Jose Antonio Garcia

What Jose Antonio Garcia does

Jose Antonio García S.L. is a privately held Spanish paint and specialty coatings distributor headquartered in Valencia, operating as part of a regional business group that also includes Pinturas Galindo (Castellón) and Eksperta Baleares (Ibiza and Mallorca), under the parent Eksperta Balearics. Founded in 1965 and operating with 11-50 employees, the company runs physical retail stores in the Valencia region and distributes paints, waterproofing products, facade treatments, bathroom-specific coatings, eco-friendly paint lines, and moisture-remediation solutions under its own JAG brand and as an authorized dealer for premium manufacturers including Tkrom, Caparol, Sigma Coatings (PPG), Hempel, Sika, 3M, Festool, Mirka, and Graco.

The business combines a traditional distribution model with a layered digital and service stack. Distribution channels include physical retail, home delivery, the Tkrom Pinturas mobile app on iOS and Android, a proprietary App Jose Antonio Garcia for catalog browsing and ordering, and a franchise offering for geographic expansion. Complementary services — machinery rental and repair, theoretical-practical training courses, the Jag Showroom, JAG Coworking, and a color environment simulator — extend the value proposition beyond product resale toward an integrated experience for professional contractors and residential consumers. Retention is supported by a Family Points loyalty card and a Professional Card offering recurring discounts to trade buyers, and the company publishes a best-price guarantee.

The revenue model is overwhelmingly one-time product sales of paints and coatings through retail and e-commerce, with no disclosed subscription, recurring-contract, or pricing-tier structure. Customers are segmented horizontally into professional painters and applicators (primary) and residential consumers and families (secondary). The company is ISO 9001:2015 certified and operates entirely within Spain, with no disclosed international revenue and no evidence of AI/ML capabilities in the current stack.

Name

Jose Antonio Garcia

Legal name

JOSE ANTONIO GARCÍA S.L.

Website

https://joseantoniogarcia.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

Jose Antonio García S.L. is a Valencia-based private paint and specialty coatings distributor, serving professional painters and residential consumers in Spain through physical stores, mobile-app e-commerce, and group operations spanning Castellón, Ibiza, and Mallorca.

Ownership category

akta.pro rank

Headquarters

HQ city

Benlloch

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Paint and Coating Product Sales: Retail and distribution of paints, coatings, waterproofing products, and related painting supplies through physical stores and e-commerce channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Jose Antonio Garcia S.L. sells and distributes paints, coatings, waterproofing products, facade treatments, bathroom specialty coatings, eco-friendly paints, and moisture remediation solutions through physical retail stores in Valencia and group partner locations in Castellón, Ibiza and Mallorca. The company complements its retail distribution with home delivery, machinery rental and repair, professional training courses, a showroom, a coworking space, and loyalty programs for both professionals and families.

Product overview

Jose Antonio Garcia S.L. is a paint sales and distribution company operating physical retail stores in Valencia, Spain. The company offers a portfolio of paint products including interior/exterior paints, waterproofing solutions, facade products, bathroom coatings, eco-friendly paints, and moisture remediation products. The company provides complementary services including product delivery, machinery rental and repair, professional training courses, expert advice in-store and on-site, a loyalty program for both regular and professional customers, and access to coworking and showroom spaces. The company also operates digital channels including a mobile app and online product catalog. They distribute established paint brands including Tkrom, Sagola, Sika, Selemix, 3M, Valuepro, Mirka, Festool, Sigma Coatings, Caparol, Graco, Nilfisk, Xylacel, Top Cimet, Hempel, and others. The business model combines physical retail with digital services to serve both residential consumers and professional contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Interior and Exterior Paints Paint products for residential and commercial interior and exterior applications, sold to both professional contractors and residential consumers.
• Waterproofing Products (Impermeabilizantes) Waterproofing solutions for bathrooms, facades, roofs, and other moisture-prone areas, targeted at professional contractors and homeowners facing humidity problems.
• Facade Treatment Products (Productos para Fachadas) Specialized paints and coatings for the treatment and protection of building facades, designed for professional contractors and property renovators.
• Bathroom Specialty Products (Productos para Baños) Specialized paint and coating products formulated for high-humidity bathroom applications, sold to professionals and homeowners for bathroom renovation projects.
• Eco-Friendly Paints (Pinturas Eco) Environmentally friendly and sustainable paint products for residential and commercial use, targeted at environmentally conscious consumers and contractors.
• Moisture Remediation Solutions (Dosier Humedades) Products and solutions targeting moisture and humidity problems in buildings, for professional contractors and property owners dealing with damp and condensation issues.
• Machinery Rental and Repair Service Rental and repair services for painting and construction machinery (e.g., spraying and surface-preparation equipment), sold to professional painters and contractors.
• Professional Training Courses (Cursos Teórico-Prácticos) Theoretical and practical training courses on paint application techniques, surface preparation, and product usage, targeted at professional painters, contractors, and applicators.
• Home Delivery Service (Servicios de Transporte) Delivery service that brings paints and painting materials directly to customer homes or job sites, offered to both residential consumers and professional contractors.
• JAG Coworking Space Coworking space service offered at the company's Valencia facilities, providing workspace for professionals and creative users.
• Jag Showroom Showroom space for displaying paints, coatings, and design ideas, used for customer engagement and inspiration visits by professionals and consumers.
• Caparol Store (Authorized Dealer) Dedicated authorized dealer section featuring premium Caparol brand paint products with specialized sales and advisory service for professional and consumer customers.

Quantifiable outcome

• Best price guarantee - refund difference if lower price found elsewhere

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Pinturas GalindocoreChannel Partner/ Reseller/ DistributorPart of the same business group as Jose Antonio Garcia, operating in Valencia and Castellón regions. Customers enjoy the same advantages across all locations.
• Eksperta BalearescoreChannel Partner/ Reseller/ DistributorPart of the same business group, serving customers in Ibiza and Mallorca (Balearic Islands). Same customer benefits apply across all group locations.
• TkromcoreChannel Partner/ Reseller/ DistributorPaint brand manufacturer. Company distributes Tkrom products and offers associated mobile application for ordering.
• CaparolcoreChannel Partner/ Reseller/ DistributorPremium paint brand. Company is a Caparol Store authorized dealer.
• SagolaminorChannel Partner/ Reseller/ DistributorPainting equipment and spray systems manufacturer distributed by the company.
• SikaminorChannel Partner/ Reseller/ DistributorConstruction chemicals and waterproofing products manufacturer.
• Selemix (PPG)minorChannel Partner/ Reseller/ DistributorIndustrial coating systems by PPG distributed by the company.
• 3MminorChannel Partner/ Reseller/ DistributorAbrasives and safety equipment manufacturer distributed by the company.
• MirkaminorChannel Partner/ Reseller/ DistributorAbrasives, machines, and polishing equipment for surface finishing.
• FestoolminorChannel Partner/ Reseller/ DistributorProfessional power tools for woodworking and painting applications.
• GracominorChannel Partner/ Reseller/ DistributorFluid coating and finishing equipment manufacturer.
• Sigma Coatings (PPG)minorChannel Partner/ Reseller/ DistributorArchitectural coatings brand by PPG.
• HempelminorChannel Partner/ Reseller/ DistributorDecorative and protective coatings manufacturer.
• TopcimentminorChannel Partner/ Reseller/ DistributorMicrocement and decorative coating products.
• TarkettminorChannel Partner/ Reseller/ DistributorFlooring solutions including vinyl and linoleum.
• GerflorminorChannel Partner/ Reseller/ DistributorFlooring and wall covering solutions.
• NilfiskminorChannel Partner/ Reseller/ DistributorProfessional cleaning equipment.
• Valuepro (PPG)minorChannel Partner/ Reseller/ DistributorValue-added paint products for professionals.
• XylazelminorChannel Partner/ Reseller/ DistributorWood protection and finishing products.
• La MaisonminorChannel Partner/ Reseller/ DistributorWallpaper and decorative wall coverings brand.
• Saint-HonoréminorChannel Partner/ Reseller/ DistributorPremium wallpaper collection.
• Cork 2000minorChannel Partner/ Reseller/ DistributorCork and natural wall/floor covering solutions.
• RegarsaminorChannel Partner/ Reseller/ DistributorPainting and decoration tools and accessories.
• Rulo Pluma (Nespolo Group)minorChannel Partner/ Reseller/ DistributorPaint brushes and rollers manufacturer.
• BintgminorChannel Partner/ Reseller/ DistributorTextile flooring and carpeting solutions.
• Monte Colino IbéricaminorChannel Partner/ Reseller/ DistributorNatural stone and construction materials.
• GuaspapersminorChannel Partner/ Reseller/ DistributorWallpaper distributor.
• Cabinas LagosminorChannel Partner/ Reseller/ DistributorPaint booths and industrial finishing equipment.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bricomart / Bricodepot (Les Mousquetaires): Bricomart is a Spanish professional-focused building materials and home improvement retailer with strong presence in paints, tools, and coatings. It is comparable as a larger incumbent serving both professionals and DIY consumers, competing with JAG on assortment depth and price in overlapping catchments.
• AKZO Nobel (Decorando / Procolor / Bruguer Spain): AkzoNobel operates multiple decorative paint brands in Spain (Bruguer, Procolor, Xylacel) via dealer networks. It is comparable as a broad incumbent whose brand ownership and direct-to-dealer programs create competitive overlap with JAG's distribution model in the same Spanish regional markets.
• BigMat Iberia: BigMat is a pan-European building materials distribution network with significant Spanish presence. It is comparable as a broad incumbent serving professional contractors with paints, coatings, waterproofing, and tools — directly overlapping with JAG's professional segment offering.
• Leroy Merlin (Spain): Leroy Merlin Spain is the largest home improvement big-box retailer in Spain with broad paint, tool, and decoration assortments. It is comparable as a larger incumbent competitor in the same paint-and-decoration retail category, with greater scale, broader SKU range, and integrated online/in-store experience that pressures regional specialists like JAG.

Direct peers

• Eksperta Baleares: Eksperta Baleares is the group partner operating paint retail and distribution in Ibiza and Mallorca. It is a directly comparable regional peer with the same brand portfolio, loyalty programs, and value-added services (training, delivery, professional card) as Jose Antonio Garcia.
• Pinturas Isaval: Pinturas Isaval is a long-established Spanish paint manufacturer and distributor headquartered in Valencia. It is comparable because it combines paint manufacturing with multi-channel distribution (stores, technical advisors, professional programs) targeting both professionals and consumers in Spain, overlapping directly with JAG's core market.
• Pinturas Galindo: Pinturas Galindo is part of the same business group as Jose Antonio Garcia and operates paint distribution in the Valencia and Castellón regions. It is directly comparable as a sister-entity multi-store paint distributor with the same shared customer benefits, loyalty programs, and brand portfolio (Tkrom, Caparol, etc.).

Others

• Caparol (DAW SE): Caparol is a premium architectural coatings brand that JAG distributes as an authorized 'Caparol Store'. It is comparable as an upstream partner whose own branded retail concept competes directly with JAG for premium paint share in the same Spanish regions.
• PPG (Architectural Coatings, Spain): PPG supplies Sigma Coatings, Selemix, and Valuepro through Spanish dealer networks. It is comparable as a key upstream supplier whose brand relationships materially shape JAG's assortment; PPG's direct distribution decisions (own stores, online) directly affect JAG's economics.

Regional players

• AKO Grupo (Grupo PKf) / Pinturas Jotun Spain: Jotun operates paint distribution and dealer networks across Spain focused on decorative and protective coatings. It is comparable as a regional paint manufacturer/distributor whose dealer model targets professional applicators similarly to JAG's professional card and Caparol Store offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jose Antonio Garcia