What Roque Imóveis does

Roque Imóveis Ltda. is a privately held, family-led residential and commercial real estate brokerage headquartered in Limeira, São Paulo, Brazil, founded in 1984 by Odécio Grassiani Roque and currently led by CEO Cassio Roque (joined 1985) and General Manager André Barchi (33 years tenure). The firm operates two physical offices on Rua Santa Cruz in Centro Limeira — one for sales and launches, one for rental operations — and serves individual property owners, buyers, and renters across Limeira and surrounding municipalities in the state of São Paulo, with the local population at approximately 294,128.

The company's service portfolio is built around three core offerings — Imóveis à Venda (sales), Imóveis para Locação (rentals), and Lançamentos (new development commercialization with regional developers including Barcelona, Residencial Colinas do Engenho II, Residencial Ouro Verde, and Inspirare Residencial) — supported by add-on modules including Roque Serviços (property maintenance), Roque Transforma (renovation), an Área do Cliente portal, and a Credihome-integrated financing simulator. The underlying technology is a RocketImob-built listing platform with Captei-powered referral tracking and Google Analytics — not proprietary software but a service-delivery vehicle. Revenue is generated through a multi-stream model: sales commissions, rental commissions (typically one month's rent), recurring property management fees, affiliate/referral commissions from rent guarantee partners (CredPago ~11%, Seguro Fiança from 14%, CredAluga 10%, Alpop 10.5%–16%), CashGo! rent advance referrals, and Caixa Aqui correspondent banking fees for mortgage origination and related products.

Distribution combines physical office presence with digital channels (website, SEO, Facebook/Instagram/Google ads, blog content marketing across 76+ categorized articles), WhatsApp Business customer communication, and the Parceiro Roque referral app paying R$100 per successfully listed property indication. The firm is registered with CRECI under J.06.118 and is bootstrapped, with no external funding, parent company, or M&A activity disclosed.

Name

Roque Imóveis

Legal name

Roque Imóveis Ltda.

Website

https://roqueimoveis.com.br

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

Roque Imóveis is a family-led, 40-year-old residential and commercial real estate brokerage in Limeira, São Paulo, Brazil, serving individual property owners, buyers, and renters via two physical offices and digital channels with integrated financing, rent guarantee, and Caixa correspondent banking services.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Property Management Advisory & Leasing Administration (FSAEAJAN)

akta.pro secondary industries

Residential Maintenance & Turnover Services (Make-Ready, Inspections) (BPAJAFAM), Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

Keywords

• Residential real estate brokerage
• Property sales services
• Property rental services
• New development launches
• Property management

Headquarters

HQ city

Limeira

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Real Estate Sales Commission: Commission on property sales transactions facilitated through the agency, charging property sellers a percentage of the transaction value
2. Real Estate Rental Commission: Commission charged on rental transactions, typically one month's rent or percentage of annual rental value
3. Rental Property Management: Ongoing property management services for rental properties including tenant screening, rent collection, and maintenance coordination
4. Rent Guarantee Products: Partnership commissions from guarantee products including CredPago (11% fee), Seguro Fiança (from 14%), CredAluga (10%), and Alpop (10.5-16% monthly). Company also offers Title of Capitalization as guarantee option.
5. Rent Advance (CashGo!): Partnership allowing property owners to advance up to 24 months of rent in 24 hours through CashGo!, company earns referral/partnership fees
6. Caixa Correspondent Banking: Correspondent banking services for Caixa including mortgage financing, account opening, credit cards, loans, and consortium products

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Roque Imóveis is a traditional residential real estate brokerage in Limeira, São Paulo, offering property sales (Imóveis à Venda), rentals (Imóveis para Locação), and commercialization of new developments (Lançamentos) from regional developers. The firm also provides property management services including tenant screening, rent collection, and maintenance coordination, supplemented by a rent guarantee product ecosystem, a Caixa correspondent banking relationship for mortgage financing, and ancillary services such as property maintenance (Roque Serviços) and renovation (Roque Transforma).

Product overview

Roque Imóveis operates as a traditional real estate brokerage offering a unified service portfolio centered on residential and commercial property transactions in Limeira, São Paulo. The core offering consists of three interconnected services: property sales (Imóveis à Venda), property rentals (Imóveis para Locação), and new development launches (Lançamentos). Supporting these core services are several add-on modules including Roque Serviços (maintenance and renovation), Roque Transforma (property transformation), a client portal (Área do Cliente), financing simulation, and the Parceiro Roque referral program for property leads. The company does not operate a software platform but provides integrated real estate services combining sales, rental management, and property maintenance with financial tools including partnership with CredPago, CredAluga, Alpop, and CashGo! for tenant guarantees and rent advancement.

Differentiator

Problem solved

Functional benefit

Brands

• Roque Serviços: Property maintenance services for renovation of properties for personal use, sale, or rental.
• Roque Transforma
• Roque TikPag

Quantifiable outcome

• 40+ years of market presence since 1984
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• CredPagocoreGTM or Marketing PartnerRent guarantee product partnership. CredPago offers guarantee for rental properties with approximately 11% fee on annual rent plus R$120 setup fee. Payment can be made via credit card, Pix, or boleto. Enables renters without guarantors to access rental properties through Roque Imóveis.
• Seguro FiançacoreGTM or Marketing PartnerInsurance-based rental guarantee partnership offering protection to property owners. Rates start from 14% of annual rent value. Provides alternative to traditional guarantor for renters.
• CredAlugaminorGTM or Marketing PartnerSimplified credit analysis for rental guarantee. Charges 10% fee on total rent value (rent + charges). Offers faster approval process compared to traditional methods.
• AlpopminorGTM or Marketing PartnerMonthly rental guarantee service with rates between 10.5% and 16% of rent and charges based on approved credit profile. All residents over 18 must undergo credit evaluation.
• Título de CapitalizaçãominorGTM or Marketing PartnerCapitalization title as rental guarantee option. Value typically 8-12x monthly rent and charges. Fully redeemable at end of lease if contractual obligations are met, providing refundable deposit alternative.
• CashGo!coreGTM or Marketing PartnerRent advance partnership allowing property owners to receive up to 24 months of rent payment in advance within 24 hours. Provides financial flexibility for landlords using Roque Imóveis management services. Partnership enables competitive advantage in property management retention.
• CredihomecoreTechnology or IntegrationFinancing simulation platform integrated into Roque Imóveis website. Allows prospective buyers to calculate mortgage payments, compare financing options, and understand affordability before property search.
• Caixa Econômica FederalcoreGTM or Marketing PartnerCorrespondent banking partnership (Caixa Aqui) enabling Roque Imóveis to offer mortgage financing, account opening, credit cards, loans, and consortium products. Provides complete financing ecosystem for property buyers.
• Regional DeveloperscoreChannel Partner/ Reseller/ DistributorPartnerships with main developers and lot developers in Limeira and region for new property launches (lançamentos). Roque Imóveis commercializes primary developments including Barcelona, Residencial Colinas do Engenho II, Residencial Ouro Verde, and others.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Viva Real: Major Brazilian property portal (now part of OLX Group) for residential and commercial real estate. Competes with traditional brokerages by enabling direct buyer-renter connections at scale, pressuring agency commission economics.
• Lopes: One of Brazil's largest traditional real estate brokerages with national presence. Closest comparable in business model to Roque Imóveis — sales, rentals, and launches via physical offices plus digital channels across major Brazilian cities.
• Loft: Brazilian real estate proptech focused on residential sales transactions and brokerage technology. Competes with traditional agencies by digitizing and accelerating property sales, particularly in major Brazilian metros, applying pressure on commission-based models.
• Zap Imóveis: Brazil's largest property portal, listing homes for sale and rent. Competes as an alternative discovery channel to traditional agencies like Roque Imóveis, attracting buyers/renters directly to listings and reducing dependence on broker intermediation.
• QuintoAndar: Brazil's largest rental proptech, operating a tech-enabled platform for renting and selling residential properties. Directly competes with Roque Imóveis in residential rentals in Brazilian markets and represents the structural competitor to traditional agency models Roque operates.
• Apolar Imóveis: Brazilian traditional real estate franchise network with strong presence in southern Brazil. Comparable business model to Roque Imóveis with multi-service offerings including sales, rentals, and property management through franchised offices in interior markets.

Broad incumbents

• Cury: Brazilian residential developer focused on the Minha Casa Minha Vida affordable housing segment. Acts as a developer channel partner for Roque Imóveis' primary inventory sales in Limeira and surrounding interior markets.
• Cyrela: Major Brazilian real estate developer listed on B3. Channel partner for Roque Imóveis to commercialize primary inventory in Limeira and the broader São Paulo region; comparable as a major residential construction player feeding Roque's launch pipeline.
• MRV: Brazil's largest residential developer and one of Roque Imóveis' launch partners. While operating primarily in development rather than brokerage, MRV represents the developer side of Roque's channel partnerships for new construction sales in the region.

Regional players

• Auxiliadora Predial: Traditional Brazilian real estate franchise network focused primarily on Rio Grande do Sul and Santa Catarina. Highly comparable business model to Roque Imóveis (sales, rentals, management) but operates in a different Brazilian geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/roqueimoveis
• Facebookfacebook.com/roquelimeira
• Instagraminstagram.com/roqueimoveis

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roque Imóveis