What Fisheye does

Fisheye, now operating as Youwe following a merger, is a full-service European digital agency specializing in the design, implementation, and ongoing management of enterprise eCommerce and digital experience platforms. The firm delivers end-to-end services spanning digital strategy consultancy, platform implementation, UX/design, integration engineering, managed services, and digital marketing, with particular depth in Magento/Adobe Commerce (150+ webshops delivered as an Adobe Solutions Partner), Shopify Plus, Pimcore PIM/MDM, Drupal CMS, Commercetools composable commerce, and Hyvä front-end themes. Its technical capabilities include headless/composable architecture, iPaaS integration via Alumio, ERP connectors (SAP S/4HANA, Microsoft Dynamics 365, Visma), and analytics integrations (Elasticsearch, Google Analytics, Hotjar), positioning the company as a multi-platform systems integrator rather than a single-stack developer.

The business operates on a professional services model with quote-based, project-specific pricing and multi-year contracts, generating revenue from initial implementation projects plus recurring managed services and support. Customer concentration sits primarily in mid-market and enterprise segments across verticals including retail (Auping, Flinders, Pauw), industrial (PostNL, Schneider Electric, Quooker), publishing/media (Keesing, Booking.com Partner Hub), and consumer brands (Parfumerie.nl, AGU, Smartphonehoesjes). Go-to-market combines direct enterprise sales with channel-driven demand from technology partner ecosystems (Adobe, Shopify, Pimcore, Commercetools), supported by offices in the UK (Shrewsbury, Leeds, London), Netherlands (Rotterdam, Groningen), Scandinavia (Stockholm), and development centers in Indonesia, Ukraine, Finland, and Poland.

The product portfolio has expanded beyond core eCommerce into adjacent AI-enabled services including Agentic AI & Autonomous Workflows, AI Process Intelligence, Contract Intelligence, Sustainability & ESG platforms, and a proprietary integration framework branded ACI Weave. These newer offerings, combined with the firm's platform-agnostic positioning and certified partner status across the major composable commerce and PIM ecosystems, suggest a deliberate strategy to move up the value chain from implementation services toward higher-margin recurring AI and data services.

Name

Fisheye

Legal name

Youwe

Website

https://fisheye.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Fisheye (now Youwe) is a European full-service digital agency implementing and managing enterprise eCommerce, PIM, and digital experience platforms for mid-market and enterprise clients across the UK, Netherlands, and Scandinavia.

Ownership category

akta.pro rank

Product category

Digital Agency Services

akta.pro primary industry

Data & Analytics Operations Outsourcing (DataOps / MLOps) (BPAEAMAH)

Keywords

• ECommerce implementation services
• Digital transformation consulting
• Magento development agency
• Product information management
• Managed digital services

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. eCommerce Implementation Services: Professional services revenue from designing, building, and deploying eCommerce platforms for enterprise clients. Includes platform migration, custom development, UX/design, and integration services.
2. PIM/MDM and Data Management Services: Product Information Management and Master Data Management implementation services, including data strategy consultancy, system implementation, and data quality management.
3. Managed Services and Support: Ongoing managed services including hosting, support, and continuous optimization of deployed platforms.
4. Digital Strategy Consulting: Strategic consultancy services including strategy mapping, quarterly business reviews, roadmap creation, customer research, and technology landscape consultancy.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Fisheye (now operating as Youwe) is a full-service digital agency that designs, builds, and grows enterprise eCommerce platforms. The firm delivers strategy, implementation, integration, and managed services around Magento/Adobe Commerce, Shopify Plus, Pimcore, Drupal, and Commercetools, with deep expertise in PIM/MDM, headless commerce, and AI-driven digital transformation for B2B and B2C clients.

Product overview

Youwe (formerly Fisheye) is a full-service digital agency offering a comprehensive platform of professional services and technology partnerships. The portfolio consists of two main categories: (1) Core service offerings spanning Digital Experience (DXP), Enterprise Commerce, Product Information Management (PIM), AI & Cloud Infrastructure, Customer & Partner Portals, Managed Services & Support, and specialized AI-enabled services including Agentic AI & Autonomous Workflows, AI Process Intelligence, and Artificial Corporate Intelligence; (2) Technology partnerships with leading platforms including Shopify Plus, Pimcore, Drupal, Magento/Adobe Commerce, Hyvä Themes, Alumio, Marketo, Dotdigital, Commercetools, Klaviyo, and Buckaroo. These technology partnerships enable Youwe to deliver tailored eCommerce, CMS, data management, and marketing automation solutions. The core services build upon these platforms to provide end-to-end digital transformation capabilities including data architecture, integration engineering, digital strategy consulting, and ongoing managed services.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Experience (DXP) Comprehensive digital experience platform service enabling organizations to manage customer interactions across multiple touchpoints.
• Enterprise Commerce End-to-end eCommerce solutions for B2B and B2C enterprises, including platform development, migration, and optimization across Magento/Adobe Commerce, Shopify Plus, and Commercetools.
• Product Information Management (PIM) Centralized product data management service enabling enterprises to streamline operations with AI and deliver consistent information across channels.
• AI & Cloud Infrastructure Cloud infrastructure and AI solutions for deploying and scaling digital commerce and data management workloads.
• Customer & Partner Portals Custom portal development for customer and partner-facing digital experiences with controlled access to product information and assets.
• Managed Services & Support Ongoing technical support, maintenance, and operational management for deployed digital platforms.
• Agentic AI & Autonomous Workflows AI-powered automation solutions for complex business workflows enabling autonomous decision-making and process optimization.
• Commercial & Pricing Pricing excellence solutions including configurable pricing, quote management, and commercial optimization tools.
• Product Lifecycle Management PLM solutions connecting R&D, marketing, and supply chain data to accelerate time-to-market for products.
• Sustainability & ESG ESG reporting platforms and sustainability data management for regulatory compliance and environmental tracking.
• AI Process Intelligence AI-driven process intelligence for identifying optimization opportunities and automating business operations.
• Contract Intelligence Contract lifecycle management solutions for tracking, analyzing, and optimizing business agreements.
• Supply Chain Intelligence Supply chain risk and compliance monitoring with predictive analytics for disruption management.
• Enterprise Data Architecture Data infrastructure design and implementation for enterprise-wide data management and integration.
• Data Engineering & API API development, data pipeline construction, and integration architecture for connecting disparate systems.
• ACI Weave Proprietary integration framework for connecting enterprise systems and orchestrating data flows.
• AI & Analytics Enablement Analytics and business intelligence solutions powered by AI for data-driven decision making.
• Master Data Management MDM solutions for managing critical business data with streamlined processes and improved data quality.
• Data Transformation Data enrichment and transformation services for improving data quality and usability across systems.
• Artificial Corporate Intelligence Advanced AI-powered corporate intelligence platform for business analytics and insights.
• Digital Strategy Consultancy Strategic consulting services using RESI approach and methodologies like BHAG and OGSM for digital transformation planning, including strategy mapping, quarterly business reviews, roadmap creation, customer research, and technology landscape consultancy.

Quantifiable outcome

• Auping achieved 480% eCommerce revenue increase, 300% Google position improvement, 105% organic traffic increase, 47% more store appointments, 66% sales increase
• +8 more outcomes

Named customers34 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration59 records

AI capability10 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered core.

• Shopify PluscoreTechnology or IntegrationYouwe is a certified Shopify Plus Partner, recognized for delivering enterprise-level Shopify solutions. The partnership enables Youwe to design, migrate, and optimize Shopify Plus stores that integrate with complex tech stacks, backed by Shopify's Plus Partner accreditation and over 20 years of digital commerce expertise.
• Adobe/MagentocoreTechnology or IntegrationYouwe is an Adobe Solutions Partner and Magento expert from the platform's inception, having delivered 150+ Magento webshops. Specializes in both B2B and B2C tailored eCommerce solutions using Magento's powerful multistore capabilities.
• PimcorecoreTechnology or IntegrationYouwe is a Gartner-Recognized Pimcore Technology Partner, trusted to deliver high-quality enterprise-grade PIM/MDM solutions. Expertise in data management, customer experience, and eCommerce for both B2B and B2C brands.
• CommercetoolscoreTechnology or IntegrationYouwe offers solutions built on Commercetools composable commerce platform, leveraging its API-first approach and cloud-native architecture for scalable eCommerce implementations.
• Hyvä ThemescoreTechnology or IntegrationYouwe is a Hyvä Gold Partner from the very first moment, having helped many merchants migrate to Hyvä successfully. Hyvä provides a simplified front-end alternative to headless/PWA solutions for Magento and Adobe Commerce shops.
• AlumiocoreTechnology or IntegrationYouwe leverages Alumio iPaaS integration platform to connect back-office applications with digital customer touchpoints via standard integrations, enabling seamless data connectivity for clients.
• KlaviyocoreTechnology or IntegrationYouwe is a certified Klaviyo Partner, bringing expertise in customer intelligence projects and email/SMS marketing automation for eCommerce brands.
• SAPcoreTechnology or IntegrationYouwe builds SAP connectors and integrations (SAP S/4HANA) for enterprise clients, enabling seamless ERP-eCommerce integration as demonstrated in PostNL implementation.

Scale indicators26 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dept Agency: Direct peer — Dept is a large European full-service digital agency offering enterprise commerce, PIM, and digital transformation services. Comparable in target market (enterprise B2B/B2C) and service breadth across Western Europe.
• Elastique: Direct peer — Elastique is a Dutch digital agency specializing in Magento/Adobe Commerce and Sitecore. Competitor for Benelux enterprise eCommerce and CMS implementation projects.
• Mirum: Direct peer — Mirum (part of WPP) is a global digital agency focused on commerce, content, and customer experience. Comparable for enterprise eCommerce implementations and platform-agnostic commerce strategy work.
• Valtech: Direct peer — Valtech is a global digital commerce agency with deep Adobe/Magento, Salesforce Commerce, and Pimcore expertise. Competes head-to-head on enterprise digital transformation mandates and shares a similar multi-platform partnership strategy.
• Vaimo: Direct peer — Vaimo is a leading European digital commerce agency specializing in Magento/Adobe Commerce and Shopify Plus implementations. Directly comparable as both compete for the same enterprise eCommerce clients across Northern Europe with similar platform partnership models.
• BlueAcorn: Direct peer — BlueAcorn (now part of Bounteous) is a Magento/Adobe Commerce-focused agency. Comparable as a specialist commerce implementation partner with deep Adobe ecosystem credentials.

Broad incumbents

• Deloitte Digital: Broad incumbent — Deloitte Digital delivers large-scale digital commerce and transformation engagements as part of Deloitte's consulting practice. Competes on enterprise RFPs requiring global delivery, SAP/Oracle, and strategy consulting depth.
• Capgemini Invent: Broad incumbent — Capgemini Invent delivers digital commerce, customer experience, and platform engineering at global enterprise scale. Competes for large transformation mandates where multi-country delivery and consulting-led engagement models are required.
• Accenture Song (formerly Accenture Interactive): Broad incumbent — Accenture Song is the global digital transformation arm of Accenture, offering enterprise commerce, PIM, and platform services at massive scale. Competes on large multi-year transformation programs where the subject firm is capacity-constrained.

Emerging players

• Wagento: Emerging player — Wagento is a Magento implementation partner focused on SMB and mid-market clients. Comparable in core Magento/Adobe Commerce services but smaller scale and different target segment.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fisheyehq
• Facebookfacebook.com/fisheyehq
• LinkedInlinkedin.com/company/fisheyehq
• Instagraminstagram.com/weareyouwe/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fisheye