What Pelias does

Pelias B.V. is a Dutch software company founded in 2016 and headquartered in Baarn, Netherlands. The company operates a B2B2C dealer locator platform that connects importers/manufacturers, authorized dealers, and end consumers, with disclosed operations in the Netherlands (Europe) and Canada (North America). Pelias serves a single disclosed vertical, photography equipment, with enterprise brand relationships including Nikon, Canon, and Tokina. The team is intentionally lean, with four named individuals covering sales for Europe and North America, product development, and product design.

The platform's core technology is a dealer locator with real-time price and inventory synchronization. Dealers onboard by providing a data feed URL, which Pelias spidered multiple times per day, with some product groups supporting real-time retrieval. Key product features include a dealer locator aggregating official-channel listings, a store information screen displaying dealer terms and conditions, a side-by-side store comparison screen, a Pelias Store Rating consumer review system, and the ability to embed the locator on external importer and third-party websites. The platform operates across owned domains (pelias.nl, pelias.ca, dealer-connector.com) and supports white-label embedding for partner sites.

Pelias generates revenue through recurring dealer subscriptions: dealers pay to be listed and receive pre-qualified consumer leads, while importers obtain measurable advertising ROI and control over grey/parallel import visibility. Pricing is quote-based and not publicly disclosed. Dealers must meet eligibility criteria including a minimum one year of operation and at least six months of active webshop activity. Distribution is dual: a self-serve dealer registration portal and direct sales outreach via regional sales contacts. Pelias has no disclosed external funding, no parent company, and operates as an independent, founder-managed entity.

Name

Pelias

Legal name

Pelias B.V.

Website

https://pelias.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Pelias is a Dutch B2B2C software company operating a dealer locator platform that connects photography equipment importers, authorized dealers, and consumers with real-time pricing and inventory data across Europe and Canada.

Ownership category

akta.pro rank

Product category

Dealer Locator Software

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• Dealer locator platform
• Product locator software
• Dealer network management
• Price comparison platform
• Lead generation marketplace

Headquarters

HQ city

Baarn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Dealer Services: Dealers pay to be listed in the dealer locator, receiving consumer leads with purchase intent and access to importer marketing campaigns. Dealers must meet eligibility criteria including being operational for at least 1 year and having an active webshop for at least 6 months.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Pelias operates a B2B dealer locator platform that connects end consumers with official dealers through real-time price and availability data. Importers provide Pelias with their list of official dealers and products, dealers expose a datafeed of current pricing and stock, and Pelias synchronizes that information multiple times daily (with real-time capability for certain product groups) to surface on owned sites (pelias.nl, pelias.ca, dealer-connector.com) and on importer/partner websites via an embeddable module. Consumers locate the best deal, but the actual sale transacts through the dealer's own webshop or store, giving importers measurable advertising ROI and dealers pre-qualified leads without additional ICT investment.

Product overview

Pelias offers a dealer locator platform consisting of the core Pelias Dealer Locator product, supplemented by regional variants such as Dealer-Connector.com and Pelias.ca. The platform connects consumers with official dealers by displaying real-time pricing, inventory availability, and store information. Importers provide dealer and product lists to Pelias, dealers supply real-time pricing and stock data via datafeeds, and consumers access a comparison interface to find products at local or online dealers. The system synchronizes data multiple times daily, with some product groups supporting real-time updates. The platform also includes store comparison screens, dealer ranking, and consumer review functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Pelias Dealer Locator A product and dealer locator platform that connects consumers with official dealers, displaying real-time pricing, inventory availability, and dealer information. Enables consumers to find the best deal with one click at local stores or webshops, and is sold to importers and dealers as a subscription service.
• Dealer-Connector.com

Quantifiable outcome

• Measurable ROI on advertising campaigns for importers
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ThuisWinkel WaarborgminorOthersThuisWinkel Waarborg certification can be displayed on participating dealers' listings in the comparison screen. Only certified members (not aspirant members) are eligible to display this certification.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Prisync: Price-comparison and competitor-pricing monitoring SaaS serving retailers and brands; overlaps with Pelias's price-comparison and store-comparison screens and shares the same subscription-driven B2B go-to-market.
• Rio SEO (by Graphite): Enterprise local SEO and store-locator platform with comparable dealer-data ingestion and embedded-locator delivery, frequently used by consumer brands to drive consumers to authorized retailers.
• Brandify: Store-locator and local-marketing platform used by multi-location brands to connect consumers with nearby authorized locations; overlaps directly with Pelias's dealer-discovery and store-information-screen use cases.
• Uberall: Location-marketing platform offering store locators, listings management, and reputation tools for multi-location brands; competes for the same brand-importer marketing budget as Pelias, particularly in Europe.
• Where2GetIt: Provides store-locator and dealer-locator software for multi-location brands, with comparable real-time data integration and consumer-facing map interfaces used to drive foot traffic to authorized retailers — a direct functional analog to Pelias's dealer locator.

Emerging players

• Zoovu: Product-discovery and guided-selling platform used by consumer brands to convert shoppers to authorized retailers; addresses adjacent purchase-intent and product-comparison use cases overlapping with Pelias's consumer-facing flow.
• Lengow: European e-commerce feed-management and marketplace-integration platform; addresses adjacent datafeed, catalog, and channel-distribution problems faced by the same importer and brand customers Pelias serves.
• ChannelEngine: Marketplace-integration and product-feed platform helping brands and distributors syndicate catalogs across channels; overlaps with Pelias's datafeed-driven B2B distribution model and shares a Netherlands/European market orientation.

Broad incumbents

• Yext: Public digital-presence platform that bundles store-locator functionality into a much broader enterprise suite; competes with Pelias for brand-importer marketing budgets at the larger end of the market.
• ChannelAdvisor (CommerceHub): Large established e-commerce and channel-management platform offering feed management, marketplace integration, and brand-channel analytics; competes for the same brand-importer marketing and channel-attribution budgets as Pelias at the upper end.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pelias