What Frameboy does

Frameboy is a privately held Belgian 2D and 3D motion design and animation studio, registered as Frameboy BV in Kortrijk with operational studio space in Ghent. Founded in 2022, the company is a boutique team of 3D artists, motion designers, and visual storytellers that produces premium animation, projection mapping, immersive environments, broadcast visuals, and visual effects for enterprise clients globally. Its work spans product animations, explainer videos, brand films, live event visuals, and large-scale architectural projections for clients including Tiffany & Co, Cartier, Bulgari, Shiseido, MAC Cosmetics, Zara, VRT, Barco, Nexans, Dopper, and Modular Lighting Instruments.

The studio's core technology stack combines industry-standard 2D/3D animation and rendering tools with two proprietary assets: a Custom LED Wall Render Adaptation Tool that adapts 3D renders in a single step to curved, seamless LED walls with perspective and distortion correction, and a Collaborative Projection Mapping Template built in After Effects that integrates 3D perspective alignment with a click track to synchronize multi-contributor installations. These tools have been deployed in marquee projects such as the VRT Terzake news studio redesign, the MAC Cosmetics launch on 82 synchronized LED screens in Riyadh, and the OFFF Barcelona collaborative projection mapping installation.

Frameboy operates a project-based, custom-quoted engagement model with milestone-based invoicing and intellectual property transfer to the client upon full payment. Revenue is generated through bespoke one-time project work; there is no public pricing, no self-serve offering, and no recurring subscription. Go-to-market relies on direct enterprise outreach, inbound enquiries via the website and [email protected], organic social (Instagram, LinkedIn), portfolio-driven inbound, and a recurring referral pipeline through creative agencies (Bureau Béatrice, Focus Advertising, K2, Profirst). The company has no disclosed external funding and is presumed founder-controlled.

Name

Frameboy

Legal name

Frameboy BV

Website

https://frameboy.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Frameboy is a Belgian 2D and 3D motion design studio producing premium animation, projection mapping, and immersive experiences for global enterprise clients across luxury, cosmetics, retail, broadcast, and industrial sectors.

Ownership category

akta.pro rank

Product category

Motion Design Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

3D Product/Explainer Animation (MPAHACAD)

akta.pro secondary industries

Motion Graphics & Title Design (MPADACAD), VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC), Simulation & FX Animation (Cloth, Hair, Particles) (MPAHACAH)

Keywords

• Motion design services
• 3D animation studio
• Projection mapping
• Broadcast visuals
• Immersive event branding

Headquarters

HQ city

Kortrijk

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Animation and Motion Design Projects: Frameboy generates revenue through bespoke, project-based engagements producing 2D/3D animation, explainer videos, product animations, event visuals, projection mapping, and immersive experiences for enterprise brand clients. Projects are quoted individually and invoiced in installments or as milestone-based payments. Intellectual property is transferred to the client upon full payment.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Frameboy is a Belgian 3D and motion design studio that produces animation, motion graphics, visual effects, broadcast visuals, and projection mapping for brands, agencies, and event producers. The studio delivers end-to-end creative production for product launches, live events, immersive spaces, and broadcast content.

Product overview

Frameboy is a design-driven creative studio based in Ghent, Belgium, offering a diverse array of animation and visual services including Product Animation, Events, Broadcast Visuals, Immersive Spaces, Projection Mapping, Visual Effects, Event Branding, and Motion Graphics. As a studio of 3D artists, motion designers and visual storytellers, they create high-quality 2D and 3D animations for brands, digital campaigns, projection mapping projects, and immersive new media experiences. Their service portfolio spans product showcases for clients like Dopper, Modular Lighting Instruments, and Nexans; luxury brand activations including Tiffany & Co, Cartier, Bulgari, and Shiseido at the Burj Khalifa; broadcast visuals for VRT Terzake; and large-scale projection mapping events at venues like OFFF Barcelona, Riyadh Boulevard's 82 LED screens, and dome installations for Zara's 50th anniversary.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Animation 3D animated visuals of physical products for brands, used in launch films, marketing assets, and product showcase content.
• Events Motion design and visual content for live brand events, activations, and stage productions.
• Broadcast Visuals Motion graphics and visual packages for broadcast and streamed on-air content, including lower-thirds, titles, and full broadcast design packages.
• Immersive Spaces Design and production of immersive spatial visual experiences, including LED wall content, room-scale installations, and branded environments.
• Projection Mapping Production of projection mapping content for events, brand activations, and architectural surfaces, with custom in-house tooling for LED and projection workflows.
• Visual Effects Compositing and visual effects work integrated with motion design for brand, event, and broadcast productions.
• Event Branding Motion-led branding assets scoped specifically for live events, activations, and brand experiences.
• Motion Graphics 2D and 3D motion graphics content for advertising, brand campaigns, and digital storytelling.

Quantifiable outcome

• Over 300 submissions received from global motion designers and 3D artists for OFFF Barcelona collaborative projection mapping open call
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Bureau BéatricecoreGTM or Marketing PartnerBureau Béatrice is a recurring creative partner that refers luxury brand event projects to Frameboy, including Tiffany & Co high jewelry events and Cartier immersive dinners. The partnership is described as a close, ongoing relationship where Bureau Béatrice brings project briefs and Frameboy produces the visual and animation components.
• K2coreStrategic or Co-development PartnerK2 collaborated with Bureau Béatrice on the Bulgari gala dinner project, designing and developing the overarching thematics and main creative ideas. Frameboy contributed large-scale projection mapping animations. The partnership represents a three-way strategic collaboration between Bureau Béatrice, K2, and Frameboy for luxury brand activations.
• Focus AdvertisingminorGTM or Marketing PartnerFocus Advertising brought the Barco Coronis OneLook product video project to Frameboy, acting as the agency intermediary between the client (Barco) and Frameboy's production capabilities. Frameboy produced the 3D product video in collaboration with Focus Advertising.
• ProfirstminorGTM or Marketing PartnerProfirst commissioned Frameboy directly for five immersive dome projection backdrops for Zara's 50th anniversary celebration in A Coruña, Spain. Profirst appears to act as the event production company managing the overall anniversary programme.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• The Mill: The Mill is a global VFX and creative studio with motion design, immersive, and experiential capabilities serving many of the same luxury, fashion, and broadcast brands as Frameboy. Comparable as a broader incumbent offering motion and immersive work within a much wider VFX portfolio.

Direct peers

• Not To Scale: Not To Scale is a London-based motion design studio producing title sequences, brand films, and commercials for global entertainment and brand clients. Comparable to Frameboy in 2D/3D motion design craft, title work (e.g., Roeselare Awards equivalent), and project-based premium delivery.
• Lightfarm Studios: Lightfarm Studios is a CGI, 3D animation, and motion design studio producing product animations, brand films, and visual content for global brands. Directly comparable to Frameboy's core product animation and 3D explainer video offering.
• ManvsMachine: ManvsMachine is a London-based motion design and animation studio producing brand films, title sequences, and immersive visuals for premium global brands. Comparable to Frameboy in creative scope, luxury and tech brand clients, and bespoke project-based engagement model.
• Nexus Studios: Nexus Studios is a London-based animation and immersive experience studio with deep capability in projection mapping, experiential installations, and brand storytelling. Directly comparable to Frameboy's projection mapping and immersive-space work for luxury and cultural clients.
• BUCK: BUCK is a US-based premium motion design and animation studio with a similar tier-1 brand client roster and portfolio of brand films, product animations, and event visuals. Directly comparable in creative positioning, delivery model, and customer mix to Frameboy.
• B-Reel: B-Reel is a Stockholm-based creative agency and production studio with strong motion design and immersive content capabilities serving global brands. Comparable to Frameboy in combining brand film, motion, and experiential work within a small specialist studio model.
• Giant Ant: Giant Ant is a Canadian animation and motion design studio producing brand-driven animated content, commercials, and immersive visuals. Comparable to Frameboy in service mix (animation, motion graphics, brand films) and bespoke commercial engagement model.
• Block & Tackle: Block & Tackle is a Brooklyn-based motion design and animation studio producing brand films, title sequences, and commercial content for premium clients. Comparable to Frameboy in studio scale, bespoke project model, and tier-1 brand customer profile.
• Ordinary Folk: Ordinary Folk is a motion design and animation studio with strong 3D and VFX capability serving brand and commercial clients. Comparable to Frameboy in creative scope (3D animation, brand films, VFX) and small specialist studio positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/frameboy
• Instagraminstagram.com/frameboy.studio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Frameboy