Gracepoint Home Care

What Gracepoint Home Care does

Gracepoint Home Care is a privately held, family-owned in-home care agency headquartered in Mobile, Alabama, founded in 2018 by owner-operator Dylan Maloney. The company delivers personal care, companion care, medication supervision, meal preparation, light housekeeping, respite care, home health, and skilled nursing services across the Gulf Coast through four staffed offices serving Alabama, Mississippi, and Florida. It addresses seniors aging in place, family caregivers needing respite, veterans accessing VA Community Care Network benefits, and adults recovering from surgery or managing chronic conditions or dementia.

The operating model is direct-to-consumer: families initiate inquiries via phone or website and move through a five-step intake process that produces a personalized care plan and caregiver assignment, typically within 24 hours. Care is delivered by employed or contracted caregivers (CNAs, LPNs, and RNs) on an hourly, recurring basis, with pricing quoted individually after a free in-home assessment. The company supplements its human-care workforce with technology-enabled add-ons, including the Sensi AI-powered virtual care companion (audio-based 24/7 monitoring for falls, UTIs, medication errors, and cognitive changes via Sensi.AI), the Gracelink Care Connect family-facing portal, and add-on nursing support for dementia and chronic-disease clients. Gracepoint is Joint Commission-accredited, holds consecutive Best of Home Care designations, and is an approved VA Community Care Network provider; the firm also operates on the EOS business operating system and completed the acquisition of Touching Hearts Senior Care in February 2025.

Name

Gracepoint Home Care

Legal name

Gracepoint Home Care

Website

https://gracepointcare.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

101–250 employees

Short description

Gracepoint Home Care is a private, family-owned in-home care agency operating four offices across Alabama, Mississippi, and Florida, providing 24/7 personal, companion, skilled nursing, veterans, and dementia care to seniors and adults with chronic conditions, augmented by the Sensi AI monitoring companion.

Ownership category

akta.pro rank

Product category

Home Health Care Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Private Duty 24/7 Nursing (RN/LPN) In-Home Care (HSABAHAJ)

akta.pro secondary industries

Dementia Personal Care (ADLs) Support (HSABAEAB), Memory Care Respite (Short-Term) (HSABAEAD), Dementia Companion & Engagement Care (HSABAEAA)

Keywords

• In-home care services
• Senior home care
• Personal care assistance
• Skilled nursing care
• Dementia memory care

Headquarters

HQ city

Mobile

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-Home Care Services: Hourly or shift-based home care services provided by caregivers, CNAs, LPNs, and RNs. Services range from companionship to skilled nursing care, typically billed by the hour with flexible scheduling from a few hours to 24/7 care.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Gracepoint Home Care provides in-home personal care, companionship, homemaking, meal preparation, medication supervision, respite, memory, and skilled nursing services to seniors and adults across the Alabama, Mississippi, and Florida Gulf Coast. Caregiver staffing is delivered 24/7 by CNAs, LPNs, and RNs, with personalized care plans developed within 24 hours of inquiry. The company supplements human caregiving with the Sensi AI-powered audio monitoring companion and the Gracelink Care Connect family engagement portal.

Product overview

Gracepoint Home Care is a unified home care service platform offering 9 core service categories (Companion Care, Home Health Care, Light Housekeeping, Meal Preparation, Medication Supervision, Personal Care, Respite Care, Skilled Nursing Care, and Veterans Care) that can be bundled into personalized care plans. The company layers technology-enabled add-on modules including Add-on Nursing Support Services, Memory Care, the AI-powered Sensi virtual care companion, and Gracelink Care Connect family portal. Services are available 24/7 across Alabama, Mississippi, and Florida Gulf Coast regions through four office locations.

Differentiator

Problem solved

Functional benefit

Brands

• Gracelink Care Connect: A virtual care companion service that works behind the scenes around the clock to ensure seniors live their best life with confidence and dignity, detects care-related events and sends agency notifications and high-level alerts. Powered by Sensi.AI technology.
• Sensi

Products and services

• Companion Care Companionship and assistance with light household tasks, routine exercise facilitation, and socialization for seniors aging at home.
• Home Health Care Personalized in-home or facility-based care including medication management, vital signs monitoring, hospice support, and hospital discharge coordination.
• Light Housekeeping Light housekeeping services assisting with dusting, vacuuming, laundry, bed-making, kitchen tidying, and organizing to maintain a safe home environment for seniors.
• Meal Preparation Meal planning, grocery shopping, meal preparation, caloric monitoring, and companionship at meals tailored to dietary needs.
• Medication Supervision Medication dosage monitoring, reminders, organization, and reporting to ensure seniors take medications correctly and on schedule.
• Personal Care Assistance with bathing, dressing, grooming, toileting, incontinence care, AM/PM care, and mobility assistance for daily activities.
• Respite Care Temporary caregiver relief for family caregivers, offering flexible scheduling from a few hours to 24/7 availability to prevent caregiver burnout.
• Skilled Nursing Care Skilled medical services including wound care, chronic disease monitoring, IV therapy, health assessments, and paralysis/mobility care delivered by licensed nurses (RNs/LPNs).
• Veterans Care Helps veterans and surviving spouses access VA benefits including Aid and Attendance, Housebound Allowance, and Community Care Network (CCN) programs for in-home care services.
• Memory Care Specialized support for seniors with memory loss, cognitive decline, or dementia through structured routines, engaging activities, cognitive engagement, and compassionate trained caregivers.
• Add-on Nursing Support Services Clinical oversight add-on for clients already receiving caregiving services, including diabetes management, medication support, medical appointment advocacy, dementia care oversight, and health assessments.
• Sensi Virtual Care Companion AI-powered 24/7 virtual care companion using audio monitoring pods to automatically detect care-related events (falls, UTIs, medication errors, cognitive changes) and alert the Gracepoint care team for faster response to health changes.
• Gracelink Care Connect (Family Connect Portal) Family-facing portal providing daily shift updates, caregiver introductions, caregiver/client matching, and monthly custom activities to keep families informed about their loved one's care.

Quantifiable outcome

• UTI detected early through Sensi monitoring, preventing emergency room visit
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• Sensi.AIcoreTechnology or IntegrationTechnology partnership using Sensi.AI's proven audio AI technology to power the Sensi virtual care companion. Sensi detects care-related events like falls, UTIs, medication errors, and cognitive concerns, sending real-time alerts to Gracepoint's care team for immediate response.
• The Joint CommissioncoreOthersHealthcare accreditation partnership. Gracepoint underwent rigorous, unannounced onsite review to earn the Gold Seal of Approval for Home Care Accreditation, meeting or exceeding standards for care quality, patient safety, and operational performance.
• Home Care Pulse / Activated InsightscoreStrategic or Co-development PartnerPartnership for caregiver training and satisfaction measurement. Home Care Pulse provides training that exceeds Alabama state requirements, and conducts independent surveys to measure caregiver and client satisfaction for award programs.
• Veterans Administration (VA)coreOthersApproved provider through the VA's Community Care Network (CCN). Veterans receive referrals through the Homemaker/Home Health Aide Program (HHHA), with VA case managers coordinating eligibility and care plans.
• Local Healthcare ProvidersmajorStrategic or Co-development PartnerPartnerships with local hospitals, home health agencies, senior centers, medical equipment companies, hospice companies, and physicians to coordinate client care and generate referrals across the Gulf Coast region.
• EOS WorldwideminorStrategic or Co-development PartnerBusiness operating system used for organizational management and scaling, indicated by 'We run on EOS' branding on the website.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Interim HealthCare: National home health and hospice provider with 300+ locations offering skilled nursing, personal care, and home health services. Comparable to Gracepoint's skilled nursing and home health offerings at a larger scale.
• BrightStar Care: National home care franchise offering companion care, personal care, and skilled nursing across 300+ locations. Comparable to Gracepoint as a multi-service in-home care agency with both non-medical and medical services.
• Home Instead: Global home care franchise with 1,200+ locations specializing in senior care, personal care, and Alzheimer's/dementia care. Highly comparable to Gracepoint's core service portfolio and target demographic.
• Right at Home: National home care franchise with 500+ locations offering companion care, personal care, and specialty care programs. Direct competitor in the regional in-home care market with similar service portfolio.
• Visiting Angels: National home care franchise with 600+ locations offering companion care, personal care, and respite services for seniors. Direct competitor in the non-medical home care space with similar Gulf Coast presence.

Direct peers

• Senior Helpers: National home care franchise with 300+ locations offering companion care, personal care, and Alzheimer's/dementia care. Comparable service mix to Gracepoint with similar geographic scope in the Southeast.
• Amada Senior Care: National in-home care franchise with 150+ locations offering companion care, personal care, and assisted living placement. Comparable to Gracepoint in service mix and franchise-driven regional growth model.
• Homewatch CareGivers: National home care franchise offering personal care, companion care, and specialized memory care services. Comparable to Gracepoint in service model and franchise-based scaling approach.
• Comfort Keepers: National in-home care franchise offering companion care, personal care, and specialized dementia/Alzheimer's care. Operates franchise locations in Alabama, Mississippi, and Florida Gulf Coast markets directly competitive with Gracepoint.

Others

• Sensi.AI: Audio AI technology provider powering Gracepoint's Sensi virtual care companion. Not a direct competitor but an enabling technology partner whose broader adoption across other home care agencies could erode Gracepoint's tech differentiation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gracepointcareal
• LinkedInlinkedin.com/company/gracepoint-home-care

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gracepoint Home Care