game day promotions and summer marketing campaigns to local accounts.
• Wicked Weed BrewingminorGTM or Marketing PartnerWicked Weed is a sponsor of Spooky Empire horror convention. City Beverages supports the partnership through giveaways at participating locations.
• Spooky EmpireminorGTM or Marketing PartnerUltimate horror and pop culture convention held in Orlando. Wicked Weed and City Beverages partnered for ticket giveaways at select locations.
• WJRRminorGTM or Marketing PartnerRadio station partnership for Sunday Funday events with Surfside, including interactive games and exclusive prize packs at partner accounts.
• SurfsideminorGTM or Marketing PartnerPartner for WJRR Sunday Funday summer event series at select accounts, featuring interactive games and prize pack giveaways.
• Kona Big WaveminorGTM or Marketing PartnerSummer partnership with Mix 105.1 bringing island vibes to accounts with epic giveaways including coolers, bikes, and concert tickets.
• NutrlminorGTM or Marketing PartnerPartnership with Mix 105.1 for game day drip promotions at local accounts. Nutrl is a vodka-based sparkling water beverage.
• Phorm EnergyminorGTM or Marketing PartnerInternational Firefighter's Day x Phorm Energy Drop 2026 event partnership featuring energy drink product sampling.
• LPGA (Ladies Professional Golf Association)minorGTM or Marketing PartnerSponsorship of Hilton Grand Vacations Tournament of Champions presented by Michelob Ultra. City Beverages provides event activation and brand presence at golf tournament.
• Arnold Palmer InvitationalminorGTM or Marketing PartnerCity Beverages is a sponsor of the Arnold Palmer Invitational (API) presented by Michelob Ultra. Event held at Bay Hill Club in Orlando.
• FIFAminorGTM or Marketing PartnerFIFA Club Cup sponsorship with Michelob Ultra brand team visiting multiple accounts for consumer engagement, product sampling, and promotional mini-games.
• Stella ArtoisminorGTM or Marketing PartnerStella Artois Perfect Serve Shuffleboard Showdown partnership. City Beverages team visits select accounts for consumer engagement and contest entries for a trip to Belgium.
• Beer 'Merica FestivalminorGTM or Marketing PartnerCity Beverages hosts Beer 'Merica festival featuring over 100 American craft brews. 2025 event included new 'Beer 'Merica Herb Garden Cannabis Zone' with alcohol-free THC beverages.
• Tacos and Tequila FestivalminorGTM or Marketing PartnerAnnual food and beverage festival celebrating tacos with 30+ tequilas, mezcals, and cerveza sampling alongside food truck competitions.
• Sunny FMminorGTM or Marketing PartnerRadio partner for Liquid Mayhem 2025 poolside bash at Mango Moon Pool and dinner event at The Wharf.
• Mango Moon PoolminorGTM or Marketing PartnerVenue partner for Liquid Mayhem 2025 poolside bash event featuring Sunny FM hosted activities and island vibes.
• The WharfminorGTM or Marketing PartnerVenue partner for Liquid Mayhem 2025 dinner event with Sunny FM hosting.
• Cowboys OrlandominorGTM or Marketing PartnerVenue for Valentine's Day Stella Artois Menage aTrois event featuring Stella Artois beverages and promotional activations.
• Stella ArtoisminorGTM or Marketing PartnerMenage aTrois Valentine's Day event at Cowboys Orlando featuring Stella Artois beer and promotional giveaways.
• Florida Groves Music FestivalminorGTM or Marketing PartnerSponsorship of Florida Groves Music Festival 2025 featuring Michelob Ultra branded experiences including Ultra Golf activity.
• Decide to RideminorGTM or Marketing PartnerImpaired driving prevention initiative partnered with Orlando Magic. City Beverages participates in safe ride messaging and awareness events.
• HGV (Hilton Grand Vacations)minorGTM or Marketing PartnerHGV Concert x Michelob Ultra 2025 sponsorship featuring concert event with Hilton Grand Vacations branding.
• Orlando Beer FestminorGTM or Marketing PartnerSponsorship of Orlando Beer Fest 2024 featuring beer tastings and vendor participation.
• NutrlminorGTM or Marketing PartnerProduct highlight: Nutrl Peach - made with real vodka, sparkling water, real peach juice, and natural flavors. Gluten-free.
• Affect VodkaminorGTM or Marketing PartnerProduct highlight: Pure vodka with no filter. Crafted with natural flavors, hemp extract, and light sweeteners like stevia and sugar. Flavors include Berry, Citrus, Spicy Lime, and Original Tropical.
• nowadaysminorGTM or Marketing PartnerProduct highlight: Craft beverage with natural flavors, hemp extract, and light sweeteners. Positioned as lifestyle beverage with multiple flavor options.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reyes Beverage Group: Large Anheuser-Busch wholesaler network plus food-service distribution operating in multiple US markets. Directly parallel distribution model (AB mandate, on/off-premise split, merchandising) at larger regional scale.
• Gold Coast Beverage: Florida-based beer and beverage distributor serving South Florida markets. Directly comparable in business model (AB portfolio plus craft and NA) and competes in the same state with similar operator profile.
• Ben E. Keith Company: Regional beverage alcohol and food-service distributor serving Texas, Oklahoma, and adjacent markets. Closely comparable multi-category distribution business with similar off-premise/on-premise split and dedicated DSD operations.
• Glazer's Inc: Family-owned regional beverage alcohol distributor headquartered in Texas with multi-state coverage. Operates with similar sales, merchandising, and delivery structure and competes for similar customer accounts.
• Breakthru Beverage Group: Multi-state beverage alcohol distributor formed via AB and wine/spirits combinations, with similar dedicated sales, merchandising, and delivery operations. Closely comparable business model and customer mix to City Beverages.
• Wirtz Beverage Group: Multi-generation Anheuser-Busch wholesaler based in Illinois serving Chicago-area markets. Closely analogous in scale, exclusive AB mandate structure, and family-operator governance to City Beverages.
• Coca-Cola Beverages Florida: Florida-based Coca-Cola bottler and non-alcoholic beverage distributor with route-to-market operations across the same Central Florida geography. Direct competitor in the non-alcoholic beverage wholesale channel.

Others

• Anheuser-Busch Companies: City Beverages' principal brand partner and supplier across Bud Light, Michelob Ultra, Stella Artois, Kona Big Wave, and others. Included as the counterparty in the wholesale relationship that defines the company's economic model.

Broad incumbents

• Southern Glazer's Wine and Spirits: Largest US beverage alcohol distributor, operating across beer, wine, and spirits with national logistics scale. Overlaps with City Beverages on multi-category alcohol distribution and is the dominant broad incumbent in the Florida market.
• Republic National Distributing Company: Second-largest US beverage alcohol distributor with deep Florida presence. Competes with City Beverages across off-premise retail and on-premise hospitality accounts, but operates at meaningfully larger scale and SKU breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/citybeverages
• Instagraminstagram.com/citybeverages
• LinkedInlinkedin.com/company/city-beverages-orlando

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Beverages