Oria Promotion

What Oria Promotion does

Oria Promotion is a private French real estate developer (SAS, variable capital of €37,000) headquartered at 41A rue Simon Vollant in Lambersart, operating in the Hauts-de-France region since its 2007 founding. The company develops and sells newbuild residential properties under the VEFA (Vente en État Futur d'Achèvement) system, with a portfolio spanning apartments (T2 to T5) and individual houses priced from roughly €150,000 to over €400,000. Active and pipeline programs include PLEIN COEUR (Wavrin, 40 units, delivery Q3 2028), AMARÉ (Dunkerque, RE2028-compliant luxury beachfront program, delivery Q4 2028), LA COUR DES PINS (Tourcoing, 20 units, delivery Q3 2027), and recently delivered SOL'R (Seclin, 2025), BELLEVUE (Haubourdin, 2025), and YCONIQUE (Marcq-en-Barœul, 2024). The firm operates a direct-to-consumer sales model through two physical sales offices and a dedicated Espace Client portal, serving individual primary-residence buyers (often first-time PTZ-eligible purchasers) and property investors targeting Pinel, LLI, and TVA 5.5% fiscal dispositifs.

Revenue is generated entirely from one-time unit sales at delivery, with no recurring or platform-based revenue streams. The company differentiates through long-standing relationships with regional architects (GBL Architectes, Relief Architecture, Brenac & Gonzales, OLGGA), co-promotion arrangements with social housing partner LOGER HABITAT (jointly behind the FPI Pyramide d'Argent 2025-winning LITTORELLE renovation), and FPI industry membership providing regulatory credibility and access to GFA banking guarantees required for VEFA sales. Underlying technology is conventional rather than proprietary: a website for program listings and lead capture, a client portal for construction progress tracking, and conventional project management supported by an external partner platform (immo-lead) for partner lead distribution. With a headcount of 1-10 employees, the operation is tightly scaled relative to the size of its multi-program pipeline, implying reliance on outsourced sales, architecture, and construction management partners.

Name

Oria Promotion

Legal name

ORIA PROMOTION

Website

https://oriapromotion.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Oria Promotion is a private French residential real estate developer (SAS) based in Lambersart, selling newbuild VEFA apartments and houses across the Hauts-de-France region to individual primary-residence buyers and rental property investors via direct sales offices and a client portal.

Ownership category

akta.pro rank

Headquarters

HQ city

Lambersart

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Newbuild Residential Property Sales: Oria Promotion generates revenue through the sale of newbuild residential properties (apartments and individual houses) developed under the VEFA (Vente en État Futur d'Achèvement) system. Properties range from 2 to 5 rooms, with prices varying by program and location from approximately €150,000 to over €400,000 per unit.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Oria Promotion is a regional real estate developer that builds and sells newbuild residential properties (apartments and individual houses) in the Hauts-de-France region of France under the VEFA off-plan sales system. Pricing ranges from approximately €150,000 to over €400,000 per unit, with programs ranging from 2-room to 5-room units. The company complements its property sales with financing advisory services covering government schemes (PTZ, Pinel, LLI, TVA 5.5%) and provides a dedicated client portal (Espace Client) for construction progress tracking.

Product overview

Oria Promotion is a regional real estate developer specializing in new residential programs (apartments and individual houses) in the Hauts-de-France region of France. The company operates a portfolio of housing programs including PLEIN COEUR, AMARÉ, LA COUR DES PINS (in-progress/upcoming deliveries 2027-2028), and previously delivered programs including SOL'R, BELLEVUE, YCONIQUE, and the award-winning Résidence LITTORELLE. The company supports buyers with financing advisory services covering PTZ (zero-interest loans), LLI (intermediate rental housing tax benefits), and reduced VAT schemes. A dedicated client portal (Espace Client) provides buyers with real-time construction progress tracking.

Differentiator

Problem solved

Functional benefit

Brands

• ORIA PROMOTION: Regional real estate developer specializing in new residential construction in the Hauts-de-France region, with mixed-use programs combining housing with office, commercial, hotel, or specialized residence activities.

Products and services

• PLEIN COEUR New residential program in Wavrin offering 40 housing units including apartments (2 to 5 rooms, from €150,000 to €370,000) and individual houses (7 type-4 and 4 type-5). Located in the town center transformation zone with brick and white render architecture. Delivery expected Q3 2028.
• AMARÉ Luxury residential program in Dunkerque near Malo-les-Bains beach, designed as three sculptural buildings with curved facades inspired by maritime curves. Features panoramic bow-windows facing the North Sea and bioclimatic winter gardens facing the marina. Complies with RE2028 environmental standards. Delivery expected Q4 2028.
• LA COUR DES PINS Residential program in Tourcoing (Clinquet-Bois d'Achelles neighborhood) featuring individual houses (T4 with spacious living areas) and collective buildings. Includes 20 main lots with private gardens, 2 parking spaces per house, and a béguinage area. Architecture by Relief Architecture. Delivery expected Q3 2027.
• SOL'R Residential program in Seclin in the Mouchonnière district, consisting of 2 buildings with 26 housing units (T2 to T4). Features 41 parking spaces, private outdoor spaces for each unit, and RT 2012 compliance. Architecture by SARL Boyeldieu-Dehaene. Delivery Q4 2025.
• BELLEVUE Delivered residential program in Haubourdin with 35 collective housing units (T2 to T4) featuring a Flemish-style facade. Located opposite a public garden with 52 parking spaces (41 underground). Architecture by Luc Deheane.
• YCONIQUE Delivered residential program in Marcq-en-Barœul featuring 26 premium apartments (T2 to T5) with elegant contemporary architecture using white brick, glass, and zinc. Located near Croisé-Laroche and hippodrome. 31 parking spaces including 7 boxes. Architecture by GBL Architectes.
• Résidence LITTORELLE Renovation and rehabilitation project in Lille that won the Pyramide d'Argent award from FPI in the Renovation-Extension-Rehabilitation category. Co-promotion with LOGER HABITAT. Partners: VILOGIA, SIA HABITAT, AVENIER CORNEJO ARCHITECTES, SAM BANCHET.

Quantifiable outcome

• Won Pyramide d'Argent FPI 2025 for Littorelle residence renovation project in Lille

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and strategic.

• LOGER HABITATcoreStrategic or Co-development PartnerCo-promotion partner for several projects including Résidence LITTORELLE in Lille (winner of Pyramide d'Argent FPI 2025) and AMARÉ program in Dunkerque. LOGER HABITAT is a social housing provider and co-developer of mixed-use projects.
• FPI (Fédération des Promoteurs Immobiliers)coreOthersProfessional association membership providing regulatory knowledge and industry credibility. FPI membership guarantees seriousness and regulatory/technical expertise in real estate projects.
• GBL ArchitectesstrategicOthersArchitecture firm partner for multiple projects including Résidence Horizon in Quesnoy-sur-Deûle and YCONIQUE in Marcq-en-Barœul.
• Relief ArchitecturestrategicOthersArchitecture firm partner for La Cour des Pins project in Tourcoing, known for quality landscape integration.
• Brenac & GonzalesstrategicOthersArchitecture firm for AMARÉ project in Dunkerque, designed with maritime-inspired aesthetics and RE2028 compliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eiffage Immobilier: French residential developer (part of Eiffage construction group) operating nationally including Hauts-de-France. Competes on similar newbuild apartments, mixed-use programs, and engagement with public-sector partners.
• Nexity: France's largest residential property developer, offering newbuild apartments and houses nationally including in Hauts-de-France. Direct competitor to Oria in the same VEFA off-plan sales model, with overlapping buyer segments and comparable regulatory exposure to PTZ/Pinel schemes.
• Kaufman & Broad: Major French residential developer (apartments and houses) operating nationally including northern France. Competes with Oria on the same VEFA buyer journey, with similar reliance on PTZ/Pinel financing schemes and comparable unit pricing.
• Quartus: French real estate developer focused on residential and mixed-use projects nationally. Comparable to Oria on VEFA sales model, mixed-use program delivery, and engagement with social housing partners.
• Les Nouveaux Constructeurs: French residential developer focused on newbuild apartments and houses in major metros including Lille. Direct competitor to Oria on VEFA sales of newbuild units, with comparable buyer segments and PTZ/Pinel scheme utilization.
• Bouygues Immobilier: Large French residential and mixed-use developer (subsidiary of Bouygues group) operating in Hauts-de-France. Competes on similar VEFA newbuild apartments and houses, with comparable financing scheme support and mixed-use program capabilities.
• Cogedim (Altarea): Major French residential developer (subsidiary of Altarea SCA) operating nationally with significant Hauts-de-France presence. Direct competitor on newbuild residential with similar mixed-use program expertise.
• Vinci Immobilier: National French residential developer with strong presence in northern France markets. Direct competitor to Oria on newbuild residential VEFA sales, with similar mixed-use and urban renewal project capabilities.
• Pichet Groupe: Family-owned French property developer with strong regional roots operating across newbuild residential and mixed-use projects. Comparable to Oria in business model (regional developer, family ownership, VEFA sales) though at larger scale nationally.
• Edouard Denis: French newbuild residential developer (subsidiary of Hexaom Group) operating in Hauts-de-France including Lille. Direct competitor on individual houses and small-collective residential programs with comparable pricing to Oria's unit range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/oriapromotion
• LinkedInlinkedin.com/company/oria-promotion/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oria Promotion