Bain Agency

What Bain Agency does

Bain Agency is an independent insurance agency headquartered at 1500 East Capitol Avenue in Bismarck, North Dakota, operating as a cornerstone location within the INSight Partners network, a four-state Midwestern insurance agency group covering North Dakota, South Dakota, Minnesota, and Nebraska. The agency traces its origins to Byrne Agency, founded in 1872, and was re-established under the Bain name after multi-generational family ownership transitions, including a 2017 purchase by Jared Blackwood, now COO of INSight Partners. It offers four core product lines — Personal Insurance (home, auto, life), Commercial Insurance (property, liability, workers compensation), Agricultural Insurance (crop, livestock, farm property), and Benefits (health, dental, vision) — distributed through a direct-sales model combining in-person risk advisors, client managers, phone/email consultations, and a web-based quote and client portal system.

The business model is commission-based: as an intermediary between insurance carriers and end clients, Bain Agency earns recurring revenue on premiums placed across personal, commercial, agricultural, and benefits lines, with quote-based, individualized pricing and monthly billing cycles. In 2021, Bain Agency merged with Key Insurance to form Bridgemark Insurance Solutions, and in March 2025 Bridgemark joined INSight Partners, expanding carrier access, shared back-office resources, and geographic reach while retaining the Bain Agency brand and local Bismarck presence. The agency is differentiated primarily by deep community roots dating to 1872, multi-generational family legacy, and a full multi-line product offering served through local risk advisors and dedicated client managers rather than through proprietary technology or AI-driven platforms.

Name

Bain Agency

Legal name

INSight Partners

Website

https://bainagency.com

Company type

Private

Founded year

1872

Operating status

Operating

Headcount range

1–10 employees

Short description

Bain Agency is an independent insurance agency in Bismarck, North Dakota, operating within the INSight Partners network. It distributes personal, commercial, agricultural, and benefits insurance to individuals, businesses, and farms across the Midwest through local risk advisors and client managers on a commission-based model.

Ownership category

akta.pro rank

Product category

Insurance Agency Services

NAICS

Insurance Agencies and Brokerages (52421), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Personal insurance agency
• Commercial insurance brokerage
• Agricultural insurance coverage
• Employee benefits insurance
• Independent insurance agents

Headquarters

HQ city

Bismarck

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Premiums: Bain Agency, operating as part of INSight Partners, generates revenue through insurance premiums paid by clients for personal, commercial, agricultural, and benefits coverage. The agency serves as an intermediary between insurance carriers and clients, earning commissions on policies sold.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Bain Agency is an independent insurance agency that places personal, commercial, agricultural, and employee benefits insurance coverage on behalf of clients through partnerships with multiple third-party insurance carriers. The agency operates as a Bismarck, North Dakota-based location of the INSight Partners network, serving individual consumers, businesses, and farming operations across the Midwest through licensed Risk Advisors and dedicated Client Managers.

Product overview

Bain Agency (now INSight Partners) is an insurance agency offering a portfolio of coverage products including Personal Insurance, Commercial Insurance, Agricultural Insurance, and Benefits. The agency operates as a multi-line insurance provider serving individuals, businesses, and agricultural operations across the Midwest, with the various coverage types representing distinct product lines within a unified agency platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Insurance Insurance coverage for individuals including auto, home, and personal property protection for households and consumers across the Midwest.
• Commercial Insurance Business insurance coverage protecting companies against property damage, general liability, workers compensation, business interruption, and other commercial risks.
• Agricultural Insurance Specialized insurance coverage for farms and agricultural operations, protecting crops, livestock, equipment, and farm property against agricultural and weather-related risks.
• Benefits Employee benefits insurance including health insurance, dental, vision, and other workplace benefit programs for employers and their employees.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• INSight PartnersflagshipStrategic or Co-development Partner · 1 March 2025As of March 1, 2025, Bridgemark Insurance Solutions (parent of Bain Agency) joined INSight Partners, creating greater collaboration and access to shared resources across the Midwest. Bain Agency operates under the INSight Partners umbrella, strengthening its market position and carrier relationships.
• Key InsurancecoreStrategic or Co-development Partner · 1 January 2021In 2021, Bain Agency merged with Key Insurance to form Bridgemark Insurance Solutions, expanding reach while maintaining the Bain Agency name and local presence in Bismarck. This merger combined two established insurance agencies under a unified parent company.
• Partner CarrierscoreChannel Partner/ Reseller/ DistributorINSight Partners works with multiple insurance carrier partners to provide coverage options to clients. The company maintains relationships with various insurance companies to offer competitive products across personal, commercial, and agricultural lines.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Acrisure: PE-backed insurance brokerage roll-up acquiring regional agencies across the U.S. Closely parallels Bain Agency's M&A trajectory and multi-line product breadth, though Acrisure is significantly larger and tech-invested.
• Alera Group: Mid-market insurance and financial services firm built from regional agency acquisitions. Comparable as a multi-line, multi-state agency platform serving personal, commercial, and benefits clients.
• Hub International: Large North American insurance brokerage operating across personal, commercial, and specialty lines with a strong regional/branch model. Highly comparable to Bain Agency as a multi-line, branch-based intermediary serving mid-market and personal clients.
• AssuredPartners: National insurance brokerage built via acquisition of regional agencies — directly comparable to Bain Agency's roll-up trajectory (Key Insurance merger, INSight Partners acquisition) and multi-line product set.

Broad incumbents

• Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm serving commercial and personal lines. Overlaps with Bain Agency in risk advisory and commercial brokerage, but at vastly larger scale and broader geographic scope.
• Brown & Brown: Public insurance brokerage with national reach and broad product portfolio including personal, commercial, and benefits. Comparable as a multi-line agency distribution platform, though much larger and more diversified than Bain Agency.
• Marsh McLennan: Global professional services firm in risk, insurance brokerage, and advisory. Overlaps with Bain Agency in commercial risk advisory and insurance placement, but at enterprise scale and with global reach.

Regional players

• Nodak Insurance Company: North Dakota-based mutual insurance carrier serving personal and agricultural lines. Comparable in geographic concentration to North Dakota and Midwest agricultural insurance specialization, though Nodak is a carrier rather than an independent agency.
• COUNTRY Financial: Midwest-focused insurance and financial services provider offering personal, commercial, and agricultural lines. Highly comparable to Bain Agency's regional Midwest focus, agricultural insurance specialization, and community-embedded agency model.

Emerging players

• PCF Insurance Services: Fast-growing insurance brokerage formed through regional agency roll-ups, focused on personal and commercial lines. Comparable in M&A-driven growth model and multi-line agency distribution.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bainagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bain Agency